Over the years Mattel filed for patents on a number of Masters of the Universe-related ideas. The language employed is rather difficult to get through, but the illustrations are a lot of fun. I’ve collected some of them here. Special thanks to Manic Man for locating several of these patents, including Blast Attak, Rotar/Twistoid and Gyrattacker!
Ram Man, released in the second wave of Masters of the Universe Action figures, was a big favorite of mine as a kid. Sure, his legs were fused together and his articulation was rather limited, but his unique appearance and action feature made him a prominent protagonist in the battle against the forces of darkness (a battle that happened every day after school on the floor of my bedroom).
Ram Man’s action is demonstrated in this commercial:
Designed by Mark Taylor, Ram Man had several unique looks in the early stages of his conception:
In the left-most drawing he seems to have some technological elements in
his helmet design. In the drawing on the right his face is entirely
obscured by his helmet, and he looks more Lord of the Rings than Buck
Rogers. The second image is ultimately closer to the final Ram Man
design than the first.
Update: another stage of the design is shown in the concept below, which is much closer to the final look of the character. The costume is quite similar to the design shown above and to the right, but the face is exposed.
Update: This design was developed into a similar character called Jumping Jack Flash (below). Aside from the helmet and facial hair, he looks very close to the final Ram Man figure. He also features metal gauntlets rather than leather straps. He carried a “mace grenade” that would fly loose when the character popped up from internal springs.
Another Mark Taylor design for a dwarf figure named Hercule featured a similar action feature. Instead of simply ramming, the idea was that this figure’s spring-loaded legs would cause him to tumble forward in the air at his opponents. I’m not sure exactly how this would have worked in practice, but several elements from Hercule made it into Ram Man’s final design.
The prototype Ram Man figure (below) carries over the color scheme from Jumping Jack Flash. The face and helmet design have been greatly modified, however. The prototype looks very close to the final figure, color scheme aside. Some differences include the fact that his eyes are closed and that his silver upper arm/shoulder armor is incorporated into his arm pieces
The cross sell art was based on the prototype, and includes all the same elements, down to the color scheme:
Ram Man appears in the 1983 dealer catalog along with all the other new figures released that year, with a new red and green color scheme:
Ram Man was the first figure in the MOTU line whose parts were not reused for any other figure. He came packaged with his axe weapon and a comic book. His arm bracers were sculpted and covered with a silver sticker rather than a layer of paint. The sculpt of his arms is quite soft compared to most MOTU figures, but he has a lot of detail elsewhere. The color scheme of the toy is red and green; however, the packaging artwork portrays Ram Man in the prototype colors:
Aside from the single carded figure, Ram Man was available in the following gift sets:
Ram Man had his own mini comic dedicated to him called He-Man Meets Ram-Man (incorrectly hyphenating the character’s name). Rammy is portrayed from the start as a bit thick, which is appropriate for a character whose primary attack involves self-inflicted brain injury. There is an early misunderstanding where Ram Man gets in a fight with He-Man and loses. Skeletor is able to use that to trick Ram Man into bashing his head repeatedly against Castle Grayskull’s doors.
Ram Man is essentially good-hearted, and in the end he turns on Skeletor and comes to He-Man’s aid:
Artwork similar to the Ram Man mini comic was used in this French coloring book:
Ram Man as portrayed in the Filmation cartoon was even slower than he was in the mini comics. In certain frames it’s also evident that the artists envisioned Ram Man’s legs as actual springs that propelled him toward enemies (or more often, walls).
In the Filmation Series guide, Ram Man resembles the cross sell art more than the toy:
Ram Man made fairly frequent appearances in mini comics, story books, and marketing materials:
For some reason Ram Man made no appearances in box art, and few appearances in posters, despite being one of a select number of figures that had a commercial dedicated just to him. Still, Ram Man frequently appeared on the Filmation cartoon and remains a popular character to this day.
Here is the 1981 Mattel Toys Dealer Catalog (or at least the sections focusing on action figures). Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing merchandise. Several pages are devoted to the Clash of the Titans toyline, which debuted to correspond with the movie released the same year.
