Tag: Timeline

Princess of Power

Princess of Power Toys Timeline

Posted on by Adam McCombs

Written by Adam McCombs

In previous articles I have put together quite detailed timelines for the Masters of the Universe toyline, drawing from sources like Mattel internal documents, concept art, patent filings, trademark filings, copyright filings, and vintage newspaper advertisements. I thought it would be worthwhile to do the same for the vintage Princess of Power toyline.

This is by no means an exhaustive timeline. I included only those pieces of information that were dated in some way. Unfortunately the amount of material to draw on here is modest compared to the sources I was able to use for my MOTU timelines. Dated concept art is in particularly short supply for POP. I actually did the initial research on this when I was contributing to the Dark Horse Toys of He-Man and the Masters of the Universe book, but I’ve since updated that work with dates from vintage newspaper ads and other newspaper material.

The “first use in commerce” dates from come from trademark filings. The meaning of this term is somewhat ambiguous. The US Trademark office defines it this way:

“A date of first use in commerce is the date when (1) the goods were first sold or transported, or the services were first rendered, under the mark in a type of commerce that may be lawfully regulated by the U.S. Congress (such as interstate commerce or commerce between the United States and a foreign country), and (2) such use was bona fide and in the ordinary course of trade.”

Image via Allison Troy

From my research, “first use in commerce” doesn’t coincide with the dates that the toys were sold, as the dates listed are universally too early for that. Maybe Mattel used these dates to refer to factory production or shipping.

Some notes on the newspaper advertising dates: I used the Newspapers.com database as my source of information. So it is limited to a) what newspapers they have archived, b) the extent to which the text has been made accurately searchable and c) my ability to suss out variant spellings, such as “Sheera.” In one case there was a July 10, 1985 advertisement for ALL of the first wave of She-Ra figures. However they may not have really had the entire wave actually available for sale, as I didn’t find any other ads for figures like Kowl until late fall. In that one case I’ve indicated the July 10 date in parentheses as a possible earlier date for certain first wave figures. My guess is they probably just used all of the line art given to them by Mattel for the year to help fill out the ad, even though not all figures had shipped to them yet.

In general, it’s certainly possible that some figures were available in stores days or weeks prior to the earliest newspaper dates I could find. But I will say that the newspaper ads in general are the best resource for understanding approximately when the toys were first sold in stores.

Image: Orange Slime

A couple of other things – I don’t think the newspaper ad data for 1987 is particularly good. The frequency of POP newspaper ads is quite sparse. Advertisers were already winding down their ad spend as the line was dying. So, the 1987 dates may be less accurate in representing something that is close to a probable release date. Also, the only ad I found for the Defenders of Good three-pack was October 1987, in a “Mattel Toy Closeouts” ad, indicating that it wasn’t a new item and it was being sold at deep discount. My understanding is that this set was originally released in 1986, but I couldn’t find earlier ads for it.

Image: Charles Zembillas

For illustrative purposes I will include some sample advertisements, some POP illustrations kindly shared by Allison Troy, and other images from He-Man.org and Charles Zembillas. Special thanks to Allison Troy for giving this a once over before I published it. Update: Thanks also to James Eatock for providing four additional dates related to the She-Ra cartoon!

1983

xx/xx/1983: Crystal Castle concept art, Justine Dantzer (pre-Mattel)

1984

xx/xx/1984: Charles Zembillas She-Ra concept illustration
xx/xx/1984: Princess of Power Bible written
03/23/1984: Castaspella concept art, Justine Dantzer
04/xx/1984: Crystal Castle concept art, Justine Dantzer
05/25/1984: “Into Etheria” first draft completed
08/30/1984: Angella first use in commerce
08/30/1984: Castaspella first use in commerce
08/30/1984: Catra first use in commerce
08/30/1984: Double Trouble first use in commerce
08/30/1984: Frosta first use in commerce
08/30/1984: Kowl first use in commerce
08/30/1984: Swift Wind first use in commerce
08/30/1984: Princess Adora first use in commerce
09/10/1984: Castaspella trademarked
09/10/1984: Catra trademarked
09/10/1984: Double Trouble trademarked
09/10/1984: Kowl trademarked
09/10/1984: Princess Adora trademarked
09/10/1984: Swift Wind trademarked
09/12/1984: She-Ra first use in commerce
09/12/1984: Angella trademarked
09/13/1984: Frosta trademarked
10/23/1984: She-Ra trademarked
10/29/1984: First mention of She-Ra and Princess of Power in a newspaper article (referencing the planned cartoon series)

1985

xx/xx/1985: Spinerella concept art, Sylvia Shapiro
01/23/1985: Arrow first use in commerce
01/23/1985: Crystal Castle first use in commerce
01/23/1985: Enchanta first use in commerce
01/28/1985: Arrow trademarked
01/28/1985: Crystal Castle trademarked
01/28/1985: Enchanta trademarked
02/07/1985: Live-action She-Ra appeared in parade (Hackensack, NJ)
02/11/1985: Princess of Power line debuts at New York Toy Fair
03/08/1985: She-Ra copyrighted
03/22/1985: The Secret of the Sword released in US theaters
04/05/1985: Catra copyrighted
04/05/1985: Angella copyrighted
04/29/1985: Swift Wind copyrighted
04/29/1985: Glimmer copyrighted
05/16/1985: Bow copyrighted
05/29/1985: Princess of Power, She-Ra copyrighted
05/30/1985: Clawdeen first use in commerce
05/30/1985: Crystal Falls first use in commerce
05/30/1985: Flutterina first use in commerce
05/30/1985: Mermista first use in commerce
05/30/1985: Peekablue first use in commerce
05/30/1985: Perfuma first use in commerce
06/06/1985: She-Ra first newspaper ad
06/06/1985: Catra first newspaper ad
06/06/1985: Bow first newspaper ad
06/17/1985: Clawdeen trademarked
06/17/1985: Crystal Falls trademarked
06/17/1985: Flutterina trademarked
06/17/1985: Mermista trademarked
06/17/1985: Peekablue trademarked
06/17/1985: Perfuma trademarked
08/03/1985: Crystal Castle first newspaper ad
08/20/1985: Castaspella first newspaper ad (possibly as early as 07/10/1985)
08/25/1985: Angella first newspaper ad (possibly as early as 07/10/1985)
08/25/1985: Glimmer first newspaper ad (possibly as early as 07/10/1985)
08/25/1985: Swift Wind first newspaper ad (possibly as early as 07/10/1985)
08/25/1985: Storm first newspaper ad (possibly as early as 07/10/1985)
08/29/1985: Enchanta first newspaper ad
09/12/1985: Arrow first newspaper ad (possibly as early as 07/10/1985)
09/15/1985: Frosta first newspaper ad (possibly as early as 07/10/1985)
09/02/1985: She-Ra: Princess of Power premieres in the UK with “Duel at Devlan”
09/23/1985: She-Ra: Princess of Power premieres in the USA with “Into Etheria”
09/28/1985: Double Trouble first newspaper ad (possibly as early as 07/10/1985)
10/10/1985: Crystal Castle copyrighted
10/12/1985: Catra and Storm set first newspaper ad
10/12/1985: She-Ra and Swift Wind set first newspaper ad
11/03/1985: Bow and Arrow set first newspaper ad
11/06/1985: Kowl first newspaper ad (possibly as early as 07/10/1985)
11/06/1985: Crystal Moonbeam first use in commerce
11/06/1985: Crystal Sun Dancer first use in commerce
11/06/1985: Crystal Swift Wind first use in commerce
11/06/1985: Entrapta first use in commerce
11/06/1985: Sweet Bee first use in commerce
11/12/1985: Crystal Moonbeam trademarked
11/12/1985: Crystal Sun Dancer trademarked
11/12/1985: Entrapta trademarked
11/12/1985: Sweet Bee trademarked
11/22/1985: Double Trouble copyrighted
11/29/1985: Enchantra (Enchanta) copyrighted
12/02/1985: Kowl copyrighted
12/02/1985: Castaspella copyrighted
12/31/1985: Scratchin’ Sound first use in commerce

1986

01/13/1986: Scratchin’ Sound trademarked
02/07/1986: Crystal Swift Wind trademarked
02/14/1986: Sea Harp first use in commerce
02/21/1986: Flutterina first newspaper ad
02/21/1986: Perfuma first newspaper ad
02/21/1986: Entrapta first newspaper ad
02/21/1986: Sweet Bee first newspaper ad
02/21/1986: Flutterina first newspaper ad
02/21/1986: Scratchin’ Sound Catra and Clawdeen set first newspaper ad
02/21/1986: Scratchin’ Sound Catra first newspaper ad
02/28/1986: Sea Harp trademarked
03/07/1986: Starburst She-Ra first newspaper ad
03/07/1986: Fit To Be Tied first use in commerce
03/07/1986: Fantastic Fashions first use in commerce
03/07/1986: Flight of Fancy first use in commerce
03/07/1986: Butterflyer first use in commerce
03/07/1986: Deep Blue Secret first use in commerce
03/07/1986: Flower Power first use in commerce
03/07/1986: Hold On To Your Hat first use in commerce
03/07/1986: Ready In Red first use in commerce
03/07/1986: Rise & Shine first use in commerce
03/07/1986: Veils of Mystery first use in commerce
03/14/1986: Flight of Fancy trademarked
03/17/1986: Fit To Be Tied trademarked
03/17/1986: Fantastic Fashions trademarked
03/17/1986: Flower Power trademarked
03/17/1986: Butterflyer trademarked
03/17/1986: Deep Blue Secret trademarked
03/17/1986: Hold On To Your Hat trademarked
03/17/1986: Ready In Red trademarked
03/17/1986: Rise & Shine trademarked
03/17/1986: Veils of Mystery trademarked
03/23/1986: Crystal Moonbeam first newspaper ad
05/28/1986: Clawdeen copyrighted
05/28/1986: Flutterina copyrighted
05/28/1986: Peekablue copyrighted
06/05/1986: Blue Lightning first use in commerce
06/05/1986: Colorful Secret first use in commerce
06/05/1986: Frosty Fur first use in commerce
06/05/1986: Heart of Gold first use in commerce
06/05/1986: Hidden Gold first use in commerce
06/05/1986: Reflections In Red first use in commerce
06/05/1986: Secret Messenger first use in commerce
06/05/1986: Windy Jumper first use in commerce
06/04/1986: Crystal Swift Wind first newspaper ad
06/23/1986: Blue Lightning trademarked
06/23/1986: Colorful Secret trademarked
06/23/1986: Frosty Fur trademarked
06/23/1986: Heart of Gold trademarked
06/23/1986: Hidden Gold trademarked
06/23/1986: Reflections In Red trademarked
06/23/1986: Secret Messenger trademarked
06/23/1986: Windy Jumper trademarked
08/12/1986: Clawdeen (individual) first newspaper ad
09/17/1986: Bubble Power first use in commerce
09/17/1986: Shower Power first use in commerce
09/21/1986: Crystal Falls first newspaper ad
09/22/1986: Bubble Power trademarked
09/28/1986: Sea Harp first newspaper ad
09/28/1986: Butterflyer first newspaper ad
09/28/1986: Mermista first newspaper ad
09/30/1986: Loo-Kee first use in commerce
09/30/1986: Netossa first use in commerce
09/30/1986: Royal Swift Wind first use in commerce
09/30/1986: Silver Storm first use in commerce
09/30/1986: Spinnerella first use in commerce
09/30/1986: Jewelstar first use in commerce
09/30/1986: Tallstar first use in commerce
09/30/1986: Glory Bird first use in commerce
10/06/1986: Loo-Kee trademarked
10/06/1986: Netossa trademarked
10/06/1986: Royal Swift Wind trademarked
10/06/1986: Spinnerella trademarked
10/06/1986: Jewelstar trademarked
10/06/1986: Tallstar trademarked
10/06/1986: Glory Bird trademarked
10/10/1986: Peekablue first newspaper ad
10/31/1986: Crystal Sun Dancer first newspaper ad
11/02/1986: Fantastic Fashions first newspaper ad
11/15/1986: Peekablue & Crystal Moonbeam first newspaper ad
11/15/1986: Starburst She-Ra and Crystal Swift Wind set first newspaper ad
11/15/1986: Sweet Bee & Crystal Sun Dancer first newspaper ad
11/17/1986: Shower Power trademarked
11/17/1986: Silver Storm trademarked

1987

01/11/1987: Shower Power Catra first newspaper ad
01/15/1987: Bubble Power She-Ra first newspaper ad
02/09/1987: Jewelstar packaging mockup
02/09/1987: Starla packaging mockup
02/09/1987: Tallstar packaging mockup
02/27/1987: Glory Bird packaging mockup
03/20/1987: Filmation completes work on She-Ra: Princess of Power
10/04/1987: She-Ra, Perfuma, and Sweet Bee (Defenders of Good) “Mattel Toy Closeouts” newspaper ad
11/11/1987: Netossa first newspaper ad
11/11/1987: Spinerella first newspaper ad
11/11/1987: Loo-Kee first newspaper ad
11/11/1987: Royal Swift Wind first newspaper ad
11/11/1987: Silver Storm first newspaper ad

Image via Allison Troy

Other timelines:

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3
History

Masters of the Universe Advertising Timeline

Posted on by Adam McCombs
The first known MOTU newspaper ad, May 13, 1982.

Written by Adam McCombs

In an ongoing quest to understand the chronology of events related to Masters of the Universe, I’ve constructed a timeline of first appearance newspaper ads for all He-Man toys. I think probably newspaper ads get us closer to real commercial release dates for MOTU figures than any other data point.

First, some notes on the process and limitations of this timeline. I used the Newspapers.com database as my source of information. So it is limited to a) what newspapers they have archived, b) the extent to which the text has been made accurately searchable and c) my ability to suss out variant spellings, such as “Castle Grey Skull” and “2 Bad.” Sometimes figures are advertised by photo but not called out by name, which is an additional challenge. So this timeline may change as newspapers are added to their corpus or as I’m able to find additional, earlier ads. Another limitation is that Newspapers.com only archives English-language newspapers. Eventually I’d love to get some European newspaper ad dates for the 1988 wave.

A couple of other things – I don’t think the data for 1987 is particularly good. The frequency of MOTU newspaper ads is quite sparse. Advertisers were already winding down their ad spend as the line was dying. So, the 1987 dates may be less accurate in representing something that is close to a probable release date. The advertising early in 1982 is also a bit sparse, as it was a brand new line and I think it took a few months for retailers to realize they had a major hit on their hands. So again, some of the very first figures might have come out weeks before the earliest advertisements I was able to find. I also excluded mention of figure names in a 1982 cash rebate offer – the mention of figures eligible for the offer does not necessarily indicate that all of those figures were available at the time the offer was advertised.

Another challenge of the early ads was that there was a tendency to use stock art without naming characters. Did that represent the availability of all those figures, or were advertisers just using the art they had on hand? For that reason I’ve included a couple of different dates for late first wave figures – first time the artwork was advertised and the first time the name of the toy was advertised. Also, in 1986 there is a case where figures (the first three Snake Men) were advertised ahead of release date, which was noted by the advertiser. I made note of both the “pre-release” and actual sale dates.

For illustrative purposes I will include some sample advertisements, but there are simply too many to include them all. I’ve also added these dates to my earlier Timeline article for more comprehensive view of dates and events related to MOTU.

Update 7/10/2023: I have updated this timeline to include gift sets and the Weapons Pak.

1982

05/13/1982: First Skeletor newspaper ad
05/13/1982: First Man-At-Arms newspaper ad
05/13/1982: First He-Man newspaper ad
05/13/1982: First Beast Man newspaper ad
06/03/1982: First Battle Ram newspaper ad
06/03/1982: First Battle Cat newspaper ad
06/03/1982: First Castle Grayskull newspaper ad (“Castle Grey Skull”)
06/03/1982: First Stratos newspaper ad (pictured, not named)
06/03/1982: First Zodac newspaper ad (pictured, not named)
06/09/1982: First Teela newspaper ad
06/18/1982: First Stratos newspaper ad (mentioned by name)
07/02/1982: First He-Man/Battle Cat gift set newspaper ad
07/22/1982: First Wind Raider newspaper ad
08/08/1982: First Mer-Man newspaper ad (mentioned by name)
08/08/1982: First Zodac newspaper ad (mentioned by name)
08/08/1982: First He-Man/Wind Raider gift set newspaper ad

Newsday, June 3, 1982

1983

Commentary: Mekaneck shows up at the end of the year in 1983, although Mattel designates him among the 1984 figures in their official catalog. I have not been able to locate a “Battle For Eternia” (Skeletor, Panthor & Man-E-Faces gift set) newspaper ad.

