Name: Battle Armor Skeletor Faction: Evil Warriors Approximate US release date: March 11, 1984
My mother got me Battle Armor He-Man as a replacement for my original He-Man after it was destroyed. However, I still had my original Skeletor, and in that case mom logic dictated that I didn’t need Battle Armor Skeletor, since I still had the original. Kids and collectors understand that owning a standard action figure and owning a variant are two different experiences, but I couldn’t make that case as a seven-year-old.
So, I had to make do with my Kellogg’s puffy sticker, and of course I played with my friends’ figures whenever I could. I was endlessly fascinated by both the designs and the action feature of the Battle Armor variants.
Kellogg’s puffy sticker, artist unknown
Battle Armor Skeletor reuses the arms, legs, head, crotch and weapons of the original Skeletor, but includes a spring-loaded, rotating drum in the chest that could be activated with slight pressure, exposing three versions of a bat insignia showing varying levels of damage. The action feature was invented by Ronald H. MacBain and Tony Rhodes, and the patent was filed December 29, 1983. Martin Arriola also worked on the figure design, which was trademarked on January 27, 1984. The original version of Skeletor was designed by Mark Taylor.
The cross sell artwork was based on the actual toy, so it had more accurate and updated arm “fins” and boots, as opposed to the original Skeletor cross sell artwork:
Battle Armor Skeletor cross sell artwork.
Close-up cross sell art, featured in The Art of He-Man and the Masters of the Universe
A similar action feature was also used in Mattel’s Hot Wheels Crack-Ups cars, which debuted in 1985:
The front of Battle Armor Skeletor’s card has a burst describing the function of the action feature. Unlike most figures released in the toy line, there is no tag line underneath his name, although he is tagged with “Evil lord of destruction” when he appears in cross sell artwork.
Image courtesy of Deimos
Incidentally, when Skeletor was first released in 1982, his tag line was “Lord of destruction.” “Evil” was added to the front of it starting in 1983.
Errol McCarthy illustrated the fight scene on the back of the card along with the instructions, and also illustrated the figure in artwork for use in the 1987 Style Guide as well as on T-shirts and other licensed products:
In the 1987 Style Guide, Skeletor (depicted with his battle armor) is given the following bio, which draws upon the various updates and retcons done to MOTU canon over the years:
Image via He-Man.org
Once the student of Hordak on his home planet of Etheria, Skeletor trapped his mentor on Etheria and escaped through a dimension gate to Eternia. Now Skeletor embodies all that is evil in Eternia. His goal is to one day rule all of Eternia, bringing upon its citizens an unending reign of terror. For dozens of years, Skeletor waited, polishing his magical skills in anticipation of the day when he would break through the Mystical Wall that separated the good and evil areas of Eternia. On the 18th birthday of Prince Adam, Skeletor finally prevailed. It was on this fateful day that Prince Adam first transformed himself into He-man, thus saving Eternia from the evil advance of Skeletor. Skeletor is now committed to destroying He-Man and his allies.
The style guide also mentions Skeletor’s Dragon Blaster and Battle Armor variants:
Weapons: Skeletor stalks the land with his evil pet, freezing foes with the dragon’s vicious paralyzing venom. His Battle Armor gives him the power to withstand the mightiest blows of battle.
Battle Armor Skeletor was sold in a number of gift sets, which include the following:
Battle Armor Skeletor/Webstor
Battle Armor Skeletor/Webstor/Mer-Man
Battle Armor Skeletor/Panthor
Battle Armor Skeletor/Screeech
Battle Armor Skeletor/Panthor/Man-E-Faces
Battle Armor Skeletor/Land Shark
Battle Armor Skeletor/Battle Armor He-Man
Image source: Hakes Americana
The figure was also released in a number of unique Canadian gift sets (images from Grayskull Museum):
India-based Leo Toys released an unusual version of the figure, which featured the torso from Battle Armor He-Man in purple:
Battle Armor Skeletor, strangely, never appeared in the minicomics or in the Filmation cartoon. It does appear in the Golden Book story, The Magic Mirror (albeit with the skirt from the original Skeletor design), and on the cover of Dangerous Games:
Battle Armor Skeletor appears quite frequently on Masters of the Universe Box art, showing up in numerous paintings, most by William George:
Battle Armor Skeletor and Panthor
Battle Armor Skeletor and Screeech
Snake Mountain
Bashasaurus
Battle Bones
Dragon Walker (Euro Edition)
Fright Zone
Land Shark
Land Shark & Battle Armor Skeletor
Night Stalker
Spydor
Fright Fighter
He also appears in a 1984 poster by William George:
The same artist also illustrated both Battle Armor Skeletor and Battle Armor He-Man for the 1985 board game, Battle For Eternia (thanks to Øyvind for the reminder). The illustration on the front depicts Skeletor and He-Man taking part in the board game with a couple of children, which is strikes me as a stroke of genius. I think a lot of us imagined what it might be like to interact with these characters in real life.
