Artwork

Masters of the Universe Cross Sell Art: 1987

Written by Adam McCombs

The artwork for this set comes from Axel Giménez, Jukka Issakainen, The Art of He-Man, MOTU Portugal, and StarCrusader. Unfortunately I don’t have a real piece of cross sell artwork for Twistoid – the artwork used here comes from the card front.

Masters of the Universe Cross Sell Art:

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Interviews

David Wolfram: Eternian Futurist

David Wolfram with his dog Charlie and Tyrantisaurus Rex.

Interview by Adam McCombs

My interview with David Wolfram started off with some comments he made on my post about Battle Blade Skeletor. Our conversation continued from there by email, and turned into quite a fascinating interview.

David Wolfram: In the studio today, I took a break and stumbled on your blog. Nice to see that people are still interested in this stuff! Yes, I did design Battle Blade [Skeletor]. In fact I may have a copy of the original sketch. I don’t want to get too involved with this post, but the skull armor was something that came out of brainstorms for new MOTU segments. One one my proposals was mutant space pirates, with many of them wearing variants of skull armor. Once we started working on the new line, I adopted that for the Skeletors that I designed. The hair on BB was supposed to be a lot gnarlier, but we had to work with someone from the Barbie group, who couldn’t give me what I was looking for- they only did pretty. If you have any other burning questions, fire away!

Battle Blade Skeletor figure, 1992

Battle Ram: Thank you for clarifying some points. I’d love to hear more about the mutant space pirates, and I’d also love to see your original sketch for the character if you can find it. In fact, I’ve interviewed several other designers/artists from Mattel (Ted Mayer, Mark Taylor, Martin Arriola, Rudy Obrero) and it would be an honor to feature you on the blog as well. Also curious what you had in mind for [Battle Blade Skeletor’s] hair!

I’d be especially interested in background information on everything you worked on both for the 1989 He-Man line and your work on the original Masters line.

DW: By the way, I happened to stumble on your blog while taking a break from getting materials ready for a painting class that I am teaching beginning this Monday. Occasionally I google myself to see which images of my art come up, and I saw the Skeletor images, and got into reading your blog. Since I was mentioned specifically, and that it was pretty current, I thought that I would weigh in. I find it interesting after all these years that it is still being discussed.

Here is my concept drawing for Tyrantisaurus Rex. It originally started out as a heroic vehicle, but marketing begrudgingly made the decision that it would be better suited for Skeletor.

Tyrantisaurus Rex concept art, by David Wolfram. November 21, 1985
Tyrantisaurus Rex figure, 1987

DW: Here is a concept sketch for [Laser Light] Skeletor. I also came across a color sketch of [Battle Blade] Skeletor, done from my original sketch, but computer colored much afterward. Sadly, a lot of the original art and prototypes, which we were encouraged to archive, were destroyed when we moved from the original Hawthorne location, to the new headquarters in El Segundo. So much great history was lost, along with much of my best work.

Bio-Mechazoid Skeletor design, by David Wolfram. Eventually this became Laser Light Skeletor.
Battle Blade Skeletor concept art, by David Wolfram.

BR: What’s the story behind Laser Light Skeletor and Laser Power He-Man? Skeletor especially is radically different from previous versions, covered with wires and implants, with a very different and creepy face. What was inspiring that look?

DW: While MOTU was tanking domestically, it was still going strong internationally, which was a year behind in the product cycle. This was done to have something new for that market. LISA (the light transmitting plastic) was a fairly new “shiny toy” for the designers at the time, so that was the hook for that segment. I think Martin did the final He-Man design. I frankly don’t remember for what purpose I did that awful He-Man illustration for, but I’m sure that it was after the fact (and most likely rushed), and I’m sorry that it has survived.

I did the design for Skeletor. My working name was Bio-Mechazoid Skeletor, and it was inspired by influences like Giger, and the Gibson novel, Neuromancer. Sadly, like many of our products of the time, engineering dictated what we had to design around, and in this case it was a huge battery box. Try as we might to design around it, it made the torso oversized, so to compensate, we had to give the legs a little more bend, leading to our new working name: “Take a Dump Skeletor”.

Laser Light Skeletor, released in Europe in 1988.

DW: The skull armor [for Battle Blade Skeletor] was something that came out of brainstorms of new MOTU segments. One one my proposals was mutant space pirates, with many of them wearing variants of skull armor. Once we started working on the new line, I adopted that for the Skeletors that I designed. The hair on BB was supposed to be a lot gnarlier, but we had to work with someone from the Barbie group, who couldn’t give me what I was looking for- they only did pretty.

BR: How did you come to work on the original Masters of the Universe line at Mattel?

DW: I was in my last term at Art Center College of Design, and had a fairly light schedule, so I checked into freelance opportunities offered through the job placement department at AC (I can’t remember exactly what they were called), and saw an opportunity to work on a project for Mattel.

