Catalogs

JCPenney Catalogs, 1982-1986

by Adam McCombs

He-Man.org poster R.M. Hart has graciously shared some high resolution scans of JCPenney catalogs from 1982 to 1986. Where there is a high resolution scan available, I’ve offered a link so that readers call see these images up close.

1982 JCPenney Christmas Catalog

This page has few rarer images, including the striped tail version of Battle Cat (an early version produced in very low numbers), a hand painted version of Teela with white boot tops and bracers, and an early Castle Grayskull with much finer paint work, also produced in very limited numbers. More discussion on this topic is available here.

There are also some interesting toy descriptions included as well. For instance, Castle Grayskull is described as a “sinister stronghold.” Teela is the “patroness of warriors”. Stratos is a “winged sky baron” and Beast Man is his henchman! Skeletor is the “master death-dealer” and Mer-Man is a “cunning sea lord.” The Wind Raider is described for “air or sea”, which is as it was intended originally, although it was almost always described as an air vehicle after it was released. (Thanks to Jukka Issakainen for pointing some of this out.)

1983 JCPenney Catalog

The tent and sleeping back in this collection feature artwork by Errol McCarthy.

1983 JCPenney Catalog

1983 JCPenney Catalog

1983 JCPenney Catalog

Point Dread and Attak Trak appear to be hand painted. Trap Jaw is missing his chest armor and his attachments.

1983 JCPenney Catalog

This page contains some text describing the images on the previous page. Items 7-9 are describing two-pack giftsets. Interestingly I have never seen an example of a Ram Man/Skeletor giftset or a He-Man/Trap Jaw giftset. Either these existed and just haven’t turned up yet, or the sets were planned but not released, or the catalog copy writers were simply mistaken.

1983 JCPenney Catalog

This page features the Genadier lead model set. The models come unpainted, but in the picture Ram Man features his concept colors, as does Panthor. The Monogram Attak Trak and Talon Fighter kits are also shown.

1984 JCPenney Catalog

He-Man is pictured here along with the Trundaxx Battle Transporter, which looks like a cousin to the Attak Trak, but was not a part of the Masters of the Universe line.

1984 JCPenney Catalog

This page features the JCPenney two-packs, which came packaged in brown boxes with simple line art representing the included characters. Webstor in this image features his blue rifle, a rare accessory included in only the first run of the figure.

1984 JCPenney Catalog

This page contains a selection of new for 1984 toys (Snake Mountain, Whiplash, Battle Armor He-Man and Skeletor, Roton, Stridor, Prince Adam, Buzz-Off, and Dragon Walker) as well as some older favorites.

1985 JCPenney Catalog

Masters of the Universe rain slicker and long-sleeve shirt, perfect for fall weather.

1985 JCPenney Catalog

1985 JCPenney Catalog

1985 JCPenney Catalog

Two different Masters of the Universe toy chests are presented, along with the Battle Cat Spring Ride. A MOTU table and chairs set is also included, something I’ve never seen posted anywhere online before.

1985 JCPenney Catalog

This page again features a number of MOTU JCPenney exclusive two-packs. Webstor again includes his rare blue blaster. Some interesting product descriptions are here as well.  Dragon Blaster Skeletor is “wrapped in treacherous magical metal chains.” Snake Mountain apparently includes a “scalping ladder” (a typo – it’s supposed to be scaling ladder).

1985 JCPenney Catalog

Featuring some of the new for 1985 vehicles, including Night Stalker, Land Shark, Spydor and Bashasaurus.

1985 JCPenney Catalog

This page features the rare, first release “black belt” version of Leech. This page also features the Infaceables, a rather bizarre, short lived action figure line with characters that could change their faces in an unusual way.

1985 JCPenney Catalog

This pages features the Road Ripper Mighty Cycle, which has a handlebar section sculpted and decorated to resemble the Road Ripper vehicle.

1985 JCPenney Catalog

This page features a Kidstuff MOTU story book with cassette or record, as well as a couple of Golden stories with cassette or record.

1986 JCPenney Catalog

1986 JCPenney Catalog

This page features a large selection of new for 1986 toys, most notably Eternia, Monstroid, Mantisaur, Blasterhawk, Fright Fighter, Laserbolt, the Snake Men, the Slime pit, and others.

1986 JCPenney Catalog

Descriptions for the toys shown on the previous page, as well as a closer look at some of the new 1986 figures. Thunder Punch He-Man, Dragon Blasters Skeletor, Flying Fists He-Man, Terror Claws Skeletor and Hurricane Hordak are considered “deluxe” figures and cost a dollar more than other MOTU figures.