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Name: Jitsu Faction: Evil Warriors Approximate US release date: November 18, 1984
My introduction to Jitsu came in first grade, when a classmate pulled out several of his newest He-Man figures to show the rest of us. The three figures I remember him showing us were Tri-Klops, Jitsu and Fisto.
I already owned Tri-Klops from back in kindergarten, but I hadn’t seen these two new figures with their spring-loaded right arms that terminated in either a giant metallic fist or chopping hand. The entire group was suitably impressed, and we each took turns testing out their action features.
Jitsu’s development starts quite early in the series, in the December 1982 MOTU Bible written by Michael Halperin, under the working name, Chopper:
CHOPPER – has a right hand that’s enormous. With one mighty blow this villain can chop through bricks, trees, anything that gets in his way. He’s formidable in hand-to-hand combat.
There is actually some overlap between Chopper and a Filmation character called Strongarm – James Eatock goes into detail in this video for the He-Man Official Youtube Channel:
According to Martin Arriola, Jitsu was created by Mattel designer Colin Bailey. Although no concept art for Jitsu as a toy has been either found or made public, there is an image of his prototype.
Image source: He-Man.org
Image source: Grayskull Museum
The prototype is quite different in some respects from the final figure. As you can see, the prototype was originally to reuse Skeletor’s legs. Like Fisto, he was also going to reuse Tri-Klops’ sword (the example in the image above isn’t even repainted). He also uses He-Man’s arms, rather than Fisto’s arms. Everything else in the rough prototype seems to match the general thrust of the figure’s final design.
The Filmation design may represent an intermediate stage in the character’s design, or it may be a “Filmationized” version of the final toy. This incarnation of Jitsu features human feet with unique red samurai boots and an enlarged but ungloved right hand. He also has a purple belt and bracers:
Jitsu appears in a single episode – “The Dragon Invasion”. In this scene, he squares off against Ram Man, and they both come out a bit worse for wear in the end:
Images used in the animation courtesy of Jukka Issakainen
On August 22, 1983, Mattel filed a trademark for the name Jitsu, instead of the original Chopper. The toy was released the following year.
The final design utilizes He-Man’s legs, with two toned gold and black boots. He is also given a unique katana weapon, although the finger guard is molded on the wrong side of the handle. He reuses the left arm, right upper arm, and slightly shallower chest from Fisto. He has a unique head sculpt and unique two-piece armor – the latter would later be used for Mattel’s King Randor figure:
The action scene on the back of Jitsu’s packaging was illustrated by the inimitable Errol McCarthy:
Image source: Starcrusader
Image source: He-Man.org
McCarthy also illustrated the character, along with Fisto, for this T-Shirt design:
Jitsu’s cross-sell artwork is quite faithful to the toy, down to the backwards hand guard on the sword:
Image source: Axel Giménez
Jitsu was also sold in a JCPenny two-pack with Clawful, and in a gift set with Night Stalker. The artwork for the Night Stalker gift set was done by William George.
Image source: Grayskull Museum
Jitsu and Nightstalker are the “evil opposites” of Fisto and Stridor, who were also sold as a set. Evil opposites is a theme that pops up over and over again in the vintage Masters of the Universe line.
Opposites in MOTU
Aside from the Night Stalker gift set, Jitsu appears on one other piece of box art for the Masters of the Universe line – Battle Bones, by William George:
Jitsu is never really center stage in any story he appears in. His biggest moment in the minicomics is definitely in The Clash of Arms, where he faces off against Fisto and is quickly defeated:
Jitsu also makes some very minor appearances in Mantenna and the Menace of the Evil Horde and in Hordak: The Ruthless Leader’s Revenge.
