Stories

1983 Kid Stuff Masters of the Universe story record – full transcript

kid-stuff-cover
Article by Adam McCombs

The 1983 Kid Stuff Masters of the Universe story record (written and produced by John Braden) is an interesting piece of intermediate MOTU canon. Its production predates the debut of the Filmation cartoon, and represents an intermediate step between pre and post-Filmation canon. The story seems to be informed by the Masters of the Universe Bible, written at the end of 1982 by Michael Halperin. The recording hasn’t been available in written form, so I’ve transcribed it here.

There are a few interesting tidbits here:

  • Prince Adam shouts, “By the power of Castle Grayskull” twice in order to transform into He-Man.
  • Evil-Lyn speaks in an old crone’s voice and transforms into Screeech. Screeech is a black vulture.
  • Panthor is black, not purple.
  • Castle Grayskull is located in the middle of a thick forest.

In order to make the read a little more interesting, I’ve added illustrations from various sources, including other Kid Stuff story books. The digital images come from He-Man.org, James Eatock and Jukka Issakainen.

Masters of the Universe (Lyrics):

A glimmer of magic in the darkest night
A sword is drawn o’er the endless fight
The forces of evil never rest
But we are ready to put them to the test

We are the masters of the universe
We are the masters of the universe
We are the makers of our destiny
And we will struggle til the universe is free

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the makers of our destiny
And we will struggle til the universe is free

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the masters of the universe
We are the masters of the universe

Far in the deepest reaches of space, hidden from view by the swirling gasses of trillion solar systems lies a world beyond all imagining. Here, spinning in the endless blackness of space, exists the planet Eternia.

eternia

Eternia – even in the name you can hear the magic. The roar of the winds that whip their way through the rocky mountain tops. The crashing of the waves that cast themselves on the sandy shores of time on this mysterious world, tucked away in a forgotten corner of the universe. Eternia. The equatorial vine jungle whose steamy swamps swarm with gigantic serpents and twisted man-eating plants, whose roots dangle dangerously, waiting to trap and devour any foolhardy Intruder.

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Eternia, where the evergreen forest towers, as immense trees reach upward toward the fleecy blue sky overhead. The thick ferny underbrush teems with countless strange creatures who have evolved into life forms much different than those on earth. Great winged lizards dangle by their scaly claws from the top-most branches of the pines, while deep within the mossy caves that line the cliffs, awesome dragons watch the world through beady green eyes and spew their sulfurous breath out into the morning chill.

Eternia. The sprawling sands of time. A desert whose shifting dunes hide ruins of long past ages when great stone temples lined the streets of imperial cities. All gone now. Swallowed up and swept away by the constant changing sands. All that remain are a few crumbling monuments to tell the tale of a forgotten civilization that labored and perished in the unforgiving desert.

Eternia – a world of unimaginable beauty and unspeakable danger. For it is here, on this isolated planet, that one of the greatest battles between good and evil in the universe is being played out. The monstrous Skeletor, a villain of unending cunning and wickedness, has escaped after years of isolation on his own planet, Infinita: and with a legion of demons at his side, threatens the safety and tranquility of Eternia.

Skeletor

But Eternia has a protector. A hero foretold in legend and myth since the dawn of Eternian time. Centuries ago Eternia’s wise rulers, the Council of Elders, sensed that some time in the future, danger would descend on their planet. In one moment of incredible concentration, they compressed all their accumulated knowledge and wisdom about the universe into one omnipotent glowing orb of power. They transformed the center of their government, the lustrous hall of Wisdom, into a fearsome rocky castle with a stone face of a skull at its front. They placed the orb of light and wisdom deep in the musty dungeons of the castle, where it would be safe from the forces of evil. Over the thousands of years that followed, the thick evergreen forest swallowed up the frightful edifice, and it disappeared into memory and folk legend. But, to this very day, its name brings a chill of fear and awe. It is the mighty Castle Grayskull.

And now, the evil warrior that the wise Council of Elders feared has arrived. Skeletor stalks the planet, searching for a way to seize control. But at every turn, his wickedness is checked by the heroic protector spoken of in the old tales. A giant of a man, with long golden hair and rippling muscles that gleam in the brilliant Eternian sunlight. This is He-Man.

In order to protect his true identity and thus make it harder for Skeletor to destroy him, He-Man lives a double life as Prince Adam, playful son of King Randor and Queen Marlena. Even now, as we speak, Prince Adam is playing with his pet tiger, Cringer. In the beautiful gardens that surround his father’s castle, he and his feline friend romp in the tall grass, happy and care-free, unaware that as He-Man, he is about to face the most difficult and dangerous challenge of his life – a life and death struggle with Skeletor. The outcome of which will determine the fate of the planet, and perhaps the entire universe.

04

Prince Adam: Ha-ha, careful my furry friend. Your claws are sharp. Sometimes you do not realize your own strength. Here, I will toss this stick out on to the lawn, and you will find it and return it to me. Do you understand?

Cringer growled with pleasure. He loved the long afternoons he and his master spent in games and fun. Adam hurled the wooden stick high into the air. It soared over the flower beds and landed far away in a bushy area at the very edge of the castle grounds. Sometimes Prince Adam didn’t realize his own strength either.

Cringer charged away after the stick.

Prince Adam: Good cat. Find it and bring it to me.

Suddenly a huge black shadow swept across the green lawn. The warm afternoon air was stirred to a chill at the flapping overhead of two gigantic wings. Prince Adam gazed up into the cloudless sky and saw an amazing sight. It was Zoar, the falcon. The great winged bird whose wingspan was more than 20 yards across glided low, skimming the tops of the tall trees that surrounded the castle walls. And most amazing of all, on the falcon’s wide feathered back rode Man-At-Arms, Prince Adam’s teacher and companion. In a swooping arc the giant bird and its rider soared over the lawn and landed in a flurry just a few yards from the young prince. Man-At-Arms slid down along one of the gigantic wings as Prince Adam rushed to his side.

05

Prince Adam: Greetings my friend, and greetings to Zoar the falcon too. I see concern on your brow, my teacher.

The enormous bird settled its mammoth wings by its side in a gust of wind as Man-At-Arms put his hand on Prince Adam’s mighty shoulder, and the two of them walked through the garden, talking.

Man-At-Arms: I am afraid, sire, that I am not the bearer of good news.

maa

Prince Adam: This I sensed, my friend. Please tell me what is wrong.

Man-At-Arms: There is trouble in the northlands my lord. The wicked Skeletor has found his way dangerously close to castle Grayskull.

