Catalogs

1983 Mattel Toys Dealer Catalog

Here is the 1983 Mattel Toys Dealer Catalog (or at least the portion relevant to the MOTU line). Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing merchandise. The catalog showcases all the 1982 items plus everything new for 1983. As we’ve seen in other catalogs, the “new” items tend to be hand-painted rather than final factory examples.

The new for 1983 lineup includes:

  • Ram Man
  • Man-E-Faces
  • Trap Jaw
  • Tri-Klops
  • Faker
  • Evil-Lyn
  • Panthor
  • Attak Trak
  • Point Dread and the Talon Fighter
  • Screeech
  • Zoar

Close up shots:

Attak Trak
Hand-painted Evil-Lyn
Panthor with a hand-painted, glossy saddle
Panthor with Battle Cat and the 1982 vehicles
Ram Man, Man-E-Faces and Faker
Trap Jaw and a hand-painted Tri-Klps. Notice the lack of orange detail on the bracers
Zoar. Notice the green detail on Teela’s armor.
Screech
Talon Fighter. Notice there is no heavy red spray paint in front of the cockpit, just as depicted in the cross sell art.
Point Dread, Talon Fighter and story book with record. Point Dread appears to be hand-painted.

Source: Orange Slime

Evil Beasts

Panthor: Savage cat (1983)

Today we’re taking a look at Skeletor’s savage cat, Panthor. At first glance you could dismiss him as a cheap Battle Cat repaint without the helmet. When I first saw him as a kid, it was immediately apparent that that’s what he was. Battle Cat’s pose and saddle are instantly recognizable, making reuse of his sculpt more obvious than other parts (say, for instance, the standard male chest).

I think if Mattel had left him as a straight-up repaint, we as kids might have felt a bit cheated. Wisely they opted to produce Panthor with some short flocking, giving him a realistic furry texture and making us feel better about spending our allowances on him. Instead of just a an inferior copy of Battle Cat, Panthor became a deluxe toy with realistic fur. What kid could resist that?

Apparently, earlier in Panthor’s development, he was slated to reuse the Battle Cat helmet as well, and was black with purple armor:

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From the Filmation series guide

In retrospect it was wiser (not just cheaper) to omit the helmet, which is probably Battle Cat’s most distinctive feature. Panthor’s final color scheme was chosen by Mattel designer Martin Arriola.

On the shelves, there were a few options in 1983 if you wanted to pick up a Panthor. All of them featured some pretty epic artwork by William Garland:

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Garland did box arts for Mattel after Rudy Obrero but before (and concurrent with) William George. The style is very much along the lines of Rudy Obrero’s (that is to say, moody and Frazetta-like). That’s probably why I like it so much.

Mattel also offered a Skeletor/Panthor gift set, again illustrated by William Garland, this time with a battle scene featuring Skeletor/Panthor vs. He-Man, Man-At-Arms vs. Beast Man, and Castle Grayskull standing in the background:

Skeletor Panthor hi res

The pose you see for Beast Man and Man-At-Arms comes straight out of the 1981 Licensing Kit. Thanks to Jukka for pointing that out to me!

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Image via He-Man.org. Artwork by Errol McCarthy.

There was a third way to get your hands on Panthor, in the form of the Battle For Eternia giftset (again illustrated by William Garland). Apparently this was produced in low quantities, as buying the boxed version in 2015 will require taking out a second mortgage:

Image courtesy of Tokyonever

This set featured Skeletor, Panthor and Man-E-Faces, and might be my favorite of the Panthor box arts. It’s something about how Man-E-Faces is portrayed and the craters and moons in the background, I think. There were two versions released: one with the standard Skeletor, and another with Battle Armor Skeletor, released in 1984.

A fourth way to get your hands on the purple panther was to buy the Battle Armor Skeletor and Panthor gift set, featuring artwork by William George:

BA Skel Panthor Bill George

A year after Panthor’s release, Mattel was apparently considering releasing a deluxe version of Panthor, with articulation and some sort of pouncing action feature. This July 13, 1984 illustration by Ed Watts demonstrates the concept. This version of Panthor was, unfortunately, never released in the vintage line, although the 200x version wasn’t far off from this idea.

panthor-ed-watts-2
Image source: The Power and the Honor Foundation Catalog, Vol 1

In the finalized Filmation version of Panthor, he looks very much like the vintage figure (with green eyes), except for the fact that they’ve cut back on the extra fur around his face, giving him an appearance more like a real panther (ignoring the fact that he’s oversized, purple, and domesticated enough to wear a saddle).

diamond ray panthor

In The Sunbird Legacy, published by Golden Books, some humanoid panther men appear. From their coloration they seem to be inspired by Panthor:

Panthor was on of the first in a series of evil opposites in the Masters of the Universe toyline. Battle Cat had his opposite in Panthor, He-Man had his opposite in Faker, Zoar had his opposite in Screeech, and Stridor had his opposite in Night Stalker. It was a fun and creative way to refresh existing molds. The goal was undoubtedly to maximize profits, but in the end it’s amazing what can be accomplished with a simple change of colors.

From the 1985 German MOTU Magazine. Image via He-Man.org