Stories

1983 Kid Stuff Masters of the Universe story record – full transcript

kid-stuff-cover
Article by Adam McCombs

The 1983 Kid Stuff Masters of the Universe story record (written and produced by John Braden) is an interesting piece of intermediate MOTU canon. Its production predates the debut of the Filmation cartoon, and represents an intermediate step between pre and post-Filmation canon. The story seems to be informed by the Masters of the Universe Bible, written at the end of 1982 by Michael Halperin. The recording hasn’t been available in written form, so I’ve transcribed it here.

There are a few interesting tidbits here:

  • Prince Adam shouts, “By the power of Castle Grayskull” twice in order to transform into He-Man.
  • Evil-Lyn speaks in an old crone’s voice and transforms into Screeech. Screeech is a black vulture.
  • Panthor is black, not purple.
  • Castle Grayskull is located in the middle of a thick forest.

In order to make the read a little more interesting, I’ve added illustrations from various sources, including other Kid Stuff story books. The digital images come from He-Man.org, James Eatock and Jukka Issakainen.

Masters of the Universe (Lyrics):

A glimmer of magic in the darkest night
A sword is drawn o’er the endless fight
The forces of evil never rest
But we are ready to put them to the test

We are the masters of the universe
We are the masters of the universe
We are the makers of our destiny
And we will struggle til the universe is free

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the makers of our destiny
And we will struggle til the universe is free

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the masters of the universe
We are the masters of the universe

Far in the deepest reaches of space, hidden from view by the swirling gasses of trillion solar systems lies a world beyond all imagining. Here, spinning in the endless blackness of space, exists the planet Eternia.

eternia

Eternia – even in the name you can hear the magic. The roar of the winds that whip their way through the rocky mountain tops. The crashing of the waves that cast themselves on the sandy shores of time on this mysterious world, tucked away in a forgotten corner of the universe. Eternia. The equatorial vine jungle whose steamy swamps swarm with gigantic serpents and twisted man-eating plants, whose roots dangle dangerously, waiting to trap and devour any foolhardy Intruder.

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Eternia, where the evergreen forest towers, as immense trees reach upward toward the fleecy blue sky overhead. The thick ferny underbrush teems with countless strange creatures who have evolved into life forms much different than those on earth. Great winged lizards dangle by their scaly claws from the top-most branches of the pines, while deep within the mossy caves that line the cliffs, awesome dragons watch the world through beady green eyes and spew their sulfurous breath out into the morning chill.

Eternia. The sprawling sands of time. A desert whose shifting dunes hide ruins of long past ages when great stone temples lined the streets of imperial cities. All gone now. Swallowed up and swept away by the constant changing sands. All that remain are a few crumbling monuments to tell the tale of a forgotten civilization that labored and perished in the unforgiving desert.

Eternia – a world of unimaginable beauty and unspeakable danger. For it is here, on this isolated planet, that one of the greatest battles between good and evil in the universe is being played out. The monstrous Skeletor, a villain of unending cunning and wickedness, has escaped after years of isolation on his own planet, Infinita: and with a legion of demons at his side, threatens the safety and tranquility of Eternia.

Skeletor

But Eternia has a protector. A hero foretold in legend and myth since the dawn of Eternian time. Centuries ago Eternia’s wise rulers, the Council of Elders, sensed that some time in the future, danger would descend on their planet. In one moment of incredible concentration, they compressed all their accumulated knowledge and wisdom about the universe into one omnipotent glowing orb of power. They transformed the center of their government, the lustrous hall of Wisdom, into a fearsome rocky castle with a stone face of a skull at its front. They placed the orb of light and wisdom deep in the musty dungeons of the castle, where it would be safe from the forces of evil. Over the thousands of years that followed, the thick evergreen forest swallowed up the frightful edifice, and it disappeared into memory and folk legend. But, to this very day, its name brings a chill of fear and awe. It is the mighty Castle Grayskull.

And now, the evil warrior that the wise Council of Elders feared has arrived. Skeletor stalks the planet, searching for a way to seize control. But at every turn, his wickedness is checked by the heroic protector spoken of in the old tales. A giant of a man, with long golden hair and rippling muscles that gleam in the brilliant Eternian sunlight. This is He-Man.

In order to protect his true identity and thus make it harder for Skeletor to destroy him, He-Man lives a double life as Prince Adam, playful son of King Randor and Queen Marlena. Even now, as we speak, Prince Adam is playing with his pet tiger, Cringer. In the beautiful gardens that surround his father’s castle, he and his feline friend romp in the tall grass, happy and care-free, unaware that as He-Man, he is about to face the most difficult and dangerous challenge of his life – a life and death struggle with Skeletor. The outcome of which will determine the fate of the planet, and perhaps the entire universe.

04

Prince Adam: Ha-ha, careful my furry friend. Your claws are sharp. Sometimes you do not realize your own strength. Here, I will toss this stick out on to the lawn, and you will find it and return it to me. Do you understand?

Cringer growled with pleasure. He loved the long afternoons he and his master spent in games and fun. Adam hurled the wooden stick high into the air. It soared over the flower beds and landed far away in a bushy area at the very edge of the castle grounds. Sometimes Prince Adam didn’t realize his own strength either.

Cringer charged away after the stick.

Prince Adam: Good cat. Find it and bring it to me.

Suddenly a huge black shadow swept across the green lawn. The warm afternoon air was stirred to a chill at the flapping overhead of two gigantic wings. Prince Adam gazed up into the cloudless sky and saw an amazing sight. It was Zoar, the falcon. The great winged bird whose wingspan was more than 20 yards across glided low, skimming the tops of the tall trees that surrounded the castle walls. And most amazing of all, on the falcon’s wide feathered back rode Man-At-Arms, Prince Adam’s teacher and companion. In a swooping arc the giant bird and its rider soared over the lawn and landed in a flurry just a few yards from the young prince. Man-At-Arms slid down along one of the gigantic wings as Prince Adam rushed to his side.

05

Prince Adam: Greetings my friend, and greetings to Zoar the falcon too. I see concern on your brow, my teacher.

The enormous bird settled its mammoth wings by its side in a gust of wind as Man-At-Arms put his hand on Prince Adam’s mighty shoulder, and the two of them walked through the garden, talking.

Man-At-Arms: I am afraid, sire, that I am not the bearer of good news.

maa

Prince Adam: This I sensed, my friend. Please tell me what is wrong.

Man-At-Arms: There is trouble in the northlands my lord. The wicked Skeletor has found his way dangerously close to castle Grayskull.

Prince Adam: That boney fiend! His wickedness knows no bounds,

Man-At-Arms: It is worse than you think my prince. Skeletor has learned of the wisdom of the elders which is hidden deep inside castle Grayskull. He has vowed by all that is unholy to break into the castle and gain control over the elders’ wisdom.

Prince Adam: This must not be done! With this power Skeletor could easily rule all Eternia. His cruel leadership would plunge our world back thousands of years into the dark ages once more. All across the planet the light of hope and joy would be snuffed out by this fiend. He must, he will be stopped if it takes my last breath to do it.

Man-At-Arms: I knew, my lord, that you would not let your people down. The fate of the planet rests on the outcome of this battle.

In an instant Prince Adam reached down and grasped the sword which always hung by his side. He seized it in his strong hand and lifted it high overhead. It gleamed in the afternoon sun. This was the sword of power, given to him by the Sorceress, protector of Castle Grayskull.

With this mighty weapon, Prince Adam could transform himself and his pet tiger Cringer into He-Man and Battle Cat, his armored mount.

Prince Adam: I am ready to do my duty to defend this planet. Skeletor will perish!

Then, in a booming voice that echoed off the Castle walls and out into the forest, Prince Adam shouted the magic words that would cause his amazing transformation.

Prince Adam: By the power of Castle Grayskull, by the power of Castle Grayskull!

HM

The earth shook underfoot and black clouds swept across the Eternian sky, darkening the sun. Overhead, the heavens opened up and down through the inky clouds flashed a brilliant bolt of white light. In a split second it flashed on the very tip of the sword power like a bolt of lightning. A shower of blue sparks flew upward toward the heavens. Even the gods watched on in amazement as in a blinding moment the molecules of Prince Adam’s body danced and swirled in a kaleidoscopic pattern of energy and change. Moments later as the blue smoke cleared, Prince Adam was gone. In his place, muscles poised for action, stood He-Man.