I went to Mattel, and met with Martin Arriola to discuss the project, which happened to be a dinosaur project for MOTU. Coincidentally, at my drawing board I had a small black and white TV, and as I was working on my school projects, I would always watch the afternoon MOTU cartoons, so I knew the property, plus I had a lifelong interest in dinosaurs, so I jumped at the opportunity. I worked on this project on a freelance basis until graduation, then I started working in-house at Mattel as a temp, which is the back door way that many people end up working there.

Transformation sequence from the original He-Man and the Masters of the Universe cartoon.

DW: Shortly thereafter, I was hired full time. I ended up staying for 22 years, and worked on four different He-Man lines while I was there. Martin and I were not the prototypical Mattel designers, coming from an illustration, not product design background, which ended up being a nice niche in dealing with characters, and storyline-driven products.

Early on,  Martin told me all that I needed to know about product design is understanding how parts come out of a tool, which ended up being true for the most part.

BR: Correct me if I’m wrong. From the original MOTU line, you designed Laser Power He-Man, Laser Light Skeletor, Mosquitor and Tyrantisaurus Rex. Is that right? What am I leaving out?

DW: To set the record straight, I worked as the primary designer on Tyrantisaurus, Bionatops, Snake Face, Ninjor, King Randor, Scare Glow, Clamp Champ, and Laser Light Skeletor. I also was the designer on Gigantosaur, which actually went through three different iterations. Additionally, I worked on bits and pieces of other items, like designing the weapon for the heroic giant [Tytus], the revised drawing and weapon for Mosquitor (that you credited me for). I did a little bit on Eternia (but I can’t remember what), the movie characters, etc.

King Randor figure, 1987

BR: I’ve been trying to put together a list of all the “New Adventures” toys that you designed or contributed to. Here’s what I’ve put together so far: 1989 Skeletor, Disks of Doom Skeletor, Battle Blade Skeletor, Doomcopter, Optikk, Hoove, Sagitar, Nordor. I’ve heard you did most of the other evil characters.

DW: I guess you can add Slush Head (my name Kalamarri), Quakke, the guy with the whip [Flogg], Lizorr, Butthead (from a Mark Taylor concept), Staghorn (From a Dave McElroy concept), and I’m sure a few more. The evil characters were always the most fun to design.

Slush Head on European card (called Kalamarr for foreign markets)

BR: Laser Light Skeletor seems to have been the predecessor to the 1989 “New Adventures” Skeletor design – many of the details are quite similar, albeit with a differently colored costume, plus a helmet. Can you talk about that evolution?

DW: Laser light Skeletor and the corresponding He-Man were both done for the international markets. The domestic MOTU line was essentially dead after the 1986 (or maybe 1987, it is hard to remember precisely). Pre-Toy Fair, which was a Mattel-only event held in August in Scottsdale for many years. I remember the marketing person saying that no domestic buyers even wanted to go in the gallery.

However, the international markets were a couple of years behind in their product cycle, so they wanted a few pieces of new news. It just so happens that one of the new MOTU segments we had been looking at was a “Power Crystal” segment with crystals “powering” vehicles, interacting with playsets, etc. The He-man and Skeletor were borrowed from that segment.

You will see a copy of one of my concept drawings, for Bio-Mechazoid Skeletor, where I started to use the mutated bio mechanical detail. I don’t know why, but it looks like the staff was drawn by Martin Arriola, and added.

The first Skeletor of the New Adventures was designed by Mark Dicamillo, who had just become the group manager, replacing Roger Sweet, after a particularly acrimonious meeting. Mark adopted the styling from Laser Light, since it really hadn’t been seen in the US, and everybody seemed to like it.

1989 “New Adventures” Skeletor figure

BR: Regarding the first version of New Adventures Skeletor, there was some concept art (drawn by you) included in the Dark Horse Art of He-Man book. I assume then that Mark DiCamillo put a slight redesign together based on your Laser Light design, and then you drew up a final version?

DW: Always interesting to see something I’ve done, and completely forgot about! I would say your thoughts are pretty much what happened. We probably needed to have a consistent look to the presentation boards.

Final New Adventures Skeletor drawing. Image source: The Art of He-Man

BR: You mentioned that Battle Blade Skeletor’s armor came from your proposed sub-line of mutant space pirates, I assume that Disks of Doom Skeletor comes from the same pool of designs. Can you talk about that figure? I love the “glowing” eyes feature on that one.

DW: That was one of my favorite figures in that line. Mattel was very gun-shy (no pun intended) about using projectiles. By using the discs, we got around all the safety concerns. I also liked that a child could cock the figure, and then launch the disc using the trigger. It also gave me the opportunity to use the styling that I had been playing around with, and as a twofer I also got the LISA glowing eyes.

BR: Regarding Scare Glow, I’ve always thought that was a pretty ingenious concept, despite the fact that it reused mostly existing parts. Did any concept art survive for that? What inspired you there?