1986 JCPenney Catalog

Featuring the amazing Masters of the Universe Pop-Up Alarm Clock, as well as He-Man and She-Ra watches.

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Games

MOTU Pop-Up Game (1982)

Written by Adam McCombs

Masters of the Universe Pop-Up Game is the first board game released during the original run of the He-Man series of toys. The game was advertised in the early minicomics included with the first run of figures:

Western Publishing produced quite a few Masters of the Universe-related items, including coloring and sticker books, as well as the Golden Book series of He-Man stories. At the time Mattel actually owned Western Publishing. They purchased it in 1979, before selling it again in December 1983 (thanks to Miguel Ángel for cluing me in on this fact). They also produced the first four minicomics, which were written by Don Glut (Glut had been writing stories for Western Publishing Company, which included Whitman, Gold Key Comics and Golden Press for some time). The ad describes the Pop-Up Game this way:

Based on the Mattel jungle man. Pop-up sections are two volcanoes and the graphics of He-Man and other characters. Object of play is to cross the treacherous terrain of jungle, climbing the volcanoes which open, causing a man to fall through.

In terms of game play, the MOTU Pop-Up Game is a pretty basic “roll and move” type board game, not too dissimilar to Sorry! or Candyland. A flick of the spinner tells each player how many spaces to move forward. Certain spaces have instructions, like “Go Back 1,” or “Move Beastman 1.” Beast Man and Skeletor function as the “Volcano Keepers.” Their likenesses can spin around the volcano, revealing pits that players can fall into. Falling into a pit is more dramatic than consequential – you’ll only have to move back a few places on the board if it happens to you. The first to reach Castle Grayskull wins the game.

Rules:

The most interesting thing about the MOTU Pop-Up Game isn’t so much the game-play as it is the artwork. The artwork is very closely based on early MOTU prototypes, specifically a set of prototypes shared last year by Andy Youssi. I wrote about that extensively here.

Lots of early MOTU artwork is based on early concepts and prototypes. However this particular game is based specifically on the “Lords of Power” collection (an early working name for the line that was later abandoned). That is evident by some of the specific details in the drawings:

Skeletor:

Skeletor is based on the above prototype. There is another photograph of a version of this prototype, but only this version has the yellow detail on the chest, which is also represented in the game.

Beast Man:

The Beast Man illustration is very explicitly taken from the above prototype design (sculpted by Tony Guerrero). The prototype is somewhat less detailed than the concept art by Mark Taylor, so we can determine that the reference here was in fact the sculpture. It has quite a different costume and overall look compared to the mass-produced toy.

He-Man:

He-Man again seems to be derived from the above prototype (most evident in the boot tops), although it is somewhat more detailed in the coloration of the boots.

Incidentally, the bird here might possibly represent an early Zoar concept. More on that here.

Castle Grayskull:

Castle Grayskull again seems to be derived directly from the above prototype, complete with green over gray/blue color scheme.

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Evil Warriors

Spikor: Untouchable master of evil combat (1985)

Written by Adam McCombs

Name: Spikor
Faction: Evil Warriors
Approximate US release date: May 30, 1985

Spikor is the one figure from 1985 that I have no memory of ever being aware of as a kid. I don’t know why that is, but I just draw a total blank. The 1985 wave of figures introduced quite a lot more purple into the MOTU color palate, and Spikor is the most purple of them all.

Spikor was designed by Roger Sweet. In the image below, from The Power and the Honor Foundation Catalog, we see that Spikor originally had much more of a porcupine look, down to the tail and animalistic face. Per the Catalog, the character’s name early on was “Spike”. The mace is somewhat reminiscent of Mekaneck’s weapon, also designed by Roger Sweet.

Further evolution on the design is evident in Spikor’s first minicomic appearance, Spikor Strikes. You can see that other than losing his tail and shortening the character’s snout, Spikor (in this comic) is a recolored version of Roger Sweet’s original concept art. You can see that especially in the specific shape of his central chest piece and collar and in his mace weapon.

Interestingly Spikor holds his trident weapon, which he also did at times in the Filmation cartoon. On the toy, the trident is a part of his hand, like a pirate’s hook. It’s not totally clear what the original intention was from Roger Sweet’s artwork. It looks like a part of his arm, but it could have been something he was holding, with some kind of hand guard design blocking the view of Spikor’s left hand. If that wasn’t the case, then perhaps the source material was misinterpreted.