Jitsu is a little less camera shy in the Golden Book stories, The Rock Warriors and Demons of the Deep, both illustrated by Fred Carillo. He is far from front and center here, but at least he’s operating at the level of henchman of the week, together with Webstor in the first story and Mer-Man in the second:
Jitsu also makes an appearance the Golden Giant Picture Book, also illustrated by Fred Carillo. Here Jitsu commits the worst sin imaginable – he smashes the Battle Ram with his giant golden chopping hand. The images below come from the Bustatoons blog.
Jitsu also appears in several posters painted by William George from 1984 to 1986:
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Name: Special Edition He-Man Faction: Heroic Warriors Approximate US release date: Summer, 1983
Note: The first 3/4 of this article contains a lot of speculation in absence of solid information in regard to the origins of this figure. However, I’ve added updates to the end of this article multiple times as more information has come to light. So be sure to read to the end!
Anyone who has been collecting Masters of the Universe long enough has heard about the mysterious brown-haired He-Man figure that goes for so much money on eBay. He is often (and erroneously) called Wonder Bread He-Man, based on a long-running fan theory that he was sold as part of a promotion that Wonder Bread was running with Mattel. The promotion was actually for a series of He-Man trading cards featuring artwork by Errol McCarthy.
The figure itself is a He-Man figure with brown hair, a brown loin cloth, a black belt and black boots. He seems to have come with a random assortment of one or two of the maroon weapons that came with the special edition of Man-E-Faces (which in turn were refreshes of the accessories for Castle Grayskull). Sometimes he is sold with a black version of Zodac’s armor that was released in the 1984 Weapons Pak, however the Zodac armor doesn’t seem to have originally shipped out with this figure.
The most intriguing find so far comes from David and Darren Fowler, who first bought the figure about 17 years ago. Theirs is the only example known to date to come bagged with weapons and a buy three, get one free offer from Mattel. According to the offer, the purchases had to have been made between January 2, 1982 and June 30, 1983, and submitted proofs of purchase postmarked by July 15 1983. In the terms set out in the coupon, Mattel would send one random toy from the selected category (Barbie, Dazzle, Monchhichi, or Masters of the Universe). Those dates, plus the inclusion of the maroon Man-E-Weapons, makes me think this figure might have been released in 1983, even if it was actually manufactured earlier (it has a date stamp of 1981, like other first wave figures released in 1982).
The figure also has two manufacturing details that seem characteristic of figures that came out either late in 1982 or early in 1983. The first is his belly button, which is perfectly formed. Early 1982 He-Man figures had irregular-looking belly buttons, and starting sometime in 1983 they started doing away with the belly button altogether, so this version looks like those He-Man figures released in the middle, where the belly button was normalized. He-Man figures from that era also started having boots that were dipped in paint rather than sprayed, so the paint comes up all the way to the top of his boots, with no overspray. Savage He-Man has the “dipped” boots. For further reading on that topic, see this article.
Image: Darren Fowler
Image: Darren Fowler
Image: Darren Fowler
Image: Darren Fowler
To me this seems like the most plausible source for the mysterious Savage He-Man. However, the offer doesn’t specify what figure will be given, and there is no known packaging associated with it, so we really can’t be certain.
Other possible theories as to how it was sold include a Nestle Quick/Masters of the Universe promotion, a Jell-O/Masters of the Universe Promotion, and a promotion at the Children’s Palace. So far none of these has been confirmed – all we have so far is speculation.
Perhaps a more interesting question is why the figure was produced in the first place. Why would Mattel have produced a brown-haired He-Man with darker-colored boots and loin cloth? As you can imagine there are many theories. The most popular and persistent theory to date has probably been the notion that He-Man was originally Conan the Barbarian, and he was given a different paint job at the last minute so Mattel could reuse him for He-Man. And indeed, Conan Properties International (CPI) thought the same thing, and sued Mattel over it in 1984. CPI lost that case, partly because they were laying claim to some generic attributes that could also apply to a dozen different heroes in the sword and sorcery genre.
