Recently one of my connections on social media was asking if there was a resource of all of the vintage cardbacks collected somewhere. While most of them are scattered throughout my site, I thought it might be helpful to collect them in one place.
There are lots and lots of cardback variants, both by country and by release order. My objective isn’t to provide every single last variant (and I certainly do not have scans or photos of them all). My objective is to do all the US cardbacks, and any major variants. Major variants would include things like 8-back vs 12 back reissue versions of the earliest cardbacks, or any major updates to the artwork on the scene at the top or the illustrated instructions on the back of the card. I generally won’t provide variants based on different cross sell art featured on the cardback. For example, a 1983 He-Man 12-back would have different cross sell art compared to a 1984 He-Man 12-back. The character selection changed to reflect whatever was new for the year.
Let’s define cardbacks: for my purposes this won’t include the backs of boxes on large items like Castle Grayskull or Battle Ram. You can find those in my previous “Box Art From A-Z” series. This is the back of the individual figures on blister cards, for the most part. I’ll also include the cardbacks of smaller accessories like Jet Sled, since the back of the packaging was in a very similar format to the standard figures. I’ll also include the backs of the Modulok and Multi-Bot packages, for the same reason. I’m also not including gift sets with the regular carded figures – I plan to do a separate article about those later.
I’ll sort the cardbacks in chronological release order to the best of my knowledge. Please note, however, that some figures, like He-Man and Skeletor, were released at the same time.
Photos and scans in this article come from: Hake’s Auctions, Heritage Auctions, LCG Auctions, Deimos and KMKA.
Mekaneck
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 4919
Note: Technically Mekaneck was considered a third wave figure by Mattel, but he was released a bit early, in December 1983. Because he kind of exists in both the 1983 and 1984 sets, I’m including two different cardbacks for him, and I also included him in the 1983 article. The early one includes only second wave figures in the cross sell art. The later revision includes third-wave characters like Buzz-Off and Whiplash, and also omits the “proof of purchase” cutout.
Battle Armor He-Man
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7302
Battle Armor Skeletor
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7304
Prince Adam
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7353
Orko
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7354
Buzz-Off
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 4923
Buzz-Off’s cross sell art was revised after the first release of the figure. In the first version, Buz-Off lacks his axe. The second version is mirror flipped, adds the missing axe, and updates the feet to be more on-model to the toy.
Whiplash
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 4935
Fisto
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7015
Webstor
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 4895
Weapons Pak
12-back action scene art: none Cross sell artwork: William George SKU Number: 7303
The 1984 Weapons Pak, consisting of repainted versions of existing MOTU armor and accessories, was released on a unique 12-back card, featuring only cross sell artwork, and no action scene at the top.
Kobra Khan
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7098
Clawful
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 7016
Jitsu
12-back action scene art: Errol McCarthy Cross sell artwork: William George SKU Number: 4924
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Recently one of my connections on social media was asking if there was a resource of all of the vintage cardbacks collected somewhere. While most of them are scattered throughout my site, I thought it might be helpful to collect them in one place.
There are lots and lots of cardback variants, both by country and by release order. My objective isn’t to provide every single last variant (and I certainly do not have scans or photos of them all). My objective is to do all the US cardbacks, and any major variants. Major variants would include things like 8-back vs 12 back reissue versions of the earliest cardbacks, or any major updates to the artwork on the scene at the top or the illustrated instructions on the back of the card. I generally won’t provide variants based on different cross sell art featured on the cardback. For example, a 1983 He-Man 12-back would have different cross sell art compared to a 1984 He-Man 12-back. The character selection changed to reflect whatever was new for the year.
Let’s define cardbacks: for my purposes this won’t include the backs of boxes on large items like Castle Grayskull or Battle Ram. You can find those in my previous “Box Art From A-Z” series. This is the back of the individual figures on blister cards, for the most part. I’ll also include the cardbacks of smaller accessories like Jet Sled, since the back of the packaging was in a very similar format to the standard figures. I’ll also include the backs of the Modulok and Multi-Bot packages, for the same reason. I’m also not including gift sets with the regular carded figures – I plan to do a separate article about those later.
I’ll sort the cardbacks in chronological release order to the best of my knowledge. Please note, however, that some figures, like He-Man and Skeletor, were released at the same time.
Photos and scans in this article come from: Hake’s Auctions, Heritage Auctions and KMKA.