Prince Adam: That boney fiend! His wickedness knows no bounds,

Man-At-Arms: It is worse than you think my prince. Skeletor has learned of the wisdom of the elders which is hidden deep inside castle Grayskull. He has vowed by all that is unholy to break into the castle and gain control over the elders’ wisdom.

Prince Adam: This must not be done! With this power Skeletor could easily rule all Eternia. His cruel leadership would plunge our world back thousands of years into the dark ages once more. All across the planet the light of hope and joy would be snuffed out by this fiend. He must, he will be stopped if it takes my last breath to do it.

Man-At-Arms: I knew, my lord, that you would not let your people down. The fate of the planet rests on the outcome of this battle.

In an instant Prince Adam reached down and grasped the sword which always hung by his side. He seized it in his strong hand and lifted it high overhead. It gleamed in the afternoon sun. This was the sword of power, given to him by the Sorceress, protector of Castle Grayskull.

With this mighty weapon, Prince Adam could transform himself and his pet tiger Cringer into He-Man and Battle Cat, his armored mount.

Prince Adam: I am ready to do my duty to defend this planet. Skeletor will perish!

Then, in a booming voice that echoed off the Castle walls and out into the forest, Prince Adam shouted the magic words that would cause his amazing transformation.

Prince Adam: By the power of Castle Grayskull, by the power of Castle Grayskull!

HM

The earth shook underfoot and black clouds swept across the Eternian sky, darkening the sun. Overhead, the heavens opened up and down through the inky clouds flashed a brilliant bolt of white light. In a split second it flashed on the very tip of the sword power like a bolt of lightning. A shower of blue sparks flew upward toward the heavens. Even the gods watched on in amazement as in a blinding moment the molecules of Prince Adam’s body danced and swirled in a kaleidoscopic pattern of energy and change. Moments later as the blue smoke cleared, Prince Adam was gone. In his place, muscles poised for action, stood He-Man.

By his side stood Battle Cat. The power of Castle Grayskull had transformed Cringer into a fierce animal, a huge cat with green and yellow stripes and gigantic sharp claws and fangs. He-Man leaped up onto the enormous cat’s broad muscular back and with a shout, the two brave fighters charged off into the forest toward Castle Grayskull.

hm bc.jpg

Meanwhile, on a rocky bluff overlooking Castle Grayskull, Skeletor and his wicked followers, Evil-Lyn, Beast Man and Tri-Klops gazed down at the view below. It was dusk and the setting Eternian sun cast strange twisted shadows as its last remaining rays filtered down through the ancient pines.

cardback_triklops

Far below Skeletor and his friends, rested Castle Grayskull. In the dim, half-light of sunset, the Castle glowed with an eerie green light that seemed to radiate from within the moss-covered stone walls. The eye-like windows of the skull faced castle stared out menacingly as if to warn any would be intruders to stay far away.

A shroud of swirling fog was settling over the castle now. It wrapped its misty fingers around the castle towers and spiraled towards the damp earth. The castle’s entrance, the huge tooth-lined mouth of the skull, was sealed shut. Like the mouth of a long dead man, it knew many secrets but would speak none of them. Small leathery bats flapped their way out of the cracks in the castle walls and darted madly across the blackening sky. It was a sight that would fill most people with fear and disgust. But it had just the opposite effect on Skeletor. The castle’s bony exterior mirrored his own skull face, and he gazed on admiration.

cg

Skeletor: Isn’t it beautiful? What a lovely sight. And to think, soon Castle Grayskull will be mine, all mine! Once I am inside the castle I will find the secret of Castle Grayskull, and the wisdom of the elders of this miserable planet will belong to me. Ha ha ha ha ha ha ha. Of course, there is the small matter of the unavoidable fight between He-Man and me. But that is of little consequence. His puny power will prove to be no match for the power of evil I posses. By the time the sun sets another day, I, Skeletor, will be the supreme ruler of all Eternia. And Castle Grayskull will be mine! Mine! Mine!

End side one.

It is dawn on Eternia. As the morning sun creeps up above the craggy mystic mountains, it spills its warm life-giving light onto the dark and foggy valleys below. Small furry creatures stir in their holes. High in the pine trees creep birds stretch their stiff feathered wings while other birds, night predators, return home to their lairs in caves and hollow trees. Even the myriad strange plants that line the forest floor respond to the sun in a ballet of movement too slow to be seen by any eye. They unfurl tender new leaves and twist their faces toward the warmth of the rising sun.

But, this morning, the peace and tranquility of the forest is shattered by a strange intruder. It is He-Man and Battle Cat. All through the long night they’ve raced on toward castle Grayskull determined to reach the castle before Skeletor can begin his attempt to enter the fortress. Battle Cat is fast as the wind, but can they reach the castle in time?

hm-bc-2

Nearby, at Skeletor’s campsite, everyone is still sleeping. Everyone, that is, except Panthor, Skeletor’s mammoth black cat. Perhaps it is a scent carried along the wind, or the sound of the rustling bushes that has awakened the cat’s senses. The gigantic animal is anxious and paws at the ground nervously. He smells danger. Soon Skeletor opens his wicked eyes with a start and looks around.

panth

Skeletor: What is wrong, my good friend Panthor? Do you smell or hear something that we cannot sense yet? Up, up you lazy creatures! I have a feeling He-Man is drawing near. We must not let him catch us unprepared.

Soon, Tri-Klops, Beast Man and Evil-Lyn were awake and preparing themselves for battle. As they donned their armor, Skeletor gazed down on Castle Grayskull. Even the gleaming light of the morning sun could not erase the dark and foreboding shadows that clung to the castle walls. In the bright sunlight, Skeletor could appreciate the immense size of Castle Grayskull. Its towers reached skyward and the mammoth stones around its base dwarfed even the huge trees of the forest.

From deep within the castle walls Skeletor thought he could hear a sound, softly at first, but growing slowly louder. It was a voice. No, not one voice but rather a chorus of voices speaking as one. The voices sounded anxious as if they sensed that something dark and horrible was waiting outside the castle walls. The sound grew louder until it reverberated thru the valley and rang with a fury in Skeletor’s ears.

“I know that sound,” whispered Skeletor in a low and raspy voice. “It is the voice of the Council of Elders, keepers of the wisdom and power. Of course they are nervous. They know I am nearby and that soon all that they possess will belong to me. So sing, fools, sing! This is the day I have dreamed of all my life. By sunset, I will be the master of Castle Grayskull.”

05

Skeletor and his friends made their way down the side of the rocky cliff toward the castle. The approach to the castle was hard. The path was old and clogged with thorny vines and bushes. Skeletor slashed at the underbrush with his sword and hacked his way onward.

Soon they reached the entrance to Castle Grayskull. They all gathered around the raised drawbridge which was caked and crusty with age, and gazed up toward the parapets high above. The fortress seemed impenetrable.