But more than that, the timeline just doesn’t support the notion that He-Man was a repainted Conan figure. On April 24, 1981, there was an internal memo within Mattel urging negotiation for the Conan license. By May 5 a draft licensing agreement was secured, and by July 21 the agreement was finalized. From July 23 to September 21, 1981, Tony Guerrero worked on sculpting toys for the CPI license. However, in January of 1982, Mattel, realizing that the movie was going to the opposite of kid-friendly, requested the termination of the CPI license agreement, and by April 14, 1982 the termination was finalized.
Long before Conan was even a twinkle in Mattel’s eye, work was underway on the He-Man project. Ultimately He-Man originated decades earlier in Mark Taylor‘s childhood drawings, but the character started to see serious development at Mattel by late November of 1980. Furthermore, almost every single character for the first wave of Masters of the Universe had been designed before Mattel entered into its agreement with CPI. (Of course, He-Man was certainly influenced by Conan – there is no question about that.)
Mark Taylor’s He-Man B-sheet design, dated April 6, 1982. Published by Super7 and The Power and the Honor Foundation.
However, that does not rule out the possibility that Savage He-Man was an attempt to reuse the original He-Man mold to make Conan toys. Mattel would do that whenever possible to save tooling dollars (as they did when they reused previous Big Jim and Tarzan molds to make Battle Cat, Panthor, Zoar and Screeech). And, as Savage He-Man’s colors do seem to roughly match Conan’s, this seems like a fairly plausible theory on the surface.
Update: however, court filings indicate that Mattel’s actual plan was to sculpt a new head and reuse the taller Big Jim bodies for the Conan line (thanks to jzguitars for the tip):
CPI and Mattel consummated their deal on July 31. In the meantime, Mattel’s employees had continued work on a Conan doll. Mattel’s marketing department decided early in June that Mattel should attach the Conan heads to the torsos of Mattel’s “Big Jim,” a doll with less exaggerated muscles, and a body closer to that of the average weightlifter (though not, apparently, to that of Arnold Schwarzenegger, see Affidavit of Mimi Shapiro ¶¶ 7-9 (May 19, 1988)). Memorandum from Joe Morrison to Mark Ellis (June 3, 1981). Guerrero then worked on the Conan doll from July 23, 1981, to September 21.
Some people are of the opinion that the figure itself is a hoax. I don’t think that’s plausible. While fakes do exist, authentic versions of this figure have the look of a mass-produced toy. The loin cloth is molded (not painted) in a shade of brown plastic that doesn’t exist in any other Masters of the Universe figure. Most of them seem to have some fairly unique mold artifacts in that area as well (shared by some versions of Prince Adam). And finally, the figure has shown up in large figure lots where the seller doesn’t seem to be aware that the figure has any special value.
Skepticism is understandable. After all, Mattel has not found any records of this figure or its promotion, and no former employees to date seem to remember it (including Martin Arriola). Still, the physical evidence alone strongly suggests this is an authentic Mattel figure.
Authentic Savage He-Man figures seem to generally have the following characteristics in common (images courtesy of Arkangel):
Another theory is that Savage He-Man was just a way of getting rid of some extra test run He-Man figures that were produced in alternate colors.. And to be sure, there is a test shot example out there that is reminiscent of the Savage He-Man, although his loin cloth is molded in black rather than brown. However, test shot examples from the factory are generally produced in very small numbers, certainly not enough to account for the number of Savage He-Man figures we find in the vintage toy market.
Image courtesy of Mern-Ra
A similar theory holds that this was perhaps an alternate color scheme for He-Man that Mattel was toying with but ultimately rejected. That’s certainly possible, although that color scheme doesn’t match either of the B-sheet designs that were done for He-Man, and it doesn’t match the colors on any of the known prototypes, or at least not the prototypes that would have been anywhere close to toy production.
Image source: The Power and the Honor Foundation
Early He-Man sculpture by Tony Guerrero. Image source: The Power and the Honor Foundation
Image source: He-Man.us
Yet another theory is that Savage He-Man may have something to do with Buzz-Off. As I’ve discussed in an earlier article, Buzz-Off’s prototype actually had a brown-haired He-Man head, with a bee mask that would go over it. Of course the mock-up also had Zodac arms and legs, so this is by no means a slam dunk. For more on that, see this video by Alternative Mindz.
