After I interviewed retired Mattel designer David Wolfram a few weeks ago, he graciously agreed to answer some fan questions. Many thanks to David and to all the readers who submitted questions!
Blaine H.: I have a general question for Mr. Wolfram. If he can give us any details or secrets in the Eternia Playset. Like why did Mattel produce such a large playset at the end of the line when interest was waning. Also does he remember any parts or ideas that were scrapped during production? Why did they use such brittle plastic for the original tracks that break all the time? I have the repro tracks, but sometimes my support arms pop off the towers when the tram is traveling on them and it falls off. No toy is perfect I guess.
David Wolfram: Eternia was already well in the works, so I guess they decided to go ahead with it. It was actually produced in very low numbers, so I am pretty sure that Mattel lost a bundle on it; mostly because of the huge tooling bill, but also because of the extensive D&D (design and development) on it. One of the best engineers, Mike McKittrick, was the engineer on it. He was also the engineer that made Spydor work. Regarding the brittle plastic, all plastic will break down with age, which might account for some of your issues. I’m also guessing the vehicle ended up being heavier than originally planned for as well, after having to pass drop tests, etc.
John A: [David] mentioned that he worked on the movie toys. Could you ask him sometime if he worked on any movie toys beyond Blade, Saurod and Gwildor? I know they went and took photos of Karg in costume. Would be nice to know what else was planned with the movie.
DW: Thanks, the only other movie toy that I can recall was a child-size role play Cosmic Key. I can’t remember if it was actually produced, or not. Martin Arriola worked on it. My recollections are very vague, but I think it had some electronics in it.
Mark L: Awesome read. A great insight into the thought & design process. How proud you must feel to see your design on the shelves as a toy! I’d just like to thank David for his amazing creativity that led to awesome toys. I am truly inspired.
DW: Thanks, glad you enjoyed it. It’s a funny thing, but at least for me, there was so much time as a designer between when the toy is out of your hands, and when it finally hits the shelves, that it feels like ancient history. I do remember on the T-Rex and Bionatops that by the time they hit the shelves they were at Pick & Save (a discount store), priced at less than the original “A” price. I think I bought four T-Rex’s and gave three of them away to my family. The fourth I sold a few years ago on eBay in a slightly damaged package, when I was trying to make some room in my garage and storage areas, for over $900. Made me wish in retrospect that I had bought all that I could find!
When I left Mattel, I had a pile of toys in boxes that was at least six feet tall, six feet wide, and eight feet long. The need for space in my garage quickly overtook my sentimentality, except for a few rare exceptions.
Dejan D: What was inspiration for Clamp Champ?
DW: I think that there were calls for a little more diversity in Eternia. As I mentioned in the interview, the concepts on the four re-themed figures had already been sold in before I started working on them, but that would be a logical conclusion. On the girl’s side they had done black Barbies, and other dolls for years. I don’t remember the background story very well, but I seem to recall he was some kind of guard or soldier.
I thought it might be useful to put all the cross sell artwork together for easy reference. I’m busy working on some long-term projects at the moment, so my free time is at a premium. But, this is something I can put out that is relatively quick and painless.
Images come from Axel Giménez, Tokyonever, Jukka Issakainen, He-Man.org, and my own scans and pictures. I’ve got nice images for all of the 1982 cross sell art, but unfortunately the quality of what I have will vary for other pieces. I should note that as far as is known, all of the standard cross sell artwork that appears on MOTU packaging was illustrated by William George. Update: per Joshua Van Pelt apparently William George’s work can only be confirmed from 1985 onward.