Skeletor: I have not come this far only to be stopped by a wall of stone. We must find a way inside this blasted castle.

“Perhaps I can be of some small assistance, your royal wickedness,” intoned Evil-Lyn in her raspy bird-like voice. “I too have many powers. Watch as I demonstrate my amazing skills.”

Her bird-like eyes grew wild with excitement. “Yar!” She closed the cape overhead and grumbled a strange, unintelligible chant. A pale green mist began to form about her. Soon she was glowing with a putrid light. A foul odor filled the air. When the fetid smoke cleared, Evil-Lyn was gone. In her place scratching at the ground was a hideous vulture. It was Screeech, the alter ego of Evil-Lyn.

screeech

The filthy bird had a plan. She would fly up to the top of the castle and see if she could gain entrance through one of the eye socket windows. With a dreadful screeching sound, the repulsive bird flapped its feathered wings and lurched skyward.

He-Man: Look, Battle Cat, do you see what I see? There by the castle tower. That ugly black bird is circling the parapet trying to get inside. By the power of Zodac, I’m sure that is Evil-Lyn, a companion of Skeletor. We must hurry. I just hope we are not too late to save the castle from this foul intruder.

He-Man and Battle Cat charged onward thru the tall bushes. The giant cat leaped high in the air, covering enormous distance with a single bound. Soon He-Man and Battle Cat arrived at a clearing right outside the castle.

He-Man: Unholy heathens! How dare you try and enter Castle Grayskull. Skeletor, you boney coward! Prepare to fight!

Skeletor: Well, well, if it isn’t He-Man, the pure and puny. We have been expecting you, haven’t we my friends? How I have looked forward to this day. Finally, a chance to put your fabled strength to the test.
You may be strong, He-Man, but you will find you are no match for the great Skeletor. You will perish, just as sure as daylight is devoured by the night, time and time again

He-Man: You are eloquent, my fiendish enemy, but you fail to understand the true nature of the universe. While it is true that night time devours the day, it is doubly true that every morning the sun returns to frighten away the cowardly darkness. Just like the darkness of midnight, you are doomed by time and fate, Skeletor. Darkness has no power here. Be gone!

Skeletor: Ha ha ha! We shall soon see who has the power in the universe. Enough talking. I grow impatient with your idle words. It is time to fight.

He-Man: I would prefer not to engage in violence, but I see now that it is the only language you understand. So, we will fight. By the power of Castle Grayskull!

Skeletor jumped up onto the mighty back of Panthor and drew his sharp sword.

Skeletor: To battle, Panthor. The enemy is upon us! Attack! Attack!

panthor-black

Battle Cat roared into action. He reared up on his hind legs and let out a terrifying growl. As the two arch enemies charged across the stony ground toward conflict, He-Man had drawn the sword of power, and it gleamed in the dazzling sunlight. Soon they were upon each other in battle.

he-manandbattlecatvsskeletor-color_full

The clash and clatter of sword against sword rang out across the battle field. Tri-Klops and Beast Man stood by and watched in awe as the two giants fought furiously. Suddenly, down from the sky flew Screeech. The savage vulture caught He-Man by surprise and in an instant knocked the sword of power from his hand. In a split second He-Man was struck with a bolt of energy from the sword of Skeletor, and he crashed to the ground in a cloud of dust.

SCR

Skeletor: So light always triumphs over darkness does it? We shall soon see about that. You are defeated He-Man. You are powerless without that sword.

He-Man lay on the ground, stunned and silent. Could this really be happening? Could he actually lose the battle to Skeletor? Then he heard the sound. Softly at first, like a ringing in his ears. Whispering voices. But what were they saying?

Council of Elders: Vortex! Vortex!

On the verge of unconsciousness, He-Man strained to understand the voices.

Council of Elders: The vortex! The time vortex! Right beside the castle walls. You cannot see it, but it is there. Believe us, believe us! You must trick Skeletor into the vortex. It is your only chance. The vortex, the vortex! Vortex…

He-Man staggered to his feet. He understood now. All across Eternia there are time vortexes. Mostly they are concentrated in the Sands of Time Desert, but here and there all over the planet there are these strange vacuums of empty space. Like tunnels through time, they lead back far into Eternia’s history. Anyone who stumbles into one of these holes in time will tumble backward for endless centuries.

07

He-Man knew now what he must do. Still reeling, he shouted to Skeletor, “I am down, but I am not defeated! If you want me, you will have to catch me!”

Skeletor: With pleasure, He-Man. I love the hunt as much as the kill. Come my friends, join me on Panthor. We will chase the cowardly He-Man for sport! What fun!

Beast Man, Tri-Klops and the vulture Evil-Lyn boarded Panthor, and the monstrous cat charged after He-Man. He-Man darted back and forth, leaping high onto rocks, and behind thick bushes. He was amazingly agile of foot, and soon Panthor was dizzy from the constant turning and spinning. Again He-Man heard the voices.

Council of Elders: Over here! Trick him over here! Into the vortex. But be careful. The vortex will capture you too, if you misjudge the distance. Be brave! Be brave! The entire planet is counting on your skill.

He-Man staggered toward the spot where the vortex swirled invisibly. Once he was sure of the exact location, he stood a few feet in front of it and shouted tauntingly to Skeletor.

He-Man: All right you bag of bones, I’m tired of playing with you. I will tear you limb from limb with my bare hands. I await you! Come to me, you coward!

The threat infuriated Skeletor. He dug his heels deep into the flanks of Panthor and with all his helpers he charged angrily toward He-Man

Skeletor: You die, you fool. You die!

He-Man stood courageously. Behind him he could feel the time vortex swirling into infinity. One false move and he would tumble backward into the past and Skeletor would conquer all of Eternia.

The mammoth black cat was almost upon him now. He could see the wild glow in Skeletor’s eyes. Then, as quickly as a fox, he jumped to one side. Skeletor and his minions were unable to stop or turn. They crashed head first into the vortex.

Skeletor: By all the devils, what is happening?

He-Man looked on in wonder as right before his eyes, Skeletor, Panthor, Evil-Lyn, Tri-Klops and Beast Man began to sparkle in the sunlight. They had fallen into the time vortex. Every molecule of their bodies was spinning madly off course and flickering on and off light a firefly. They were growing invisible.

Skeletor: Help us! Help please! Don’t let us die!

He-Man: You will not die Skeletor. You have been trapped in a time vortex. It will carry you far away from here to another time, far in the past. Perhaps for a while we here on Eternia will be safe from your tyranny. Farewell Skeletor! Farewell!