Man-E-Faces
12-back action scene art: Errol McCarthy SKU Number: 5879
Man-E-Faces is a bit unique in that his was the very first 12-back. For that reason the first release (“G0”) has a different format, with the three action feature illustrations directly below the main action scene, rather than to the left and below as on all other standard 12-backs. The cross sell art is also much smaller on the first release. The first release (nicknamed “Man-E-Weapons” by fans) came with five bonus Castle Grayskull weapons cast in dark red, some of which were later given out with Special Offer He-Man. The revised cardback had a more standardized format, with the instructional artwork moved to the left side of the card. I’m including both versions below.
Faker
12-back action scene art: Errol McCarthy SKU Number: 4482
Faker is also a bit unique in that he is the only 1983 figure to come on an 8-back card. My evidence says he was available in stores just a bit after Man-E-Faces, but his packaging may have been worked on first, given the reuse of the 8-back card from 1982. Reissues in 1983 featured the revised 12-back. Faker was reissued again in 1987, and again the cardback was noticeably updated, with new instructions and action feature information on the left side of the card.
Ram Man
12-back action scene art: Errol McCarthy SKU Number: 5896
Ram Man’s cardback is also a bit unique. The explanation of the action feature on the left is uncolored, and the action scene at top is larger and bleeds down into the cross-sell section.
Tri-Klops
12-back action scene art: Errol McCarthy SKU Number: 4301
Tri-Klops and Evil-Lyn have the first standardized 12-back cards. The proportions and formatting used on these cards would be reused for most MOTU cardbacks going forward. You can also see this one has a different bit of cross sell art for Trap Jaw – it has the “jawless” version, as do other cardbacks going forward. More on that here.
Evil-Lyn
12-back action scene art: Errol McCarthy SKU Number: 4712
Trap Jaw
12-back action scene art: Errol McCarthy SKU Number: 4302
Mekaneck
12-back action scene art: Errol McCarthy SKU Number: 4919
Note: Technically Mekaneck was considered a third wave figure by Mattel, but he was released a bit early, in December 1983. Because he kind of exists in both the 1983 and 1984 waves, I’m including two different cardbacks for him, and I’ll also include him again in the 1984 article. The early card includes only second wave figures in the cross sell art. The later revision includes characters like Buzz-Off and Whiplash, and also omits the “proof of purchase” cutout.
Thank you to the following individuals who are current Patreon supporters!
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Recently one of my connections on social media (WhipSmartBanky) was asking if there was a resource of all of the vintage cardbacks collected somewhere. While most of them are scattered throughout my site, I thought it might be helpful to collect them in one place.
There are lots and lots of cardback variants, both by country and by release order. My objective isn’t to provide every single last variant (and I certainly do not have scans or photos of them all). My objective is to do all the US cardbacks, and any major variants. Major variants would include things like 8-back vs reissue versions of the earliest cardbacks, or any major updates to the artwork on the scene at the top or the illustrated instructions on the back of the card. I won’t provide variants based on different cross sell art featured on the cardback, for the most part. For example, a 1983 He-Man 12-back would have different cross sell art compared to a 1984 He-Man 12 back. The character selection changed to reflect whatever was new for the year.
Let’s define cardbacks: for my purposes this won’t include the backs of boxes on large items like Castle Grayskull or Battle Ram. You can find those in my previous “Box Art From A-Z” series. This is the back of the individual figures on blister cards, for the most part. I’ll also include the cardbacks of smaller accessories like Jet Sled, since the back of the packaging was in a very similar format to the standard figures. I’ll also include the backs of the Modulok and Multi-Bot packages, for the same reason.
I’ll sort the cardbacks in chronological release order to the best of my knowledge. Please note, however, that some figures, like He-Man and Skeletor, were released at the same time. Also note that for this first article, I’m including figures originally released in 1982, but their updated reissue “12-back” cardbacks date from 1983 or later.
For this article, I’ll generally provide only one example of an 8-back card for each figure, plus an example of the 12-back version for each figure. However, I think it’s important to show how these cards evolved through 1982 and into 1983. They begin with the earliest “G0” or “Test Market” cards, to the G1s with added SKU and character subtitle, to the G2 with the added warranty, and eventually to the 1983 “12-back” (so-called because they feature twelve characters represented in the cross sell artwork) reissue with Errol McCarthy character scene on top and an action feature image on the left. The “G” designation refers to a code at the bottom of the card that acts as a kind of batch number. “G0” or test market cards lack the G code altogether, even in subsequent years. I don’t know, however, if every card started with the “G0” version. Some may have started with “G1.”
Photos and scans in this article come from: Hake’s Auctions, Heritage Auctions and KMKA.
