Masters of the Universe, for all its diversity and creativity, was quite an economical toyline, creatively (and sometimes uncreatively) using and reusing the same molds over and over again throughout its run. Sometimes this was done fairly invisibly, and other times it was as plain as the nose on Faker‘s face.
In this series I’ll be cataloging the reuse of existing molds, in context of what is known and what is likely about which figures were created in what order. For example, He-Man’s prototype was almost certainly finished before Man-At-Arms, so Man-At-Arms reused He-Man’s legs, rather than vice versa. I’ll also include parts that were reused from other toylines.
Sometimes existing parts were modified for use in new toys. For example, Beast Man’s chest seems to have been based on He-Man’s chest sculpt, albeit with a great deal of hair added to it. This didn’t save money on tooling, but it did save some time and effort for the sculptor. I’ll point this out whenever I see it. Whenever a modified part is used again, however, I’ll refer to it as belonging to the toy that used it first (for example, Stratos and Zodac reuse Beast Man’s chest).
I won’t comment on “invisible” parts, such as neck pegs or waist springs that are normally not seen.
First, the toys from 1988 that had (at the time) all new parts. For fun, I’m including unproduced toys as well.
Laser Power He-man
“Ambush” Playset (unproduced)
These 1988 designs reused some existing parts:
Laser Power He-Man (Spanish version)
Laser Light Skeletor
There were at least six additional figures planned as part of the 1988 line, but they were never released. These were to be entirely constructed from existing parts, no doubt as a way to inject some quick cash into the dying line at minimal cost. We only know the original name of one of them (Strobo), so I’ll make up names for the others:
Note: The above artwork is by Errol McCarthy, sourced from He-Man.org. I’m assuming “Sumuran’s” arms and legs would reuse He-Man’s, although the artist draws them without gauntlets or boots, so it’s possible they might have been new parts.
My mother got me Battle Armor He-Man as a replacement for my original He-Man after it was destroyed. However, I still had my original Skeletor, and in that case mom logic dictated that I didn’t need Battle Armor Skeletor, since I still had the original. Kids and collectors understand that owning a standard action figure and owning a variant are two different experience, but I couldn’t make that case as a seven-year-old.
So, I had to make do with my Kellogg’s puffy sticker, and of course I played with my friends’ figures whenever I could. I was endlessly fascinated by both the designs and the action feature of the Battle Armor variants.
Battle Armor Skeletor reuses the arms, legs, head, crotch and weapons of the original Skeletor, but includes a spring-loaded, rotating drum in the chest that could be activated with slight pressure, exposing three versions of a bat insignia showing varying levels of damage. The action feature was invented by Ronald H. MacBain and Tony Rhodes, and the patent was filed December 29, 1983. Martin Arriola also worked on the figure, which was trademarked on January 27, 1984. The original version of Skeletor was designed by Mark Taylor.
The cross sell artwork was based on the actual toy, so it had more accurate and updated arm “fins” and boots than the original Skeletor’s cross sell artwork:
A similar action feature was also used in Mattel’s Hot Wheels Crack-Ups cars, which debuted in 1985:
The front of Battle Armor Skeletor’s card has a burst describing the function of the action feature. Unlike most figures released in the toy line, there is no tag line underneath his name, although he is tagged with “Evil lord of destruction” when he appears in cross sell artwork.
Incidentally, when Skeletor was first released in 1982, his tag line was “Lord of destruction.” “Evil” was added to the front of it starting in 1983.