DW: Early on in my Mattel career , I was given the task to do four figures using minimal new tooling. They were Scareglow Skeletor, King Randor, Ninjor, and Clamp Champ. The four characters had already been conceived of and the the concepts sold in, so all I had to do was to make it happen.

Part of that was going through the tooling banks to find parts to add to the appearance of the figures. I did get new tooling for Clamp Champ’s weapon, and for four heads.  Hal Faulkner, one of our good outside sculpting vendors, sculpted the heads.

Ninjor was a dead ringer for Lee Van Cleef, who had done some karate or kung fu based show around that time, so we had to change that.

DW: Scare Glow was the first Skeletor without a molded hood, and the paint scheme was pretty easy to figure out. It had a fair amount of luminescence, so I was pretty happy with it, and I got to learn how to work with soft goods for the first time. There is an adage in the toy industry, that “once you add glow-in-the dark, it’s a pretty good clue that the line is dead”, and it pretty much was.

BR: When you mentioned Scare Glow, you referred to him as Scare Glow Skeletor. Was he considered a Skeletor variant, then? There has been some debate among fans about that for many years.

DW: As I mentioned before, the concept was pre-sold, I just executed. In my mind, It was never actually Skeletor, but some ghostly construct that used his likeness, and as I recall on the back of the package or somewhere else, that was supported.

[Note: in the 1987 Style Guide it says: Skeletor conjured up this spirit in his own image to frighten travelers on the pathways of Eternia. Scare Glow is invisible during the daylight, but glows at night.]

DW: About Skeletor: As I previously stated, I was a student at Art Center (1982-85) before I started working at Mattel. Sometime early on, one of my fellow students brought in a Skeletor figure, and I thought it was brilliantly conceived. I had read at one point about Jungian symbology, and the skull motif is used commonly, as in warnings for poisons etc., to connote death or danger, something even a small child could imagine as the ultimate manifestation of evil. I think right about that time I started watching the show while at home working on my projects, which definitely helped me hit the ground running at Mattel.

Skeletor, 1982. Designed by Mark Taylor.

DW: Here are a few sketches of some of my New Adventures characters. Unfortunately, as I may have mentioned before, all my finished presentation boards have been lost. As designers, we were encouraged to send all of our finished drawings and prototypes, etc off to our archives dept, with the provision that we could always retrieve art as needed. As we were getting ready to make the move over to El Segundo, we got word that all of the items in the Archives were going to be disposed of. Despite protests from all the designers , that is exactly what happened, and no one retrieved anything. What a treasure trove that was! I’m happy that I still have some things from that period to share, but it sadly it isn’t the fancy stuff.

BR: For Lizorr (a.k.a. Lizard Warrior), you wrote on the concept drawing that he would have color changing skin. I assume the idea was to use similar material that was used in some of the GI Joe figures like Zartan, that would change with exposure to light or heat? The actual figure didn’t have that. Was it cut for cost reasons?

DW: That was an early prelim sketch. Cost probably knocked that thought out real soon.

DW: Tharkus [Sagitar] was designed to be an equine homage to ERB’s Barsoomian Tharks, but unfortunately the sculptor assigned was primarily a preschool sculptor, and after some bad engineering moves it sort of moved down a different path than I envisioned.

DW: Even though I didn’t design it, here is a picture of a Darius figure. He was supposed to swing a big battle mace. It worked great in preliminary models, which used metal gears, but once the gears were molded in ABS plastic they would bind up and freeze. No amount of coaxing from engineering could change that, so even though it was fully tooled up, the toy was dropped.

Darius prototype, designed by Martin Arriola. Image courtesy of David Wolfram.

DW: Oddly enough, one original that I did hang onto, probably since it wasn’t product-related, was the drawing I did defining the New Adventures world. Mark Dicamillo and I sat down for a few hours brainstorming, and then I drew this up, which was sent to the writers and animators for the show.

Tri-Solar System illustration by David Wolfram

[Note: the above image was also referenced in several New Adventures minicomics, such as The New Adventure (below), illustrated by Errol McCarthy.]

DW: I also came across another Skeletor image that apparently never went anywhere:

Unused Skeletor concept by David Wolfram.

DW: Also included: the only MOTU mutant space pirate sketch that I have, as well as a later one that showed the skull-themed pirate armor that ended up in Disks of Doom Skeletor.

BR: Doomcopter is a fascinating vehicle. I assume the Giger influence is at play there again? It seems like the line started off with some very typical “Star Trek” type vehicles (like the Shuttle Pod, Starship Eternia, etc), but then the next vehicles were much wilder (for example. Doomcopter and Battle Bird). Was there a conscious effort to shift the tone?

DW: Lots of Giger influence there. I have this one partial sketch. As you can see on both this product as well as Nordor, the skull motif is an an important design element. I really didn’t do a lot of vehicles. I did an early sketch of a walking tank like vehicle which ended up becoming Terrorclaw and the Shuttle Pod. The vehicles ended up being designed by three different people: Dave McElroy, Steve Fouke, and Miller Johnson. Oh, and the Starship was designed by Terry Choi.