Rudy Obrero was one of the first illustrators to work on the Masters of the Universe toyline. He created the iconic packaging artwork for many beloved MOTU toys, including Castle Grayskull, Battle Cat, Wind Raider, Battle Ram, and others. He has been a professional illustrator for 39 years. Many thanks to Rudy for taking the time to answer my questions!
Battle Ram: Growing up, were there any artists you admired and wanted to emulate?
Rudy Obrero: I grew up reading comic books by the tons. I liked them all. I kinda thought the DC and Marvel comics were well drawn. I thought the best drawn comics were the classics like Edgar Rice Burroughs’ Tarzan series. Funny coincidence, one of the illustrators for those was a guy named Rudy Obrero in the Philippines. No relation.
BR: How did you become a professional illustrator?
RO: Long story short – I didn’t start drawing till I was 19 years old. At the time I was in the Air Force stationed on Guam in the middle of the Pacific Ocean. My job was loading bombs on B-52 Bombers flying missions over Vietnam. Trying to fight boredom from being on a tiny island I went to the base hobby store and bought some drawing pencils and a sketch pad. In my off time I started drawing things around me and that became a habit. Just before I got out of the Air Force I was stationed in Riverside, California, where by chance I ran into the art director of Capital Records.
I had no idea there was whole field of art that was not involved with gallery or fine art. I asked him, “How do I become an art director?” He told me to check out a couple of art schools in Los Angeles. So I go to speak with a counselor at the Art Center College of Design. Now another coincidence, the counselor is from, of all places, Guam. He was very helpful to me because we bonded talking over Guamanian good times. From there I chose illustration as major and the rest is history. This year makes 39 years an illustrator. Whew.
BR: What are some of the highlights of your career before you got involved with Masters of the Universe?
RO: I worked on movie posters for most of my career. I did the poster for James Bond – Never Say Never Again. It’s a milestone for me because I read and loved all of Ian Fleming’s bond books in High school. I can’t remember which ones I did. I have painted so many projects. Every once in a while someone sends me an image of an old poster that I did that my memory barely recognizes. Here’s my website: http://rudyobrero.com. I can’t even remember what’s on that – ha ha.
BR: How did you get involved in the Masters of the Universe toy line?
RO: Would you believe my first job for Mattel was Barbie’s Star Corvette Package?
Prior to that I was painting a lot car races, crashes and explosions for action movies. So someone there wanted me to do the Corvette. Then soon after I got a call from Mark Taylor to do some “Frazetti” (his words) type of packaging. It was like, let’s not totally do Frazetta, but sorta like maybe “Frazetti”. That’s how it began.
To be clear, I love Mr. Frazetta’s work. If you look at my body of work you will notice that the only time I went “Frazetti” is on the MOTU stuff. And because it was a fitting style for it.
BR: Did you deal primarily with Mark Taylor? What were your impressions of his involvement with the line?
RO: I started with Mark then it became a string of other art directors I can’t recall their names. Seems there was a change after every box. Mark was the most enthusiastic and the most fun to work with as he gave me a ton of leeway creatively. People got more controlling as I went on.
BR: As far as I’ve been able to determine, your illustrations for the 1980s MOTU line include the following:
Did I leave anything out?
RO: Nope, I think that’s it.
BR: In an interview with Poe Ghostal a couple of years back, you mentioned that for reference you had prototypes of the Wind Raider, Attak Trak, Screech and Zoar. Did you have any other prototypes that you used for reference? Did you also use photos or concept drawings for reference?
RO: I don’t remember photographic reference. I still have some Polaroid pictures I took of the prototypes. I wish I still had all those prototypes. I moved studios 3 times so at some point they just vanished.
BR: Was the Battle Cat packaging illustration your first project for MOTU? What was your intention and inspiration behind that piece?
RO: Yes it was. I intended to create something I would love to have for myself! The kid in me came out on that one. I think I was growling while drawing it. Eamon O’Donoghue has my original pencil sketch of that package.