02/20/1983: First Man-E-Faces newspaper ad
03/28/1983: First “Buy 3 Get 1 Free” offer ad (Wun-Dar aka Savage He-Man aka “Wonder Bread” He-Man)
04/17/1983: First Faker newspaper ad
05/11/1983: First Ram Man newspaper ad
06/30/1983: First Evil-Lyn newspaper ad
06/30/1983: First Tri-Klops newspaper ad
07/15/1983: First Attak Trak newspaper ad
08/04/1983: First Talon Fighter newspaper ad
08/14/1983: First Heroic Warriors I (He-Man, Teela, Ram Man) set newspaper ad
08/14/1983: First Evil Warriors I (Skeletor, Beast Man, Faker) set newspaper ad
08/28/1983: First Trap Jaw newspaper ad
09/02/1983: First Skeletor/Panthor gift set newspaper ad
09/21/1983: First Screeech newspaper ad (spelled “Screech”)
09/22/1983: First Panthor newspaper ad
09/23/1983: First Zoar newspaper ad
10/21/1983: First Skeletor/Screeech gift set newspaper ad
11/02/1983: First Teela/Zoar gift set newspaper ad
12/14/1983: First Mekaneck newspaper ad

The Commercial Appeal, Aug 12, 1983

1984

Commentary: I was unable to find the Battle For Eternia II (Battle Armor Skeletor, Panthor, Man-E-Faces) gift set.

01/25/1984: First Road Ripper newspaper ad
03/11/1984: First Battle Armor He-Man newspaper ad
03/11/1984: First Battle Armor Skeletor newspaper ad
03/11/1984: First Roton newspaper ad
03/22/1984: First Prince Adam newspaper ad
03/22/1984: First Orko appearance in stores (costumed actor- unclear if that means toy was available)
04/28/1984: First Buzz-Off newspaper ad
04/28/1984: First Whiplash newspaper ad
05/11/1984: First Dragon Walker newspaper ad
06/03/1984: First Snake Mountain newspaper ad
06/03/1984: First Stridor newspaper ad
08/03/1984: First Fisto newspaper ad
09/04/1984: First Fisto/Stridor gift set newspaper ad
09/09/1984: First Webstor newspaper ad
09/23/1984: First Heroic Warriors II (Battle Armor He-Man, Man-E-Faces, Man-At-Arms) gift set newspaper ad
09/23/1984: First Evil Warriors II (Battle Armor Skeletor, Webstor, Mer-Man) gift set newspaper ad
09/27/1984: First Weapons Pak newspaper ad
09/27/1984: First Clawful (misspelled “Clawfall”) newspaper ad
10/03/1984: First Battle Armor Skeletor/Screeech gift set newspaper ad
10/12/1984: Clawful and Buzz-Off mentioned as popular toys in newspaper story
10/24/1984: First Kobra Khan newspaper ad
10/25/1984: First Orko newspaper ad (actual toy)
10/27/1984: First Battle Armor He-Man/Battle Cat gift set newspaper ad
10/27/1984: First Battle Armor Skeletor/Panthor gift set newspaper ad
11/05/1984: First Battle Armor He-Man/Road Ripper gift set newspaper ad
11/18/1984: First Jitsu newspaper ad

The Spokesman Review March 22, 1984

1985

Commentary: I was unable to locate the Hordak/Grizzlor gift set.

01/13/1985: First Land Shark newspaper ad
01/24/1985: First Moss Man newspaper ad
01/24/1985: First Stinkor newspaper ad
02/28/1985: First Roboto newspaper ad
02/28/1985: First Two Bad newspaper ad
03/31/1985: First Bashasaurus newspaper ad
03/31/1985: First Battle Bones newspaper ad
05/30/1985: First Spikor newspaper ad
06/01/1985: First Spydor newspaper ad
06/14/1985: First Night Stalker newspaper ad
08/01/1985: First Battle Armor Skeletor/Land Shark gift set newspaper ad
08/08/1985: First Dragon Blaster Skeletor newspaper ad (implied)
08/08/1985: First Hordak Newspaper ad (costumed actor appearance)
08/08/1985: First Thunder Punch He-Man newspaper ad
08/18/1985: First Heroic Warriors III (Moss Man, Buzz-Off, Mekaneck) gift set newspaper ad
08/18/1985: First Evil Warriors III (Stinkor, Webstor, Whiplash) gift set newspaper ad
08/20/1985: First Grizzlor newspaper ad
08/20/1985: First Hordak newspaper ad (actual toy)
08/20/1985: First Leech newspaper ad
08/20/1985: First Mantenna newspaper ad
08/25/1985: First Dragon Blaster Skeletor newspaper ad (explicitly shown)
08/30/1985: First Sy-Klone newspaper ad
09/14/1985: First Fright Zone newspaper ad
09/18/1985: First Jitsu/Night Stalker gift set newspaper ad
09/28/1985: First Modulok newspaper ad