BR: Optikk is, I think, probably most people’s favorite figure from the New Adventures of He-Man line. Can you talk a bit about your process with him? He’s a very sharp looking design, head to toe in dark metallic brass color, and that creepy giant eye peering out from the suit.

DW: It was always one of my favorites. He was originally something that I did for a MOTU theme testing board, and he made it into the first wave of evil New Adventures figures.

As designers, we had been asking for quite a while for some nice molded metallics, and we finally got them. I know I used a lot of that dark bronze and copper over the next few years. We actually had a fairly limited palette to work from based on the Munsell color system, and unfortunately many of the colors were too ‘pretty’ for my design ethic, so I ended up using the same colors over and over again. To get any new colors into the system took forever, and took an act of congress. Later, as we started working on more licensed properties where we had to used specific colors from a style guide, that system was abandoned.

DW: In the early sketch of Optikk, the thought was that his eye would be removable and go into the forks of the staff. We were looking at making the eye like the compasses that went on car dashboards at that time, but I imagine that approach ended up being too expensive, so we went with the simpler execution. The eye tampo design was the same one that I had designed and used on “Boglins”, another Mattel creature line from that time.

BR: I had no idea Optikk’s eye design came from Boglins! What other lines did you work on at Mattel, that weren’t He-Man related?

DW: Over my Mattel career I worked on most action figure and boys’ entertainment lines. I was a designer for 11 years, and then I managed the Boy’s entertainment design group for another eleven. One of my favorite early lines was “Skateboard Gang”, it was a cute skateboard themed line based on a Hot Wheels XV racer chassis. You could rev them up and the flywheel would let you do all kind of tricks. Often I was called in to give ‘personality’ to lines that needed a boost, like “Food Fighters”.

David Wolfram design portfolio, including the Skateboard Gang

DW: Boglins, Captain Power, Computer Warriors, Mad Scientist, and “Hook” were all lines I worked on at the old Hawthorne Location. When we moved to El Segundo, I worked on Last Action Hero, The Flintstones, Street Sharks, and Judge Dredd among others. Sadly, upper management at Mattel at that time had our group chase lame ideas from the outside that ultimately didn’t go anywhere. We had a two year stretch where our group didn’t generate any product that went to market. … [And] how could I forget Max Steel? Not so big here, but HUGE in Latin America.

Captain Power poster. Image source: He-Man.org, from Fall 1988 Masters of the Universe Magazine.

DW: We got some good licenses with Disney/Pixar, Nickelodeon, and Warner Brothers, which led to Toy Story, Hercules, Atlantis, Spongebob, Batman, Superman, Justice League Unlimited, and others. One of my all time favorite Mattel lines was the “Rockem Sockem Robots” Construction line. The name never fit but the toys and the construction system were great. Unfortunately, without any entertainment, the line only sold when it was highly advertised, and was eventually dropped. We also had great success with Yugioh. We set a Mattel record for getting toys to Market in five months. Our Duel Disc Launcher was Mattel’s Toy of the Year in 2005

By the way, we also worked on the 2002 He-Man reboot. It was great having the Horsemen on board for the project. For a number of years, I managed what they worked on for Mattel. I read your interview with Martin, and I also wasn’t a fan of that quasi-anime look that we had to go with, but in a big corporation we were only foot soldiers.

DW: I’m going to go on record that I think one of the main reasons the line failed was that Marketing ignored what made MOTU successful: it was having so many diverse characters, and keeping He-Man and Skeletor in relatively short supply, so kids would have to keep on going back to the store to get the “popular” figures. Their idea was to make He-Man “Batman” and have multiple variations of He-Man, and also to have the assortments heavily weighted with He-Man. That strategy did not work, and the retailer’s shelves quickly got clogged up with He-Man figures, and once retailers can’t move product, your line is in trouble. I had a number of not so pleasant conversations with the director of marketing, to no avail.

DW: In addition to a very busy and intense product cycle, we did some major pitches which were fun because we didn’t have to worry about cost or production issues, and we could be very creative. Among the more memorable were Star Wars (we did the presentation at Skywalker Ranch!), Cars, and Harry Potter (my big contribution was creating a five foot tall Hogwarts that was made of three separate playsets).

A lot of the best products I worked on over the years never made it to market, but that is just the nature of the business. Every product line conjures up a million anecdotal memories, which are fun to think about, but I have no interest in writing a book.

BR: You mentioned earlier that you worked on four different He-Man lines at Mattel. So that would be the original line, New Adventures, [200x], and then what else?