BR: For your He-Man/Battle Cat giftset packaging illustration, there is famously a scene depicting Skeletor and Beast Man riding Battle Cats. Was it the case that there was no established idea that Battle Cat was a unique character at the time? If there had been, I imaging they would have told you, yes?
RO: Ha ha, yeah, I didn’t get the memo or the story line. Not sure there was one. I thought that Battle Cat was what everybody would be riding. Like horses, right? I think Mark would’ve told me if he had known the story. My guess is there was no story yet.
BR: Your Battle Ram illustration is my personal favorite. What was your intention and inspiration behind that piece? I also notice there is a barbarian figure with a horned helmet in the background, near Skeletor – was that a nod to Frazetta?
RO: I could stretch the Battle Ram to make it look more rakish and powerful. Yeah it’s a cool looking vehicle. The guy with the horned helmet was just a made-up filler guy for that space. Again, “Frazetti”.
BR: In both your Battle Ram and Castle Grayskull illustrations you included flying enemy vehicles that look a bit like the front end of the Battle Ram, but with downward curved wings. What’s the story behind those?
RO: My friends from high school all keep telling me that I was forever drawing air battles in the margins of my home work. To this day I don’t ever remember doing that. Even those on the packaging, unconsciously I just need to see air combat. Maybe this explains it – I was born shortly after WWII in Hawaii. I grew up just outside of Pearl Harbor. We still could find shell casings from the air war on the ground where I played. I kept imagining what it would’ve been like watching the attack on Pearl Harbor.
BR: The original Castle Grayskull box illustration is probably your most beloved piece for MOTU. It’s got tons of atmosphere and energy. Can you talk about how you went about composing the scene?
RO: Well as an illustrator I have to work around layout constraints. IE, titles, subtitles, content, copy, bullets. What’s left is where I get to put things in. Again the fun aspect of this project is I got to do stuff the way I like it in this piece – including flying stuff that doesn’t exist. I really had fun doing this one. By the way, I did not know who belonged in the Castle until about four years ago. Ha ha, did not get that memo either.
BR: You did two illustrations for the Wind Raider – one for the standalone vehicle and one for the gift set that came with He-Man. Which is your favorite and why? Did the plastic window on the gift set packaging present a challenge?
RO: The first one is my favorite, It’s more action packed. Funny there’s an air battle here too. And the second one has the castle cannon shooting at He-Man. Jesus, air battles really were an obsession. In fact I just took a peek at the new Wind Raider art and there’s an air battle with a Roton attacking He-Man in his Wind Raider. I need help. Sigh…
BR: You’ve mentioned in previous interviews that your Attak Trak illustration was the most challenging piece. Can you talk a bit about why that was?
RO: It’s the last piece I did for Mattel. I started to think the art direction came from a committee, seemed as though everyone in Mattel wanted in on package art because of its success as a toy line. These pieces were done in oil paint so changes were a pain to do.
BR: Your Skeletor/Screech illustration features some of the same kinds of craggy fissure edges seen in the Castle Grayskull, Battle Ram and Zoar packaging illustrations, with a suggestion that there is lava flowing at the bottom in each of them. Was this your personal vision for the landscape of Eternia? What influenced you here?
RO: If you’ve ever seen the caldera in Kilauea Volcano in Hawaii, you will feel like you’re in a totally different planet. It just overwhelms you with sense of danger.
BR: You’ve done a lot of illustration work for the modern Masters of the Universe Classics line. What’s your favorite piece that you’ve done for the Classics line? What was most challenging?
RO: I love the castle again. The challenge coming from all the characters that had to be in the image. I finally got the memo on who was battling who. And by the way they made me take out the Wind Raider that was about to shoot at Mer-Man and Trap Jaw. So no air battle…
BR: What else are you working on now that you’re excited about?
RO: Got a call to work on Roton, but that died. Snake Mountain has been pushed back. I am currently working on key art for Filmation’s Ghostbusters. I have had a long career and it’s been fun, every project has it’s own set of challenges and rewards.