1987 Swiss Consumer Association Toy Reviews

Posted on March 26, 2023March 27, 2023 by Adam

Special thanks to Olmo for providing the images and background information for this article. According to him, these appeared in the 1987 Swiss Consumer Association booklet, which was meant to be a toy buying guide for parents. The association purchased popular toys and loaned them to a group of parents to review based on a number of criteria, including: “solidity, safety, esthetic, quality-to-price ratio, interest of the kids, simplicity of handling, conformity packaging/content, noise, instructions, age recommended, fair advertising and values conveyed.” Unfortunately the parents involved didn’t rate the toys very highly, although Roboto and Fright Fighter seemed to get at least some positive comments. I’ll provide a translation from the French (via Google Translate) after each image. Marshal BraveStarr is also included at the end, just for fun.

**Skeletor**: The warrior of evil. Skeletor, plastic figurine with accessories (approximately 15 cm high). Purple character with unattractive green skull. Accessories break easily. Warrior values. Aggressive background. Very limited interest.

Blasterhawk: Both a vehicle and a handgun that launches small plastic discs. Sold without characters. Heavy, unsightly and expensive, this bulky monster is very quickly unusable: the trigger, the only thin part of the machine, breaks after a few shots.

Roboto: Plastic figurine about 14 cm high with gear visible in the pole and 3 interchangeable weapons that attach in place of the right arm. Bright colors. More interesting than the other characters of the same series because of the gear. Violent and aggressive context. Incentivizing packaging to complete the collection. Popular characters among children because of the television series.

Bashasaurus: Plastic combat vehicle approximately 30 cm long in the shape of a dragon and equipped with a ram arm to flatten obstacles and stun the enemy (sold without figurine). Sturdy, colorful plastic. Questionable aesthetics. The arm-ram can hurt if it is received on the fingers. Warrior values. Expensive. No interest without the figurines.

Hurricane Hordak: Plastic figurine of approximately 15 cm with 3 interchangeable weapons to be screwed into the arm which is operated by means of a wheel located in the back. Solid. Very questionable aesthetic. The TV ad that advertises this toy is very misleading. Warrior values; despite everything, some children appreciate this collection to the great despair of their parents.

Mantisaur: Plastic insect armed with claws serving as a carrier vehicle. Monstrous insect that is the envy of all children, but whose interest is exhausted from the first day. The packaging deceives its possibilities, the clamps cannot grab figures, only support some; the TV deceives on its dimensions.

Fright Fighter: Large dragonfly flapping its wings, whose head opens to house a character from the collection. Fitted with an ingenious and spectacular manual mechanism, aesthetically pleasing even to adults, this large insect is of very limited use. After the enthusiasm of the first two days, he is abandoned. Expensive.

Marshal BraveStarr: Articulated plastic figurine representing a Marshal approximately 20 cm high. A plastic horse serving as his mount. Sold separately. If you do not know the cartoons of this series, these toys do not arouse any interest. Relatively strong; the rider is however very difficult to fit on the mount. Warrior values.

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1983 Masters of the Universe Annual

Posted on August 30, 2019August 30, 2019 by Adam

The 1983 Masters of the Universe Annual, published by UK-based World International Publishing Ltd., is a treasure trove in many ways. Besides containing a number of fascinating illustrated stories, it also includes quite a few photographs of early to late-stage MOTU prototypes. We’re also treated to quite satisfactory bios (somewhat based on the 1982 Masters of the Universe Bible by Michael Halperin, but with some changes to reflect the evolution of these characters) of many of the primary characters in the MOTU mythos, as well as a description of some of the capabilities of the early vehicles.

I’ve scanned the pages that contain prototype and toy photographs, as it’s really toys that tend to be the emphasis of Battle Ram: A He-Man Blog. I hope you enjoy!

Inside cover, featuring prototype early (and highly detailed) Teela prototype and late prototype Skeletor

First page, featuring an early release He-Man figure and a late prototype Castle Grayskull (interior)

Early prototype Teela and late prototype Man-At-Arms

Prototype Zoar and Stratos depicted. Note that Zoar has fairly realistic coloring. Stratos has a non-hairy chest and lacks the details on his harness that would appear on the final toy.

Early Ram Man, Man-E-Faces and Zodac prototypes. Ram Man and Man-E-Faces would undergo significant revision before production.