Skeletor: You may have tricked me this time, but be warned. You have not seen the last of me. I will find my way out of this time trap, and return to challenge you again, He-Man. Of that you may be sure. You have not seen the last of Skeletor. I will have revenge. Revenge! Revenge! Revenge!

vortex.jpg

The voice of Skeletor faded away to nothing and he was gone, lost in the swirling infinity of time. But He-Man knew better than to count his enemy out. If anyone could find his way back from the depths of history, it was the evil Skeletor. And if it wasn’t Skeletor, it would be yet another foe. For there is always some selfish soul ready to take up the low road of tyranny. He-Man knew at that moment that the battle would never be truly over. In his heart, he knew that he would struggle all his life against the cowards and bullies who mistake gentleness and concern for weakness and fear. But if there were battles to be fought, he could think of no better cause. It was as old as time itself. All across the infinite universe, thousands of brave men and women were carrying on the struggle against tyranny. He was but one lone soldier in an army of heroes. Together, they were truly Masters of the Universe.

heman-cardback

Masters of the Universe (reprise)

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the makers of our destiny
And we will struggle ‘til the universe is free

We are the masters of the universe
We are the masters of the universe
The universe, the universe

Lost in space, lost in time
With our mighty power
We will fight, we will win
The victory shall be ours
It shall be ours

We are the masters of the universe
We are the masters of the universe
We are the masters of the universe
We are the masters of the universe

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Heroic Warriors

Teela’s Charger

Written by Adam McCombs

Name: Charger
Faction: Heroic Warriors
Approximate US release date: Not released

In some of the earliest media produced for Masters of the Universe, Teela is often depicted riding a golden horse or unicorn. The animal is never given a name, but is referred to as a “unicorn charger.” Fans have taken to calling the steed Charger for that reason.

Charger’s origins may lie in a January 1, 1981 “He-Man Vehicles & Accessories” idea disclosure form filed by Roger Sweet. In the form, Roger writes:

The Barbie horse, fixed or poseable legs, can be adapted to He-Man by changed color and added parts of armor, etc to make a horse vehicle.

In fact, there was a Barbie horse named Dallas, released in 1980 or 1981, that bears close resemblance to Charger as depicted in the first series of mini comics.

Several Masters of the Universe toys were reused from previous Mattel toylines, including Battle Cat, Panthor, Zoar and Screeech. Charger was never released in the vintage MOTU toyline, but I think he/she would have fit right in.

A concept drawing of a unicorn with a female rider was published in Tomart’s Action Figure Digest issue 90. The artwork is cropped, and we’re not given any information on the artist or the date. It’s possible that this is related to Teela and Charger, but it very well could be an unrelated concept (possibly for She-Ra, from the boys’ toys design team, before it was taken over by the girls’ toys group):

Image courtesy of Jukka Issakainen

Charger appears as a unicorn in the first comic, He-Man and the Power Sword, illustrated by Alfredo Alcala. The mini comic was shipped with the first wave of 1982 figures, and was probably in production in late 1981:

There is a similar scene on the cover of the Masters of the Universe Friends and Foes coloring book (cover by Fred Carillo), published in 1984:

Image source: He-Man.org

Charger appears as an ordinary horse in subsequent mini comics released in 1982, including Battle in the Clouds and The Vengeance of Skeletor. My speculation is that it would have been expensive to add a horn to the Dallas buck, so the concept was simplified to require no additional tooling. Of course it’s possible that this is just a fluke and not a planned change to the design of Charger.

Charger appears a few more times in various forms. One of the most interesting is the Grenadier “Raid of He-Man” paint and play minifigures set. The set includes Teela seated on Charger (as a unicorn), along with Skeletor, He-Man, Ram Man, Stratos, Man-At-Arms, Zodac and the Castle Grayskull weapons rack (images via He-Man.org)

Something that looks like it might be Charger appears in a 1983 MOTU puzzle, illustrated by R.L. Allen:

Charger appears in the 1983 Ladybird story, A Trap For He-Man, as well as in the 1984 story, Castle Grayskull Under Attack (images via He-Man.org):

Charger makes an appearance in issue 43 of the Italian PiĂş comic book series:

Image via He-Man.org; scanned and edited by MotuFlashes and Tommy.

Charger also shows up in various sticker and coloring books released throughout the first few years of the toyline (hat tip to He-Man.org user Whiplash7):

Finally, Charger (this time with a white coat) makes an appearance in the 1984 German audio story, HĂśhle des Schreckens (thanks to the anonymous commenter below for the tip):

Image source: He-Man.org

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History

Masters of the Universe Timeline (1971-1987)

Written by Adam McCombs

In my continuing quest to understand the history of the vintage Masters of the Universe toyline, I’ve put together the following timeline. It’s generally focused on toy design, drawing dates from concept artwork, internal Mattel documents, patent filings, trademark filings, and even the Masters of the Universe Bible. My goal here is to give readers a sense of how the He-Man toyline developed and evolved. I’ve also included a few dates gleaned from the CPI (Conan Properties International) vs Mattel court cases. I believe this will help put to bed the idea that He-Man started out as a Conan figure. While He-Man was certainly influenced by Conan as depicted by Frank Frazetta, the He-Man project predates Mattel’s work on the Conan property by some time.

I drew on a number of different sources in compiling this information. Those sources include:

This is by no means an exhaustive timeline. I included only those pieces of information that were dated in some way. That includes information from court cases that was assigned an approximate date, like an early 1981 date for Tony Guerrero’s He-Man prototype. That also means that undated material like Mark Taylor’s Demo Man concept or Roger Sweet’s Mekaneck concept are not included in the timeline. I could of course infer dates for this kind of material, but I wanted to avoid guessing and stick to known facts.

I also have stayed away from dates tied to media not directly related to toy production. There are many specific dates available for individual episodes of the Filmation He-Man cartoon, for instance, but that is really outside of the parameters of this particular project.

I have only included a few images of concept designs here – some of them appear in earlier posts in this blog, and almost all of them appear in the sources I drew from. Unfortunately it would not be practical to try to include all of them in this post.

Finally, I’ve included some names that were listed in the Masters of the Universe Bible. The Bible itself is dated December 1, 1982, which gives us an early (if not exact) date for at least the conceptual existence of characters like Orko (or Gorpo, as he was first named) and Jitsu (or Chopper).

Update: on December 28, 2022, I updated this post with additional dates from previous research. That includes “first use in commerce” dates from the US Trademark office, which they say means:

“A date of first use in commerce is the date when (1) the goods were first sold or transported, or the services were first rendered, under the mark in a type of commerce that may be lawfully regulated by the U.S. Congress (such as interstate commerce or commerce between the United States and a foreign country), and (2) such use was bona fide and in the ordinary course of trade.”

Update 2: On January 1, 2023 I added first newspaper ad appearance dates from this article.

Update 3 (May 26, 2023): I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

This supports the data that I’ve been finding that all points to a May 1982 release date for the Masters of the Universe toyline.

1971

“King of Styx” – illustration for a short story by Mark Taylor. Some elements later reused for Skeletor. Image courtesy of Rebecca Salari Taylor

1971: “The King of Styx” concept, by Mark Taylor

1979

Torak, by Mark Taylor – 1979. Image source: The Power and the Honor Foundation

1979: First Castle Grayskull sketch, by Mark Taylor
1979: Torak (very early He-Man) sketch, by Mark Taylor
08/15/1979: Category Management Teams memo

1980

December 1980: Roger Sweet’s “He-Man” trio; the barbarian figure was based on designs by Mark Taylor. Image via the Power and the Honor Foundation.

05/22/1980: Fantasy Make Believe idea disclosure form
06/11/1980: Male Action Figure attributes list
09/08/1980: Figure Attributes list
09/21/1980: Space/Monster/Fantasy Figures budgeted hours form
11/03/1980: Megaton Man project request form
11/??/1980: Work started on “He-Man trio”, Roger Sweet; Barbarian He-Man based on illustration by Mark Taylor (late November)
12/??/1980: He-Man trio presented at Mattel Product Conference (mid-December)
12/30/1980: He-Man Characters & Accessories idea disclosure form

1981

Tony Guerrero’s early 1981 He-Man prototype. Image source: Tomart’s Action Figure Digest.

1981: Bird Man (Stratos) concept, by Mark Taylor
1981: Mer-Man concept, by Mark Taylor
1981: Castle Grayskull concept, by Mark Taylor
1981: Battle Cat concept, by Mark Taylor
1981: Sensor (Zodac) concept, by Mark Taylor
1981: Battle Tester/Combat Trainer concept, by Mark Taylor
1981: Heroic Figure (He-Man) concept, by Mark Taylor
1981: Heroic Figure (He-Man) battles plant monster concept, by Mark Taylor
01/06/1981: He-Man Vehicles and Accessories idea disclosure form (modular vehicles)
01/23/1981: Drawing by Colin Bailey depicting Mark Taylor working on He-Man project
03/30/1981: De-Man (Skeletor) concept, by Mark Taylor
04/01/1981: Man-At-Arms concept, by Mark Taylor
04/02/1981: Tree Man (Beast Man) concept, by Mark Taylor
04/06/1981: He-Man (tan boots) concept, by Mark Taylor
04/07/1981: Battle Ram (tank treads version) concept, by Ted Mayer
04/24/1981: Memorandum urging negotiation for Conan license
04/27/1981: Revised Battle Ram concept art drawings, by Ted Mayer
05/03/1981: He-Man (red/yellow boots) concept, by Mark Taylor
05/05/1981: CPI draft licensing agreement sent
05/20/1981: Skull Castle (Castle Grayskull) Weapons Rack & Weapons by Mark Taylor
05/28/1981: Female Warrior (Teela) concept, by Mark Taylor
05/28/1981: Battle Ram control drawing, by Ted Mayer
06/03/1981: Sorceress concept, by Mark Taylor
06/05/1981: Battle Chariot concept, by Ted Mayer
07/??/1981: He-Man designed by this month, per CPI vs Mattel lawsuit
07/09/1981: Draft Skeletor toy head design document
07/14/1981: Memorandum discussing Mattel’s presentation of He-Man to Toys ‘R’ Us
07/23/1981: Tony Guerrero worked on Conan toys from this date until Sept 11, 1981
07/31/1981: CPI and Mattel entered license agreement to manufacture toys based on Conan movie
08/10/1981: Attak Trak mechanism patent filed (non-Mattel)
09/16/1981: Mer-Man sword design concept, by Mark Taylor
09/30/1981: “Proprietary Line Concepts” document (Megaton Man, Kid Gallant, Robin & The Space Hoods, Monster Fantasy/He-Man)
11/28/1981: King of Castle Grayskull published per copyright records
11/28/1981: He-Man and the Power Sword published per copyright records
11/28/1981: The Vengeance of Skeletor published per copyright records
12/08/1981: He-Man first use in commerce
12/08/1981: Battle Cat first use in commerce
12/08/1981: Battle Ram first use in commerce
12/08/1981: Beast Man first use in commerce
12/08/1981: Man-At-Arms first use in commerce
12/08/1981: Teela first use in commerce
12/08/1981: Mer-Man first use in commerce
12/08/1981: Stratos first use in commerce
12/08/1981: Wind Raider first use in commerce
12/08/1981: Zodac first use in commerce
12/08/1981: Masters of the Universe first use in commerce
12/08/1981: Filmation animated commercial retakes shot
12/14/1981: He-Man trademarked
12/14/1981: Teela trademarked
12/14/1981: Man-At-Arms trademarked
12/14/1981: Stratos trademarked
12/14/1981: Wind Raider trademarked
12/14/1981: Battle Ram trademarked
12/14/1981: Beast Man trademarked
12/14/1981: Mer-Man trademarked
12/14/1981: Zodac trademarked
12/14/1981: Masters of the Universe trademarked
12/21/1981: Battle Cat trademarked
12/21/1981: Castle Grayskull Trap Door patent filed
12/28/1981: Skeletor first use in commerce
12/28/1981: Castle Grayskull first use in commerce

1982

Attak Trak concept drawing, by Ted Mayer – Mark 23, 1982. Image courtesy of Ted Mayer

1982: Gargo/Gargoyle dragon concept, by Mark Taylor
1982: Ram Man concept, by Mark Taylor
1982: Man-E-Faces concept, by Mark Taylor
01/??/1982: Mattel requests termination of Conan license agreement
01/15/1982: Castle Grayskull trademarked
01/15/1982: Skeletor trademarked
02/17/1982: Mattel introduces new “Masters of the Universe” toy line at Toy Fair
03/01/1982: Rebate offer date in first mini comic (earliest purchase date)
03/04/1982: Attak Trak control drawing, by Ted Mayer
03/23/1982: Attak Trak concept, by Ted Mayer
04/08/1982: DC Comics: From Eternia With Death! street date. Cover date: July 1982
05/??/1982: Masters of the Universe toyline released this month, per Mattel EVP Joe Morrison
05/13/1982: Earliest known newspaper ad for MOTU
05/13/1982: First Skeletor newspaper ad
05/13/1982: First Man-At-Arms newspaper ad
05/13/1982: First He-Man newspaper ad
05/13/1982: First Beast Man newspaper ad
05/21/1982: Trap Jaw concept, by Colin Bailey
06/03/1982: First Battle Ram newspaper ad
06/03/1982: First Battle Cat newspaper ad
06/03/1982: First Castle Grayskull newspaper ad (“Castle Grey Skull”)
06/03/1982: First Stratos newspaper ad (pictured, not named)
06/03/1982: First Zodac newspaper ad (pictured, not named)
06/09/1982: First Teela newspaper ad
06/18/1982: First Stratos newspaper ad (mentioned by name)
07/05/2022: CPI and Mattel entered into a termination agreement
07/??/1982: Wasp Man (Buzz-Off) concept, by Colin Bailey
07/??/1982: Lizard Man (Whiplash) concept, by Colin Bailey
07/22/1982: First Wind Raider newspaper ad
08/08/1982: First Mer-Man newspaper ad (mentioned by name)
08/08/1982: First Zodac newspaper ad (mentioned by name)
08/26/1982: DC Comics Fate Is The Killer street date. Cover date: November 1982
09/xx/1982 – 12/xx/1982: Masters of the Universe Figures TV ads
09/xx/1982 – 12/xx/1982: Masters of the Universe Castle Grayskull TV ads
09/xx/1982 – 12/xx/1982: Masters of the Universe DC Comics scheduled run
09/21/1982: Zoar first use in commerce
09/21/1982: Ram Man first use in commerce
09/21/1982: Man-E-Faces first use in commerce
09/21/1982: Trap Jaw first use in commerce
09/21/1982: Attak Trak first use in commerce
09/21/1982: Point Dread & Talon Fighter first use in commerce
09/27/1982: Attak Trak trademarked
09/27/1982: Man-E-Faces trademarked
09/27/1982: Point Dread & The Talon Fighter trademarked
09/27/1982: Ram Man trademarked
09/27/1982: Trap Jaw trademarked
09/27/1982: Zoar trademarked
10/01/1982 – 12/21/1982: “Masters of the Universe Collection” TV ads
10/05/1982: Sultra (Evil-Lyn) concept, by Colin Bailey
10/14/1982: DC Comics The Key To Castle Grayskull street date. Cover date: January 1983
10/19/1982: Black Widow (Webstor) concept art, by Roger Sweet
10/25/1982: Castle Grayskull copyright registered
10/26/1982: Teela copyright registered
11/04/1982: Battle Ram copyright registered
11/04/1982: Beast Man copyright registered
11/04/1982: He-Man copyright registered
11/04/1982: Man-At-Arms copyright registered
11/04/1982: Mer-Man copyright registered
11/04/1982: Skeletor copyright registered
11/04/1982: Stratos copyright registered
11/04/1982: Wind Raider copyright registered
11/04/1982: Zodac copyright registered
11/11/1982: DC Comics Within These Walls… Armageddon! street date. Cover date: February 1983
11/22/1982: Tri-Klops first use in commerce
12/01/1982: Masters of the Universe Bible created. First ever character/place mentions include: Marlena, Tri-Klops, Snake Mountain, Panthor, Gorpo, Delora, Ram Man, Spy Man, Bugoff (Buzz-Off), Tri-Trak, Roton, Faker, Black Widow (Webstor) Fang Man, Chopper (Jitsu) Tornado Traveler, War Sled (evil Battle Ram), Grinder vehicle
12/07/1982: King of Castle Grayskull copyright registered
12/08/1982: He-Man and the Power Sword copyright registered
12/10/1982: Tri-Klops trademarked
12/28/1982: The Vengeance of Skeletor copyright registered

1983

Dragon Walker concept by Ed Watts, 1983. Image source: The Power and the Honor Foundation.

01/11/1983: Evil-Lyn first use in commerce
01/21/1983: Evil-Lyn trademarked
01/21/1983: Heroic Warriors trademarked
01/21/1983: Evil Warriors trademarked
02/09/1983: Panthor first use in commerce
02/09/1983: Screeech first use in commerce
02/16/1983: Panthor trademarked
02/16/1983: Screeech trademarked
02/20/1983: First Man-E-Faces newspaper ad
02/22/1983: Battle Cat copyright registered
02/25/1983: Ram Man copyright registered
02/25/1983: Man-E-Faces copyright registered
03/15/1983: Faker first use in commerce
03/28/1983: First “Buy 3 Get 1 Free” offer ad (Wun-Dar aka Savage He-Man aka Wonder Bread He-Man)
04/04/1983: Attak Trak copyright registered
04/04/1983: Faker copyright registered
04/17/1983: First Faker newspaper ad
05/11/1983: First Ram Man newspaper ad
05/13/1983: Prince Adam first use in commerce
05/23/1983: Prince Adam trademarked
05/25/1983: Faker trademarked
05/25/1983: Point Dread trademarked
05/25/1983: Talon Fighter trademarked
06/21/1983: Evil-Lyn copyright registered
06/30/1983: First Evil-Lyn newspaper ad
06/30/1983: First Tri-Klops newspaper ad
07/15/1983: First Attak Trak newspaper ad
08/04/1983: First Talon Fighter newspaper ad
08/05/1983: Mekaneck first use in commerce
08/05/1983: Fisto first use in commerce
08/05/1983: Jitsu first use in commerce
08/05/1983: Whiplash first use in commerce
08/05/1983: Clawful first use in commerce
08/05/1983: Buzz-Off first use in commerce
08/05/1983: Roton first use in commerce
08/05/1983: Road Ripper first use in commerce
08/05/1983: Stridor first use in commerce
08/05/1983: Snake Mountain first use in commerce
08/05/1983: Battle For Eternia first use in commerce
08/15/1983: Snake Mountain trademarked
08/18/1983: Webstor first use in commerce
08/22/1983: Battle For Eternia trademarked
08/22/1983: Buzz-Off trademarked
08/22/1983: Clawful trademarked
08/22/1983: Fisto trademarked
08/22/1983: Jitsu trademarked
08/22/1983: Mekaneck trademarked
08/22/1983: Road Ripper trademarked
08/22/1983: Roton trademarked
08/22/1983: Stridor trademarked
08/22/1983: Whiplash trademarked
08/28/1983: First Trap Jaw newspaper ad
09/05/1983: Filmation He-Man cartoon debuts (UK)
09/17/1983: Gyro (early Roton) concept, by Ed Watts
09/19/1983: Filmation He-Man cartoon debuts (US)
09/19/1983: Spider Attack Vehicle (early Spydor) concept, by Ed Watts
09/19/1983: Ball Buster (early Bashasaurus) concept, by Ed Watts
09/21/1983: First Screeech newspaper ad (spelled “Screech”)
09/22/1983: Zap ‘N’ Go vehicle concept, by Ted Mayer
09/22/1983: First Panthor newspaper ad
09/23/1983: First Zoar newspaper ad
09/26/1983: Dungeon concept, by Ted Mayer
09/29/1983: Vehicle Launcher (very early Road Ripper) concept, by Ted Mayer
11/18/1983: Masters Playset (two towers) concept, by Ted Mayer
12/05/1983: Early Fright Zone concept, by Ed Watts
12/05/1983: Webstor trademarked
12/08/1983: Dragon concept, by Ed Watts
12/08/1983: Dragon concept (without helmet), by Ed Watts
12/08/1983: Flying Fists He-Man/Battle Armor He-Man concept, by Ted Mayer
12/14/1983: First Mekaneck newspaper ad
12/28/1983: Trap Jaw copyright registered
12/29/1983: Mekaneck patent filed
12/29/1983: Battle Armor He-Man patent filed
1983: Dragon Walker concept, by Ed Watts
1983: Snake Mountain packaging sketch, by William George
1983: Dragon Walker with Land Shark packaging sketch, by William George

1984

Torton, by Ed Watts – February 9, 1984. Image source: The Power and the Honor Foundation

01/06/1984: Kobra Khan first use in commerce
01/06/1984: Battle Armor first use in commerce
01/10/1984: Dragon Walker patent filed
01/13/1984: Tri-Klops copyright registered
01/25/1984: First Road Ripper newspaper ad
01/27/1984: Battle Armor trademarked
01/27/1984: Kobra Khan trademarked
01/27/1984: The Fright Zone trademarked
02/09/1984: Torton concept, by Ed Watts
02/16/1984: Road Ripper copyright registered
03/11/1984: First Battle Armor He-Man newspaper ad
03/11/1984: First Battle Armor Skeletor newspaper ad
03/11/1984: First Roton newspaper ad
03/22/1984: First Prince Adam newspaper ad
03/22/1984: First Orko appearance in stores (costumed actor- unclear if that means toy was available)
03/29/1984: Hordak concept, by Ted Mayer
04/20/1984: Point Dread & Talon Fighter copyright registered
04/20/1984: Roton copyright registered
04/28/1984: First Buzz-Off newspaper ad
04/28/1984: First Whiplash newspaper ad
04/30/1984: Mekaneck copyright registered
04/30/1984: Stridor copyright registered
05/07/1984: Buzz-Off copyright registered
05/07/1984: Whiplash copyright registered
05/11/1984: First Dragon Walker newspaper ad
05/15/1984: Battle Armor He-Man copyright registered
06/01/1984: Horned helmet warrior woman concept, by Ted Mayer
06/03/1984: TM action figure concept, by Ted Mayer
06/03/1984: First Snake Mountain newspaper ad
06/03/1984: First Stridor newspaper ad
06/06/1984: Modular Man (Multi-Bot) concept, by Ted Mayer
06/07/1984: Horde Octopus Woman (Octavia) concept, by Ted Mayer
06/15/1984: Snout Spout concept, by Ted Mayer
06/15/1984: Dragon Walker copyright registered
06/18/1984: Walking skull vehicle concept, by Jim Keifer
06/19/1984: Early Megator concept, by Ted Mayer
07/06/1984: Chest cannon He-Man concept, by Ted Mayer
07/06/1984: Multi-Bot concept, by Ted Mayer
07/07/1984: Chest monster Skeletor concept, by Ted Mayer
07/07/1984: Transparent Man (Roboto) concept, by Ted Mayer
07/07/1984: Jester figure (Acrobad) concept, by Ted Mayer
07/08/1984: Vulture figure concept, by Ted Mayer
07/08/1984: Rotary Man (early Hurricane Hordak) concept, by Ted Mayer
07/08/1984: Horde Mummy concept, by Ted Mayer
07/08/1984: Stilt Stalkers concept, by Ted Mayer
07/08/1984: Helicopter accessory and Claw Climbing accessory concepts,, by Ted Mayer
07/08/1984: Jet Sled (close to final) concept, by Ted Mayer
07/09/1984: Handsome and Basher concepts, by Ted Mayer
07/10/1984: Megalaser concept, by Ted Mayer
07/10/1984: Octavia (colored) concept, by Ted Mayer
07/12/1984: Tung Lashor concept, by Ted Mayer
07/13/1984: Snout Spout concept, by Ted Mayer
07/13/1984: Masters Gigor concept, by Ed Watts
07/13/1984: Fright Fighter Concept, by Ed Watts
07/13/1984: Mantor (Mantisaur) concept, by Ed Watts
07/13/1984: Battle For Eternia game concept, by Ed Watts
07/13/1984: Attack Pose Panthor concept, by Ed Watts
07/13/1984: Dart (Laser Bolt) concept, by Ed Watts
07/13/1984: Ted Mayer unproduced concepts: Big Foot, Snowman, Green Witch, Archer Woman
07/13/1984: Ed Watts unproduced concepts: Cyclo Marauder, War Wing, Monster Walker, Dungeon, Tyroar, Disc Blaster
07/15/1984: Turbosaurus (early Gigantosaur) concept, by Ed Watts
07/16/1984: Weapons Factory concept, by Jim Keifer
07/22/1984: Land Shark & Battle Armor Skeletor packaging sketch, by William George
08/03/1984: First Fisto newspaper ad
08/30/1984: Land Shark first use in commerce
08/30/1984: Stinkor first use in commerce
08/30/1984: Hordak first use in commerce
08/30/1984: Leech first use in commerce
08/30/1984: Mantenna first use in commerce
08/30/1984: Grizzlor first use in commerce
08/30/1984: Spikor first use in commerce
08/30/1984: Two Bad first use in commerce
08/30/1984: Spydor first use in commerce
08/30/1984: Fright Zone first use in commerce
08/30/1984: Thunder Punch He-Man first use in commerce
09/09/1984: First Webstor newspaper ad
09/10/1984: Grizzlor trademarked
09/10/1984: Hordak trademarked
09/10/1984: The Horde trademarked
09/10/1984: Land Shark trademarked
09/10/1984: Leech trademarked
09/10/1984: Mantenna trademarked
09/10/1984: Spikor trademarked
09/10/1984: Spydor trademarked
09/10/1984: Stinkor trademarked
09/10/1984: Thunder Punch trademarked
09/10/1984: Two Bad trademarked
09/15/1984: Canyon Hopper concept, by Ed Watts
09/18/1984: Motorized walking monster armor concept, by Ed Watts
09/24/1984: Dragon Fly (Fright Fighter) concept, by Ed Watts
09/27/1984: First Weapons Pak newspaper ad
09/27/1984: First Clawful (misspelled “Clawfall”) newspaper ad
09/29/1984: Transforming figure concept, by Ed Watts
10/03/1984: Firepower Man (Rio Blast) concept, by Ed Watts
10/12/1984: Clawful and Buzz-Off mentioned as popular toys in newspaper story
10/24/1984: First Kobra Khan newspaper ad
10/25/1984: First Orko newspaper ad (actual toy)
11/08/1984: Dragon Blaster Skeletor first use in commerce
11/08/1984: Modulok first use in commerce
11/08/1984: Battle Bones first use in commerce
11/08/1984: Night Stalker first use in commerce
11/08/1984: The Evil Horde first use in commerce
11/08/1984: Bashasaurus first use in commerce
11/13/1984: Land Shark patent filed
11/18/1984: First Jitsu newspaper ad
11/23/1984: Bashasaurus trademarked
11/23/1984: Night Stalker trademarked
11/23/1984: The Evil Horde trademarked
11/29/1984: Battle Armor Skeletor copyright registered
12/01/1984: Engine Man (Dragstor) concept, by Ed Watts
12/07/1984: Moss Man first use in commerce
12/11/1984: Conan Properties, Inc. v. Mattel Inc. lawsuit
12/14/1984: Battle Bones patent filed
12/14/1984: Sy-Klone patent filed
12/17/1984: Mantenna patent filed
12/19/1984: Dragon Blaster trademarked
12/19/1984: Modulok trademarked
12/19/1984: Moss Man trademarked
12/24/1984: Two Bad patent filed
12/24/1984: Jitsu copyright registered
12/24/1984: Kobra Khan copyright registered
12/24/1984: Clawful copyright registered
12/24/1984: Webstor copyright registered
12/28/1984: Battle Bones trademarked
1984: Mantisaur concept variations/for “New Ventures”
1984: Battle Armor Skeletor & Panthor packaging sketch, by William George
1984: Dragon Blaster Skeletor packaging sketch, by William George
1984: Jaws I, Jaws III, various unproduced concept vehicles for “New Ventures”