By his side stood Battle Cat. The power of Castle Grayskull had transformed Cringer into a fierce animal, a huge cat with green and yellow stripes and gigantic sharp claws and fangs. He-Man leaped up onto the enormous cat’s broad muscular back and with a shout, the two brave fighters charged off into the forest toward Castle Grayskull.

hm bc.jpg

Meanwhile, on a rocky bluff overlooking Castle Grayskull, Skeletor and his wicked followers, Evil-Lyn, Beast Man and Tri-Klops gazed down at the view below. It was dusk and the setting Eternian sun cast strange twisted shadows as its last remaining rays filtered down through the ancient pines.

cardback_triklops

Far below Skeletor and his friends, rested Castle Grayskull. In the dim, half-light of sunset, the Castle glowed with an eerie green light that seemed to radiate from within the moss-covered stone walls. The eye-like windows of the skull faced castle stared out menacingly as if to warn any would be intruders to stay far away.

A shroud of swirling fog was settling over the castle now. It wrapped its misty fingers around the castle towers and spiraled towards the damp earth. The castle’s entrance, the huge tooth-lined mouth of the skull, was sealed shut. Like the mouth of a long dead man, it knew many secrets but would speak none of them. Small leathery bats flapped their way out of the cracks in the castle walls and darted madly across the blackening sky. It was a sight that would fill most people with fear and disgust. But it had just the opposite effect on Skeletor. The castle’s bony exterior mirrored his own skull face, and he gazed on admiration.

cg

Skeletor: Isn’t it beautiful? What a lovely sight. And to think, soon Castle Grayskull will be mine, all mine! Once I am inside the castle I will find the secret of Castle Grayskull, and the wisdom of the elders of this miserable planet will belong to me. Ha ha ha ha ha ha ha. Of course, there is the small matter of the unavoidable fight between He-Man and me. But that is of little consequence. His puny power will prove to be no match for the power of evil I posses. By the time the sun sets another day, I, Skeletor, will be the supreme ruler of all Eternia. And Castle Grayskull will be mine! Mine! Mine!

End side one.

It is dawn on Eternia. As the morning sun creeps up above the craggy mystic mountains, it spills its warm life-giving light onto the dark and foggy valleys below. Small furry creatures stir in their holes. High in the pine trees creep birds stretch their stiff feathered wings while other birds, night predators, return home to their lairs in caves and hollow trees. Even the myriad strange plants that line the forest floor respond to the sun in a ballet of movement too slow to be seen by any eye. They unfurl tender new leaves and twist their faces toward the warmth of the rising sun.

But, this morning, the peace and tranquility of the forest is shattered by a strange intruder. It is He-Man and Battle Cat. All through the long night they’ve raced on toward castle Grayskull determined to reach the castle before Skeletor can begin his attempt to enter the fortress. Battle Cat is fast as the wind, but can they reach the castle in time?

hm-bc-2

Nearby, at Skeletor’s campsite, everyone is still sleeping. Everyone, that is, except Panthor, Skeletor’s mammoth black cat. Perhaps it is a scent carried along the wind, or the sound of the rustling bushes that has awakened the cat’s senses. The gigantic animal is anxious and paws at the ground nervously. He smells danger. Soon Skeletor opens his wicked eyes with a start and looks around.

panth

Skeletor: What is wrong, my good friend Panthor? Do you smell or hear something that we cannot sense yet? Up, up you lazy creatures! I have a feeling He-Man is drawing near. We must not let him catch us unprepared.

Soon, Tri-Klops, Beast Man and Evil-Lyn were awake and preparing themselves for battle. As they donned their armor, Skeletor gazed down on Castle Grayskull. Even the gleaming light of the morning sun could not erase the dark and foreboding shadows that clung to the castle walls. In the bright sunlight, Skeletor could appreciate the immense size of Castle Grayskull. Its towers reached skyward and the mammoth stones around its base dwarfed even the huge trees of the forest.

From deep within the castle walls Skeletor thought he could hear a sound, softly at first, but growing slowly louder. It was a voice. No, not one voice but rather a chorus of voices speaking as one. The voices sounded anxious as if they sensed that something dark and horrible was waiting outside the castle walls. The sound grew louder until it reverberated thru the valley and rang with a fury in Skeletor’s ears.

“I know that sound,” whispered Skeletor in a low and raspy voice. “It is the voice of the Council of Elders, keepers of the wisdom and power. Of course they are nervous. They know I am nearby and that soon all that they possess will belong to me. So sing, fools, sing! This is the day I have dreamed of all my life. By sunset, I will be the master of Castle Grayskull.”

05

Skeletor and his friends made their way down the side of the rocky cliff toward the castle. The approach to the castle was hard. The path was old and clogged with thorny vines and bushes. Skeletor slashed at the underbrush with his sword and hacked his way onward.

Soon they reached the entrance to Castle Grayskull. They all gathered around the raised drawbridge which was caked and crusty with age, and gazed up toward the parapets high above. The fortress seemed impenetrable.

Skeletor: I have not come this far only to be stopped by a wall of stone. We must find a way inside this blasted castle.

“Perhaps I can be of some small assistance, your royal wickedness,” intoned Evil-Lyn in her raspy bird-like voice. “I too have many powers. Watch as I demonstrate my amazing skills.”

Her bird-like eyes grew wild with excitement. “Yar!” She closed the cape overhead and grumbled a strange, unintelligible chant. A pale green mist began to form about her. Soon she was glowing with a putrid light. A foul odor filled the air. When the fetid smoke cleared, Evil-Lyn was gone. In her place scratching at the ground was a hideous vulture. It was Screeech, the alter ego of Evil-Lyn.

screeech

The filthy bird had a plan. She would fly up to the top of the castle and see if she could gain entrance through one of the eye socket windows. With a dreadful screeching sound, the repulsive bird flapped its feathered wings and lurched skyward.

He-Man: Look, Battle Cat, do you see what I see? There by the castle tower. That ugly black bird is circling the parapet trying to get inside. By the power of Zodac, I’m sure that is Evil-Lyn, a companion of Skeletor. We must hurry. I just hope we are not too late to save the castle from this foul intruder.

He-Man and Battle Cat charged onward thru the tall bushes. The giant cat leaped high in the air, covering enormous distance with a single bound. Soon He-Man and Battle Cat arrived at a clearing right outside the castle.

He-Man: Unholy heathens! How dare you try and enter Castle Grayskull. Skeletor, you boney coward! Prepare to fight!

Skeletor: Well, well, if it isn’t He-Man, the pure and puny. We have been expecting you, haven’t we my friends? How I have looked forward to this day. Finally, a chance to put your fabled strength to the test.
You may be strong, He-Man, but you will find you are no match for the great Skeletor. You will perish, just as sure as daylight is devoured by the night, time and time again

He-Man: You are eloquent, my fiendish enemy, but you fail to understand the true nature of the universe. While it is true that night time devours the day, it is doubly true that every morning the sun returns to frighten away the cowardly darkness. Just like the darkness of midnight, you are doomed by time and fate, Skeletor. Darkness has no power here. Be gone!

Skeletor: Ha ha ha! We shall soon see who has the power in the universe. Enough talking. I grow impatient with your idle words. It is time to fight.

He-Man: I would prefer not to engage in violence, but I see now that it is the only language you understand. So, we will fight. By the power of Castle Grayskull!

Skeletor jumped up onto the mighty back of Panthor and drew his sharp sword.

Skeletor: To battle, Panthor. The enemy is upon us! Attack! Attack!

panthor-black

Battle Cat roared into action. He reared up on his hind legs and let out a terrifying growl. As the two arch enemies charged across the stony ground toward conflict, He-Man had drawn the sword of power, and it gleamed in the dazzling sunlight. Soon they were upon each other in battle.

he-manandbattlecatvsskeletor-color_full

The clash and clatter of sword against sword rang out across the battle field. Tri-Klops and Beast Man stood by and watched in awe as the two giants fought furiously. Suddenly, down from the sky flew Screeech. The savage vulture caught He-Man by surprise and in an instant knocked the sword of power from his hand. In a split second He-Man was struck with a bolt of energy from the sword of Skeletor, and he crashed to the ground in a cloud of dust.

SCR

Skeletor: So light always triumphs over darkness does it? We shall soon see about that. You are defeated He-Man. You are powerless without that sword.

He-Man lay on the ground, stunned and silent. Could this really be happening? Could he actually lose the battle to Skeletor? Then he heard the sound. Softly at first, like a ringing in his ears. Whispering voices. But what were they saying?

Council of Elders: Vortex! Vortex!