Spikor was trademarked on September 10, 1984. The final toy design has a less prominent design on the front of the chest piece. Because of the way it’s designed, his torso spikes look like armor and not a part of his actual body. But his head is the same color and has the same kinds of spikes. so it’s difficult to suss out what’s going on there. Spikor was given a much spikier mace, and his trident was fused to his straightened left arm, to allow for its telescoping action feature.

Spikor cross sell art. Image courtesy of Axel Gimenez

Interestingly, the figure used in the commercial had red “glove” painted on its right hand. He also has the red glove in several of his minicomic appearances.

Spikor with red “glove”

Update: here’s a better look at the glove in a prototype Spikor from a 1986 Italian catalog. Also note the head spikes are shorter than on the production figure. Images courtesy of Alessio di Marco!

It’s a mystery to me why Spikor’s trident’s tines end in balls. Surely they could have been shaped like spikes, but rounded off at the ends to satisfy safety requirements, like all the other spikes on his body and mace. Having balls at the end makes it look like Spikor is very concerned about accidentally poking someone’s eye out.

Spikor very easily could have reused the right arm from He-Man (he does have He-Man’s legs, and in some version the legs from Thunder Punch He-Man), but Mattel opted to give him a unique bracer with pyramid-shaped designs in the center.

The artwork on Spikor’s card was illustrated by Dave Stevens, who worked on other 1985 cardbacks such as Stinkor and Moss Man.

Image: LCG Auctions
Image: LCG Auctions
Original packaging layout artwork

In addition to the single-carded figure, Spikor was also sold in a JCPenny giftset with Stinkor:

Errol McCarthy gave Spikor a puffer fish physique in this illustration intended for a T-shirt:

In the previously-mentioned minicomic, Spikor Strikes, Spikor is given a nemesis in Sy-Klone (for those keeping track, in the 1985 wave, Stinkor’s minicomic nemesis is Moss Man and Two Bad’s nemesis is Roboto). In The Terror Claws Strike, released the following year, Spikor plays the part of sinister blacksmith, creating Skeletor’s new Terror Claws weapons in the heart of Snake Mountain:

In the fall, 1985 issue of Masters of the Universe Magazine, Spikor takes part in a humorous story about a ball game for control of the Fright Zone:

Spikor shows up in several episodes of the Filmation He-Man and the Masters of the Universe cartoon series. He is characterized as a typical bumbling henchman throughout. In some appearances he had his trident attached to his arm, like the toy, and in others he has a normal left hand.

In the December 1987 UK MOTU magazine issue, Spikor (colored in two tone blue) rudely interrupts a game of kickball and bullies some kids, before Mekaneck steps in a puts a stop to it.

Spikor doesn’t make any appearances on box art, but he does show up in several posters by William George and Esteban Maroto

For more information about Spikor, check out this great video series from ToonJukka!

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Evil Warriors

Two Bad: Double-headed evil strategist (1985)

Written by Adam McCombs

Name: Two Bad
Faction: Evil Warriors
Approximate US release date: February 28, 1985

Two Bad is one of three two-headed figures released in Masters of the Universe (the others being Multi-Bot and Modulok).

My first exposure to Two Bad came on the playground in third grade. I had gone to the same elementary school during kindergarten and first grade. But in second grade, we moved away for a year to a smaller town, which turned out to be something of a He-Man vacuum. All of the kids there seemed to be into either Voltron or Thundercats. But when I returned to my old school in the third grade, I found He-Man was still going strong there. One chilly day on the playground, an enterprising kid brought out his Roboto and Two Bad figures.

I never had either of these figures myself, but I was pretty impressed with both of them. Two Bad was bizarre looking, and not just because he had two heads. He had an enormous barrel chest and his arms were mounted toward the top of his shoulders rather than to the sides. His main feature of interest seemed to be his ability to punch himself in the opposing heads.

I don’t know who designed the final look for Two Bad, but Roger Sweet seems to have come up with the general concept for a two-headed warrior. You can see several incarnations of the concept in the images below. An early idea was for a character that had an evil half and a good half. While the final figure was completely evil, he did have a different color scheme and sculpt for each half of his body.

According to the Power and Honor Foundation Catalog, the half good/half evil concept was rejected by Mattel marketing, who said that both halves should be evil.

Image courtesy of Jukka Issakainen, by way of the Power and Honor Foundation Catalog
Image courtesy of Jukka Issakainen, by way of the Power and Honor Foundation Catalog
Image courtesy of Jukka Issakainen, by way of Tomart’s Action Figure Digest

Some unrelated concepts by Ted Mayer have a helmet design reminiscent of Two Bad’s blue head:

Image courtesy of Jukka Issakainen

Update: Patrick Mahoney suggested that the 1983 Arco Other Worlds Skitzo figure might have been the basis for Roger Sweet’s original concept. I can’t confirm that Roger saw this, but the similarities in both concept in name are pretty blatant:

Image via Patrick Mahoney.