Evolution of the cardbacks, left to right in chronological order. Note that I’ve used a Teela cardback to represent G1, as I didn’t have a good image of the He-Man version.
Another thing to note in the change above from G0/G1 and the G2 warranty card, is that the positioning of the eight character changes on the card. Part of that is because there is of course less room for them with the added warranty information. Possibly, however, they are changed due to adjustments to evil and heroic factions. In the early versions, it looks like Skeletor is grouped with Stratos, Beast Man and Mer-Man, while He-Man is grouped with Teela, Man-At-Arms and Zodac. The warranty edition regrouping could be interpreted as grouping He-Man with Teela, Stratos and Man-At-Arms, while Skeletor is now grouped with Beast Man, Mer-Man and Zodac. But, that’s just one interpretation!
He-Man
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5040
Skeletor
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5042
Man-At-Arms
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5041
Beast Man
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5043
Stratos
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5047
Zodac
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5044
Teela:
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5045
Mer-Man
8-Back cross sell art: Artist unknown 12-back action scene art: Errol McCarthy SKU Number: 5046
That’s it for 1982. Look for additional articles covering each of the subsequent years. See you soon!
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Fans have been talking about the influence of Jack Kirby’s Fourth World/New Gods series on Masters of the Universe for years. This narrative seems to have started on the various discussion boards many years ago, inspired by the 1982 series of full-size MOTU comic books produced by DC comics. I’ll talk about some of the proposed areas of influence, and try to provide as much historical context around them as possible.
DC Comics – Zodac
In the DC series, beginning with Fate is the Killer, Zodac is portrayed as “rider of the spaceways.” Like Metron, he travels through space in a flying chair (in this case it’s the throne from Castle Grayskull with a platform added underneath). Like Metron, he is not strictly aligned with either the heroes or the villains. The fact that Zodac and Metron are characterized in similar ways doesn’t mean they’re exactly the same – Metron seems more focused on seeking knowledge, while Zodac is more focused on maintaining the balance between good and evil.
Image source: James Eatock (cleaned up by Jukka Issakainen)
It should be noted that this characterization of Zodac came from DC Comics, not strictly from Mattel (although Mattel Marketing did have conversations with DC Comics prior to the launch of the comic series). Prior to the DC Comics stories, Mattel wanted to position Zodac as a heroic warrior (this was the intention of the designer, Mark Taylor) or as a bounty hunter (an idea that came from Mattel’s marketing department). The bounty hunter thing indicates they still had Star Wars very much in mind – and MOTU was created to compete with Star Wars in the toy aisle.
From author of the DC MOTU series’ perspective, a Jack Kirby influence on Zodac seems to have actually been unintentional, or coincidental. Back in 2010, James Sawyer interviewed Paul Kupperberg, the person who wrote all five comics in the DC series:
James Sawyer: Were you playing homage to any specific genres or stories when fleshing out the He-Man concept? Many fans point to the similarities between Zodac and Metron and naturally assume that the character is loosely based on him.
Paul Kupperberg: None of the above! I don’t remember making the Kirby New Gods connection at the time, although I’m sure I must have seen it had it pointed out to me, but I’m not very big on the whole ‘homage’ thing. You call it ‘homage,’ I call it ‘cheating.’ Kirby already created Metron. If I need Metron, I’ll use Metron, not create a second-generation rip-off that’s not only NOT going to be as good but is going to make people point and see that I don’t have any ideas of my own. Julius Schwartz used to call a certain group of writers he worked with “archaeologists,” because all they ever did was dig up everybody else’s old characters and bits and use them rather than creating something new.
Larry Houston did the artwork for many of the minicomics that came out in 1984 and 1985. He says that his artwork was inspired by Jack Kirby as well as John Buscema. Of course Larry was not involved in designing any of the figures. I wouldn’t be surprised if many of the other comic artists were also inspired by Jack Kirby.
The Secret Liquid of Life, pencils by Larry Houston. Released in 1984.
1987 Masters of the Universe Movie
One clear example of Kirby influence in Masters of the Universe comes by way of the 1987 Masters of the Universe movie. Director Gary Goddard said:
As the director of Masters of the Universe, it was a pleasure to see that someone got it. Your comparison of the film to Kirby’s New Gods was not far off. In fact, the storyline was greatly inspired by the classic Fantastic Four/Doctor Doom epics, The New Gods and a bit of Thor thrown in here and there. I intended the film to be a “motion picture comic book,” though it was a tough proposition to sell to the studio at the time. “Comics are just for kids,” they thought. They would not allow me to hire Jack Kirby who I desperately wanted to be the conceptual artist for the picture…
I grew up with Kirby’s comics (I’ve still got all my Marvels from the first issue of Fantastic Four and Spider-Man through the time Kirby left) and I had great pleasure meeting him when he first moved to California. Since that time I enjoyed the friendship of Jack and Roz and was lucky enough to spend many hours with Jack, hearing how he created this character and that one, why a villain has to be even more powerful than a hero, and on and on. Jack was a great communicator, and listening to him was always an education. You might be interested to know that I tried to dedicate Masters of Universe to Jack Kirby in the closing credits, but the studio took the credit out.
