Heroic Warriors

Strongest Man in the Universe

Everyone knows that He-Man is the most powerful man in the universe. If you bought the action figure in the 1980s, it was there right under his name:

If you watched the Filmation He-Man cartoon, you heard him call himself that at the beginning of every episode:

I am Adam, prince of Eternia and defender of the secrets of Castle Grayskull. This is Cringer, my fearless friend. Fabulous secret powers were revealed to me the day I held aloft my magic sword and said, “By the power of Grayskull, I have the power!” Cringer became the mighty Battle Cat, and I became He-Man, the most powerful man in the universe. Only three other share this secret. Our friends the Sorceress, Man-At-Arms and Orko. Together we defend Castle Grayskull from the evil forces of Skeletor.”

But before He-Man was the most powerful man in the universe, he was merely the strongest man in the universe. Is there a difference between the two, or is it just semantics? Before I get into that, let’s take a look at the places where He-Man was called the strongest man in the universe.

The first published instance comes from the 1982 Mattel dealer catalog, which was made available at Toy Fair, February 17, 1982. This is where the new Masters of the Universe line was first unveiled to the public. The catalog itself is a treasure, because almost every He-Man toy shown is a prototype (granted, most of them are late-stage prototypes). As you can see below, the catalog calls He-Man the “strongest man in the universe:”

The Mattel 1982 Wish List, released in November, gives He-Man the same appellation:

He-Man is also called the strongest man in the universe in a couple of Masters of the Universe Gift Sets – “He-Man and Wind Raider” and “He-Man and Battle Cat”. In both cases it is only in the earliest, first editions of the gift set that He-Man is called the “strongest”. In all reissued editions his tag line was changed to “most powerful”.

Image source: LCG Auctions
Image source: LCG Auctions

In a 2013 interview, Mark Ellis, former Director of Marketing for Mattel, seems to use the two taglines interchangeably:

What became clear was that for a five year old, power was a central issue because seemingly they were always being bossed around.  Psychologically, they wanted to be the boss.  They wanted the power.  This then was manifested in the figure by making him “the strongest man in the universe.”  The idea is, if you are in charge of the most powerful man in the universe, then this feeds directly into the “why” of their play.  As the line developed, the phrase “I have the power” was born to emphasis that point.

This is an interesting bit of trivia, but what does it mean? Maybe nothing, but as you might have guessed, I have a theory or two. He-Man, in his first incarnation, was not the nearly omnipotent superhero powered by Castle Grayskull’s magic that he would later become. In the first minicomic, He-Man and the Power Sword, He-Man was a jungle warrior chosen by the Sorceress to be the guardian of Castle Grayskull. She gifted him with a costume, “made before the Great Wars by Eternia’s scientists”. It gave him superhuman strength – enough to punch through solid rock. (This recalls Thor’s belt Megingjord, which, when worn, doubled Thor’s strength.) However, He-man could still be overpowered by a quick-witted enemy like Mer-Man.

In months following the publication of these early minicomics, however, He-Man’s astounding strength was reinvented as a magical force gifted from Castle Grayskull. By the time the Filmation cartoon aired, his power became amped up to such an extent that he became something of a flightless Superman. He could create whirlwinds just by spinning his arms. He could move the moon out of its orbit. He could lift and throw Castle Grayskull itself. He-Man truly went from “strongest” to “most powerful” man in the universe.

Another thing to consider – He-Man was, by far, the most muscular-looking figure who had ever been produced at the time. I remember very clearly my older brother telling me how unrealistic he thought those muscles were when He-Man, Man-At-Arms, Skeletor and Beast Man first arrived in our house late in 1982. I remember pouring over the mini comics, but at that age I was mostly just looking at the pictures, and I never got the idea that He-Man’s strength came from anything more than the size of his muscles. As an observant kid, I took note that He-Man’s arms were much bigger than Skeletor’s or Beast Man’s arms. I was a little annoyed when I realized that Man-At-Arms had the same build as He-Man – I thought only He-Man should look that strong.

The “strongest man” tagline might very well simply have been driven by He-Man’s remarkably muscular appearance, before any thought of either technological or magical enhancements entered the scene.