On the verge of unconsciousness, He-Man strained to understand the voices.

Council of Elders: The vortex! The time vortex! Right beside the castle walls. You cannot see it, but it is there. Believe us, believe us! You must trick Skeletor into the vortex. It is your only chance. The vortex, the vortex! Vortex…

He-Man staggered to his feet. He understood now. All across Eternia there are time vortexes. Mostly they are concentrated in the Sands of Time Desert, but here and there all over the planet there are these strange vacuums of empty space. Like tunnels through time, they lead back far into Eternia’s history. Anyone who stumbles into one of these holes in time will tumble backward for endless centuries.

07

He-Man knew now what he must do. Still reeling, he shouted to Skeletor, “I am down, but I am not defeated! If you want me, you will have to catch me!”

Skeletor: With pleasure, He-Man. I love the hunt as much as the kill. Come my friends, join me on Panthor. We will chase the cowardly He-Man for sport! What fun!

Beast Man, Tri-Klops and the vulture Evil-Lyn boarded Panthor, and the monstrous cat charged after He-Man. He-Man darted back and forth, leaping high onto rocks, and behind thick bushes. He was amazingly agile of foot, and soon Panthor was dizzy from the constant turning and spinning. Again He-Man heard the voices.

Council of Elders: Over here! Trick him over here! Into the vortex. But be careful. The vortex will capture you too, if you misjudge the distance. Be brave! Be brave! The entire planet is counting on your skill.

He-Man staggered toward the spot where the vortex swirled invisibly. Once he was sure of the exact location, he stood a few feet in front of it and shouted tauntingly to Skeletor.

He-Man: All right you bag of bones, I’m tired of playing with you. I will tear you limb from limb with my bare hands. I await you! Come to me, you coward!

The threat infuriated Skeletor. He dug his heels deep into the flanks of Panthor and with all his helpers he charged angrily toward He-Man

Skeletor: You die, you fool. You die!

He-Man stood courageously. Behind him he could feel the time vortex swirling into infinity. One false move and he would tumble backward into the past and Skeletor would conquer all of Eternia.

The mammoth black cat was almost upon him now. He could see the wild glow in Skeletor’s eyes. Then, as quickly as a fox, he jumped to one side. Skeletor and his minions were unable to stop or turn. They crashed head first into the vortex.

Skeletor: By all the devils, what is happening?

He-Man looked on in wonder as right before his eyes, Skeletor, Panthor, Evil-Lyn, Tri-Klops and Beast Man began to sparkle in the sunlight. They had fallen into the time vortex. Every molecule of their bodies was spinning madly off course and flickering on and off light a firefly. They were growing invisible.

Skeletor: Help us! Help please! Don’t let us die!

He-Man: You will not die Skeletor. You have been trapped in a time vortex. It will carry you far away from here to another time, far in the past. Perhaps for a while we here on Eternia will be safe from your tyranny. Farewell Skeletor! Farewell!

Skeletor: You may have tricked me this time, but be warned. You have not seen the last of me. I will find my way out of this time trap, and return to challenge you again, He-Man. Of that you may be sure. You have not seen the last of Skeletor. I will have revenge. Revenge! Revenge! Revenge!

vortex.jpg

The voice of Skeletor faded away to nothing and he was gone, lost in the swirling infinity of time. But He-Man knew better than to count his enemy out. If anyone could find his way back from the depths of history, it was the evil Skeletor. And if it wasn’t Skeletor, it would be yet another foe. For there is always some selfish soul ready to take up the low road of tyranny. He-Man knew at that moment that the battle would never be truly over. In his heart, he knew that he would struggle all his life against the cowards and bullies who mistake gentleness and concern for weakness and fear. But if there were battles to be fought, he could think of no better cause. It was as old as time itself. All across the infinite universe, thousands of brave men and women were carrying on the struggle against tyranny. He was but one lone soldier in an army of heroes. Together, they were truly Masters of the Universe.

heman-cardback

Masters of the Universe (reprise)

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the makers of our destiny
And we will struggle ‘til the universe is free

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the masters of the universe
We are the masters of the universe

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Heroic Warriors

Teela’s Charger

Written by Adam McCombs

Name: Charger
Faction: Heroic Warriors
Approximate US release date: Not released

In some of the earliest media produced for Masters of the Universe, Teela is often depicted riding a golden horse or unicorn. The animal is never given a name, but is referred to as a “unicorn charger.” Fans have taken to calling the steed Charger for that reason.

Charger’s origins may lie in a January 1, 1981 “He-Man Vehicles & Accessories” idea disclosure form filed by Roger Sweet. In the form, Roger writes:

The Barbie horse, fixed or poseable legs, can be adapted to He-Man by changed color and added parts of armor, etc to make a horse vehicle.

In fact, there was a Barbie horse named Dallas, released in 1980 or 1981, that bears close resemblance to Charger as depicted in the first series of mini comics.

Several Masters of the Universe toys were reused from previous Mattel toylines, including Battle Cat, Panthor, Zoar and Screeech. Charger was never released in the vintage MOTU toyline, but I think he/she would have fit right in.

A concept drawing of a unicorn with a female rider was published in Tomart’s Action Figure Digest issue 90. The artwork is cropped, and we’re not given any information on the artist or the date. It’s possible that this is related to Teela and Charger, but it very well could be an unrelated concept (possibly for She-Ra, from the boys’ toys design team, before it was taken over by the girls’ toys group):

Image courtesy of Jukka Issakainen

Charger appears as a unicorn in the first comic, He-Man and the Power Sword, illustrated by Alfredo Alcala. The mini comic was shipped with the first wave of 1982 figures, and was probably in production in late 1981:

There is a similar scene on the cover of the Masters of the Universe Friends and Foes coloring book (cover by Fred Carillo), published in 1984:

Image source: He-Man.org

Charger appears as an ordinary horse in subsequent mini comics released in 1982, including Battle in the Clouds and The Vengeance of Skeletor. My speculation is that it would have been expensive to add a horn to the Dallas buck, so the concept was simplified to require no additional tooling. Of course it’s possible that this is just a fluke and not a planned change to the design of Charger.

Charger appears a few more times in various forms. One of the most interesting is the Grenadier “Raid of He-Man” paint and play minifigures set. The set includes Teela seated on Charger (as a unicorn), along with Skeletor, He-Man, Ram Man, Stratos, Man-At-Arms, Zodac and the Castle Grayskull weapons rack (images via He-Man.org)

Something that looks like it might be Charger appears in a 1983 MOTU puzzle, illustrated by R.L. Allen:

Charger appears in the 1983 Ladybird story, A Trap For He-Man, as well as in the 1984 story, Castle Grayskull Under Attack (images via He-Man.org):

Charger makes an appearance in issue 43 of the Italian Piú comic book series:

Image via He-Man.org; scanned and edited by MotuFlashes and Tommy.

Charger also shows up in various sticker and coloring books released throughout the first few years of the toyline (hat tip to He-Man.org user Whiplash7):

Finally, Charger (this time with a white coat) makes an appearance in the 1984 German audio story, Höhle des Schreckens (thanks to the anonymous commenter below for the tip):

Image source: He-Man.org

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History

Masters of the Universe Timeline (1971-1987)

Written by Adam McCombs

In my continuing quest to understand the history of the vintage Masters of the Universe toyline, I’ve put together the following timeline. It’s generally focused on toy design, drawing dates from concept artwork, internal Mattel documents, patent filings, trademark filings, and even the Masters of the Universe Bible. My goal here is to give readers a sense of how the He-Man toyline developed and evolved. I’ve also included a few dates gleaned from the CPI (Conan Properties International) vs Mattel court cases. I believe this will help put to bed the idea that He-Man started out as a Conan figure. While He-Man was certainly influenced by Conan as depicted by Frank Frazetta, the He-Man project predates Mattel’s work on the Conan property by some time.

I drew on a number of different sources in compiling this information. Those sources include:

This is by no means an exhaustive timeline. I included only those pieces of information that were dated in some way. That includes information from court cases that was assigned an approximate date, like an early 1981 date for Tony Guerrero’s He-Man prototype. That also means that undated material like Mark Taylor’s Demo Man concept or Roger Sweet’s Mekaneck concept are not included in the timeline. I could of course infer dates for this kind of material, but I wanted to avoid guessing and stick to known facts.

I also have stayed away from dates tied to media not directly related to toy production. There are many specific dates available for individual episodes of the Filmation He-Man cartoon, for instance, but that is really outside of the parameters of this particular project.