Calgary Herald, Sept 28, 1985

1986

A bit of commentary here – there are some surprises in this section. A number of figures Mattel designated as 1987 wave figures in Mattel’s dealer catalog appear at the end of the year in 1986, including King Randor, Clamp Champ, Snake Face, Scare Glow, Ninjor, Mosquitor and Beam Blaster & Artilleray. Also note that we get ads for the snake men on February 21, 1986, but with a note that they wouldn’t be available in stories until April of that year. The first ads I found for them after that were in early May. I was unable to located ads for the Flying Fists He-Man/Terror Claws Skeletor gift set, or the He-Man/Jet Sled gift set. UPDATE: I have now found one ad for the He-Man/Jet Sled gift set, but it was for a Mattel Toy Closeouts ad dated October 4, 1987, and of course obviously not even close to the release date for the set.

01/11/1986: First Laser Bolt Newspaper ad
01/11/1986: First Slime Pit Newspaper ad
02/02/1986: First Rokkon newspaper ad
02/02/1986: First Stonedar newspaper ad
02/12/1986: First Flying Fists He-Man newspaper ad
02/12/1986: First Terror Claws Skeletor newspaper ad
02/21/1986: First King Hiss newspaper ad (figure coming in April)
02/21/1986: First Rattlor newspaper ad (figure coming in April)
02/21/1986: First Tung Lashor newspaper ad (figure coming in April)
04/23/1986: First Dragstor newspaper ad
05/01/1986: First King Hiss newspaper ad (figure listed as available)
05/10/1986: First Rattlor newspaper ad (figure listed as available)
05/10/1986: First Tung Lashor newspaper ad (figure listed as available)
05/11/1986: First Mantisaur newspaper ad
06/03/1986: First Blasterhawk newspaper ad
07/18/1986: First Jet Sled newspaper ad
07/18/1986: First Megalaser newspaper ad
07/18/1986: First Stilt Stalkers newspaper ad
08/24/1986: First Snout Spout newspaper ad
09/10/1986: First Hurricane Hordak newspaper ad
09/28/1986: First Fright Fighter newspaper ad
10/11/1986: First Meteorbs newspaper ad
10/11/1986: First Multi-Bot newspaper ad
10/23/1986: First Monstroid newspaper ad
11/01/1986: First Mantisaur/Hordak gift set newspaper ad
11/05/1986: First Extendar newspaper ad
11/05/1986: First Rio Blast newspaper ad
11/08/1986: First Horde Trooper newspaper ad
11/23/1986: First Eternia Playset newspaper ad
11/27/1986: First Beam Blaster & Artilleray newspaper ad
11/27/1986: First Mosquitor newspaper ad
11/27/1986: First Ninjor newspaper ad
11/27/1986: First Scare Glow newspaper ad
11/27/1986: First Snake Face newspaper ad
12/09/1986: First Clamp Champ newspaper ad
12/09/1986: First King Randor newspaper ad
12/09/1986: First Faker (reissue) newspaper ad

Clarion Ledger, July 18, 1986

1987

03/14/1987: First Tyrantisaurus Rex newspaper ad
03/21/1987: First Blast Attak newspaper ad
03/21/1987: First Sorceress newspaper ad
03/21/1987: First Sssqueeze newspaper ad
04/04/1987: First Bionatops newspaper ad
04/04/1987: First Turbodactyl newspaper ad
05/21/1987: Mention of Buzz-Saw Hordak toy in newspaper article
08/08/1987: First Blade newspaper ad
08/08/1987: First Gwildor newspaper ad
08/08/1987: First Saurod newspaper ad
11/11/1987: First Buzz-Saw Hordak newspaper ad
11/11/1987: First Rotar newspaper ad
11/11/1987: First Twistoid newspaper ad (only in Canadian newspapers!)
Not found: Tower Tools, Cliff Climber, Scubattack

The Gazette, August 8, 1987

I hope you’ve enjoyed seeing this advertising timeline. Again, I don’t think the dates are 100% the same as when the toys actually showed up in shelves, but most dates should be fairly close. I think this timeline also should functional as a reasonably accurate order of release list. If you happen to find a dated advertisement for a figure that is earlier than what I have found, please let me know in the comments!

Other timelines:

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11