Trap Jaw, Faker and Tri-Klops prototypes. Note Faker’s red-colored eyes. Trap Jaw features a repaint of He-Man’s left arm, although the final version would have a unique left arm.

Wind Raider Prototype with narrower engines and simpler wings compared to the final version.

Finalized Battle Ram and Attak Trak prototypes

Back cover, featuring mostly final figures. Note the progression in design for Zoar, Teela, Ram Man and Man-E-Faces. Tri-Klops is still somewhat unfinalized. A rare Teela with green-eyed snake armor is shown.

Parts Reuse in MOTU, Part Seven: 1988

Posted on June 17, 2017July 25, 2019 by Adam

Masters of the Universe, for all its diversity and creativity, was quite an economical toyline, creatively (and sometimes uncreatively) using and reusing the same molds over and over again throughout its run. Sometimes this was done fairly invisibly, and other times it was as plain as the nose on Faker‘s face.

In this series I’ll be cataloging the reuse of existing molds, in context of what is known and what is likely about which figures were created in what order. For example, He-Man’s prototype was almost certainly finished before Man-At-Arms, so Man-At-Arms reused He-Man’s legs, rather than vice versa. I’ll also include parts that were reused from other toylines.

Sometimes existing parts were modified for use in new toys. For example, Beast Man’s chest seems to have been based on He-Man’s chest sculpt, albeit with a great deal of hair added to it. This didn’t save money on tooling, but it did save some time and effort for the sculptor. I’ll point this out whenever I see it. Whenever a modified part is used again, however, I’ll refer to it as belonging to the toy that used it first (for example, Stratos and Zodac reuse Beast Man’s chest).

I won’t comment on “invisible” parts, such as neck pegs or waist springs that are normally not seen.

First, the toys from 1988 that had (at the time) all new parts. For fun, I’m including unproduced toys as well.

Tytus

Megator

Laser Power He-man

“Ambush” Playset (unproduced)

These 1988 designs reused some existing parts:

Laser Power He-Man (Spanish version)

Laser Light Skeletor

There were at least six additional figures planned as part of the 1988 line, but they were never released. These were to be entirely constructed from existing parts, no doubt as a way to inject some quick cash into the dying line at minimal cost. We only know the original name of one of them (Strobo), so I’ll make up names for the others:

Strobo

Snake Trooper

Cyborg Strike

Bow Blaster

Snappor

Samuran

Note: The above artwork is by Errol McCarthy, sourced from He-Man.org. I’m assuming “Sumuran’s” arms and legs would reuse He-Man’s, although the artist draws them without gauntlets or boots, so it’s possible they might have been new parts.

Parts Reuse series:

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Parts Reuse in MOTU, Part Six: 1987

Posted on June 15, 2017July 25, 2019 by Adam

I won’t comment on “invisible” parts, such as neck pegs or waist springs that are normally not seen.

First, the toys from 1987 that had (at the time) all new parts. For fun, I’m including toys that were advertised as part of the 1987 line, but never released:

He-Ro (unreleased)

Eldor (unreleased)

Gyrattacker (unreleased)

Rotar

Sorceress

Mosquitor

Sssqueeze

Beam-Blaster & Artilleray

Blade

Gwildor

Saurod

Tyrantisaurus Rex

Bionatops

Turbodactyl

Gigantisaur (unreleased)

These toys from 1987 reused some existing parts – some of those parts were first created in the same year, however:

King Randor

Clamp Champ

Blast-Attak

Ninjor

Scare Glow

Buzz-Saw Hordak

Snake Face

Twistoid

Cliff Climber/Scubattack/Tower Tools

As with 1986, there was quite a bit of new tooling used in the 1987 line, sprinkled with some liberal reuse of parts in selected figures like Scare Glow and Ninjor. The Powers of Grayskull line saw a partial release with several of the dinosaur figures, but unfortunately its main protagonists (He-Ro and Eldor) were never sold in stores.

Update: Øyvind and an anonymous person in the comments pointed out that Buzz Saw Hordak doesn’t have the original Hordak legs. It looks like he has different leg musculature and enlarged feet. I believe some versions of Hurricane Hordak also have these legs. Thanks for the correction!

Parts Reuse series:

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