DW: You left out the 2000 MOTU retro relaunch. We had a big plexiglass showcase in our area that we brought over from the old Hawthorne offices full of most of the MOTU line. Unfortunately, we had a big skylight over our area, and many of the figures after being exposed to sunlight every day started to deteriorate, mostly due to the plasticizer leaching out of the PVC. All the original MOTU tools had long been destroyed, so I had to find mint figures on eBay that we could tear apart and cast to make new tools to recreate the original MOTU figures. The only change we made was to put a little ridge on the bottom of the feet so collectors would know that they were recreations. I was really pleased how well they came out, and the fact that they did well was the impetus to start working on a new line.

BR: The 2000 Commemorative line was great. I remember walking into Toys”R”Us and my jaw hitting the floor when I saw all the He-Man figures. I hadn’t really thought about He-Man since the 80s. Of course I walked out of there with a five-pack. Quite a few different figures were sold in that line, although noticeably missing some key characters like Ram Man, Man-E-Faces, Orko, etc. I assume Mattel wanted to focus on figures that had a lot of shared tooling? Were there Commemorative figures that were planned but never released?

DW: No. We carefully plotted out where we could maximize on the shared tooling. The production runs were low, and Mattel’s tooling was expensive, so we didn’t have the luxury of doing characters that didn’t share tooling like Ram Man or Orko. It wasn’t intended as a big moneymaker, but at the same time, it is hard to justify doing anything from a corporate standpoint that doesn’t contribute something to the bottom line. The whole line was designed as a one off, including the five and ten packs, with no thought of any subsequent waves. In retrospect, the only other figure that I wish we had, and could have done, was Battle Cat and Panthor. [Note: Battle Cat and Panthor were actually released in gift sets with He-Man and Skeletor, respectively.]

BR: There seem to have been several different artists who did the artwork on the front and back of the figure, vehicle and playset packaging for New Adventures. Do you happen to remember who they were?

DW: That is one area that I can’t help you with. I had my favorites, like Bill George, and I know a friend, Errol McCarthy did some of the backs, but for me, the package was what it was, and hopefully displayed the product as well as possible. I did have run-ins with packaging people from time to time, where I thought the overall look of the packaging didn’t represent what we were trying to do with the product, but not on any of the He-Man lines.

BR: After 22 years at Mattel, what came next for you? I see on your website that you currently do a lot of fine art, focusing on outdoor subjects. Who are your influences, artistically?

DW: After getting ‘whacked’ along with a number of other senior Mattel people in a major management change, I started doing fine art. I was only two years away from when I planned to retire, and really didn’t have the need or desire to go back to work. The very first time I went painting plein air (on location) was with Martin Arriola. I work mostly in oils and pastels. My website is mostly landscapes, by design for ‘branding’ reasons, however I do other more experimental art as well.

I am on the executive board of a number of art organizations, and have a studio in an art co-op in Old Torrance which I helped found, where I also teach. Art keeps me pretty busy, and it is a great excuse to travel. For this year and next I am leading painting workshops in France.

As far as my influences are concerned, I have many: Kim Lordier is probably my favorite pastellist, but I have taken workshops with, and become friends with many of the top artists in the country. This weekend I am doing an Advanced Mentoring workshop with Richard McKinley, another of my favorites. In fact, he was the one who suggested I do the France workshop.

BR: Hoove’s early concept art was included in the Dark Horse book. In this version he actually has metallic hooves, and a very different color scheme compared to the final toy, which was all in copper and bronze (and no hooves). What’s the story behind the changes? Did it have to do with the color limitations you mentioned earlier?

DW: Wow! you’ve got me there!!! I guess I have forgotten over the years. I can tell it is Hoove, because there is a gun mounted on the leg that would kick up, but other than that I can’t remember why the look changed. And yes, the molded copper and bronze were among my go-to evil colors.

BR: You mentioned you did the revised drawing for Mosquitor – did someone else take a first crack at designing it then? Also, who designed Laser Power He-Man?

DW: I think Pat Dunn did the first Mosquitor design, and I’m pretty sure that Martin Arriola would have done the [Laser Power] He-Man, maybe with some influence from Dave McElroy.

Revised Mosquitor design, drawing by David Wolfram. Image source: The Art of He-Man
Laser Power He-Man, 1988

BR: How did Mattel decide on what themes to go for in a given year? For instance, in 1987 Mattel did the three dinosaur figures, of which you designed Tyrantisaurus Rex. Were dinosaurs particularly popular that year? How much of it was market research and how much of it was guess work, is I guess what I’m asking.

DW: I came to the party relatively late, so I don’t have a lot of insight into how the Pre-Eternia theme came about. I think that Marketing and the powers that be at Mattel were hoping for new entertainment to support that theme that didn’t happen. There were also a couple of characters that didn’t come out, which made the Grayskull theme even more of an outlier. They were He-ro and Eldor. John Hollis worked on both of those. Eldor had a book, based on a simple magic trick prop. I ended up working on real holographs of the dinosaurs and Pre-Eternia that went inside the book. FYI, I also designed Bionatops.