I have only included a few images of concept designs here – some of them appear in earlier posts in this blog, and almost all of them appear in the sources I drew from. Unfortunately it would not be practical to try to include all of them in this post.

Finally, I’ve included some names that were listed in the Masters of the Universe Bible. The Bible itself is dated December 1, 1982, which gives us an early (if not exact) date for at least the conceptual existence of characters like Orko (or Gorpo, as he was first named) and Jitsu (or Chopper).

Update: on December 28, 2022, I updated this post with additional dates from previous research. That includes “first use in commerce” dates from the US Trademark office, which they say means:

“A date of first use in commerce is the date when (1) the goods were first sold or transported, or the services were first rendered, under the mark in a type of commerce that may be lawfully regulated by the U.S. Congress (such as interstate commerce or commerce between the United States and a foreign country), and (2) such use was bona fide and in the ordinary course of trade.”

Update 2: On January 1, 2023 I added first newspaper ad appearance dates from this article.

Update 3 (May 26, 2023): I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

This supports the data that I’ve been finding that all points to a May 1982 release date for the Masters of the Universe toyline.

Update 4 (Jan 24, 2025): I’m adding some color/shading coding to the list. In hindsight I think “first use in commerce” dates that were filed are somewhat vague and arbitrary. The most meaningful dates are concept art dates, certain key document and event dates, and the earliest newspaper ad dates. Most important dates will be bolded, least important dates in gray, and everything else in regular text. Oh, and I’ll color the dates related to the Conan license in blue, to easily distinguish them from the He-Man material.

1971

“King of Styx” – illustration for a short story by Mark Taylor. Some elements later reused for Skeletor. Image courtesy of Rebecca Salari Taylor
  • 1971: “The King of Styx” concept, by Mark Taylor

1979

Torak, by Mark Taylor – 1979. Image source: The Power and the Honor Foundation
  • 1979: First Castle Grayskull sketch, by Mark Taylor
  • 1979: Torak (precursor to He-Man) sketch, by Mark Taylor
  • 08/15/1979: Category Management Teams memo

1980

December 1980: Roger Sweet’s “He-Man” trio; the barbarian figure was based on designs by Mark Taylor. Image via the Power and the Honor Foundation.
  • 05/22/1980: Fantasy Make Believe idea disclosure form
  • 06/11/1980: Male Action Figure attributes list
  • 09/08/1980: Figure Attributes list
  • 09/21/1980: Space/Monster/Fantasy Figures budgeted hours form
  • 11/03/1980: Megaton Man project request form
  • 11/??/1980: Work started on “He-Man trio”, Roger Sweet; Barbarian He-Man based on illustration by Mark Taylor (late November)
  • 12/??/1980: He-Man trio presented at Mattel Product Conference (mid-December)
  • 12/30/1980: He-Man Characters & Accessories idea disclosure form
  • ??/??/1980: Early Conan-related design by Mark Taylor, pre-CPI agreement

1981

Tony Guerrero’s early 1981 He-Man prototype. Image source: Tomart’s Action Figure Digest.
  • ??/??/1981: Bird Man (Stratos) concept, by Mark Taylor
  • ??/??/1981: Mer-Man concept, by Mark Taylor
  • ??/??/1981: Castle Grayskull concept, by Mark Taylor
  • ??/??/1981: Battle Cat concept, by Mark Taylor
  • ??/??/1981: Sensor (Zodac) concept, by Mark Taylor
  • ??/??/1981: Battle Tester/Combat Trainer concept, by Mark Taylor
  • ??/??/1981: Heroic Figure (He-Man) concept, by Mark Taylor
  • ??/??/1981: Heroic Figure (He-Man) battles plant monster concept, by Mark Taylor
  • 01/06/1981: He-Man Vehicles and Accessories idea disclosure form (modular vehicles)
  • 01/23/1981: Drawing by Colin Bailey depicting Mark Taylor working on He-Man project
  • 03/30/1981: De-Man (Skeletor) concept, by Mark Taylor
  • 04/01/1981: Man-At-Arms concept, by Mark Taylor
  • 04/02/1981: Tree Man (Beast Man) concept, by Mark Taylor
  • 04/06/1981: He-Man (tan boots) concept, by Mark Taylor
  • 04/07/1981: Battle Ram (tank treads version) concept, by Ted Mayer
  • 04/27/1981: Revised Battle Ram concept art drawings, by Ted Mayer
  • 05/03/1981: He-Man (red/yellow boots) concept, by Mark Taylor
  • 05/20/1981: Skull Castle (Castle Grayskull) Weapons Rack & Weapons by Mark Taylor
  • 05/28/1981: Female Warrior (Teela) concept, by Mark Taylor
  • 05/28/1981: Battle Ram control drawing, by Ted Mayer
  • 06/03/1981: Sorceress concept, by Mark Taylor
  • 06/05/1981: Battle Chariot concept, by Ted Mayer
  • 07/??/1981: He-Man designed by this month, per CPI vs Mattel lawsuit
  • 07/09/1981: Draft Skeletor toy head design document
  • 07/14/1981: Memorandum discussing Mattel’s presentation of He-Man to Toys ‘R’ Us
  • 08/10/1981: Attak Trak mechanism patent filed (non-Mattel)
  • 09/16/1981: Mer-Man sword design concept, by Mark Taylor
  • 09/30/1981: “Proprietary Line Concepts” document (Megaton Man, Kid Gallant, Robin & The Space Hoods, Monster Fantasy/He-Man)
  • 11/28/1981: King of Castle Grayskull published per copyright records
  • 11/28/1981: He-Man and the Power Sword published per copyright records
  • 11/28/1981: The Vengeance of Skeletor published per copyright records
  • 12/08/1981: Filmation animated commercial retakes shot
  • 12/14/1981: He-Man trademarked
  • 12/14/1981: Teela trademarked
  • 12/14/1981: Man-At-Arms trademarked
  • 12/14/1981: Stratos trademarked
  • 12/14/1981: Wind Raider trademarked
  • 12/14/1981: Battle Ram trademarked
  • 12/14/1981: Beast Man trademarked
  • 12/14/1981: Mer-Man trademarked
  • 12/14/1981: Zodac trademarked
  • 12/14/1981: Masters of the Universe trademarked
  • 12/21/1981: Battle Cat trademarked
  • 12/21/1981: Castle Grayskull Trap Door patent filed

