Tag Archives: Dragstor

Dragstor: Transforming evil warrior vehicle (1986)

I don’t recall ever encountering Dragstor growing up, but the concept is familiar – a figure that “transforms” simply by flipping himself over. In 1986 Transformers ruled the toy world, but Dragstor’s “transformation” barely qualifies.

Design & Development

Dragstor was designed by Ed Watts, who also designed Dragon Walker. In the concept art below (dated December 1, 1984, from The Power and the Honor Foundation Catalog), we see the character with a section reptilian “face” when flipped over, and a number of reptilian fits on his arms and legs. There is no indication that he was an Evil Horde character at this point.

The character idea was actually invented by Derek Gable (Director of Preliminary Design) after he left Mattel, and sold back to Mattel via his startup, West Coast Innovations.

The design went through some changes and refinements. Eventually the reptile theme was dropped everywhere except for his face, which had large reptilian eyes. The fins where dropped and he was given orange boots and gloves. The exhaust pipes were toned down as well, presumably to make it easier to manufacture.

Cross sell art, image courtesy of Axel Giménez
1986 dealer catalog. Image source: Nathalie NHT

Figure & Packaging

The final figure had only the single wheel on the torso, not the wheels on the elbows and knees of the original design, although he did have smooth pads on the elbows that could drag across the floor with little friction. He came with a ripcord and a re-release of Mantenna’s crossbow.

Image source: WheelJack’s Lab (eBay auction)

The cardback scene on the packaging was illustrated by Errol McCarthy, while William George did the cross sell artwork. On the front, Dragstor is called a “transforming evil warrior vehicle,” which is a little confusing since generally the term “Evil Warrior” is used to refer to Skeletor’s faction, as opposed to the Evil Horde.

Image Source: KMKA
Image source: He-Man.org

Characterization & Comic Appearances

In Mattel’s 1987 Style Guide, Dragstor is listed as an Evile Horde affiliated warrior with the following powers:

Power: In a burst of speed, Dragstor chases after enemies of the Evil Horde.

Character Profile: The victim of a terrible experiement in the lab of Hordak, the Evile Horde crony is how half-man, half-machine. Dragstor is a vicious mechanical speed domen. He is able to move faster than any other warrior, and he even outpaces some of their vehicles! Dragstor loves to chase down helpless victims and drag them back to Hordak.

Dragstor is also given a bio in the 1989 UK MOTU Annual, which expands on the above story. In this version, Dragstor was an Eternian sprinter named Theydon, who was captured by the Horde along with Doodon (Extendar).

Image source: He-Man.org

Dragstor was showcased in The Warrior Machine

Image source: Dark Horse

Interestingly, on the first page of the story, Dragstor features the reptile helmet design from the Ed Watts concept (which is also noted in The Power and the Honor Foundation Catalog), although his design follows the production feature everywhere else:

For an in-depth look at this story, check out Jukka Issakainen’s excellent video on the topic:

Dragstor also appears alongside Mosquitor in Enter … Buzz-Saw Hordak! In the story, Hordak is creating yet another minion in his laboratory. When Dragstor expresses skepticism about Mosquitor’s toughness, Mosquitor teaches Dragstor a hard lesson:

In issue 31 of the UK MOTU Magazine (1987), we get more on the backstory of Theydon and Doodon (Dragstor and Extendar). The friends are captured by the Evil Horde and transformed. However of the two, only Extendar is able to retain his own will, and he manages to escape from the Horde (images via He-Man.org).

Unlike the other 1986 Evil Horde figures Horde Trooper and Multi-Bot, Dragstor never appeared in the Filmation She-Ra cartoon, and generally speaking was a fairly sparsely used character in comics and books. He did make an appearance in William George’s 1986 Eternia poster, however:

Image courtesy of Jukka Issakainen
Italian ad

Dragstor in Action

Øyvind Meisfjord has shared the following of video of Dragstor in action:

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He-Man commercials in German and Italian

I’ve got a lot of affection for the television commercials produced for Masters of the Universe toyline. From the 1982 to 1985, they all had the primordial chant in the background – “He-Man, He-Man!” The tone changed somewhat in 1986, when a futuristic synth score replaced the caveman chant, but even then they were great. The commercials always had great dioramas and were a blueprint for a thousand sandbox adventures.

Unfortunately, it’s hard to know how many ads were produced. They pop up on YouTube as they are found, but there is no definitive list.

Recently I was delighted to find several commercials in German and Italian that I had never seen before. What excited me the most was seeing a commercial that features Battle Ram, Battle Cat and Wind Raider. This is the first time I’ve seen a MOTU commercial where those vehicles take center stage. I’m sure many of you have seen some of these before, but most of them are new to me.

For now I’m featuring only the foreign language commercials for which I have seen no English language equivalent:

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