Image Source: The Power and the Honor Foundation Catalog
One of my favorite theories, advanced by mozartpc27, is that Savage He-Man was actually an early version of Prince Adam, made before Filmation finalized the purple, white and pink look. Despite being released in 1984, the trademark claim for Prince Adam was filed May 23, 1983, earlier than any other third wave figure. In fact, the claim was filed the same month as Faker.
Perhaps Adam was meant to be a late 1983 figure with brown hair, but development on the look of Prince Adam for the Filmation cartoon caused Mattel to scrap their plans, leaving them with a number of brown-haired Prince Adams to deal with. There are even early versions of Prince Adam with the same mold artifacts as Savage He-Man (hat tip to Tokyonever):
Image source: Calendor
However, it should be noted that the earliest pre-Filmation comic book depiction of Prince Adam gives him brownish-tan boots (subsequent versions had blue and yellow boots or red boots), and blond hair. So if this was Prince Adam, it was a somewhat novel color scheme.
At the end of the day, we really don’t know which of these theories is right, or even if any of them are right. And, frustratingly, we may never know the truth.
If you’re interested in reading more about the topic, there is an epic, 2600-post thread spanning 14 years on the He-Man.org forums. Give it a read if you’ve got ten hours to spare.
Update: An intriguing video recently surfaced, shared by Hong Kong Kilnt. It’s a claymation sequence from a movie featuring Masters of the Universe characters, including what appears to be Savage He-Man.
You can watch the full movie here (thanks to Dušan Mitrović for the link).
Update: I also thought I should share some childhood photos by Chris Douglas that show Savage He-Man sitting in Night Stalker:
Update 2: Manic Man (from the comments below) mentions that in the Japanese versions of Mattel’s Dino-Riders toyline, blue-eyed and blond-haired figures were often repainted with darker hair and eyes. So it’s also possible that Savage He-Man was recolored for the Asian market. Perhaps Mattel did a test run of He-Man in these alternate colors before abandoning the idea. It seems as reasonable a theory as any.
Former Masters of the Universe Classics brand manager Scott Neitlich adds some additional evidence from Mattel archives, indicating that Savage He-Man (or Special Edition He-Man, as it’s described in letters) did indeed come out in 1983, was offered through a buy-3-get-one-free offer, and that the coloring was intended to make the figure special, so kids didn’t get an exact duplicate of a figure they already had. In retrospect this seems like the simplest possible explanation.
The letters referenced in Scott’s video (copied from the video):
Image source: Scott Neitlich
Some additional buy 3 get one free offer advertisements from Dinosaur Dracula:
And here is an advertisement for the actual Meijer Thrifty Acres promotion referenced in the correspondence about Savage He-Man/Special Edition He-Man. Special thanks to Tallstar for finding this.
Update 4 (11/25/2023): After a careful search, I would also like to note that 03/28/1983 is the date of the first “Buy 3 Get 1 Free” offer newspaper ad. Interestingly, the first Faker newspaper ad came out 04/17/1983, meaning that Faker and Savage He-Man were being advertised at about the same time.
Update 5 (05/09/2024): another fascinating find has surfaced. Rick Hale, in the Facebook group He-Man and the Masters of the Universe Collectors Group, shared the following:
“Hey folks. So my mom was cleaning out her garage and found a sealed brown envelope with a 1983 timestamp. She opened it and found a He Man inside. I was majorly into He Man in the early 80s and remember standing in front of the tv when the show would come on and stripping down to my white t-shirt to call on the power of Castle Greyskull! Anyways, this thing is still sealed and this is the original mailer. I’ve blocked out mom’s address (and it’s now with me in KY anyway). I looked this up on eBay and apparently it’s rare and carries a significant price tag. I’m curious for feedback on what this could be worth? Still sealed, original mailer. Thanks!”
So here we have what appears to be Savage He-Man, not only sealed in his baggie, but still containing the original brown mailer envelope from Mattel, sent out July 12, 1983, right in the correct time frame for the figure. Thanks to Rick for allowing me to share his images here!
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The Art of He-Man and the Masters of the Universe (published by Dark Horse, April 28, 2015) is a celebration of He-Man from his earliest known concept drawings in 1979 to his latest 2015 evolution in modern comics and toys (images below courtesy of Jukka Issakainen).