Gary Goddard
So to sum up so far, we can confirm the 1987 Masters of the Universe Movie plot was partially influenced by Kirby’s Fourth World, Fantastic Four and Thor stories. We also can see, potentially at least, some unconscious influence by Kirby’s Fourth World on the character of Zodac as portrayed in the 1982 DC comics, although it’s possible that it’s just coincidental. Also at least some of the artwork in the minicomics had a Jack Kirby influence.
1982 Masters of the Universe Toyline
Over the last couple of years, I’ve noticed a number of videos from former Masters of the Universe Classics Brand Manager Scott Neitlich (whose tenure on the line ran from its beginning in 2008 until 2014). In his YouTube channel, Spector Creative, he’s claimed in several videos that there was a Jack Kirby influence not just on story, but on toy design, including the visual look of Battle Ram, Wind Raider, Beast Man, Skeletor and many others, particularly in the first couple of waves.
Scott’s premise is that Mattel had done some design work in the late 1970s for a potential New Gods toyline. He had found a folder of this material when he was at Mattel, doing some research for the MOTU Classics line. He notes that when designers work on a project that doesn’t go forward, the tendency is to reuse some of that work in future lines. That’s absolutely true, it does happen. For example. Dragon Walker was originally created for a pitch for a new toyline, unrelated to Masters. That line wasn’t greenlit, so Dragon Walker was brought into MOTU. Similarly, an early drawing of a character by Mark Taylor for an unproduced line called Rob-N & the Space Hoods was rebooted as Man-At-Arms in the MOTU line.
Evil Sheriff of Nottingham-type character for the Rob-N & the Space Hoods line pitch from 1980, repurposed as Man-At-Arms with some design changes
However, because that kind of recycling happens in toy companies does not mean that New Gods concepts were recycled into MOTU. In his video, Scott links characters like Mekaneck, Zodac, Man-E-Faces, Man-At-Arms, Mer-Man, Teela, Battle Cat/Panthor, Battle Ram, and others to the New Gods. However, all of the visual parallels are pretty insubstantial – they are frankly parallels you could make between MOTU and any number of science fiction, fantasy and superhero properties. Often they’re just based on having similar colors.
Below are the images that Scott identifies with existing MOTU characters. As you can see, these are not close matches, but instead are based on existing archetypes and color styles that are far more pervasive than just New Gods or MOTU. I would say that at most both properties were drawing on many of the styles and influences that pervaded pop culture from the 1950s to the 1970s, but that’s true of just about every property of this type really through the 1990s.
However, I can say it’s very unlikely that Kirby was an influence on Mark Taylor and Ted Mayer for the MOTU line. Between the two of them, they did 100% of the visual design work for the 1982 line of toys, and some of the 1983 line as well. I have in my archives many hours and thousands of words of interviews with Mark Taylor and Ted Mayer, including my own interviews that I did with them for this blog and also for the Dark Horse Toys of He-Man and the Masters of the Universe. They mentioned a lot of influences, including Frank Frazetta, Prince Valiant, conquistadors and knights, Flash Gordon, Star Wars, muscle cars and World War II military aircraft. Never once did either of them mention a Jack Kirby influence.
Moreover, I recently reached out to Ted Mayer to ask specifically if there was any Jack Kirby influence on MOTU. He had this to say:
I never heard anyone mention the comic series while we were working on He-Man. The only subject that came up was Frank Frazetta, but that was only in the background, his books were out and every designer was looking at them. All this of course was in the visual design area, I cannot speculate if marketing was looking at this, but I doubt it!
Ted Mayer
Note that Ted Mayer worked with both Mark Taylor (who lead visual design on MOTU for its first year) AND Roger Sweet (who lead the design team for MOTU in its second year and for most of its remaining run), and he was in a unique position to know if New Gods had had any influence on the line. If he never heard of it having been an influence, it’s very unlikely that it ever was. Mark’s primary work on action figure lines prior to MOTU was mostly on packaging, including for Tarzan and I believe Clash of the Titans and Flash Gordon. Around 1980 he was pulled into creating concept art for various toylines, including Rob’N and the Space Hoods, Miniworld, Masters of the Universe, Giants, Conan (summer 1981) and Kid Gallant. Of those, only MOTU went forward.