Errol McCarthy illustrated the fight scene on the back of the card along with the instructions, and also illustrated the figure in artwork for use in the 1987 Style Guide as well as on T-shirts and other licensed products:
In the 1987 Style Guide, Skeletor (depicted with his battle armor) is given the following bio, which draws upon the various updates and retcons done to MOTU canon over the years:
Once the student of Hordak on his home planet of Etheria, Skeletor trapped his mentor on Etheria and escaped through a dimension gate to Eternia. Now Skeletor embodies all that is evil in Eternia. His goal is to one day rule all of Eternia, bringing upon its citizens an unending reign of terror. For dozens of years, Skeletor waited, polishing his magical skills in anticipation of the day when he would break through the Mystical Wall that separated the good and evil areas of Eternia. On the 18th birthday of Prince Adam, Skeletor finally prevailed. It was on this fateful day that Prince Adam first transformed himself into He-man, thus saving Eternia from the evil advance of Skeletor. Skeletor is now committed to destroying He-Man and his allies.
The style guide also mentions Skeletor’s Dragon Blaster and Battle Armor variants:
Weapons: Skeletor stalks the land with his evil pet, freezing foes with the dragon’s vicious paralyzing venom. His Battle Armor gives him the power to withstand the mightiest blows of battle.
Battle Armor Skeletor was sold in a number of gift sets, which include the following:
Battle Armor Skeletor/Webstor
Battle Armor Skeletor/Webstor/Mer-Man
Battle Armor Skeletor/Panthor
Battle Armor Skeletor/Screeech
Battle Armor Skeletor/Panthor/Man-E-Faces
Battle Armor Skeletor/Land Shark
Battle Armor Skeletor/Battle Armor He-Man
The figure was also released in a number of unique Canadian gift sets:
India-based Leo Toys released an unusual version of the figure, which featured the torso from Battle Armor He-Man in purple:
Battle Armor Skeletor, strangely, never appeared in the minicomics or in the Filmation cartoon. It does appear in the Golden Book story, The Magic Mirror (albeit with the skirt from the original Skeletor design), and on the cover of Dangerous Games:
Battle Armor Skeletor appears quite frequently on Masters of the Universe Box art, showing up in numerous paintings, most by William George:
Battle Armor Skeletor and Panthor
Battle Armor Skeletor and Screeech
Dragon Walker (Euro Edition)
Land Shark & Battle Armor Skeletor
He also appears in a 1984 poster by William George:
The same artist also illustrated both Battle Armor Skeletor and Battle Armor He-Man for the 1985 board game, Battle For Eternia (thanks to Øyvind for the reminder). The illustration on the front depicts Skeletor and He-Man taking part in the board game with a couple of children, which is strikes me as a stroke of genius. I think a lot of us imagined what it might be like to interact with these characters in real life.
I have no recollection of ever seeing Sssqueeze in stores, but by 1987 I had stopped following what was new in He-Man’s world (back in the day that meant scouting out catalogs and toy aisles rather than forums and social media). My first reaction to seeing him as an adult was that I didn’t think he fit in with He-Man at all. His head reminds me of those hollow plastic Imperial beasts you used to find everywhere. And of course his ultra-long bendy arms are incredibly goofy-looking and gimmicky. He also reminds me of something that might have come out in the Galaxy Warriors toyline.
But, as is often the case, Sssqueeze won me over once I bought an example for myself. Yes, he’s still goofy, but he’s got some interesting and unique design elements going with his costume, and I am a sucker for his bright green, purple and orange color scheme. It’s nice that he doesn’t reuse any parts from previous figures, although he easily could have made use of legs from Rattlor or King Hiss.
Sssqueeze is a part of the Snake Men faction (their logo in on his chest). However, like Tung Lashor, he doesn’t seem to be a snake at all. His head has looks like it was taken from some kind of dinosaur. His long arms are certainly snake-like, but otherwise he seems to be a distant cousin of the Snake Men who decided to join in on their fun.
Sssqueeze’s early working name was Tanglor. The concept art below shows the character with a rather oversized head, and some black paint behind the Snake Men symbol, but otherwise it’s pretty close to the final toy, which was sculpted by Eddy Mosqueda:
The figure itself had flexible rubber arms with internal metal wires to maintain their position, similar to Gumby toys. The arms could be rotated within the figure’s hard plastic body, or even slid from side to side, giving the character two arms of different lengths. He had the familiar spring loaded waist, but given the weight of his upper body, it moves rather sluggishly.