Limited Edition printing of The Art of He-Man, with Castle Grayskull slipcover and exclusive artwork by Gerald Parel.
The focus of the book is primarily on artwork, although there is some time spent on toys. In many ways the Dark Horse book seems to take some cues from Mattel’s 2009 book, The Art of Masters of the Universe (a San Diego Comic Con exclusive). The 2009 book took a broad approach to the subject, starting with early concept artwork and moving on to cross sell artwork, box art, mini comics, the New Adventures of He-Man line, the 2002 He-Man line, the ongoing Masters of the Universe Classics adult collector line, and finishing up with some modern concept art for a potential rebooted line. The Dark Horse book follows the same general outline, but radically expands it with more than five times as much content.
The Art of He-Man was written by Tim and Steve Seeley and edited by Daniel Chabon and Ian Tucker, with contributions by Emiliano Santalucia, Joshua Van Pelt, James Eatock, Danielle Gelehrter, Val Staples, and others. Drawing on a wide variety of sources, from current and former insiders at Mattel to external collectors and experts, The Art of He-Man is able to delve deeper into the subject than the 2009 Mattel SDCC book, and expands the territory into areas like the 1983 Filmation cartoon and the 1987 live-action film.
By comparison, The Power and the Honor Foundation’s 2011 Catalog Volume One went into far greater depth on the subject of toy design, but stayed away from topics like packaging design, mini comics, and Filmation. Some of the artwork from both The Power and the Honor Foundation Catalog and the 2009 Mattel book made it into The Art of He-Man, but by no means all of it.
Early on, The Art of He-Man was slated to be much shorter, capping out at 168 pages by the beginning of chapter 10 (thanks to Jukka Issakainen for the image and the reminder):
After I believe some extensive contributions from The Power and the Honor Foundation and others, the page count was radically increased to about 320 pages total:
The Art of He-Man starts things off with some tantalizing internal memos, most of them directly or indirectly related to the creation of He-Man. One notable exception is the December 24, 1981 memo from Mark Ellis looking into the creation of a generic male action figure line for use in licensed properties. The He-Man line had already been largely created by then, and the memo seems to favor a smaller scale line of figures.
If you’re familiar with my blog, it might not surprise you that the first chapter of The Art of He-Man is my favorite, as it covers early concept designs by Mark Taylor, Ted Mayer and Colin Bailey, as well as the first He-Man prototype sculpted by Tony Guerrero. We also get to see a number of other concept drawings by Roger Sweet, Ed Watts, Mark Jones, James McElroy, David Wolfram and others. Quite a lot of the artwork in the sample below was contributed by The Power and the Honor Foundation:
About 40 pages in, the book switches gears to packaging artwork, including figure and vehicle cross sell artwork, some of it blown up gloriously large. It’s here where I get a little frustrated at the limitations of printed media, as many of these images are heavily cropped.
At about 50 pages in, the book changes focus to concept artwork for unproduced toys like He-Ro, Turbosaurus, Rotary Man, Rhino Man, Torton, and others. Some of my favorites here are the Ed Watts concepts, which were also contributed by The Power and the Honor Foundation. Watts created some really imaginative vehicle and vehicle/creature designs in full color illustrations with background scenery included.
Turbosaurus, by Ed Watts. An early incarnation of Gigantisaur. Originally via The Power and the Honor Foundation.
About 60 pages in the book begins to explore some of the painted packaging artwork that appeared on product boxes and cardbacks. We’re treated to a gorgeous, two-page spread of Rudy Obrero’s iconic Castle Grayskull illustration. We also see a great deal of artwork by prolific MOTU artists Errol McCarthy and William George. There is also the packaging illustration for Tyrantosaurus Rex artwork by Warren Hile, who painted several packaging illustrations near the tail end of the line.
At around the 70 page mark, the book changes focus to the vintage mini comics. I would say that this section had been rendered mostly redundant by the Dark Horse He-Man and the Masters of the Universe Mini Comic Collection (more on that in a separate article), but this section does feature some lovely blown up pages, as well as an interview with writer Steven Grant and illustrator Larry Houston.
