Masters of the Universe commercials had settled into a comfortable rhythm by 1984. All of them had more or less the same pacing and background music. They often ended with the tag line, “may the mightiest power prevail,” or sometimes just “yaaargh!”
I’ve been able to locate commercials for almost every item released in 1984, including Battle Armor He-Man, Battle Armor Skeletor, Orko, Prince Adam, Fisto, Clawful, Buzz-Off, Whiplash, Kobra Khan, Webstor, Roton, Dragon Walker and Snake Mountain.
I could not locate 1984 US commercials for Road Ripper, Stridor, Jitsu, Mekaneck (he appears in a 1985 commercial with Land Shark), or the Weapons Pack. I’m not sure if they exist, although if I had to guess I would think Mattel would have at least produced a commercial for Road Ripper.
One interesting note – Battle Armor He-Man appears to be an early production sample. The one featured in several of these commercial looks identical to the early version from the 1984 Mattel Dealer Catalog. This sample is a bit different from the final toy in that the “H” symbol has a darker outline and is filled in red rather than orange.He also has relatively dark-colored boots and loincloth.
Production version (Taiwan)
Clawful is also an early production sample, with brown Skeletor boots. You can read more about the evolution of his design in the feature I wrote on Clawful several weeks back.
One nice thing about some of these commercials is that characters that didn’t feature prominently in commercials from previous years get a little more spotlight here, including Mer-Man, Zoar and Stratos.
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Name: Dragon Walker Faction: Heroic Warriors Approximate US release date: May 11, 1984
The Dragon Walker is one of my all time favorite Masters of the Universe vehicles. I don’t recall if I had seen the Dragon Walker at the store and begged my parents for one, or if they surprised me with it for my birthday. I just remember getting it and frantically searching the house for a pair of C batteries. As I recall we didn’t have any and I had to wait for my parents to buy some. What an agonizing wait that was.
I realize some fans find the sidewinding locomotion concept to be so impractical that it has soured them on the toy. Not me. I thought of the Dragon Walker as the Eternian equivalent of the G.I. Joe Bridge Layer – a vehicle built for getting the good guys across rivers and crevasses.
The main elements of what would eventually be the Dragon Walker are present in this concept illustration by Ed Watts. The coat of arms design is different from the final toy, featuring a cross and dragons rather than the stylized H from Battle Armor He-Man’s costume. In this concept the driver stands rather than sits, and holds onto a red laser cannon mounted on the dragon’s head. The concept was also quite a bit larger than the actual toy. Update: I should also note Chris Vint’s interview with Roger Sweet, Roger said the Dragon Walker was initially a concept for another proposed toyline, but was folded into Masters of the Universe instead.
Image source: The Power and the Honor Foundation
The final Dragon Walker toy was a bit smaller than Ed Watts’ concept, no doubt to keep costs low:
From the 1984 Mattel Dealer Catalog. Image source: Orange Slime
Packaging Art
William George painted the packaging illustration, which features Battle Armor He-Man riding the Dragon Walker through a prehistoric-looking landscape. One hallmark of many of George’s MOTU illustrations is the presence of little dinosaur-like creatures off to the side of the main action.
Original William George line art. Image via He-Man.org.
The cross sell art for the Dragon Walker was very true to the design and look of the toy:
The European multilingual version was released without the cellophane window, and included an additional William George illustration and some product photos. Judging by the inclusion of the Land Shark vehicle in the background, I would guess that this box was released in 1985 at the earliest:
A US version of this packaging was planned, but never released. Here is a picture of the proof sheet from Grayskull Museum (thanks to Tokyonever for the pointer):
William George’s Hidden Signature
William George also painted a poster featuring the Dragon Walker for Kellogg’s as part of a promotion they were running with Mattel. Mattel designer Ted Mayer tells this story:
There was stuff I did not know about, because Mattel kept us designers isolated, regarding other departments, or outside stuff. I remember that one day the He-Man posters appeared out of nowhere that were done for Kellogg. Apparently Marketing just went out and did them without consulting us. We were pissed off, because we considered ourselves the main reference point.