The artwork on the back of Sssqueeze’s card was done by the prolific Errol McCarthy, and I believe the artwork on the front was done by Bruce Timm.
McCarthy also illustrated the character for use on a T-shirt and also for the 1987 Style Guide.
According to the Style Guide, Sssqueeze “entangles foes with his powerful constrictor snake arms. Sssqueeze just can’t keep his long arms off any enemy. As soon as a fight starts, he’s in the thick of things, wrapping up the first warrior he gets a grip on.”
There is also a fact file on Sssqueeze in the 1989 UK MOTU Annual:
Squeeze plays a fairly major role in two mini comics released in 1987 – Revenge of the Snake Men! and Energy Zoids. In the former he goes by his working name, Tanglor. At the behest of King Hiss, Snake Face, “Tanglor” and Blast Attak launch an assault on the royal palace, nearly succeeding in overthrowing all the heroic warriors there.
In Energy Zoids, Sssqueeze helps Skeletor capture Rotar, but ultimately becomes Rotar’s weapon as he unleashes his attack against Twistoid.
Sssqueeze works for Hordak in issue 8 of the Star Comics Masters of the Universe series, where he faces off against He-Man, who is equipped with his Scubattack accessory (images via He-Man.org).
In the Fall 1988 issues of the US Masters of the Universe Magazine, Skeletor sends Sssqueeze, Blast Attak, Snake Face and Ninjor to capture King Randor, who has been stranded in the desert. He-Man defeats the villains with little difficulty (images via He-Man.org).
The same issue comes with a poster painted by the legendary Earl Norem. In the scene, He-Man faces off against Snake Face and Ninjor, while Clamp Champ takes on Blast Attak. Sssqueeze holds King Randor captive at the top of a cliff.
The Winter 1988 issue features a puzzle made from a tangle of Sssqueeze arms.
Issue 7 of the 1988 German Ehapa Verlag comic series came with a poster by Esteban Maroto, featuring Sssqueeze, Snake Face and Blade:
Sssqueeze also appears in William George’s Preternia poster:
Sssqueeze is certainly one of the goofiest characters in the MOTU line, but also one of the most fun to play with. He’s certainly the most poseable, and works great as a desk toy.
Whiplash, released in 1984, was part of a series of five animal-themed figures released in the third wave of the Masters of the Universe toyline, which also included Clawful, Buzz-Off, Webstor and Kobra Khan.
I had something of a love affair with the figure as a kid. I distinctly remember the existential agony of having to choose between him and Clawful at the store. Ultimately I went with Clawful, but it could have gone either way. I remember spending a lot of time playing with Whiplash despite that, so I think I was either able to borrow one from a friend or get my own later.
Just about everything I have to say about the development of Whiplash’s design was already said several years ago by James Eatock, in his excellent “Behind the Scenes – The Evolution of Whiplash” video. I’m including James’ video below, but I’ll also go over the details myself.
Whiplash was designed by Colin Bailey in July of 1982. His original concept, shown below, is in many ways quite different from the final toy, but there are points of convergence as well. The character has the same widely-splayed four toed feet and troll-like facial features that the final toy had. However, this concept character, called Lizard Man, had strangely furry calves, yellow legs, prominent spinal ridges, spikey violet bracers, and two prominent horns.
Lizard Man made it into the December 1, 1982 MOTU Bible, and was listed among He-Man’s allies:
LIZARD MAN – moves quietly, quickly and has the agility of his namesake. He climbs perpendicular walls and his tough lizard skin provides protection against most of his enemies. Liz has one drawback — every year he molts and becomes vulnerable to attack and completely useless to anyone.
