Here is the 1987 Mattel Toys Dealer Catalog. Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing products within its various current (at the time) toy lines. New releases included:
King Randor
Sorceress
Clamp Champ
Scare Glow
Blast Attak
Snake Face
Ninjor
Sssqueeze
Buzz Saw Hordak
Mosquitor
Blade
Saurod
Gwildor
Rotar
Twistoid
Beam-Blaster & Artilleray
Tower Tools
Cliff Climber
Scubattack
Megator (delayed until 1988)
Tytus (delayed until 1988)
Tyrantisaurus Rex
Bionatops
Turbodactyl
Announced but unreleased items included:
Cosmic Key
Gyrattacker
Eldor
He-Ro
Gigantisaur
Conventional wisdom about the 1987 lineup says that Mattel was putting out a lot of reused parts in the new figures (like Scare Glow, King Randor, Clamp Champ). But really parts reuse existed in every year of the line. Taken altogether, there was quite a lot of new tooling in 1987, and a lot of new ideas to expand the line in new directions. It’s a pity that the line fizzled out before these ideas could be fully explored.
Source: Nathalie NHT
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Name: Faker Faction: Evil Warriors Approximate US release date: April 17, 1983
When I was a kid, I was first introduced to Faker when visiting with a friend. I don’t remember him being a highly demanded figure among my peers. I liked him but I don’t remember begging my mom for a Faker figure. But among the adult collector community, Faker (along with Zodac) seems to have garnered something of a cult following. I can’t quite put my finger on why that might be, but at the gut level I’m right there with the rest of the fans.
By the time Faker was released in 1983, Mattel would have known they had a hit on their hands with Masters of the Universe. The brand had already made many millions of dollars in 1982, the year of its introduction. So was Faker released because he was cheap to make and the profit margins would be higher than other figures? Or was it because he required no new tooling and would allow Mattel to have another figure out in the market without much lead time? I tend to think it was the latter. New tooling would take time to put together, and Mattel showed they were willing to invest in new sculpts in the 1983 lineup. Meanwhile I would think they would wish to capitalize on the unexpected success of the MOTU line as quickly as possible.
Update: upon further reflection I also think Mattel was taken off guard when their lead MOTU designer, Mark Taylor, suddenly resigned. It took them some time to recover, and faker was a quick and easy way to get a figure started while they got some replacement designers started on the brand.
In terms of design, Faker is, very simply, a He-Man figure with Skeletor’s sword and armor, recast in eye-catching candy colors.
It’s been hypothesized that Faker’s blue skin was chosen because it’s the opposite color value of He-Man’s. That’s certainly true, although the negative version of He-Man doesn’t have the purple and orange elements of Faker:
Negative He-Man
Faker is given a couple of versions of his origin story. One appears in the Filmation Series Guide, which predated the airing of the show:
An evil, imperfect double of He-Man. Mystically created, Faker was intended to be an exact duplicate of He-Man, controllable only by Skeletor. But Something went wrong with the spell, and the He-Man duplicate emerged as a miscolored, negative version of the original. Through magic, Skeletor is able to make Faker look exactly like He-Man, but the spell lasts only a short time. As soon as it wears off, Faker is revealed as his true, evil self. Faker has much of He-Man’s strength, but not the knowledge of his double identity with Prince Adam.
Filmation Series Guide
He’s given a similar origin story in the 1984 UK Masters of the Universe Annual:
Image source: Vaults of Grayskull
Finally, making up the whole of Skeletor’s evil gang is Faker, a being created by Skeletor himself with the aim of looking exactly like He-Man, to create maximum trouble and confusion. Unfortunately for Skeletor something went wrong in the spell, and Faker is a miscoloured and negative version of He-Man, easily detectable as the evil being he is. Through magic, Skeletor can make him into an exact likeness, but the spell lasts only a very short time, and the evil creature is soon revealed.
UK Annual
This explains where Faker came from, and why is he blue. The reference to him being “miscoloured and negative” suggests the film negative theory for Faker’s origin may have some merit. Unlike the bio from the Filmation Series Guide, the Annual doesn’t mention that Faker lacks knowledge of He-Man’s secret identity.
In terms of parts reuse, no other figure was as direct a reuse of previous parts as Faker. Even Stinkor and Moss Man (reused from Mer-Man and Beast Man, respectively) got some scent added to their plastic or a coating of green fuzz, in the case of Moss Man. Faker is just Faker. There is something appealing about that design though. Maybe it’s the color scheme. Orange and blue are complimentary colors, after all.
The Faker prototype below is just a repainted He-Man figure. You can see in the image below a bit of the original color coming through on one of the legs. The prototype has the same orange color on the hair as on the armor and sword, compared to the final toy that had dark red hair. You can see this is made from an earlier He-Man figure, because it has the irregular looking belly button common on early He-Man figures. Some production Faker figures lack the belly button, just as He-Man did starting in 1983, but others retain it. The prototype below has red eyes, while the production figure had black eyes.
Prototype Faker. Image via Lulu-Berlu.com by way of Grayskull Museum
Update: in another prototype picture in a French catalog scan posted by Star Toys, Faker appears to have reddish pink accessories, very much like his cross sell art. It’s unclear how much of that is due to the lighting, but it is intriguing!
Faker cross sell art with pink armor and red eyes. Image courtesy of Axel Giménez.
It’s possible that the idea of Faker being a robot was not the original concept for the character. In this 1982 color-changing advertisement, illustrated by Alfredo Alcala, Faker is described as having powerful muscles, and there no mention of robotic parts:
Faker came with the sticker on the chest, mostly hidden under the armor. It looks like it’s meant to represent his robotic control panel. To me it actually looks more like a reel-to-reel tape system. I like to think that Faker would be rocking out to The Fixx as he launched his assault on Castle Grayskull. The sticker was created by Mattel designer Martin Arriola:
When Faker was released in 1983, he came on the same 8-back card as the original 8 figures. He must have been released in relatively low quantities, as a carded example is tough to come by now.
A rare variant of Faker (made in Taiwan) came with Skeletor’s arms. This particular version is from 1983, but includes the updated cardback with artwork by Errol McCarthy. Unless the figure is carded, it’s really impossible to tell if the figure’s arms were swapped with Skeletors, making it a variant that really only has value if it is carded.
Faker was depicted with Skeletor’s arms in a couple of posters illustrated by William George, and in the reissue card artwork illustrated by Bruce Timm (hat tip to Antoine D.):
Faker as he appeared in William George’s 1986 Eternia posterFaker as he appeared in William George’s 1987 Preternia posterFaker illustrated by Bruce Timm, on the 1987 Faker reissue card
There is a lot that can be said about production variants of Faker. The version produced in France had bright purple trunks:
Interestingly, a few early versions of Faker (made in Taiwan) seem to have come with an orange copy of Skeletor’s belt and possibly his havoc staff too:
Image source: “Slayer” via Facelessone
For more discussion on that topic, see this thread.
Probably the most sought-after production variant of Faker is the Leo Toys India version. It came with all of Skeletor’s armor and accessories in either orange or red, and a rather striking bit of paint around the eyes that resembled the Lone Ranger’s mask:
Image source: MOTU Vintage VariantsLeo Faker – pink armor version. Its colors are very similar to the cross sell art.
Faker was also unusual in that he got a re-release in 1986 after having been discontinued after 1984. He came out the second time around in a wave of figures that were mostly repaints (King Randor, Scare Glow, Ninjor, Clamp Champ) were heavily reusing old parts. It must have seemed a good time to bring Faker out of retirement.
Notably, this late version of Faker came with a hard rubber head rather than the soft polyvinyl of the original release. In my opinion the hard heads don’t look as nice. The sculpt seems a bit off and doesn’t have the nice matte finish quality of the hollow polyvinyl heads. As Rahul notes in the comments, these ones had heads cast in orange with painted on faces, instead of the blue cast heads of the original release. Some versions have the larger Thunder Punch He-Man feet as well:
Faker reissue with large feetFaker reissue with regular feet
Faker didn’t appear in a lot of media. He didn’t show up in a mini comic until his 1987 release with the Search for Keldor mini comic, where he was swiftly dispatched with a spear to the heart from King Randor:
Image via Jukka Issakainen
Faker starred in his own commercial. Apparently this was produced in 1982. Could the figure have been released in 1982? Possibly, but if so, very late in the year. Update: from further research, Faker was not released until Spring 1983.
Faker doesn’t appear anywhere in the 1982 dealer Catalog. He shows up for the first time in the 1983 edition:
Faker made a brief appearance in the 1984 Masters of the Universe Annual:
He also appeared a few times in illustrations by R.L. Allen and Fred Carillo:
From the Golden Giant Picture Book coloring book (Evil Warriors version), illustrated by Fred Carillo. Image via Bustatoons Blog.Illustrated by R.L.AllenIllustrated by R.L. Allen
Faker made a single appearance in the Filmation cartoon. While his design was a bit boring (it’s just He-Man with glowing eyes), it made a lot more sense, plot-wise. If Faker is supposed to be an evil He-Man impersonator, he would only be effective in that role with the same coloring and clothing as the real McCoy. But then, if you wanted something like that as a kid, you would just buy two He-Man figures. I don’t know of many moms who would have gone for that.
At the end of the episode, He-Man defeats Faker and sends him falling down the bottomless pit near Castle Grayskull. Skeletor makes it known that he plans to restore Faker somehow. I like to think that either the trip down the hole or the restoration would somehow have left him permanently blue.
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Here is the 1984 Mattel Toys Dealer Catalog. Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing products within its various current (at the time) toy lines. New products are highlighted here with a “New For 84” graphic. New releases included:
Snake Mountain
Dragon Walker
Road Ripper
Stridor
Roton
Battle Armor He-Man
Battle Armor Skeletor
Fisto
Buzz-Off
Orko
Prince Adam
Whiplash
Clawful
Webstor
Kobra Khan
Jitsu
Weapons Pack
Interestingly, Mekanek is not marked as “New For 84”, but he also doesn’t appear in the 1983 catalog. He seems to have been an in-between figure. I tend to think of him as a third wave figure for various reasons, but more about him another time.
(Source: Orange Slime)
I’m including close-up shots for some of the “new for ’84” items, although the resolution isn’t great. As you can probably tell, Orko is an early prototype, not the final figure. Many of the others seem to be late stage prototypes that are painted by hand. Clawful has Skeletor feet with brown boots (he also showed up like that in the cross sell art). Whiplash has meaner-looking eyes and a purple spear. The gold detail on Jitsu’s boots are is a bit brighter than final. Buzz Off has metallic blue eyes instead of metallic green (again, this showed up in the cross sell art). Battle Armor He-Man’s “H” symbol is colored a dark red. The Weapons Pak weapons are hand-painted. All in all not dramatic differences, but worth noting.
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This Masters of the Universe store display is an interesting piece. On the side with Castle Grayskull, it features a number of hand-painted prototypes or early casts, including Teela, Wind Raider, Battle Cat and Zodac. It also features a hand painted version of Castle Grayskull that was used in a lot of promotional materials. It’s the same sculpt as the final version, but the paint detail is a lot finer than what you found on any of the production castles.
The original eight figuresSeven of the original eight figures, plus Castle Grayskull, Battle Cat and Wind Raider
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