1982

Attak Trak concept drawing, by Ted Mayer – Mark 23, 1982. Image courtesy of Ted Mayer
  • ??/??/1982: Gargo/Gargoyle dragon concept, by Mark Taylor
  • ??/??/1982: Ram Man concept, by Mark Taylor
  • ??/??/1982: Man-E-Faces concept, by Mark Taylor
  • 01/15/1982: Castle Grayskull trademarked
  • 01/15/1982: Skeletor trademarked
  • 02/17/1982: Mattel introduces new “Masters of the Universe” toy line at Toy Fair
  • 03/01/1982: Rebate offer date in first mini comic (earliest purchase date)
  • 03/04/1982: Attak Trak control drawing, by Ted Mayer
  • 03/23/1982: Attak Trak concept, by Ted Mayer
  • 04/08/1982: DC Comics: From Eternia With Death! street date. Cover date: July 1982
  • 05/??/1982: Masters of the Universe toyline released this month, per Mattel EVP Joe Morrison
  • 05/13/1982: Earliest known newspaper ad for MOTU
  • 05/13/1982: First Skeletor newspaper ad
  • 05/13/1982: First Man-At-Arms newspaper ad
  • 05/13/1982: First He-Man newspaper ad
  • 05/13/1982: First Beast Man newspaper ad
  • 05/21/1982: Trap Jaw concept, by Colin Bailey
  • 06/03/1982: First Battle Ram newspaper ad
  • 06/03/1982: First Battle Cat newspaper ad
  • 06/03/1982: First Castle Grayskull newspaper ad (“Castle Grey Skull”)
  • 06/03/1982: First Stratos newspaper ad (pictured, not named)
  • 06/03/1982: First Zodac newspaper ad (pictured, not named)
  • 06/09/1982: First Teela newspaper ad
  • 06/18/1982: First Stratos newspaper ad (mentioned by name)
  • 07/??/1982: Wasp Man (Buzz-Off) concept, by Colin Bailey
  • 07/??/1982: Lizard Man (Whiplash) concept, by Colin Bailey
  • 07/22/1982: First Wind Raider newspaper ad
  • 08/08/1982: First Mer-Man newspaper ad (mentioned by name)
  • 08/08/1982: First Zodac newspaper ad (mentioned by name)
  • 08/26/1982: DC Comics Fate Is The Killer street date. Cover date: November 1982
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe Figures TV ads
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe Castle Grayskull TV ads
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe DC Comics scheduled run
  • 09/09/1982: DC Comics To Tempt the Gods street date. Cover date: December 1982.
  • 09/27/1982: Attak Trak trademarked
  • 09/27/1982: Man-E-Faces trademarked
  • 09/27/1982: Point Dread & The Talon Fighter trademarked
  • 09/27/1982: Ram Man trademarked
  • 09/27/1982: Trap Jaw trademarked
  • 09/27/1982: Zoar trademarked
  • 10/01/1982 – 12/21/1982: “Masters of the Universe Collection” TV ads
  • 10/05/1982: Sultra (Evil-Lyn) concept, by Colin Bailey
  • 10/14/1982: DC Comics The Key To Castle Grayskull street date. Cover date: January 1983
  • 10/19/1982: Black Widow (Webstor) concept art, by Roger Sweet
  • 10/25/1982: Castle Grayskull copyright registered
  • 10/26/1982: Teela copyright registered
  • 11/04/1982: Battle Ram copyright registered
  • 11/04/1982: Beast Man copyright registered
  • 11/04/1982: He-Man copyright registered
  • 11/04/1982: Man-At-Arms copyright registered
  • 11/04/1982: Mer-Man copyright registered
  • 11/04/1982: Skeletor copyright registered
  • 11/04/1982: Stratos copyright registered
  • 11/04/1982: Wind Raider copyright registered
  • 11/04/1982: Zodac copyright registered
  • 11/11/1982: DC Comics Within These Walls… Armageddon! street date. Cover date: February 1983
  • 12/01/1982: Masters of the Universe Bible created. First ever character/place mentions include: Marlena, Tri-Klops, Snake Mountain, Panthor, Gorpo, Delora, Ram Man, Spy Man, Bugoff (Buzz-Off), Tri-Trak, Roton, Faker, Black Widow (Webstor) Fang Man, Chopper (Jitsu) Tornado Traveler, War Sled (evil Battle Ram), Grinder vehicle
  • 12/07/1982: King of Castle Grayskull copyright registered
  • 12/08/1982: He-Man and the Power Sword copyright registered
  • 12/10/1982: Tri-Klops trademarked
  • 12/28/1982: The Vengeance of Skeletor copyright registered

1983

Dragon Walker concept by Ed Watts, 1983. Image source: The Power and the Honor Foundation.
  • 01/21/1983: Evil-Lyn trademarked
  • 01/21/1983: Heroic Warriors trademarked
  • 01/21/1983: Evil Warriors trademarked
  • 02/16/1983: Panthor trademarked
  • 02/16/1983: Screeech trademarked
  • 02/20/1983: First Man-E-Faces newspaper ad
  • 02/22/1983: Battle Cat copyright registered
  • 02/25/1983: Ram Man copyright registered
  • 02/25/1983: Man-E-Faces copyright registered
  • 03/28/1983: First “Buy 3 Get 1 Free” offer ad (Wun-Dar aka Savage He-Man aka Wonder Bread He-Man)
  • 04/04/1983: Attak Trak copyright registered
  • 04/04/1983: Faker copyright registered
  • 04/17/1983: First Faker newspaper ad
  • 05/11/1983: First Ram Man newspaper ad
  • 05/23/1983: Prince Adam trademarked
  • 05/25/1983: Faker trademarked
  • 05/25/1983: Point Dread trademarked
  • 05/25/1983: Talon Fighter trademarked
  • 06/21/1983: Evil-Lyn copyright registered
  • 06/30/1983: First Evil-Lyn newspaper ad
  • 06/30/1983: First Tri-Klops newspaper ad
  • 07/15/1983: First Attak Trak newspaper ad
  • 08/04/1983: First Talon Fighter newspaper ad
  • 08/15/1983: Snake Mountain trademarked
  • 08/22/1983: Battle For Eternia trademarked
  • 08/22/1983: Buzz-Off trademarked
  • 08/22/1983: Clawful trademarked
  • 08/22/1983: Fisto trademarked
  • 08/22/1983: Jitsu trademarked
  • 08/22/1983: Mekaneck trademarked
  • 08/22/1983: Road Ripper trademarked
  • 08/22/1983: Roton trademarked
  • 08/22/1983: Stridor trademarked
  • 08/22/1983: Whiplash trademarked
  • 08/28/1983: First Trap Jaw newspaper ad
  • 09/05/1983: Filmation He-Man cartoon debuts (UK)
  • 09/17/1983: Gyro (early Roton) concept, by Ed Watts
  • 09/19/1983: Filmation He-Man cartoon debuts (US) according to newspaper TV schedules
  • 09/19/1983: Spider Attack Vehicle (early Spydor) concept, by Ed Watts
  • 09/19/1983: Ball Buster (early Bashasaurus) concept, by Ed Watts
  • 09/21/1983: First Screeech newspaper ad (spelled “Screech”)
  • 09/22/1983: Zap ‘N’ Go vehicle concept, by Ted Mayer
  • 09/22/1983: First Panthor newspaper ad
  • 09/23/1983: First Zoar newspaper ad
  • 09/26/1983: Dungeon concept, by Ted Mayer
  • 09/29/1983: Vehicle Launcher (very early Road Ripper) concept, by Ted Mayer
  • 11/18/1983: Masters Playset (two towers) concept, by Ted Mayer
  • 12/05/1983: Early Fright Zone concept, by Ed Watts
  • 12/05/1983: Webstor trademarked
  • 12/08/1983: Dragon concept, by Ed Watts
  • 12/08/1983: Dragon concept (without helmet), by Ed Watts
  • 12/08/1983: Flying Fists He-Man/Battle Armor He-Man concept, by Ted Mayer
  • 12/14/1983: First Mekaneck newspaper ad
  • 12/28/1983: Trap Jaw copyright registered
  • 12/29/1983: Mekaneck patent filed
  • 12/29/1983: Battle Armor He-Man patent filed
  • 1983: Dragon Walker concept, by Ed Watts
  • 1983: Snake Mountain packaging sketch, by William George
  • 1983: Dragon Walker with Land Shark packaging sketch, by William George