The Colin Bailey concept was translated into into a simplified design suitable for animation by Filmation’s artists (see above video), but it was never used, and Lizard Man went back to the drawing board at Mattel. In the mean time, Filmation created a new character with the same name for their episode, “She-Demon of Phantos”:
Mattel made some changes to the shape of Lizard Man’s (or at this point, I should say Whiplash – Mattel filed the trademark claim for that name on August 22, 1983) head, legs and tail. You can see this step in the evolution of the character in the minicomic, The Clash of Arms. Whiplash looks much closer to his final design here, except for his color scheme (green, yellow/orange and purple, like the original concept drawing) and the shape and length of his tail:
The final toy would have a much simplified two-tone green color scheme for his skin, with blue boots and loin cloth, and an orange belt. The hand-painted prototype figure, shown below in Mattel’s 1984 dealer catalog, has his final alligator tail design, and sports a purple repaint of the spear that came packed with Castle Grayskull. He reuses arms from Skeletor, as well as the legs and torso from Buzz-Off.
The production toy would come with an orange spear, but otherwise the design remained unchanged compared to the prototype:
Whiplash’s face is somewhat perplexing. He has two large fangs sticking up out of his lower jaw, but he has a third, downward pointing fang that seems to come from the tip of his nose. You can also see that where the concept version had very prominent spikes on the top of his head, the final toy has two short nubs on either side of the crest on his head.
The final design is somewhat reminiscent of a couple of other lizard themed toys that Mattel released in 1980 – an inflatable lizard monster toy called Krusher, and Lizard Woman from the Flash Gordon series:
Whiplash was sold in several configurations, including, of course, the standard blister card packaging, which has some lovely artwork by Errol McCarthy on the back:
McCarthy also depicted Whiplash in several other contexts:
The last image from the series above was used for a T-Shirt design. The final design (below) was colored, with the purple spear that appeared on the prototype version (images courtesy of Unsung Woodworks):
Whiplash was also sold in two giftsets – in a three-pack with Webstor and Stinkor, and a JCPenny two-pack with Kobra Khan:
Whiplash makes only two appearances, apart from his debut, in the minicomics. He shows up, confusingly, as a member of the Evil Horde, along with Clawful, Jitsu, Leech and Grizzlor, in Mantenna and the Menace of the Evil Horde!
He also makes an appearance, this time as part of Skeletor’s crew, in Hordak – The Ruthless Leader’s Revenge! While his depiction in the Mantenna comic was relatively toy-accurate, here he borrows the design from The Clash of Arms, albeit with corrected colors:
Whiplash appears in several of the Golden Books stories. One of my favorite is a scene from Secret of the Dragon’s Egg, where Whiplash lies in wait within a cave to ambush Man-At-Arms. Interestingly, the artist (Louis Eduardo Barreto) depicted the scaly villain with spikes around his shoulders:
A more toy-accurate Whiplash plays a minor role in The Magic Mirror, illustrated by Fred Carillo:
Whiplash is again depicted with spikes around his shoulders in Maze of Doom, illustrated by Al McWilliams. It seems likely he used Barreto’s art as a reference for the character.
Filmation’s He-Man cartoon usually depicted Whiplash as one of Skeletor’s more competent Henchmen. Design-wise, the animated version of the character is more or less a simplified version of the action figure, but with Mer-Man-like feet, blue wrist bracers, and no orange belt.
One of my favorite episodes where Whiplash plays a prominent role is “To Save Skeletor”. In the story, Whiplash arrives half-dead at the royal palace, pleading for help from the heroic warriors. As it turns out, Skeletor had summoned an extra-dimensional being named Sh’Gora with the intent of using him to take over Eternia, but the creature had quickly overpowered the evil warriors and was threatening to destroy the planet.
Whiplash makes a couple of appearances in the box art – once in the Fisto and Stridor giftset, and once in the Battle Bones box art:
Whiplash also makes a couple of appearances in posters by William George, from 1984 and 1985 respectively:
Whiplash appears prominently in one of my favorite pieces of MOTU artwork – a poster by Earl Norem that appeared in the inaugural issue of the US release Masters of the Universe Magazine. The poster features He-Man, Stridor, Buzz-Off, Webstor, Clawful and a somewhat Filmation-inspired Whiplash: