I remember getting Kobra Khan quite vividly. It was our last summer in our Eastern Washington house, before our big move across the mountains to a rainier, more temperate part of the Pacific Northwest. Although Kobra Khan was released in 1984, I didn’t get him until 1986. I remember gravely weighing my options at the store. I could get two toys, and I was determined that they be Snake Men. I was looking at getting Kobra Khan, or the newly released King Hiss or Rattlor. I don’t remember seeing Tung Lashor at the time. After studying all three toys and their packaging intently, I concluded that King Hiss was a cool idea, but his hidden snake body wasn’t all that great looking, so I went with the other two figures instead.
I spent the last hot summer in the old house running around with Kobra Khan. After he had sprayed his paralyzing mist on all of my heroic warriors, he turned his venom on most of our house plants, and of course on me as well. The figure put out a highly dispersed sort of mist, and it was a great way to stay cool. I played with him so much that I remember getting a sore finger from pushing down on his head.
Kobra Khan seems to have originated with a Roger Sweet concept for a warrior wearing a snake costume, like a male version of Teela. Actually, the concept recalls the G.I. Joe villain Serpentor on some ways, too, although that wasn’t released until 1986. In any case, as is noted in The Power and the Honor Foundation Catalog, Roger Sweet’s drawing seems to have a hole in the snake’s mouth, suggesting the water squirting feature was already planned out at this stage:
Image source: The Power and the Honor Foundation Catalog. Like Buzz-Off, this character started out as a costumed human being.
The final toy was, of course, quite different from Sweet’s original concept. While both toy and concept were to reuse Skeletor’s arms and legs, the final toy had a unique sculpted and scaley chest and crotch piece. Due to the action feature, he didn’t have the usual twist waist action feature. Kobra Khan was given a snake head rather than the concept human head and snake cowl. Probably due to the fact that the character’s head had to press downward in order to activate the spray feature, he lacked the characteristic cobra hood. For his accessory, he was given an orange-red version of Zodac’s gun. The name Kobra Khan was trademarked on January 27, 1984.
Image source: Axel Giménez
Kobra Khan was sold on the standard single card, as well as in a JCPenny two-pack with Whiplash. Errol McCarthy painted the scene on the back of his card, which features the villain trying to attack He-Man and Man-At-Arms with his hypnotizing mist:
Image source: KMKA
Note that in this illustration, Kobra Khan’s center column of chest scales is painted brown. Image source: KMKA
Image source: The Art of He-Man
Errol McCarthy also illustrated the figure in a variety of contexts for use in licensed merchandise:
One of the above illustrations was also used in the 1987 Style Guide. Note that the character is given the cobra hood that the figure lacked – no doubt an influence from the Filmation cartoon (more on that later). Interestingly, he puts a Snake Men symbol on Kobra Khan’s chest, which is part and parcel to the retconning of Kobra Khan as part of the Snake Men. That faction wasn’t introduced until 1986:
Interestingly, there was a version of Kobra Khan that did have the snake symbol on his chest– a variant made by Argentinian manufacturer Top Tops, called Kobra Khan Camuflado. Known as Camo Khan to many fans today, the figure had a green and black camouflage style paint job, gold boots and belt, and strangely, Buzz-Off’s clawed arms. He was given Clawful’s green mace as a weapon:
Image via He-Man.org
Image via He-Man.org
Image via He-Man.org
Image via He-Man.org
A note about Kobra Khan appears in the 1989 UK MOTU Annual, in a fact file of the snake men. It reads:
Note: The Snake Men are often aided in their endeavors by Kobra Khan. He is not one of the original members of hte Snake Army, but it is thought that he is the desendant of a Snake Man who miraculously escaped banishment by the Elders. Khan is one of Skeletor’s evil allies, and although he is quite willing to help King Hiss, his true loyalties lie with the living skeleton.
Image source: He-Man.org
Kobra Khan first appears briefly in the background of the 1984 minicomic, Double-Edged Sword, and again in the background of Hordak, The Ruthless Leader’s Revenge (1985). He plays a much more central role in the 1986 minicomic, Rock People to the Rescue, where he teams up with Webstor against Rokkon and Stonedar.
In the 1986 comic, King of the Snake Men, Skeletor instructs Kobra Khan to join with King Hiss as a spy. But in Fastest Draw in the Universe (also 1986) Kobra Khan is again a henchman of Skeletor.
Kobra Khan appears prominently in the Golden Books story, Meteor Monsters, and plays a background role in Maze of Doom.
He also makes several appearances in poster artwork by both William George and Earl Norem:
Illustration by Earl Norem. Note that Kobra Khan has his hood in this image.
He only appears once on box art – in the 1985 Battle Bones illustration by William George:
Kobra Khan didn’t appear frequently in the Filmation He-Man cartoon, but his appearances were memorable. The character was portrayed as clever and credibly threatening, able to knock out most opponents with his sleeping mist. His most memorable appearance is probably in “Disappearing Dragons”, where he teams up with Webstor and they square off against Buzz-Off and Mekaneck.
In the series, Kobra Khan is typically illustrated with his mouth closed. When he wishes to use his knockout gas on someone, his cobra hood extends and the gas seems to come from the hood rather than his mouth.
In “The Good Shall Survive” Khan displays the odd ability to elongate his arms (a trait later shared by Sssqueeze).
The final He-Man episode, “The Cold Zone”, features Khan as the primary villain, and we learn more about the Reptons (the race of snake men on Eternia). Because of that episode, I generally like to display Kobra Khan in the Land Shark.
Kobra Khan was, oddly, colored brown in his appearance in issue four of the Star series of MOTU comics (thanks to an anonymous commenter below for pointing that out):
Image source: He-Man.org
Kobra Khan is typical of third wave characters in that he was never ubiquitous in Masters of the Universe storytelling, but he was used occasionally as a henchman or villain of the week. The principle characters of the mythos seem to be grouped around the figures released in 1982 and 1983 as a general rule, with few exceptions.
Buzz-Off is one of those figures that I never owned as a kid and had limited exposure to in general. I remember seeing him only once in the wild – when visiting some distant relatives for the first time. I remember their son showing me his He-Man collection, which included Mekaneck and Buzz-Off (the first time I had seen either figure in person).
My exposure to him as a character otherwise was mostly punctuated by his appearance in the Filmation cartoon episode, “Disappearing Dragons”, and his inclusion in a couple of my favorite mini comics.
Buzz-Off first appears in the December 1, 1982 Masters of the Universe Bible, under the name Bugoff. I believe that many of the characters listed in the Bible were just very early “back of the napkin” ideas without much development. In this case, Bugoff was based on a beetle rather than a bee, although Buzz-Off retained the high-tech wings in the description below:
BUGOFF* – part man, part beetle, but with high-tech wings, flies swiftly and fast. His sword and lance are his stingers. Bugoff’s beetle-like armor protects him from many dangers including some of the laser weapons of Skeletor and his crew.
*These names are not set yet and may change
In July of 1982, Colin Bailey finished an illustration of a character called Wasp Man, who has many design touches in common with the final Buzz-Off action figure. He has the wings pinned to his back, the yellow and brown striped chest, the helmet with the enlarged insect eyes, the clawed hands, and the enlarged monster toes.
Concept Wasp Man, by Colin Bailey. Image source: The Power and the Honor Foundation/The Art of He-Man
There are a few differences from the final figures as well. Wasp Man has spiny protrusions on the sides of his lower legs, and it looks like his clawed hands were supposed to be gloves. His thighs lack the bony protrusions of the final toy. He has white fur around his shoulders and head, and his wings are white and almost moth-like. But the most obvious difference is the head – it’s a reuse of He-Man’s head. From the working name Wasp Man it doesn’t sound like he was supposed to be a kind of He-Man variant, so the idea of reusing the head from the main protagonist in this way is rather bizarre. Then again, it’s possible that part of the original He-Man head was used as a basis for Mekaneck, so it’s not unheard of.
In this early mock-up of the figure (below), we see a hand-painted mashup of parts, with He-Man’s head (with brown hair instead of blond) and limbs borrowed from Zodac. The striped chest on this piece almost seems to resemble a rib cage. You can see some very thin insect wings on his back, and of course a large helmet with a somewhat creepy-looking insectoid face.
Image source: The Power and the Honor Foundation Catalog, Volume One
Given the parts used here, as compared to the concept drawing, it’s likely that Buzz-Off’s limbs had not yet been sculpted, and the designers went with the closest analogs they had on hand.
Interestingly, there was a version of He-Man released with brown hair – often called Savage He-Man (or erroneously “Wonder Bread He-Man”), he seems to have been been given out as part of a promotion, but otherwise very little is known about him. He may not have anything to do with Buzz-Off, but I thought it was an interesting little connection.
Image courtesy of Arkangel
Roger Sweet designed a character called Mandible Man, who seems to fit the description of Bugoff from the MOTU Bible. Mandible Man even shares the limbs and torso that Buzz-Off had (also used selectively on Clawful and Whiplash). Colin Bailey’s design for Wasp Man don’t seem to exactly match those final sculpted parts, although it certainly looks like an early pass at them. Mandible Man appears to have been made with the exact final sculpted Buzz-Off/Whiplash parts in mind. Putting on our historian’s hat, that should tell us this design came after these parts were sculpted, and Wasp Man came before.
Mandible Man, by Roger Sweet. Image source: The Power and the Honor Foundation Catalog, Volume One
The final version of Buzz-Off is mostly derived from the original Colin Bailey artwork. Wisely they decided to give him a unique insect head, which has none of the creepiness of the prototype model’s mask. The final, hand-painted prototype appears in the promotional image below:
Final prototype.
The hand-painted prototype also appears in a 1984 Mattel German catalog. In this imeage you can see that the model appears to have been cast in pink and painted over by hand.
Image courtesy of Olmo
This cross sell artwork used to promote the toy is quite faithful to the design of the final prototype. The final prototype itself is identical to the final toy, except for the eye color, which was changed to blue/green for the mass-produced toy.
Buzz-Off cross sell artwork. Image courtesy of Axel Giménez
His clawed arms have the same spiky protrusions as the concept art, although now they look like a part of his anatomy. Similar structures were added to his thighs. His helmet was removable, but so loosely fitting that it was easily knocked off. For a weapon he was given a brown version of the axe from Castle Grayskull’s weapons rack, albeit with an extra loop to allow him to hold it. Even so, it didn’t work terribly well – had his claws been rotated 90 degrees, he could have held the weapon much more naturally.
One my my favorite things about Buzz-Off is the design of his chest. The brown area is covered in little bumps, while the yellow bands that go around this chest are mostly smooth, with a few alternating ridges. That makes him wonderfully tactile in hand.
His wings are quite remarkable as well. Cast in translucent yellow, they have little mechanical parts throughout the structure. There are lots of details to discover in this toy.
Although Buzz-Off’s limbs are technically new pieces, it is apparent that they were made by modifying the original arms and legs used on He-Man. The musculature, in the areas where there are no added ridges or bumps, is identical.
The action illustration on the back of Buzz-Off’s card was done by Errol McCarthy. There are actually two different versions of the illustration on the printed cardbacks. Both of them are different from an earlier take that Errol drew that was not used. I’ll show them in what I believe is the order of design. You can see that Buzz-Off starts off with feet that are quite bird-like in the line art version below:
Errol McCarthy’s first take on Buzz-Off. Image via He-Man.org
Cards marked “NEW!” on the front (representing the early release cards) often feature the illustration below on the back, which is similar to the illustration above, but with feet that are a bit closer to the shape of the toy:
The more common version of the cardback illustration has feet that are closer still to the look of the toy, with thicker toes and clearer delineation between claws and feet. The image is also flipped in mirror image from the original.
McCarthy also illustrated Buzz-Off (along with many other characters) for licensed He-Man T-shirts. This one has feet reminiscent of Skeletor’s:
Image source: He-Man.org
Buzz-Off was also sold in a gift set with Moss Man and Mekaneck, and in a JC Penny two-pack with Fisto.
Image via Grayskull Museum
Buzz-Off makes a couple of appearances in the MOTU box art, in the illustrations for Battle Bones and The Fright Zone. Both were painted by William George:
Buzz-Off also shows up in a few posters by Earl Norem and William George:
Buzz-Off shows up fairly frequently in the mini comics. My favorite appearances are in He-Man and the Insect People and The Obelisk, due in large part to the artwork by Alfredo Alcala.
In Insect People, He-Man, Teela, Buzz-Off and Mekaneck discover a race of insect-like people living under ground. Apparently, however, they are unrelated to Buzz-Off and no mention is made of any kind of connection between the two (mini comic images via the He-Man and the Masters of the Universe Mini Comic Collection).
In The Obelisk, Buzz-Off plays a much more active role in the story, first as spy, and then as a warrior who manages to send Skeletor running:
Buzz-Off is also a major character in Grizzlor: The Legend Comes Alive! Buzz-Off scares his compatriots (Man-At-Arms, Fisto, and Teela) with a spooky campfire story about a legendary monster called Grizzlor, who turns out to be very real.
Buzz-Off is a frequent collaborator with Mekaneck, not only in the mini comics but also in the Filmation He-Man cartoon series. Both of them are supposed to be spies, although in a fight I think Buzz-Off’s claws and axe (or stinger lance, which he used in the cartoon) would come in a lot more handy than Mekaneck’s periscoping neck and ornate club.
In the cartoon, Buzz-Off is part of an entire race of bee people. This is one of the few times an animalistic character is said to be part of a larger race of sentient beings in the cartoon series.
Several years back, The Power and the Honor Foundation shared this early model sheet for Buzz-Off (edit: Dušan Mitrović informs me that this was for Bug-Off), which is based off of Colin Bailey’s original concept drawings. Often Filmation would go with concept designs rather than final toy designs given the lead time required to produce an episode. In this, case, however, they ended up going with a simplified version of the final toy design.
Buzz-Off is also a recurring character in the Golden Books series of He-Man books, although perhaps his strongest appearance is in The Rock Warriors:
Buzz-Off seems to have been fairly popular, given the relative frequency of his appearances in the cartoon and mini comics. He was even offered as a Halloween costume by Ben Cooper back in 1985:
Conceptually, Buzz-Off is not so different from characters like Mer-Man or Beast Man. Like them, he is a kind of human/animal hybrid. The bee motif does make him seem less serious, but he remains a personal favorite of mine.
The Art of He-Man and the Masters of the Universe (published by Dark Horse, April 28, 2015) is a celebration of He-Man from his earliest known concept drawings in 1979 to his latest 2015 evolution in modern comics and toys (images below courtesy of Jukka Issakainen).
Limited Edition printing of The Art of He-Man, with Castle Grayskull slipcover and exclusive artwork by Gerald Parel.
The focus of the book is primarily on artwork, although there is some time spent on toys. In many ways the Dark Horse book seems to take some cues from Mattel’s 2009 book, The Art of Masters of the Universe (a San Diego Comic Con exclusive). The 2009 book took a broad approach to the subject, starting with early concept artwork and moving on to cross sell artwork, box art, mini comics, the New Adventures of He-Man line, the 2002 He-Man line, the ongoing Masters of the Universe Classics adult collector line, and finishing up with some modern concept art for a potential rebooted line. The Dark Horse book follows the same general outline, but radically expands it with more than five times as much content.
The Art of He-Man was written by Tim and Steve Seeley and edited by Daniel Chabon and Ian Tucker, with contributions by Emiliano Santalucia, Joshua Van Pelt, James Eatock, Danielle Gelehrter, Val Staples, and others. Drawing on a wide variety of sources, from current and former insiders at Mattel to external collectors and experts, The Art of He-Man is able to delve deeper into the subject than the 2009 Mattel SDCC book, and expands the territory into areas like the 1983 Filmation cartoon and the 1987 live-action film.
By comparison, The Power and the Honor Foundation’s 2011 Catalog Volume One went into far greater depth on the subject of toy design, but stayed away from topics like packaging design, mini comics, and Filmation. Some of the artwork from both The Power and the Honor Foundation Catalog and the 2009 Mattel book made it into The Art of He-Man, but by no means all of it.
Early on, The Art of He-Man was slated to be much shorter, capping out at 168 pages by the beginning of chapter 10 (thanks to Jukka Issakainen for the image and the reminder):
After I believe some extensive contributions from The Power and the Honor Foundation and others, the page count was radically increased to about 320 pages total:
The Art of He-Man starts things off with some tantalizing internal memos, most of them directly or indirectly related to the creation of He-Man. One notable exception is the December 24, 1981 memo from Mark Ellis looking into the creation of a generic male action figure line for use in licensed properties. The He-Man line had already been largely created by then, and the memo seems to favor a smaller scale line of figures.
If you’re familiar with my blog, it might not surprise you that the first chapter of The Art of He-Man is my favorite, as it covers early concept designs by Mark Taylor, Ted Mayer and Colin Bailey, as well as the first He-Man prototype sculpted by Tony Guerrero. We also get to see a number of other concept drawings by Roger Sweet, Ed Watts, Mark Jones, James McElroy, David Wolfram and others. Quite a lot of the artwork in the sample below was contributed by The Power and the Honor Foundation:
About 40 pages in, the book switches gears to packaging artwork, including figure and vehicle cross sell artwork, some of it blown up gloriously large. It’s here where I get a little frustrated at the limitations of printed media, as many of these images are heavily cropped.
At about 50 pages in, the book changes focus to concept artwork for unproduced toys like He-Ro, Turbosaurus, Rotary Man, Rhino Man, Torton, and others. Some of my favorites here are the Ed Watts concepts, which were also contributed by The Power and the Honor Foundation. Watts created some really imaginative vehicle and vehicle/creature designs in full color illustrations with background scenery included.
Turbosaurus, by Ed Watts. An early incarnation of Gigantisaur. Originally via The Power and the Honor Foundation.
About 60 pages in the book begins to explore some of the painted packaging artwork that appeared on product boxes and cardbacks. We’re treated to a gorgeous, two-page spread of Rudy Obrero’s iconic Castle Grayskull illustration. We also see a great deal of artwork by prolific MOTU artists Errol McCarthy and William George. There is also the packaging illustration for Tyrantosaurus Rex artwork by Warren Hile, who painted several packaging illustrations near the tail end of the line.
At around the 70 page mark, the book changes focus to the vintage mini comics. I would say that this section had been rendered mostly redundant by the Dark Horse He-Man and the Masters of the Universe Mini Comic Collection (more on that in a separate article), but this section does feature some lovely blown up pages, as well as an interview with writer Steven Grant and illustrator Larry Houston.
Speaking of interviews, The Art of He-Man is peppered with them. Interviewed subjects include:
David Wolfram
Dolph Lundgren
Earl Norem
Eric Treadaway
Erika Scheimer
Gabriel de la Torre
Gary Goddard
Joe Ferencz
Larry Houston
Paul Dini
The Power and the Honor Foundation
Rob David
Scott Neitlich
Steven Grant
Val Staples
William Stout
At the 85-page mark, the book switches focus to the subject of the Filmation He-Man series. It includes some lovely drawings from the early Filmation animated toy commercial, and development artwork and story boards for the actual series. One of my favorites is a page showing numerous early designs for Hordak. There is also included a replica animation cel and three printed backgrounds, so you can get a tangible lesson in the magic of traditional hand-drawn animation.
At 120 pages in, we turn to the subject of artwork from magazines, story books and posters. That means we’re treated to a number of large size images of artwork by the late, great Earl Norem, not to mention the fantastic William George.
Artwork by Earl Norem
Some 150 pages into the book, there is a smattering of miscellaneous subject matter, from the vintage DC comics, newspaper comic strips, Golden Books, coloring books, as well as some style guide and licensing artwork by Errol McCarthy.
At 175 pages, the book takes a very in-depth look at the 1987 Masters of the Universe motion picture, a topic not covered in the 2009 Mattel art book. This section is thick with interviews, draft scripts, and concept artwork by William Stout, Claudio Mazzoli and Ralph McQuarrie.
Ralph McQuarrie’s Man-At-Arms
The subject turns to the New Adventures of He-Man some 200 pages into the book. We get to take a peek at early attempts to relaunch He-Man as a G.I. Joe-like military hero, before designers eventually moved toward a science fiction look for the most powerful man in the universe.
New Adventures of He-Man concept, by Martin Arriola
At 219 pages we finally move on to the 21st century, with a look at the 2002 reboot of Masters of the Universe. I remember at the time I did encounter the Commemorative reissues of the vintage toys (I bought one of the five-packs immediately when I saw it at Toys ‘R’ Us), but I somehow missed the entire 2002 relaunch.
We get some great concept drawings from the Four Horsemen, including depictions of many new characters who never made it into the toyline or the cartoon series. This section also covers the Mike Young Productions cartoon, with some lovely background art, as well as an extensive look at artwork from the MVCreations comic book series. I do like the Four Horsemen’s original concept He-Man, but I’m not as fond of the anime look and oversized weapons that are peppered throughout the 2002 line. On the other hand, I absolutely adore the line’s vision for characters like Stinkor, Leech, Mer-Man and Webstor. I also find the stories in the 2002 cartoon series more compelling than the original Filmation series, although I prefer the look of the original cartoon.
Concept 2002 He-Man, by Four Horsemen Studios. Image via The Art of He-Man.
At about 250 pages in, we turn to the 2009 adult collector series, Masters of the Universe Classics. We to see some of the artwork that Rudy Obrero produced for the toyline (including his maps of Eternia and Etheria), as well as prototypes from Four Horsemen Studios. There are also maps, concept art, packaging artwork by Nate Baertsch and Axel Giménez. Tucked away in this section is also the original 1981 Wind Raider box art, which was used as a basis for the Masters of the Universe Classics version of the toy.
Classics “Alcala” style Skeletor and prototype Demo Man
The last 20 pages or so are a hodgepodge of subjects, from mobile games to social media, modern DC MOTU comics and far-out, exploratory artwork.
The Art of He-Man and the Masters of the Universe is practically mandatory reading for any serious He-Man fan, but I there’s I think it’s broad enough to appeal even to non-collectors who merely remember He-Man with fondness.
Several sections of the book have since been expanded into separate Dark Horse books, or else are in the works:
He-Man and the Masters of the Universe Mini Comic Collection
He-Man and She-Ra – A Complete Guide to the Classic Animated Adventures
He-Man and the Masters of the Universe – The Newspaper Comic Strips (Available February 14, 2017)
He-Man and the Masters of the Universe – A Character Guide and World Compendium (May 16, 2017)
I hope that at some point we’ll see the subjects of vintage toy concept artwork and packaging artwork get the same treatment. The two topics could easily fill a couple of large volumes, and would be, in my opinion, required reading.
Modulok illustration for Masters of the Universe Classics, by Axel Giménez
Martin Arriola was a designer on the original Masters of the Universe toyline. He went on to work on the 1989 New Adventures of He-Man reboot, the 2009 adult collector Masters of the Universe Classics toyline, and many other lines for Mattel. He graciously agreed to sit down and talk to me about his work.
Battle Ram: Thanks for agreeing to this interview! So, how did you get into the toy design business?
Martin Arriola: My dad was a carpenter, I always watched him work. He was good at what he did. I was always drawing – I was terrible at math, and I didn’t like hard work, so I wanted to see if I could make it in the field of commercial art.
Everyone keeps telling you it’s very competitive. But if you never try you never know. I went to trade school for two years. I went to UCLA, then I started attending Art Center College of Design. I started at Art Center at night, and one of my instructors told me to come full time.
I went from there in 1980 and freelanced for a couple of years. Then I got a call from head hunters. One was from Mattel, offering a job that paid $33,000, which was decent money in the ’80s. Another was a call for startup newspaper. These guys saw some of my illustrations (I graduated as an illustration major). They wanted to hire me as director, for same amount of money Mattel was offering. They were based in Washington DC, and Mattel was in California. In the end I wanted to stay in California, so I went with Mattel. It turned out that paper was USA Today. I stayed at Mattel for 32 years.
BR: What did you start working on when you were hired at Mattel?
MA: I started on Hot Wheels stuff. They didn’t have toy major designs back then. Seventy percent of their designers came from the Art Center. I didn’t know a label sheet from an overspray, but I could draw. There were no computers at the time, no Photoshop. Mark Taylor was great at markers. I was a marker freak – that’s what got me the job.
Ted Mayer was still there when I was there. I was hired to replace Mark Taylor, at least that’s what I had heard. That was back in 1982.
I remember rendering a bunch of vehicles. I did a bunch of renderings for Hot Wheels. I learned everything there at Mattel.
When I first got there the designers were over-worked, but it was also lax, it was so much more fun. Mark Taylor had just left to go to Playmates… I almost quit under Roger Sweet. I came close to quitting. The credit stealing was awful.
Anyway, there was a big paradigm shift. I know Ted and Taylor were part of visual design. I started as an art director in Visual Design. Shel Plat asked if I wanted to work on products or packaging. I thought products would be more fun. A lot more goes into it, although you have to deal with engineers.
BR: When was this?
MA: I think I started in 1983 on He-Man. One of the first things I worked on was the figure with the rotating drum, Battle Armor He-Man. We did same thing with Skeletor, same feature.
I may have done Screeech and Zoar. I don’t know what came first. I started out picking the colors. Zoar was the Big Jim Eagle, and Battle Cat was also from Big Jim. He-Man’s Battle Cat was already done. I worked on the other cat, Panthor. I picked the colors. There was a lot of refresh back then.
Zoar & ScreeechPanthor & Battle Cat
BR: Who were you working with?
MA: Colin Bailey was one. He could draw anything, this guy was awesome. I said to myself, I gotta draw like him. I watched him do Fisto, Buzz-Off. He did the original Stridor. I think I picked colors on Night Stalker. I got more familiar with the line, and I started doing a lot more as far as art directing and sculpting.
BR: Was it a challenge get a good design through engineering?
MA: It’s totally different now. Everything goes to Hong Kong. Design now has a big role, as opposed to what it used to be. In 1982, designers never went to Hong Kong. Engineering was the big division then. They traveled everywhere. It wasn’t vendors, it was captive plants. We did tooling inside, and there were all these divisions in Mattel that no longer exist. Design got bigger and bigger and more powerful.
Prelim, guys like Rogers Sweet would always over-promise to marketing, and sometimes add stuff that was unsafe or not practical.
BR: Oh, like what?
MA: There was Dragon Blaster Skeletor. Prelim design came up with breadboard model. It was unpainted, using old legs and arms and a body sculpted from square styrene blocks. Sweet was touting this one, Smoke and Chains Skeletor, it was called. It had a bellows on its back. You would load the bellows with talcum powder, and there was a pipe going from a cavity to the figure’s right hand. Talcum powder would come out like smoke. The figure was draped with chains, so the working name was Smoke and Chains Skeletor.
Image via Tomart’s Action Figure Digest, issue 202
I was thinking about doing the final design. Around that same time there was a big grain factory in Texas that exploded. It killed a lot of people, so it made big news back then. Everyone smoked back then.
I said, wow, this has powder. I lit a match and squeezed the bellows. A four foot flame came out of Skeletor! Luckily I hadn’t pointed it at anybody. I remember going to the VP of Design, Gene Kilroy. I had Smoke and Chains Skeletor and a lighter. I just happened to come across the greatest TV moment. I lit the thing and a big old flame came out it.
BR: That’s insane!
MA: When safety got a hold of this, obviously it couldn’t be released. We tried diluting the powder with baking soda, but then it didn’t look like smoke anymore.
So we brainstormed, me and Tony Rhodes. We didn’t do much with water squirting at the time. We had a big brainstorm, and thought, what about squirting water? So we ended up sculpting the dragon on the back of Skeletor, and being able to load that up with water.
Image source: 1985 Mattel Dealer Catalog, scanned by Orange Slime
There was a lot of trial and error stuff like that. We had to change because prelim would promise that this was going to be the feature, and get it for this much. They would always say it was cheaper than it was going to be. They would say it can’t do this and can’t do that. We were always having to make sure it was safe, affordable and that it would actually work.
BR: Do you know who designed Clawful?
MA: Colin Bailey did Clawful, he was one of the first designers to work on the vintage He-Man line. By then Taylor had already left to do Ninja Turtles with Playmates.
BR: What were the figures you primarily worked on?
MA: Just about all of them, to be honest with you. I did all the Secret Wars figures as well. I actually became a manager of the (He-Man) line, but they didn’t give me the title. I managed the line from Screeech and the drum rotating guy, until the line got dropped. They over shipped the line to make the numbers, and that’s what killed it.
I hired Dave Wolfram and had some temps working for me too. Basically from Screeech until the end. The dinosaurs, I worked on those as well. I hired a couple of guys. I had to approve everything. I’m not taking credit for that, that’s not what I do. From then until New Adventures. I worked on all that stuff too.
Image via Orange Slime Image via Orange Slime New Adventures He-Man concept, by Martin Arriola (image via The Art of He-Man)
It was not like it is now, I retired on my own time, the politics got so bad. I worked on Disney-Pixar cars stuff. I made a billion dollars for that company.
BR: Do you know who designed Stinkor and Moss Man?
MA: Those were refreshes like Scare Glow and Ninjor. I also worked on Land Shark and Laser Bolt, that was kind of a challenge. I worked on Stinkor, Moss Man, and Ninjor. Clamp Champ, too. If you look at those, its all existing parts. We tried to save as much money as we could. Whenever we could refresh, we’d do a refresh.
BR: Right, like Faker. Did you work on that figure?
MA: I did label sheets for Faker’s chest, it looked like a reel-to-reel tape deck. On [Sy-Klone], I came up with lenticular lens. We reused the idea for Secret Wars. Sometimes you get lucky.
BR: What about Snake Mountain?
MA: Snake Mountain, I wish I had one now. Eddy [Mosqueda] sculpted it*. Eddy was really really fast. The guy who sculpted [Eternia] was really, really slow.
Snake Mountain. Image via Orange Slime
On the boys’ side, [engineering] was all done inside, and you had to go through politics. Now everything goes to vendor. You had to get saddled with people who were not so talented. Like Bionatops. This guy, Hal Faulkner had a bitchin sculpt, but the engineer started smoothing out the mold and getting rid of musculature. Smoothing it all out. My manager said he was fixing it, but it looked like a piggy bank. He also worked on middle tower for Eternia. There was only so much you could do.
Now it’s different. You do a front three-quarters sketch, send it to Hong Kong, and you see a digital output.
BR: Do you know anything about a brown-haired He-Man variant? People seem to think that you could get it in a mail-away offer. What many people recall is that you would send in three proofs of purchase and you would get a free figure in the mail, but no one seems to know much about it or why it was made in the first place. It looked like this:
Image courtesy of Arkangel
MA: The brown haired variant was either just done or in the works when I got there, but I think you’re right. Has it been referred to as The Wonder Bread mail-in offer? Again, I just got there and was just trying to keep my head above water, keeping up with great talents like Colin Bailey who drew like an angel with so much ease.
BR: Do you know who designed Jitsu?
MA: I watched Colin draw control art turn views of Jitsu as reference for sculpting.
BR: Besides Rudy Obrero and Bill George, there was another person who painted some of the box art. We don’t know his name, but he did the box art for Point Dread & Talon Fighter, Panthor, Skeletor/Panthor Gift Set, Teela/Zoar Gift Set, Night Stalker, and a few others. Any clues there? Here’s an example of his/her art:
MA: Unfortunately I can’t remember that guy’s name, but his stuff was pretty decent as a fill-in when Bill [George] was overbooked. His art was better than the guy who did the dino art, Warren Hile, who I went to Art Center with. He now makes furniture in Pasadena. I looked up his art in the SDCC He-Man book that I designed, which sold out in a day, but no names are listed. I’ll find out because now it’s bugging me, thanks to you.
BR: What about Tony Guerrero? Do you remember him?
MA: Tony Sculpted THE He-Man. He had a twin brother, Ben. He was on the engineering side and Tony was a sculptor. One of guards once asked Tony for a property pass and offended him. He said, “Do you know who I am, I sculpted He-Man!”