BR: I’ve heard that [Gigantisaur] has something of a storied history. Were you the main designer on that? That one showed up in the 1987 Mattel Catalog, but of course was never released. Could you share some of the background on that?

DW: Yes, I was the designer on the many iterations. When it was first shown to me, there was a beautiful, but totally unrealistic painting by Ed Watts, and a white prototype model that was submitted by a well known outside toy invention company.

Turbosaurus, by Ed Watts. This would eventually evolve into Gigantisaur. Image source: The Art of He-Man/The Power and the Honor Foundation. July 13, 1984

DW: My first boards (especially the side view) show the reality of what I had to work with. One of the big visual issues is that the feet had to be huge to extend past the center of gravity. Ed’s (a great guy by the way, who went way too soon, and not in a way I would want to go) drawing hinted at this voluminous interior, when in fact, because of the cockpit, could only hold one figure.

Turbosaurus revision by David Wolfram. Image courtesy of DW. November 27, 1985

DW: There was also a figure that was supposed to hide in the tail section, but in the model it looked like the dinosaur was taking a dump! There were lots of meetings when marketing and management were forced to confront the reality of this turkey-like bastardization rather than the seductive drawing. I was given the go ahead to take some of the elements of the old model, and another provision was that it had to swallow a figure.

I did a lot of work with foam and clay to work out a better proportioned creature, and the engineer that I worked with, Ben Guerrero (Tony the sculptor’s brother) came up with the idea of marrying the tail with the part of the body with the rear legs to create a tripod which eliminated the need for gigantic feet to let it stand up. It not only stood up, it shot up, because Ben used a very strong spring. Of course, after all that it went to pre-Toy fair, where the line was for all intents and purposes dead domestically.

Turbosaurus revision by David Wolfram. December 16, 1985.
Turbosaurus revision by David Wolfram. December 18, 1985.
Gigantisaur final concept art, November 5, 1986

DW: As I was thinking about Ed Watts, I flashed on a fundraiser idea my design group had to help raise money to help with his medical expenses. As you probably know, the Four Horsemen sculpted their figures very large – at least 12″ tall. I had them cast up six figures. I remember He-Man, Skeletor, Trap Jaw, for sure, and I’m pretty sure there was a Mer-Man, too. I’m pretty sure we had six all together. Each member of the group, including myself took a figure, created a base, and did a tricked-out version of that character. The figures were then auctioned off to fans (I’m not sure if it was through eBay, or if it was done some other way). Anyway, we ended up making something like $15,000 to give to Ed’s family. We also had a little internal competition, and my cadaverous Trap Jaw won. Stupidly, we didn’t take good pictures of them, but I think at the time we used he-man.org to promote them. If you ever come across any of those pics I’d love to see them.

Note: Some images are available here and here.

BR: You talked before about figures like King Randor, Scare Glow, Clamp Champ and Ninjor, for which you were given very minimal new tooling to work with, for the most part just new heads. But, you also did Snake Face (great drawing, by the way), which is of course all new tooling except for the staff he came with. It seems like for some figures they would go all out on new tooling, and others they would provide very little new tooling – kind of feast or famine. Why was that?

DW: I guess they were still trying to make some money, partly by not spending as much on tooling, but still having new characters to launch to keep the trade happy. Outside of the movie figures, Snake Face (or Medusa man) was one of the last-newly tooled MOTU figures. Again, the preliminary concept sketch showed all these gnarly fully sculpted snakes coming out from everywhere, when the reality forced on me from engineering was they had to use nylon that couldn’t be detailed.

BR: David, thanks once again for the fascinating information and wonderful artwork. I really appreciate you taking so much time to share this with me!

DW: This has been fun, and has dredged up a lot of old memories.

Many thanks to David for taking so much of his time to answer my questions and share his art.

David’s fine art can be seen at his website: http://davidwolframart.com/

Want more information? Check out David Wolfram answers fan questions.

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History

Happy He-Man Day!

Written by Adam McCombs

Back in 1987, Tom Bradley, mayor of Los Angeles, declared April 28 to be Masters of the Universe Day, in celebration of the live MOTU Power Tour performance that was running at the time.

It continues to be commemorated by fans to to this day, but I would propose an additional day to celebrate the most powerful toyline in the universe: March 1.

From December 1981 to January 1982, Mattel filed trademarks for their completed Masters of the Universe toyline, in preparation for the big product launch. The line (largely designed by Mark Taylor, vehicles by Ted Mayer) was first shown to the public on February 17, 1982, at New York Toy Fair. I believe it was first made available in retail stores on March 1 of 1982. That’s based on a piece of evidence taken from the first MOTU minicomic, He-Man and the Power Sword.

Included near the back of the minicomic was a cash rebate offer. Parents who purchased two of the eight MOTU figures available that year could get a rebate of $1.25.

There was a purchase date restriction on the offer. Purchases had to be made between March 1, 1982 and January 31, 1983.