1984

Torton, by Ed Watts – February 9, 1984. Image source: The Power and the Honor Foundation
  • 01/10/1984: Dragon Walker patent filed
  • 01/13/1984: Tri-Klops copyright registered
  • 01/25/1984: First Road Ripper newspaper ad
  • 01/27/1984: Battle Armor trademarked
  • 01/27/1984: Kobra Khan trademarked
  • 01/27/1984: The Fright Zone trademarked
  • 02/09/1984: Torton concept, by Ed Watts
  • 02/16/1984: Road Ripper copyright registered
  • 03/11/1984: First Battle Armor He-Man newspaper ad
  • 03/11/1984: First Battle Armor Skeletor newspaper ad
  • 03/11/1984: First Roton newspaper ad
  • 03/22/1984: First Prince Adam newspaper ad
  • 03/22/1984: First Orko appearance in stores (costumed actor- unclear if that means toy was available)
  • 03/29/1984: Hordak concept, by Ted Mayer
  • 04/20/1984: Point Dread & Talon Fighter copyright registered
  • 04/20/1984: Roton copyright registered
  • 04/28/1984: First Buzz-Off newspaper ad
  • 04/28/1984: First Whiplash newspaper ad
  • 04/30/1984: Mekaneck copyright registered
  • 04/30/1984: Stridor copyright registered
  • 05/07/1984: Buzz-Off copyright registered
  • 05/07/1984: Whiplash copyright registered
  • 05/11/1984: First Dragon Walker newspaper ad
  • 05/15/1984: Battle Armor He-Man copyright registered
  • 06/01/1984: Horned helmet warrior woman concept, by Ted Mayer
  • 06/03/1984: TM action figure concept, by Ted Mayer
  • 06/03/1984: First Snake Mountain newspaper ad
  • 06/03/1984: First Stridor newspaper ad
  • 06/06/1984: Modular Man (Multi-Bot) concept, by Ted Mayer
  • 06/07/1984: Horde Octopus Woman (Octavia) concept, by Ted Mayer
  • 06/15/1984: Snout Spout concept, by Ted Mayer
  • 06/15/1984: Dragon Walker copyright registered
  • 06/18/1984: Walking skull vehicle concept, by Jim Keifer
  • 06/19/1984: Early Megator concept, by Ted Mayer
  • 07/06/1984: Chest cannon He-Man concept, by Ted Mayer
  • 07/06/1984: Multi-Bot concept, by Ted Mayer
  • 07/07/1984: Chest monster Skeletor concept, by Ted Mayer
  • 07/07/1984: Transparent Man (Roboto) concept, by Ted Mayer
  • 07/07/1984: Jester figure (Acrobad) concept, by Ted Mayer
  • 07/08/1984: Vulture figure concept, by Ted Mayer
  • 07/08/1984: Rotary Man (early Hurricane Hordak) concept, by Ted Mayer
  • 07/08/1984: Horde Mummy concept, by Ted Mayer
  • 07/08/1984: Stilt Stalkers concept, by Ted Mayer
  • 07/08/1984: Helicopter accessory and Claw Climbing accessory concepts,, by Ted Mayer
  • 07/08/1984: Jet Sled (close to final) concept, by Ted Mayer
  • 07/09/1984: Handsome and Basher concepts, by Ted Mayer
  • 07/10/1984: Megalaser concept, by Ted Mayer
  • 07/10/1984: Octavia (colored) concept, by Ted Mayer
  • 07/12/1984: Tung Lashor concept, by Ted Mayer
  • 07/13/1984: Snout Spout concept, by Ted Mayer
  • 07/13/1984: Masters Gigor concept, by Ed Watts
  • 07/13/1984: Fright Fighter Concept, by Ed Watts
  • 07/13/1984: Mantor (Mantisaur) concept, by Ed Watts
  • 07/13/1984: Battle For Eternia game concept, by Ed Watts
  • 07/13/1984: Attack Pose Panthor concept, by Ed Watts
  • 07/13/1984: Dart (Laser Bolt) concept, by Ed Watts
  • 07/13/1984: Ted Mayer unproduced concepts: Big Foot, Snowman, Green Witch, Archer Woman
  • 07/13/1984: Ed Watts unproduced concepts: Cyclo Marauder, War Wing, Monster Walker, Dungeon, Tyroar, Disc Blaster
  • 07/15/1984: Turbosaurus (early Gigantosaur) concept, by Ed Watts
  • 07/16/1984: Weapons Factory concept, by Jim Keifer
  • 07/22/1984: Land Shark & Battle Armor Skeletor packaging sketch, by William George
  • 08/03/1984: First Fisto newspaper ad
  • 09/09/1984: First Webstor newspaper ad
  • 09/10/1984: Grizzlor trademarked
  • 09/10/1984: Hordak trademarked
  • 09/10/1984: The Horde trademarked
  • 09/10/1984: Land Shark trademarked
  • 09/10/1984: Leech trademarked
  • 09/10/1984: Mantenna trademarked
  • 09/10/1984: Spikor trademarked
  • 09/10/1984: Spydor trademarked
  • 09/10/1984: Stinkor trademarked
  • 09/10/1984: Thunder Punch trademarked
  • 09/10/1984: Two Bad trademarked
  • 09/15/1984: Canyon Hopper concept, by Ed Watts
  • 09/18/1984: Motorized walking monster armor concept, by Ed Watts
  • 09/24/1984: Dragon Fly (Fright Fighter) concept, by Ed Watts
  • 09/27/1984: First Weapons Pak newspaper ad
  • 09/27/1984: First Clawful (misspelled “Clawfall”) newspaper ad
  • 09/29/1984: Transforming figure concept, by Ed Watts
  • 10/03/1984: Firepower Man (Rio Blast) concept, by Ed Watts
  • 10/12/1984: Clawful and Buzz-Off mentioned as popular toys in newspaper story
  • 10/24/1984: First Kobra Khan newspaper ad
  • 10/25/1984: First Orko newspaper ad (actual toy)
  • 11/13/1984: Land Shark patent filed
  • 11/18/1984: First Jitsu newspaper ad
  • 11/23/1984: Bashasaurus trademarked
  • 11/23/1984: Night Stalker trademarked
  • 11/23/1984: The Evil Horde trademarked
  • 11/29/1984: Battle Armor Skeletor copyright registered
  • 12/01/1984: Engine Man (Dragstor) concept, by Ed Watts
  • 12/14/1984: Battle Bones patent filed
  • 12/14/1984: Sy-Klone patent filed
  • 12/17/1984: Mantenna patent filed
  • 12/19/1984: Dragon Blaster trademarked
  • 12/19/1984: Modulok trademarked
  • 12/19/1984: Moss Man trademarked
  • 12/24/1984: Two Bad patent filed
  • 12/24/1984: Jitsu copyright registered
  • 12/24/1984: Kobra Khan copyright registered
  • 12/24/1984: Clawful copyright registered
  • 12/24/1984: Webstor copyright registered
  • 12/28/1984: Battle Bones trademarked
  • ??/??/1984: Mantisaur concept variations/for “New Ventures”
  • ??/??/1984: Battle Armor Skeletor & Panthor packaging sketch, by William George
  • ??/??/1984: Dragon Blaster Skeletor packaging sketch, by William George
  • ??/??/1984: Jaws I, Jaws III, various unproduced concept vehicles for “New Ventures”

1985

Eternia sketch, by Ted Mayer
  • 01/03/1985: Roboto patent filed
  • 01/03/1985: Thunder Punch He-Man patent filed
  • 01/04/1985: Bashasaurus patent filed
  • 01/13/1985: First Land Shark newspaper ad
  • 01/24/1985: First Moss Man newspaper ad
  • 01/24/1985: First Stinkor newspaper ad
  • 01/31/1985: Snake Mountain copyright registered
  • 02/05/1985: Wolf head Eternia concept, by Ted Mayer
  • 02/25/1985: Battle Bones copyright registered
  • 02/26/1985: Early Blast Attak concept, by Mark Jones
  • 02/28/1985: First Roboto newspaper ad
  • 02/28/1985: First Two Bad newspaper ad
  • 02/28/1985: “Tongue Lasher” (Tung Lashor) concept art by Martin Arriola and Pat Dunn
  • 03/04/1985: Pre-Production Early Rio Blast Guns Rough Pencil Concept by John Hollis
  • 03/14/1985: “Tongue Lasher” (Tung Lashor) illustration by John Hollis
  • 03/18/1985: “Tongue Lasher” (Tung Lashor)”Dragonfly Compound Bow” concept art by John Hollis
  • 03/29/1985: Seaman (Scubattack) concept, by Alan Tyler
  • 03/31/1985: First Bashasaurus newspaper ad
  • 03/31/1985: First Battle Bones newspaper ad
  • 04/05/1985: Fright Zone puppet tooling method patent filed
  • 04/18/1985: Heroic Giant (Tytus) concept, by Alan Tyler
  • 04/22/1985: Fisto copyright registered
  • 05/03/1985: Tung Lashor “Dragonfly Compound Bow” concept art by John Hollis
  • 05/22/1985: Land Shark copyright registered
  • 05/22/1985: Bashasaurus copyright registered
  • 05/22/1985: Roboto copyright registered
  • 05/22/1985: Two Bad copyright registered
  • 05/30/1985: First Spikor newspaper ad
  • 06/01/1985: First Spydor newspaper ad
  • 06/14/1985: First Night Stalker newspaper ad
  • 06/14/1985: Laser Bolt trademarked
  • 06/14/1985: Terror Claws trademarked
  • 06/15/1985: Gyrattacker concept, by Ted Mayer
  • 06/17/1985: Flying Fists trademarked
  • 06/17/1985: Rattlor trademarked
  • 06/17/1985: Rokkon trademarked
  • 06/17/1985: Stonedar trademarked
  • 06/17/1985: Sy-Klone trademarked
  • 06/17/1985: Tung Lashor trademarked
  • 06/19/1985: Eternia blueprint by John Hollis
  • 06/24/1985: Slime Pit trademarked
  • 07/08/1985: Spydor patent filed
  • 07/25/1985: Slasher/Punjab concept, by Roger Sweet
  • 08/08/1985: First Dragon Blaster Skeletor newspaper ad (implied)
  • 08/08/1985: First Hordak newspaper ad (costumed actor appearance)
  • 08/08/1985: First Thunder Punch He-Man newspaper ad
  • 08/20/1985: First Grizzlor newspaper ad
  • 08/20/1985: First Hordak newspaper ad (actual toy)
  • 08/20/1985: First Leech newspaper ad
  • 08/20/1985: First Mantenna newspaper ad
  • 08/25/1985: First Dragon Blaster Skeletor newspaper ad (explicitly shown)
  • 08/30/1985: First Sy-Klone newspaper ad
  • 09/04/1985: Triceratops (very early Bionatops) concept, by Mark Jones
  • 09/04/1985: Turbodactyl concept, by Mark Jones
  • 09/09/1985: Horde Slurb concept, by Mark Jones
  • 09/13/1985: Unproduced Alan Tyler concepts: Dragon Lord, Sorcerer, Steel Kill
  • 09/13/1985: Laser Bolt patent filed
  • 09/14/1985: First Fright Zone newspaper ad
  • 09/16/1985: Secrets of Grayskull “New Notes” document (Grayskull Tower/King Hiss/etc.)
  • 09/22/1985: Early Jet Sled concept, by Ted Mayer
  • 09/25/1985: Horde Trooper patent filed
  • 09/27/1985: King Hiss patent filed
  • 09/27/1985: Megalaser patent filed
  • 09/28/1985: First Modulok newspaper ad
  • 10/04/1985: Fright Zone patent filed
  • 10/10/1985: Grizzlor copyright registered
  • 10/10/1985: Mantenna copyright registered
  • 10/10/1985: Moss Man copyright registered
  • 10/10/1985: Spikor copyright registered
  • 10/10/1985: Spydor copyright registered
  • 10/10/1985: Sy-Klone copyright registered
  • 10/10/1985: Thunder Punch He-Man copyright registered
  • 10/11/1985: Hurricane Hordak patent filed
  • 10/16/1985: Modulok copyright registered
  • 10/17/1985: Secrets of Grayskull Preliminary Story Background (Eternia/King Hiss/etc.)
  • 11/04/1985: Medusa-Man (Snake Face) concept, by David Wolfram
  • 11/12/1985: Horde Trooper trademarked
  • 11/12/1985: Mantisaur trademarked
  • 11/12/1985: Multi-Bot trademarked
  • 11/12/1985: Snake Men trademarked
  • 11/12/1985: Snout Spout trademarked
  • 11/12/1985: Leech copyright registered
  • 11/21/1985: Tyrantisaurus concept, by David Wolfram
  • 11/25/1985: Laser Bolt copyright registered
  • 11/25/1985: Hordak copyright registered
  • 11/25/1985: Fright Zone copyright registered
  • 11/26/1985: Crack-Pot (Blast Attak) concept, by Richard Lepik
  • 12/06/1985: Streak concept, by Alan Tyler
  • 12/12/1985: Blasterhawk trademarked
  • 12/16/1985: Evil Giant (Megator) concept, by Alan Tyler
  • 1985: “The Slime Pit” finished painting, by William George
  • 1985: Hurricane Hordak pencils, by William George
  • 1985: Flying Fists He-Man pencils, by William George