Tony Guerrero’s He-Man prototype. Image source: The Art of He-Man/The Power and the Honor Foundation
Tony didn’t do a lot of the later stuff. I don’t know if he got let go. I can’t tell you how many purgings I survived there. They didn’t care how good you were, or what you contributed. It was how much money you made. They would bring a new guy in that they could pay less and force you out.
Tony and Colin left shortly after I got there. Colin was there for a couple of years.
Bill George did the best art. He was at Power Con, the very first one. Bill’s paintings were the best. He did the best He-Man ever.
Road Ripper, by William George
BR: By 1986, there seemed to be a lot more stylistic diversity in the line. Can you talk about that?
MA: Extendar was designed by John Hollis, he was a temp who reported to me. He did Extendar, and he also did Rattlor and Turbodactyl. Each one has own style. Pat Dunn worked on Mosquitor. They way they turned out depended on they designer’s style and the action feature and play feature. The hardest one I worked on was Sorceress. Her wings popped out on back pack. Roger Sweet promised all those things. It’s hard to pack a mechanism on a thin-looking body. There was no other way I could do it except to put hump on her back.
Turbodactyl
We did Turbosaurus [later, Gigantisaur] that never got made. Too impractical? Of course. Roger Sweet had a sketch done by Ed Watts. It showed He-Man on this dinosaur. He sold it with all these features at a price that was low. I said, do you know how big this is going to be?
I went to Dave Wolfram, and I said, “We gotta breadboard this stuff.” Sure enough, that dinosaur was probably three feet. I told marketing, if you want this to reflect what Sweet sold you in the B-sheet, this is how big it’s going to be. We hand painted it. One thing that Sweet sold to marketing is that it would swallow a He-Man figure. But you know how splayed out the he-man figures were. It would have been as big as Eternia.
Image via Orange Slime. From the 1987 Mattel Dealer Catalog
Ed Watts was the best and he actually did some preliminary designing and B-sheets on many of the vintage Masters toys, including Land Shark, the dinos, and Skeletor’s Dragon Fly [Fright Fighter], just to name a few. He actually had talent and thus recognized others who had talent, and was not insecure or jealous of others, so that’s why we got along. He was my manager when I designed/developed all the Bug’s Life line. Unfortunately he died of brain cancer way too young.
BR: What else did you work on in your time at Mattel?
MA: Everything that failed, I didn’t do, like that 2002 series… I was already off the line at that time. I worked on Harry Potter. I remember it was the Four Horsemen that were sculpting it. They were going old school, with clay molds and final waxes. Those guys are awesome. We were going to do Spawn at that time, and then anime stuff came up. I think I was working on Killer Tomatoes and Hook when we left the old building. Anyway, the Four Horsemen went in and did a really great sculpt of He-Man and Skeletor, almost two feet high. But at that time anime was coming in. So when they approached the Four Horsemen they had them sculpt them anime style as well. On that version, He-Man’s neck is coming out of his chest. Mattel did a focus test (which I hate), and the kids picked the anime style.
2002 prototype He-Man, by Four Horsemen Studios. Image via Eternian Dreams 2002 prototype He-Man, by Four Horsemen Studios. Image via Eternian Dreams Concept 2002 He-Man, by Four Horsemen Studios. Image via The Art of He-Man. Finalized 2002 He-Man toy
Then I got put back on He-Man, and started working with the Horsemen on [Masters of the Universe Classics], with no features. So there was this weird roundabout way I came back and worked on He-Man with the Horsemen, which they then gave to Terry Higuchi, because I was pulled to work on Remi from Ratatouille. Terri did a great job.
Masters of the Universe Classics
BR: What figure or other toy are you most proud of in your time at Mattel?
MA: I did so many entire lines there in 32 years. It would seem like bragging if I listed them all, which were approximately 15 to 20. Several never made it to retail. In hindsight I guess my favorites were the vintage MOTU line; resurrecting the then-dead Disney-Pixar Cars Line and generating a billion dollars for the five years I had it before my jealous VP stole it from me; and the Disney-Pixar Ratatouille line, which I designed/developed single-handily with my Hong Kong counterparts.
I’m especially proud that all those toys I designed/brought to retail made kids happy and filled their lives with joy & imaginative play. I’m happily retired now, focusing on painting full time. You can check out my original art on my website, www.martinarriola.com.
To hear more from Martin, check out these Power Con panels:
Several pieces of cross sell art used in this article are courtesy of Axel Giménez.
*Note: Eric L. recently contacted Eddy Mosqueda, and confirmed that Eddy did not actually sculpt Snake Mountain.
Want to support the blog? Consider becoming a Patreon supporter. You’ll also gain access to exclusive content and early access to posts on the blog. Alternatively, you can do your toy shopping through my Entertainment Earth affiliate link, below. Thank you!