I believe the earlier date represents the earliest date that these toys would have been available in stores – shortly after they were unveiled at New York Toy Fair.  That would mean that March 1, 1982 was the day that children all over the country (and later, the world) were first introduced to the world of He-Man.

Since Masters of the Universe Day is already taken, I’d suggest we commemorate March 1 as He-Man Day.

Incidentally, in the animated He-Man episode, The Energy Beast, King Randor tries to create a He-Man Day, but He-Man is too modest at the time to accept it. I’d say after 36 years defending Eternia and Grayskull from the evil forces of Skeletor, he’s more than earned it.

Update:

Chema Villalba recently sent me another piece of evidence for a spring 1982 release of He-Man. In The Business of Children’s Entertainment (referencing 1982 promotional material) it is said that Mattel had introduced the Masters of the Universe line in the spring of that year:

Thanks to Chema for the reference!

Update 2: upon further research, the first time Masters of the Universe was in stores was probably May 13, 1982, or thereabouts (which still matches the Spring release schedule provided by Chema). That is the date of the earliest newspaper advertisement for MOTU toys that I have found.

One more thing – I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

Now, it’s possible some figures were released earlier. There has long been talk of early “Test Market” figures that were distributed in a small geographic area to test how well the figures would sell. Supposedly this information came from a source at Mattel, but I can’t confirm it. It’s possible that those Test Market figures predate the May release date, but so far I have no solid evidence for that, other than perhaps the previously-mentioned March 1 rebate date.

Further reading: MOTU Timeline | MOTU Advertising Timeline

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Heroic Warriors

King Randor: Heroic ruler of Eternia (1987)

Written by Adam McCombs

Name: King Randor
Faction: Heroic Warriors
Approximate US release date: December 9, 1986

King Randor, like the Sorceress, is a character that originates very early in the MOTU mythos, but who didn’t get an action figure until the tail-end of the toyline.

King Randor has his origins in the the November 1982 DC Comics story, “Fate is the Killer.” The king and queen aren’t given names, but as Prince Adam’s parents, these are clearly the precursors to the Randor and Marlena characters that would be fleshed out later. Randor is a generic looking stock medieval king character, old enough to have white hair, and perpetually disappointed in his irresponsible son, Prince Adam.

In the following issue, “To Tempt the Gods” (December 1982), the king appears again, still without a name. In this issue he’s quite disappointed, even disgusted with Adam – to the point of feeling like he’d prefer He-Man to be his heir rather than Adam.

The unnamed king appears in a single panel in the next issue, “The Key to Castle Grayskull” (January 1983).

Image source: He-Man.org

Meanwhile, in the Masters of the Universe Bible, completed by Michael Halperin on December 1, 1982, Adam’s father became known as King Randor and is given a backstory, along with the queen, Marlena:

Marlena staggered to her feet and lurched to the captains chair. She called out to the others. No one answered and when she looked only the spacesuits remained mute, empty and wrinkled. Little time remained to brood as the shuttle shot into the Eternian Ionsphere glowing red, yellow and white. She nosed the craft up and bounced off the layer of air slowing the vehicle for a smoother re-entry. Marlena couldn’t spot any runways for the shuttle so she aimed the ship at the only clear spot she saw — a long meadow in a lush, green valley.  The space craft hit the ground, its landing gear crumpled on impact and it sank to its belly skidding, pitching and crashing to a wrenching stop.

Unconscious, Marlena couldn’t know the helping hands pulling her out of the wreckage and carrying her to the royal palace of the reigning king of Eternia, the young and handsome RANDOR.

For several days she slept in the palace and each day Randor sat by her bedside and waited for her to wake. All the royal physicians and wizards provided potions and spells in order to insure her well-being and soon color stirred in Marlena’s cheeks. On the seventh day her eyes fluttered open and the first sight she saw was Randor’s rugged, handsome face. A spark flew between them as he reached out his fingers to touch her hand and they both smiled.

Skeletor waved his staff and a charge of energy sprang forth rolling back a huge boulder from one wall uncovering a screen. A wave of his hand and a picture swam into view — a picture of Eternia then that of King Randor and Marlena. At the sight of the former captain, the trio snarled and clenched their fists – and it wasn’t lost on Skeletor.

King Randor made Marlena his queen and three years later she bore an heir to the throne of Eternia — a son, PRINCE ADAM. He was handsome and imbued with his mother’s spirit of adventure and his father’s courage. As a child he had the run of the palace playing tricks and practical joke on his teachers and the nobles of the court.

This backstory was created as a guide for both the Filmation cartoon and printed media. In print media, Randor was almost always very much in the background, but he would be further fleshed out in the Filmation cartoon (more on that later).

We get a bit of this backstory in “To Tempt the Gods”, where we learn that Marlena crash landed on Eternia from Earth. We also get a look at a younger King Randor:

King Randor pops up in a few different places prior to the advent of the animated series.