1986

Rokkon/Stonedar patent illustration – filed January 14, 1986
  • 01/09/1986: Extendar trademarked
  • 01/09/1986: Rio Blast trademarked
  • 01/11/1986: First Laser Bolt Newspaper ad
  • 01/11/1986: First Slime Pit Newspaper ad
  • 01/14/1986: Rokkon/Stonedar patent filed
  • 01/15/1986: Triceratops (Bionotops) concept, by David Wolfram
  • 01/17/1986: John Hollis “Terror-Dactyl” (Turbodactyl) concept
  • 02/02/1986: First Rokkon newspaper ad
  • 02/02/1986: First Stonedar newspaper ad
  • 02/11/1986: Rokkon copyright registered
  • 02/11/1986: Stonedar copyright registered
  • 02/12/1986: First Flying Fists He-Man newspaper ad
  • 02/12/1986: First Terror Claws Skeletor newspaper ad
  • 02/21/1986: First King Hiss newspaper ad (figure coming in April)
  • 02/21/1986: First Rattlor newspaper ad (figure coming in April)
  • 02/21/1986: First Tung Lashor newspaper ad (figure coming in April)
  • 03/15/1986: Comet Warriors trademarked
  • 03/21/1986: Battle For Eternia (game) trademarked
  • 03/21/1986: Fright Fighter trademarked
  • 03/21/1985: John Hollis Rio Blast Fold Out Arm Blaster drawing
  • 03/21/1985: John Hollis Pre-Production Early Rio Blast Arm Blaster
  • 03/24/1986: Stilt Stalker trademarked
  • 04/16/1985: John Hollis Rio Blast Pre-Production Chest Gun Sketch
  • 04/18/1985: John Hollis Pre-Production Rio Blast Backpack Gun and Concept Sketches
  • 04/18/1985: John Hollis Rio Blast Backpack Gun control drawing
  • 04/23/1986: First Dragstor newspaper ad
  • 05/01/1986: First King Hiss newspaper ad (figure listed as available)
  • 05/03/1985: Mike McKittrick Pre-Production Eternia Playset Blueprint of Parts Layout
  • 05/10/1986: First Rattlor newspaper ad (figure listed as available)
  • 05/10/1986: First Tung Lashor newspaper ad (figure listed as available)
  • 05/11/1986: First Mantisaur newspaper ad
  • 05/12/1986: Flying Fists He-Man copyright registered
  • 05/12/1986: Rattlor copyright registered
  • 05/12/1986: Tung Lashor copyright registered
  • 05/12/1986: Mantisaur copyright registered
  • 05/13/1985: John Hollis Pre-Production Rio Blast Leg Control Drawing
  • 05/14/1986: The Multiples (heroic) concept, by James McElroy
  • 05/19/1986: Terror Claws Skeletor copyright registered
  • 05/28/1986: Snout Spout copyright registered
  • 05/28/1986: Dragstor copyright registered
  • 06/03/1986: First Blasterhawk newspaper ad
  • 06/09/1986: Tower Tools/Cliff Climber/Scubattack mechanism patent filed
  • 06/12/1985: John Hollis “Snake Tower” Eternia sketch
  • 06/14/1986: Sticky Minions concept, by James McElroy
  • 06/14/1986: Spider People Centiped concept, by James McElroy
  • 06/15/1986: The Multiples (evil) concept, by James McElroy
  • 06/16/1986: Recording Sound Playset concept, by James McElroy
  • 06/18/1986: Spider People Tarantula concept, by James McElroy
  • 06/19/1985: John Hollis Pre-Production Eternia Playset Near-Final Copy with Color Marker
  • 06/20/1986: The Lockers concept, by James McElroy
  • 06/20/1986: Skeletor Dragon Disguise concept, by James McElroy
  • 06/20/1986: The Slime Monster concept, by James McElroy
  • 06/20/1986: Gwildor concept, by Alan Tyler (based on movie designs)
  • 06/23/1986: Rotar/Twistoid patent filed
  • 06/23/1986: Eternia trademarked
  • 06/23/1986: Grayskull (He-Ro early name) trademarked (canceled)
  • 06/23/1986: Jet Sled trademarked
  • 06/23/1986: Monstroid trademarked
  • 06/23/1986: Buzz-Saw trademarked
  • 06/23/1986: Mosquitor trademarked
  • 06/23/1986: Sorceress trademarked
  • 06/23/1986: Meteorbs trademarked
  • 06/23/1986: Cometroid trademarked
  • 06/23/1986: Ty-Grrr trademarked
  • 06/23/1986: Astro Lion trademarked
  • 06/23/1986: Comet Cat trademarked
  • 06/23/1986: Tuskor trademarked
  • 06/23/1986: Dinosorb trademarked
  • 06/23/1986: Crocobite trademarked
  • 06/23/1986: Rhinorb trademarked
  • 06/23/1986: Orbear trademarked
  • 06/23/1986: Gore-Illa trademarked
  • 06/29/1986: The Optimagic concept, by James McElroy
  • 06/30/1986: The Voice concept, by James McElroy
  • 07/09/1986: Giant Foot Print Trap concept, by James McElroy
  • 07/09/1986: Net Trap concept, by James McElroy
  • 07/13/1986: Gyrattacker patent filed
  • 07/15/1985: John Hollis Pre-Production Eterna Playset Center Tower Gun Control Drawing
  • 07/18/1986: First Jet Sled newspaper ad
  • 07/18/1986: First Megalaser newspaper ad
  • 07/18/1986: First Stilt Stalkers newspaper ad
  • 07/24/1984: Ed Watts Pre-Production Fright Fighter “Dragonfly” (Fright Fighter) Concept Photo
  • 07/29/1985: John Hollis Pre-Production Eternia Playset Snake Tower Strut Concept Details
  • 08/02/1985: John Hollis Pre-Production Eternia Playset Center Tower Strut Drawing
  • 08/04/1985: John Hollis Pre-Production Eternia Playset Elevator Crank Control Drawing
  • 08/05/1985: John Hollis Pre-Production Eternia Playset Elevator Lift Platform Blueprint
  • 08/01/1986: King Hiss copyright registered
  • 08/07/1986: Horde Trooper copyright registered
  • 08/15/1985: John Hollis Pre-Production Eternia Playset Grappling Hook Control Drawing
  • 08/18/1986: Slime Pit copyright registered
  • 08/18/1986: Extendar copyright registered
  • 08/22/1986: Rio Blast copyright registered
  • 08/24/1986: First Snout Spout newspaper ad
  • 09/10/1986: First Hurricane Hordak newspaper ad
  • 09/16/1986: Blast Attak patent filed
  • 09/22/1986: Bionotops trademarked
  • 09/22/1986: Gigantisaur trademarked
  • 09/22/1986: Powers of Grayskull trademarked
  • 09/22/1986: Tyrantisaurus Rex trademarked
  • 09/28/1986: First Fright Fighter newspaper ad
  • 10/xx/1986: He-Man military pitch, by Stephen Lee
  • 10/06/1986: Eldor trademarked
  • 10/06/1986: Rotar trademarked
  • 10/06/1986: Turbodactyl trademarked
  • 10/06/1986: Twistoid trademarked
  • 10/06/1986: Tytus trademarked
  • 10/07/1986: Blast-Attak trademarked
  • 10/07/1986: Gwildor trademarked
  • 10/11/1986: First Meteorbs newspaper ad
  • 10/11/1986: First Multi-Bot newspaper ad
  • 10/14/1986: Cliff Climber trademarked
  • 10/14/1986: Scubattack trademarked
  • 10/23/1986: First Monstroid newspaper ad
  • 10/28/1986: Mosquitor copyright registered
  • 10/28/1986: Ninjor copyright registered
  • 10/28/1986: Scare Glow copyright registered
  • 10/28/1986: Sorceress copyright registered
  • 10/28/1986: Sssqueeze copyright registered
  • 11/05/1986: First Extendar newspaper ad
  • 11/05/1986: First Rio Blast newspaper ad
  • 11/08/1986: First Horde Trooper newspaper ad
  • 11/10/1986: Blast-Attak copyright registered
  • 11/17/1986: H.E./M.A.N. concept, by James McElroy
  • 11/23/1986: First Eternia Playset newspaper ad
  • 11/27/1986: First Beam Blaster & Artilleray newspaper ad
  • 11/27/1986: First Mosquitor newspaper ad
  • 11/27/1986: First Ninjor newspaper ad
  • 11/27/1986: First Scare Glow newspaper ad
  • 11/27/1986: First Snake Face newspaper ad
  • 12/09/1986: First Clamp Champ newspaper ad
  • 12/09/1986: First King Randor newspaper ad
  • 12/09/1986: First Faker (reissue) newspaper ad