In a video about the Grayskull Space Suit, in the comments, Scott also claims that the cardboard space suit inside the original Castle Grayskull was another Kirby design. In response to a fan theory that the space suit was Queen Marlena’s suit that she brought with her from earth, Scott says: “Yeah but it doesn’t really look very ‘earth’, likely because Kirby designed it.”
This is even more far-fetched. The space suit was illustrated by Rebecca Salari Taylor, Mark Taylor’s wife. She worked as a freelance illustrator for Mattel, and was never involved in male action figures until Mark was leading the visual design for the MOTU line. Primarily she worked on Barbie and preschool properties, focusing on fashion design. She said that the labels and cardboard pieces for the castle were based on futuristic icons and previous artwork by Mark to help make MOTU something more than just a Conan or Tarzan-type property. She never worked on any Jack Kirby line.
Castle Grayskull space suit carboard cutout, illustrated by Rebecca Salari Taylor
Here is a quick rundown of a few things I can confirm (from direct statements from the creators) influenced some of the toys Scott mentioned in his videos:
Mer-Man: Bernie Wrightson’s Swamp Thing
Battle Ram: muscle cars, Star Wars, gothic architecture
Man-E-Faces: Aztec warriors (visual design), and recycling an action feature from Big Jim
Teela: inspired by Mark’s wife Rebecca as well as this costume
Man-At-Arms: conquistadores and gladiators
Beast Man: Chewbacca, existing Big Jim gorilla tooling
Skeletor: Dia De Los Muertos art, the corpse of Elmer McCurdy at Pike Amusement Park
Battle Cat: just a creative way of reusing an existing tool (driven by budget and convenience, not by Jack Kirby). Armor inspired by Mark Taylor’s own childhood drawings and redesigned for Battle Cat.
We know Masters of the Universe had a number of visual designers. I thought I’d put together a rough, incomplete timeline of which visual designers ultimately designed the various toys that were released each year. Note that Roger Sweet took the lead in pitching the line to Mattel in 1980, so he did have some influence on the 1982 line, in terms of action feature and the stance of the figures. However, he didn’t come up with the visual design for He-Man, but rather based his barbarian prototype on Mark’s illustrations. When Roger took over the line after Mark Taylor left Mattel, he would often come up with a very basic figure or action feature idea, just a few words on a page (what he calls a “seed idea”), and leave the visual design to members of his team. However, he also designed some figures himself, including Tri-Klops, Mekaneck, Spikor, Two Bad and Sy-Klone.
Visual Design Teams
1982 Series: Mark Taylor, Ted Mayer 1983 Series: Mark Taylor, Ted Mayer, Roger Sweet, Martin Arriola, Colin Bailey 1984 Series: Ted Mayer, Colin Bailey, Roger Sweet, Martin Arriola, Ed Watts 1985 Series: Ted Mayer, Roger Sweet, Martin Arriola, Ed Watts 1986 Series: Ted Mayer, Roger Sweet, Martin Arriola, Ed Watts, John Hollis, Mike Barbato, Mike McKittrick 1987 Series: David Wolfram, Martin Arriola, Mark Jones, Alan Tyler, Ted Mayer, Richard Lepik, Patt Dunn 1988 Series: David Wolfram, Martin Arriola, Alan Tyler
So, as you can see, it’s not just a case of “some Mattel designers worked on a Jack Kirby toyline.” To even begin to make some kind of case for a Kirby influence, we’d need to know who those designers were, just to start. But even that wouldn’t definitively make the case without more positive evidence.
I will say that I also have an extensive archive of Roger Sweet interviews, and he never mentioned a Jack Kirby influence either. I know Martin Arriola came on in 1982 just after Mark Taylor left, so of course he didn’t work on the late-70s Kirby line. David Wolfram didn’t start at Mattel until He-Man had already been going for years.
There’s just no evidence that any aspect of the MOTU toyline was influenced by New Gods. If there was some kind of influence, it would have to be relatively minor. As always, I’m open to any additional evidence that may surface!
Update: one more interesting thing to add: Jack Kirby did do some packaging illustrations for the 1970s Big Jim line. Maybe Scott saw that in the archives and built his hypothesis from there:
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Thanks to Jukka Issakainen for the image used at the top of this article.
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