Masters of the Universe Audio Story (Kid Stuff, 1983)

In order to protect his true identity and thus make it harder for Skeletor to destroy him, He-Man lives a double life as Prince Adam, playful son of King Randor and Queen Marlena. Even now, as we speak, Prince Adam is playing with his pet tiger, Cringer. In the beautiful gardens that surround his father’s castle, he and his feline friend romp in the tall grass, happy and care-free, unaware that as He-Man, he is about to face the most difficult and dangerous challenge of his life – a life and death struggle with Skeletor. The outcome of which will determine the fate of the planet, and perhaps the entire universe.

Castle Grayskull (Kid Stuff, 1983)

He-Man & Battle Cat (Kid Stuff, 1983)

The Power of Point Dread (1983)

In this story illustrated by Alfredo Alcala, the king (not mentioned by name here) has his DC comics look. There is no hint that Prince Adam exists in this story.

The Ordeal of Man-E-Faces (1983)

This version of Randor in the DC-produced second wave of minicomics follows the general look of the 1982 DC series, albeit this time with a purple robe:

The Menace of Trap Jaw (1983)

The Magic Stealer (1983)

King Randor was, at one point in his development, called King Miro – this is briefly mentioned in the Filmation Series Guide, and I believe he is also depicted visually. The series guide reflects earlier designs for almost all of its characters, and here Randor/Miro again looks much like he did in the DC comics. Thanks to Dušan M. for reminding me of the “Miro” name in the comments.

The name Miro is also used in the 1984 UK Annual, which tended to draw from much earlier source material. Thanks to Jukka Issakainen for pointing this out.

Filmation redesigned the character quite dramatically. He’s depicted as being much younger, and wears a blue jacket over a red tunic, with orange tights and blue slippers.

Randor was a frequent character on the show, occasionally playing a lead role in stories like “The Rainbow Warrior” and “Prince Adam No More.” He was voiced by Filmation president Lou Scheimer.

Randor’s look in the post-Filmation minicomics is all over the place. Sometimes he follows the DC look, sometimes he has something like the Filmation look, and in the case of the Leech and Mantenna minicomics, bizarrely, he has pink hair:

The Golden Book stories tend to give Randor several unique looks, only occasionally referencing existing, established designs for the character:

The action figure, released in late 1986 but grouped by Mattel in the 1987 wave of figures, was initially sold through a buy-three, get-one-free mail-away offer. He looked like a kit-bashed version of the cartoon character, sticking to the Filmation colors but otherwise grabbing whatever parts were handy to make a passable King Randor. He uses the basic He-Man body, but with Jitsu’s armor, and the Castle Grayskull spear in gold. The only new parts are his head, crown and cape. Jitsu’s armor was made to fit over a slightly flatter chest, so King Randor’s armor had to be warped outward to work with the He-Man buck. The figure was designed by David Wolfram.

Image source: InfinityToyzOKC on Twitter

There are a couple of early models or prototypes of Randor. This one (from a French MOTU catalog) looks hand-painted, but otherwise looks just like the final toy, albeit with much brighter, shinier gold paint:

Image via Grayskull Museum

Another version appeared in the US Mattel dealer catalog. It looks like a factory piece, except his armor is painted just like the original Jitsu armor. Perhaps this was an early factory sample, where they had mistakenly used the original paint mask on the armor instead of the revised version for Randor. Or, his armor could have gotten lost somehow, and Jitsu’s armor was used as a quick replacement for the photo:

The cross sell artwork for King Randor is closely based on the final toy, although the work itself is a bit rough in places:

Image: LGC Auctions
Image: LGC Auctions
Image courtesy of Jukka Issakainen. Artwork by Bruce Timm.

Despite Randor’s release being somewhat low effort, this is actually my favorite look for the character. He looks much more battle ready than either the DC or Filmation designs, and in a place like Eternia, it makes sense to have a king who can kick butt when needed.

Once the look of the toy had been established, the minicomics that followed started adhering to the Mattel design, except he was given a gray beard/hair.

The Search for Keldor

In this story, it is hinted that Skeletor (aka Keldor) is actually King Randor’s long-lost brother, although Randor himself does not know that Keldor is now Skeletor.

Revenge of the Snake Men!

Enter: Buzz-saw Hordak!

King Randor appears in a few posters by Earl Norem and William George:

King Randor also appeared in the Star Comics, which followed the look of the character as he appeared in the Mattel catalog (thanks to Øyvind M. for pointing this out):

Image via MOTUCfigures.com

However, in the Commodore 64 Masters of the Universe game, the DC design was used:

King Randor’s long, slow evolution makes him a little more interesting to research than many other, more prominent characters in Masters of the Universe.  As a kid, I think I was dimly aware that a King Randor figure had been made, but I never saw one in person.  Nevertheless, his reuse of parts actually makes him seem instantly familiar now.

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