1987

Megator concept, by Mark Jones, based on Mark Taylor’s Demo-Man concept – 1987. Image source: The Art of He-Man/The Power and the Honor Foundation
  • 01/21/1987: The Evil Horde Slime copyright registered
  • 01/28/1987: Snake Face copyright registered
  • 02/02/1987: Artilleray copyright registered
  • 02/02/1987: Beam Blaster copyright registered
  • 02/02/1987: Blasterhawk copyright registered
  • 03/14/1987: First Tyrantisaurus Rex newspaper ad
  • 03/21/1987: First Blast Attak newspaper ad
  • 03/21/1987: First Sorceress newspaper ad
  • 03/21/1987: First Sssqueeze newspaper ad
  • 04/04/1987: First Bionatops newspaper ad
  • 04/04/1987: First Turbodactyl newspaper ad
  • 04/27/1987: Saurod trademarked
  • 04/27/1987: Megator trademarked
  • 04/28/1987: Bionatops copyright registered
  • 04/28/1987: Turbodactyl copyright registered
  • 05/18/1987: Laser Power He-Man concept art, by David Wolfram, based on design by Martin Arriola
  • 06/22/1987: Regular Bio-Mechazoid Skeletor (early Laser Light) concept, by David Wolfram
  • 07/22/1987: Battle Base concept for live action TV show, by Dave McElroy
  • 08/08/1987: First Blade newspaper ad
  • 08/08/1987: First Gwildor newspaper ad
  • 08/08/1987: First Saurod newspaper ad
  • 08/18/1987: Bio-Mechazoid Skeletor (revised Laser Light) concept, by David Wolfram
  • 10/05/1987: Live action TV show vehicle concepts, by Dave McElroy
  • 10/06/1987: Live action “Harm Arm” TV show vehicle concept, by Dave McElroy
  • 11/11/1987: First Buzz-Saw Hordak newspaper ad
  • 11/11/1987: First Rotar newspaper ad
  • 11/11/1987: First Twistoid newspaper ad
  • ??/??/1987: Megator concept/based on Mark Taylor’s Demo-Man, colored by Mark Jones

Thanks to Shawn for pointing me towards the CPI vs Mattel material.

“Death of Mark Taylor From Night Visitation.” Artwork by Colin Bailey, January 23, 1981. Given to Mark when he was working on his “dark project” (He-Man). Image courtesy of Rebecca Salari Taylor.

Other timelines:

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Artwork

Invented characters in Rudy Obero’s packaging artwork

Written by Adam McCombs

Freelance illustrator Rudy Obrero left an indelible mark on the Masters of the Universe landscape. He was originally selected by Mattel designer Mark Taylor for his ability to produce artwork in the style of Frank Frazetta, a major early influence on the He-Man toyline. Rudy’s moody atmospheres have made him a fan favorite in a toyline that was blessed with many talented artists and designers.

Today I’d like to take a look at something we often don’t notice in this artwork – the background characters and vehicles that never existed as actual toys.

The artwork referenced in this post includes:

Battle Cat

The original Battle Cat artwork (the first piece painted by Rudy for the He-Man toyline) is pretty sparse. You have He-Man on Battle Cat, some rocks and Castle Grayskull in the background, and not much else.

However, if you look more closely at the Castle, you’ll notice a barbarian warrior manning the laser canon on the castle turret:

In the background, to the left of Battle Cat’s helmet, you can also see a couple of shadowy figures:

In the original charcoal drawing (a piece owned Eamon O’Donoghue, who graciously shared a picture of it), you can also see there were going to be a few more background characters in the illustration, but they were dropped in the final oil painting. Like many of Rudy’s background characters, they look like barbarian warriors straight from a Frank Frazetta painting.

Image source: Vaults of Grayskull

There are two warriors on the turret in this version.

Castle Grayskull

Rudy’s Castle Grayskull artwork has nearly a complete line-up of all the 1982 action figures, with the exception of Mer-Man. But there are also two shadowy figures in the background, behind Beast Man.

Rudy also includes a small fleet of flying Sky Sled-like vehicles. They are v-shaped and each appears to have a single pilot.

Battle Ram

Rudy’s Battle Ram illustration features a barbarian warrior with a Viking helmet, and the suggestion of at least a couple of figures on the turrets of Castle Grayskull.

It also features six of the V-shaped Sky Sled-like vehicles that appeared in the Castle Grayskull painting, each with its own pilot. Some of them are shown in side profile here. The basic design seems to be the front half of the Battle Ram without the griffin figure head, and extended, swept-back wings.

Wind Raider

Rudy Obrero’s Wind Raider illustration features about a dozen warriors at ground level, most in silhouette. One of them, however, is a blue-skinned warrior with red armor and helmet. Update: this may in fact be Stratos. Thanks to Øyvind M. for pointing this out!

The artwork also features three Wind Raiders, each with an unknown pilot, mounting an attack on He-Man, who mounted his own attack against Castle Grayskull.

He-Man and Wind Raider

The illustration for the He-Man/Wind Raider gift set shows the clearest example of an invented character. I used to think this was an off-model version of Zodac, but Rudy has said he hadn’t seen Zodac when he did the painting (indicating this was done before Castle Grayskull). Dubbed the “Warrior in Red” by fans, he is just that. His costume looks a bit like He-Man’s, but recolored. He seems to have some kind of red and gray helmet on, but it’s hard to make out any details.

Behind Skeletor, Beast Man, and the Warrior in Red is a small army of shadowy figures. Presumably they’re aligned with Skeletor.

Special thanks to Shawn, who gave me the idea for this post.

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