A late hard copy/prototype of the figure shows a few subtle differences from the final toy. The prototype had more prominent and finely detailed ears and horns on the head. It also had a much slimmer torso design. I’m sure that the torso on the final figure had to be enlarged to accommodate the spring punch action feature on both arms, in addition to the spring-loaded waist.

Image source: Toy Archive
Another view of the prototype. Source: Mattel 1985 Spring Program catalog
Two Bad cross sell artwork, based on the final toy, but with a slightly different shade of purple. Image courtesy of Axel Giménez

The final toy has a greatly widened torso and softer sculpted details, but is otherwise close in appearance to the prototype. All of his parts are brand new, with the exception of the standard crotch piece. He is one of several figures in the 1985 wave whose only accessory was a shield:

Shortly after it was released, the figure was reissued with a greatly flattened torso. This didn’t affect the width, but it did affect the depth. This flattened version seems to be somewhat more common than the original release. The second version also has its arms at a slightly lower angle, so they don’t obscure the faces as much.

Unfortunately Two Bad tends to suffer from discoloration with age. This seems to be “sweating” out of the plastic. It can be cleaned up with a magic eraser sponge, but it eventually returns.

There are two main versions of the US card for the figure as well. The first release features “NEW!” on the front:

Note that this set of instructions says to “fit arm to body.” The plan early on may have been to package him with his arms disconnected. Image source: KMKA

The next release omits “NEW” and has a different set of instructions on the back:

Image source: KMKA. The instructions on this cardback include the idea that the figure can “crush” enemies. This is easier to do on the second release of the figure, because the chest doesn’t protrude out as much.

Update: Interestingly in the Argentinian Top Toys release of the figure, he was grouped with the Evil Horde. Scans below are courtesy of Martin Alejandro Salinas:

Two Bad is said to be a strategist with “twice the plotting power” due to his two heads, although that characterization was rarely followed in printed or animated stories.

Two Bad’s cardback artwork was done by Errol McCarthy, who also illustrated the character in a number of other contexts:

The 1987 Style Guide, which also features art by Errol McCarthy, characterized Two Bad this way:

Role: Powerful, two-headed master of evil illusion.

Power: Ability to create the illusion that he is “two” evil warriors, twice as devious as any of his comrades.

Character Profile: Though two heads are often better than once, Two Bad is a mixed blessing for the Evil Warriors. When his two heads are working together, Two Bad is nearly as clever and devious as Skeletor, and his advantage in battle is doubled. However, his two heads rarely get along. Quite often, the two heads will bicker with one another just at the wrong moment. Skeletor has little patience with Two Bad, not only because of the distracting arguments, but because Skeletor feels that the two-headed beast could one day gain too much evil brain power.

The Style Guide seems to have taken a cue from the commercial shown earlier in this article, in which Two Bad tricks his enemies into thinking he is actually two evil warriors.

In addition to the single carded figure, Two Bad was sold in a JCPenny giftset with Tri-Klops:

http://www.grayskullmuseum.com/GiftSets/BTJCP.htm

Mattel filed for a patent on Two Bad on December 24, 1984. The inventors listed were Larry Renger and Roger Sweet. The trademark for Two Bad was filed September 10, 1984.

Two Bad came packed with The Battle of Roboto minicomic, and he and Roboto were featured heavily in the story. Each of Two Bad’s heads is constantly arguing and fighting with the other:

Two Bad was characterized in much the same way in his infrequent appearances in the Filmation He-Man cartoon.

Image courtesy of Jukka Issakainen

From the episode, Capture The Comet Keeper

Two Bad doesn’t appear in any of the MOTU box art, but he does make a few appearances in posters by William George and others:

Update: In the comments below, Aidan notes that Two Bad was characterized as an inventor in the UK MOTU comics, so he wasn’t always characterized as a simpleton. Aidan also notes that the individual heads were named Blue Head and Yellow Band, which apparently originated from notes at Filmation studios.

An example of Two Bad as an inventor is in this appearance in UK MOTU Comics issue 7, in a story called “Crawl Bomb.”

For detailed information about the UK Masters of the Universe comics, check out Aidan’s site at this link: https://www.motuukcomics.co.uk/

Also check out James Eatock’s old blog for a quick example of Two Bad in the UK comics: http://bustatoons.blogspot.com/2006/08/scientific-genius.html

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