Catalogs

1984 Mattel Toys Dealer Catalog

Here is the 1984 Mattel Toys Dealer Catalog. Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing products within its various current (at the time) toy lines. New products are highlighted here with a “New For 84” graphic. New releases included:

  • Snake Mountain
  • Dragon Walker
  • Road Ripper
  • Stridor
  • Roton
  • Battle Armor He-Man
  • Battle Armor Skeletor
  • Fisto
  • Buzz-Off
  • Orko
  • Prince Adam
  • Whiplash
  • Clawful
  • Webstor
  • Kobra Khan
  • Jitsu
  • Weapons Pack

Interestingly, Mekanek is not marked as “New For 84”, but he also doesn’t appear in the 1983 catalog. He seems to have been an in-between figure. I tend to think of him as a third wave figure for various reasons, but more about him another time.

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(Source: Orange Slime)

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Close up shots of the “new for ’84” items. As you can probably tell, Orko is an early prototype, not the final figure. Many of the others seem to be late stage prototypes that are painted by hand. Clawful has Skeletor feet with brown boots (he also showed up like that in the cross sell art). Whiplash has meaner-looking eyes and a purple spear. The gold detail on Jitsu’s boots are is a bit brighter than final. Buzz Off has metallic blue eyes instead of metallic green (again, this showed up in the cross sell art). Battle Armor He-Man’s “H” symbol is colored a dark red. All in all not dramatic differences, but worth noting.

adam
ba heman
ba skeletor
buzz
clawful
dragon walker
fisto
jitsu
orko
ripper
roton
snakemtn
stridor
weapons pack
webstor
whiplash

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