Speaking of interviews, The Art of He-Man is peppered with them. Interviewed subjects include:
David Wolfram
Dolph Lundgren
Earl Norem
Eric Treadaway
Erika Scheimer
Gabriel de la Torre
Gary Goddard
Joe Ferencz
Larry Houston
Paul Dini
The Power and the Honor Foundation
Rob David
Scott Neitlich
Steven Grant
Val Staples
William Stout
At the 85-page mark, the book switches focus to the subject of the Filmation He-Man series. It includes some lovely drawings from the early Filmation animated toy commercial, and development artwork and story boards for the actual series. One of my favorites is a page showing numerous early designs for Hordak. There is also included a replica animation cel and three printed backgrounds, so you can get a tangible lesson in the magic of traditional hand-drawn animation.
At 120 pages in, we turn to the subject of artwork from magazines, story books and posters. That means we’re treated to a number of large size images of artwork by the late, great Earl Norem, not to mention the fantastic William George.
Artwork by Earl Norem
Some 150 pages into the book, there is a smattering of miscellaneous subject matter, from the vintage DC comics, newspaper comic strips, Golden Books, coloring books, as well as some style guide and licensing artwork by Errol McCarthy.
At 175 pages, the book takes a very in-depth look at the 1987 Masters of the Universe motion picture, a topic not covered in the 2009 Mattel art book. This section is thick with interviews, draft scripts, and concept artwork by William Stout, Claudio Mazzoli and Ralph McQuarrie.
Ralph McQuarrie’s Man-At-Arms
The subject turns to the New Adventures of He-Man some 200 pages into the book. We get to take a peek at early attempts to relaunch He-Man as a G.I. Joe-like military hero, before designers eventually moved toward a science fiction look for the most powerful man in the universe.
New Adventures of He-Man concept, by Martin Arriola
At 219 pages we finally move on to the 21st century, with a look at the 2002 reboot of Masters of the Universe. I remember at the time I did encounter the Commemorative reissues of the vintage toys (I bought one of the five-packs immediately when I saw it at Toys ‘R’ Us), but I somehow missed the entire 2002 relaunch.
We get some great concept drawings from the Four Horsemen, including depictions of many new characters who never made it into the toyline or the cartoon series. This section also covers the Mike Young Productions cartoon, with some lovely background art, as well as an extensive look at artwork from the MVCreations comic book series. I do like the Four Horsemen’s original concept He-Man, but I’m not as fond of the anime look and oversized weapons that are peppered throughout the 2002 line. On the other hand, I absolutely adore the line’s vision for characters like Stinkor, Leech, Mer-Man and Webstor. I also find the stories in the 2002 cartoon series more compelling than the original Filmation series, although I prefer the look of the original cartoon.
Concept 2002 He-Man, by Four Horsemen Studios. Image via The Art of He-Man.
At about 250 pages in, we turn to the 2008 adult collector series, Masters of the Universe Classics. We to see some of the artwork that Rudy Obrero produced for the toyline (including his maps of Eternia and Etheria), as well as prototypes from Four Horsemen Studios. There are also maps, concept art, packaging artwork by Nate Baertsch and Axel Giménez. Tucked away in this section is also the original 1981 Wind Raider box art, which was used as a basis for the Masters of the Universe Classics version of the toy.
Classics “Alcala” style Skeletor and prototype Demo Man
The last 20 pages or so are a hodgepodge of subjects, from mobile games to social media, modern DC MOTU comics and far-out, exploratory artwork.
The Art of He-Man and the Masters of the Universe is practically mandatory reading for any serious He-Man fan, but I there’s I think it’s broad enough to appeal even to non-collectors who merely remember He-Man with fondness.
Several sections of the book have since been expanded into separate Dark Horse books, or else are in the works:
He-Man and the Masters of the Universe Mini Comic Collection
He-Man and She-Ra – A Complete Guide to the Classic Animated Adventures
He-Man and the Masters of the Universe – The Newspaper Comic Strips (Available February 14, 2017)
He-Man and the Masters of the Universe – A Character Guide and World Compendium (May 16, 2017)
I hope that at some point we’ll see the subjects of vintage toy concept artwork and packaging artwork get the same treatment. The two topics could easily fill a couple of large volumes, and would be, in my opinion, required reading.
Modulok illustration for Masters of the Universe Classics, by Axel Giménez
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