As it happened, they hired Bill George to do them, and we were good buddies. Funny story. Bill came to me and said “I have to do these paintings for Kellogg’s, but they said I can’t sign them.” Because they were for such a big company he wanted the exposure. I had the same problem with the aircraft illustrations I used to do. I told him to hide his signature inside the illustrations, but do them upside down so they where not obvious. That’s what he did, and they never found it.
William George’s hidden signature
Mechanics
The mechanism of the Dragon Walker is rather ingenious. Rather than a vehicle moving along a track, the track and the vehicle move one after the other. A patent was filed for it on January 10, 1984, crediting Michael Gurner and Herbert May as the inventors. From the abstract:
A moveable toy consisting of a base and a motorized vehicle. The base includes a track having a central groove ending in openings at either end. The track includes teeth which cooperate with a drive gear held in the vehicle to drive the vehicle along the track. Rotors having notches on the top surface are rotatably held in openings at each end of the central groove in the track. Upon actuation, the vehicle travels along the track until it arrives at either end of the track, where the vehicle rotates the base to allow the vehicle to continue along the track end for further movement of the toy in the same direction.
As an aside, Roger Sweet takes credit for the Dragon Walker in his interview with Chris Vint (referenced earlier), although it’s unclear what his contribution was, other than perhaps managing the project. He’s not listed as one of the inventors in the patent application, and the concept art was done by Ed Watts, as mentioned earlier.
The concept is demonstrated in this video on the Grand Illusions YouTube channel:
From the video description:
The other one is made by Mattel, and Tim remembers the crowds of people watching this with fascination, the first time it was shown at a toy fair.
The character drives his dragon vehicle along the track; once he reaches the end of the track, the track swivels around, so that the section of track that was behind him is not in front of him, and he can set off again, along the track. This keeps repeating, and so he can cover quite large distances quite quickly, on his amazing ‘never ending’ track!
Other Artwork
The inaugural issue of the US release Masters of the Universe Magazine included a blueprint-style poster of the Dragon Walker. I hung this on my wall as soon as I got it and studied every detail:
Image courtesy of Jukka Issakainen
Curiously, the poster doesn’t identify the Dragon Walker by name, but instead calls it the Heroic Warrior Carrier. Man-At-Arms is said to be the inventor. Notice that the color version at the top is off-model. It resembles the Filmation version, but it’s not clear if there is actually any place for the driver to sit!
Errol McCarthy created a few illustrations of the Dragon Walker for licensing purposes (images via He-Man.org):
Comics and Storybooks
The Dragon Walker made an appearance in the background of the mini comic, Mantenna and the Menace of the Evil Horde!
It also plays a role in several Golden Books stories, such as The Rock Warriors and Maze of Doom:
From The Rock WarriorsFrom Maze of Doom
Animation
The Dragon Walker shows up a few times in the Filmation Cartoon, in episodes like “Attack From Below”, “The Time Wheel”, and “Fraidy Cat:”
Animated GIF from He-Man ReviewedImage source: He-Man and She-Ra – A Complete Guide to the Classic Animated Adventures
As shown in the above GIF and model sheet, Filmation increased the size of the seat so that it could fit multiple characters.
Dragon Walker appears on the cover of the Golden coloring book below, piloted by Battle Armor He-Man:
Dragon Walker in Action
Øyvind Meisfjord has kindly contributed the following videos of the Dragon Walker in action:
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Continuing from last week when I covered all of the US toy commercials released in 1982, let’s take a look at what came out the following year. In 1983, Mattel released commercials that technically featured every new product, although there were no ads that I know of solely dedicated to Evil-Lyn, Tri-Klops, Panthor, Zoar or Screeech.
Probably my favorite of the commercials released in 1983 is this ad featuring all of the MOTU product available to date. Note that Zodac is grouped with the Evil Warriors:
The little kid at the end I think perfectly captures my reaction to these toys when I was that age.
The Man-E-Faces commercial has one of my favorite lines of dialogue:
Dad: “He-Man, he’s your friend?”
Boy (speaking as He-Man): “Friend and ally. He’s just kind of weird sometimes.”
The Ram Man commercial shows off Ram Man’s action feature quite well, but also highlights the original play pattern behind the Castle Grayskull playset – that it could be controlled by either the heroes or the villains at any time.
The Trap Jaw commercial uses a stand-off with He-Man to showcase all of Trap Jaw’s unique gimmicks and action features, with the curious exception of the figure’s articulated jaw:
Here is the Faker vs He-Man commercial, where we’re told Faker was created by Skeletor as an evil clone of He-Man:
I don’t remember seeing this Attak Track commercial as a kid, but if I had I would have been begging my mom for one. This thing looks unstoppable (or at least, it can’t be stopped by cardboard props):
There were actually two slightly different versions of the Point Dread and Talon Fighter commercial. One was narrated by Peter Cullen (best known as the voice of Optimus Prime), and the other by an unknown voice actor (hat tip to Grimbot2).
The facial expressions of the kid holding Skeletor are pretty priceless.
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Name: Screeech Faction: Evil Warriors Approximate US release date: September 21, 1983
My first memory of Screeech (yes, his name is spelled with the extra “e”) is from kindergarten. There were a couple of days during the year where kids were invited to bring a favorite toy to school to show to the class. On one occasion I recall bringing in Mer-Man, who I was enamored with at the time (and still am). But another boy brought in Screeech. I owned Zoar, but I had never seen this purple and blue repaint.
It was pretty clear to me what he was – a repainted version of Zoar. Had I been a little older I might have recognized that both were repainted versions of the Big Jim Eagle:
Screeech makes all kinds of thematic sense in the Masters of the Universe scale of cosmic balance. For every Battle Cat there is a Panthor. For every He-Man there is a Faker. And for every Zoar there is a Screeech. In fact, the colors for both Screeech and Panthor were chosen by the same designer at Mattel – Martin Arriola.
Screeech was sold individually, in a gift set with Skeletor, in a gift set with Battle Armor Skeletor, and in a gift set with Trap Jaw. The packaging illustrations for the first two sets were painted by Rudy Obrero, who also did the artwork for Castle Grayskull, Battle Cat, and many others.
Screeech single figure packagingScreeech single figure packaging artwork by Rudy ObreroScreeech/Skeletor giftset packagingSkeletor & Screeech gift set packaging artwork, by Rudy Obrero
The Battle Armor Skeletor/Screeech set was illustrated by an unknown artist – perhaps someone on staff at Mattel:
Battle Armor Skeletor & Screeech gift set packaging art
The Trap Jaw/Screeech gift set was quite plain by comparison:
Image Source: Grayskullmuseum.com
Screeech is probably the most obscure character from the first few years of the MOTU toyline. He was rarely depicted in stories or television, and when he was shown, it was usually very much in the background.
A noteworthy exception to that is in the Golden Books story, The Sunbird Legacy. In the story, Evil-Lyn has the power to transform into Screeech. This ability gives the character some nice symmetry with Filmation’s version of the Sorceress.
In Sunbird, Screeech resembles a buzzard rather than an eagle or falcon. I’m not sure if that’s because the artist wasn’t given a visual reference for the character, or if there were plans early on for Screeech to have a unique buzzard appearance.
Screeech’s cross sell artwork is likely just a recolored version of the original Zoar line art. It was seldom used, however. It didn’t appear on the back of any boxes that I’ve been able to identify. The only full color version I’ve found is on the back of the Power of Point Dread comic book and record:
Packaging line art by Errol McCarthy
In the Filmation He-Man cartoon, Screeech is a mechanical bird sent on missions by Skeletor to drop bombs on the heroic warriors:
According to James Eatock, the name for Screeech in the original cartoon scripts was the Robot Raven. Perhaps this was actually a character invented by Filmation, but renamed Screeech at the last minute to tie things back to the Mattel toy.
Illustration by R.L. AllenImage courtesy of Jukka Issakainen
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