Now, is any of this really why his tag line was changed? Maybe not. Maybe in the end marketing decided that “most powerful” just had a nicer ring to it. Whatever sparked the revision, it certainly reflected the change in characterization that we got from the early 1982 stories to the ones that started to come a year or so later.

Let’s not forget, of course, that even the very first editions of He-Man, which predate the gift sets I mentioned earlier (but postdate the Toy Fair catalog), give He-Man the “most powerful man” tagline. So whatever was driving the change, it was going on very early, even if “strongest man” persisted here and there for almost a year.

One more note: in Mark Taylor’s original conception, He-Man’s strength was supernatural, making him the strongest man in the universe, but not so strong that he could lift castles. He didn’t need a sword or any other external items to augment his strength – it was innate.

I’d like to acknowledge Tokyonever, curator of the Grayskull Museum. He first brought to my attention the fact that early He-Man/Wind Raider gift sets had the “strongest” tagline.

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Reviews

He-Man and the Masters of the Universe Minicomic Collection (2015)

He-Man and the Masters of the Universe Minicomic Collection (released October 21, 2015) is a comprehensive collection of minicomics from 1982 to the early 90s, plus a taste of the 2002 and modern Masters of the Universe Classics mini comics.  It’s a concept that I think a lot of He-Man and She-Ra fans had been wishing for for quite some time.

The collection was edited by Daniel Chabon and Ian Tucker, with advisement from Val Staples. The comics themselves were scanned and collected by Leanne Hannah, Rod Hannah, Jon Kallis, Rachel Crockett, and Val Staples.

Many of these comics had been available for some time digitally from sources like He-Man.org and The Good Old Days, but not always scanned in high resolution, and certainly not always in a format that was easy to read. Collecting minicomics for the most part isn’t generally terribly expensive – that is, until you get to rare issues like The Ultimate Battleground or Energy Zoids. And certainly having the comics collected in one book is a more convenient to consume and digest them. Having a comprehensive collection in production order nudged me to read read comics I might have otherwise skipped. And of course the pages are blown up significantly larger than the original printings, with the exception of The Power of Point Dread.

Dark Horse’s Minicomic Collection covers more than just standard release comics. The previously unpublished Return From Terror Island (inked but uncolored) is included along with an introduction by James Eatock. There is also a script for another unpublished comic, Ring of Dreams, with an introduction by Danielle Gelehrter. The general rule for this collection is minicomics that were packed in with toys, or were intended to be packed in with toys.

We also get an introduction to mini comic variants. One of the most fascinating is the early promotional version of He-Man and the Power Sword, which features an early version of the Masters of the Universe logo, as well as references to the toyline’s early working name, “Lords of Power.”

That logo, by the way, has some points in common with the logo used on some French Masters of the Universe minicomics:

The collection is also peppered with with footnotes full of trivia and interesting connections, written by Jukka Issakainen:

Out of curiosity, I asked Jukka how the trivia portion of the book came about. This is what he told me:

Early on, there was no trivia planned. I had touched base with Dark Horse editor Daniel Chabon with some questions about minicomic order and variant differences, and later Val Staples who was coordinating the book contacted me back via Skype on these matters. During a couple of conversations he asked if anything popped into my mind that should be included in the book [comics, booklets, specials], but as they had most things already covered, I mentioned that if the book could include some trivia it would be a cool addition.

Scattered in between the many dozens of mini comic stories the collection is filled  with quite a number of interviews (conducted by Danielle Gelehrter) with fourteen mini comic artists and writers, vintage and modern. They include:

  • Mark Texeira
  • Gary Cohn,
  • Michael Halperin
  • Larry Houston
  • Christy Marx
  • Stan Sakai
  • Lee Nordling
  • Steven Grant
  • Jim Mitchell
  • Errol McCarthy
  • Val Staples
  • Tim Seeley
  • Daniel Chabon
  • Scott Neitlich

All of this is icing on the cake for anyone who cares to delve into the history of the Masters of the Universe and Princess of Power minicomics. If not, then the comics themselves are worth the price of admission and then some

The large bulk of the book is made of up of the original 51 Masters of the Universe minicomics, which were packed in with figures and other toys from 1982 to 1987. Because the comics span six years and were produced by dozens of different artists and writers, there are some quite dramatic tonal shifts throughout the series.

The series begins with the stark jungle-barbarian post-apocalyptic wastelands of the Alfredo Alcala and Don Glut stories, which are the only comics in the series that don’t have speech bubbles. In fact, Mattel called them “adventure books” rather than comics or minicomics.

This advertisement appeared in the original He-Man and the Power Sword “adventure book”. However, the Dark Horse collection omits all of the original ads.

That distinctive style gives way to Mark Texeira and Gary Cohn’s faster-paced bronze age style adventure tales. I’m a big fan of the artwork and storytelling, but I find some of the color choices a bit perplexing sometimes, with emphasis on orangey-browns and vivid magenta throughout.

Following the Texeira/Cohn comics, Alfredo Alcala returns to illustrate another series of stories (this time with traditional word bubbles). The writer for the next run of Alcala-illustrated comics was most often  Michael Halperin, who wrote the original Masters of the Universe Bible. The MOTU Bible contained the “proto-Filmation” canon – that is to say, elements that would influence the development of the Filmation cartoon, but were not identical to the world Filmation created. Some examples – Prince Adam exists, but is a more serious character and has a different costume. King Randor is also depicted as a much older man.

The tone remained somewhat serious throughout the second run of Alcala comics (perhaps with the exception of The Obelisk, written by Karen Sargentich). Some of the post-Alcala comics, illustrated by Larry Houston, were downright brutal:

From The Clash of Arms

After a few chaotic and frankly bizarre comics midway through the series (the mini comics for Leech and Mantenna spring to mind), the comics seem to settle into a predictable but solid rhythm and style, particularly when Bruce Timm was at the illustrator desk. The Filmation influence is present through most of the series, but the mini comics are often just a shade darker, with some actual action and violence (but almost never any real consequences).


The Dark Horse collection includes all eleven original Princess of Power minicomics, all of which were new to me. The first of POP comics, The Story of She-Ra, features a brief appearance by Hordak, but otherwise Catra is the main villain, and no other male members of the Evil Horde appear in the series.

These are tightly contained stories that for the most part focus on Princess of Power-branded characters. It’s an interesting alternative universe to the Filmation She-Ra series, which not only featured an almost complete line-up of Evil Horde villains, but regularly featured guest characters from He-Man’s world as well.

The Dark Horse collection also features all four original New Adventures of He-Man mini-comics (the short-lived sci-fi reboot that immediately followed the original line), a selection of two comics from the 2002 series, and three mini-comics from the modern Masters of the Universe Classics series.

The New Adventure (illustrated by Errol McCarthy, who was responsible for much of the post-1982 cardback art on the original He-Man figures) is a fun story, because in it Skeletor witnesses first-hand Prince Adam’s transformation into He-Man. Perhaps more could have been done with Skeletor’s reaction to this revelation, but all the built-up subtext almost tells that story for you:

The collection features the one 2002 minicomic that fans were already familiar with, plus another featuring Smash Blade He-Man and Spin Blade Skeletor that was never released. The comics were written by Val Staples and Robert Kirkman, with artwork and colors by Emiliano Santalucia, Enza Fontana, Marko Failla, Neal Adams,Kevin Sharpe, Brian Buccellato, Steve Cobb, and Val Staples.

Finally, we get a taste of three minicomics from the 2009 Masters of the Universe Classics series. All three were written by Scott Neitlich and Tim Seeley (the first in the series was based on the vintage Powers of Grayskull mini comic written by Phil White and penciled by Larry Houston) and illustrated by Wllinton Alves and Michael Atiyeh.

Dark Horse’s Minicomic Collection satisfies a need that had gone unmet for a long time among He-Man and She-Ra fans, but it also whets our appetite for more books along these same lines. Personally I’d love to see another collection comprised of full-sized MOTU comics and magazines from the 1980s to present day, not to mention a collection of the classic Golden Books adventures.