1985

Eternia sketch, by Ted Mayer

01/03/1985: Roboto patent filed
01/03/1985: Thunder Punch He-Man patent filed
01/04/1985: Bashasaurus patent filed
01/13/1985: First Land Shark newspaper ad
01/24/1985: First Moss Man newspaper ad
01/24/1985: First Stinkor newspaper ad
01/31/1985: Snake Mountain copyright registered
02/05/1985: Wolf head Eternia concept, by Ted Mayer
02/25/1985: Battle Bones copyright registered
02/26/1985: Early Blast Attak concept, by Mark Jones
02/28/1985: First Roboto newspaper ad
02/28/1985: First Two Bad newspaper ad
02/28/1985: “Tongue Lasher” (Tung Lashor) concept art by Martin Arriola and Pat Dunn
03/04/1985: Pre-Production Early Rio Blast Guns Rough Pencil Concept by John Hollis
03/14/1985: “Tongue Lasher” (Tung Lashor) illustration by John Hollis
03/18/1985: “Tongue Lasher” (Tung Lashor)”Dragonfly Compound Bow” concept art by John Hollis
03/29/1985: Seaman (Scubattack) concept, by Alan Tyler
03/31/1985: First Bashasaurus newspaper ad
03/31/1985: First Battle Bones newspaper ad
04/05/1985: Fright Zone puppet tooling method patent filed
04/18/1985: Heroic Giant (Tytus) concept, by Alan Tyler
04/22/1985: Fisto copyright registered
05/03/1985: Tung Lashor “Dragonfly Compound Bow” concept art by John Hollis
05/22/1985: Land Shark copyright registered
05/22/1985: Bashasaurus copyright registered
05/22/1985: Roboto copyright registered
05/22/1985: Two Bad copyright registered
05/30/1985: First Spikor newspaper ad
05/30/1985: Sy-Klone first use in commerce
05/30/1985: Flying Fists He-Man first use in commerce
05/30/1985: Terror Claws Skeletor first use in commerce
05/30/1985: Rokkon first use in commerce
05/30/1985: Stonedar first use in commerce
05/30/1985: Rattlor first use in commerce
05/30/1985: Tung Lashor first use in commerce
05/30/1985: Laser Bolt first use in commerce
06/01/1985: First Spydor newspaper ad
06/14/1985: First Night Stalker newspaper ad
06/14/1985: Laser Bolt trademarked
06/14/1985: Terror Claws trademarked
06/15/1985: Gyrattacker concept, by Ted Mayer
06/17/1985: Flying Fists trademarked
06/17/1985: Rattlor trademarked
06/17/1985: Rokkon trademarked
06/17/1985: Stonedar trademarked
06/17/1985: Sy-Klone trademarked
06/17/1985: Tung Lashor trademarked
06/19/1985: Eternia blueprint by John Hollis
06/24/1985: Slime Pit trademarked
07/08/1985: Spydor patent filed
07/25/1985: Slasher/Punjab concept, by Roger Sweet
08/08/1985: First Dragon Blaster Skeletor newspaper ad (implied)
08/08/1985: First Hordak Newspaper ad (costumed actor appearance)
08/08/1985: First Thunder Punch He-Man newspaper ad
08/20/1985: First Grizzlor newspaper ad
08/20/1985: First Hordak newspaper ad (actual toy)
08/20/1985: First Leech newspaper ad
08/20/1985: First Mantenna newspaper ad
08/25/1985: First Dragon Blaster Skeletor newspaper ad (explicitly shown)
08/30/1985: First Sy-Klone newspaper ad
09/04/1985: Triceratops (very early Bionatops) concept, by Mark Jones
09/04/1985: Turbodactyl concept, by Mark Jones
09/09/1985: Horde Slurb concept, by Mark Jones
09/13/1985: Unproduced Alan Tyler concepts: Dragon Lord, Sorcerer, Steel Kill
09/13/1985: Laser Bolt patent filed
09/14/1985: First Fright Zone newspaper ad
09/16/1985: Secrets of Grayskull “New Notes” document (Grayskull Tower/King Hiss/etc.)
09/22/1985: Early Jet Sled concept, by Ted Mayer
09/25/1985: Horde Trooper patent filed
09/27/1985: King Hiss patent filed
09/27/1985: Megalaser patent filed
09/28/1985: First Modulok newspaper ad
10/04/1985: Fright Zone patent filed
10/10/1985: Grizzlor copyright registered
10/10/1985: Mantenna copyright registered
10/10/1985: Moss Man copyright registered
10/10/1985: Spikor copyright registered
10/10/1985: Spydor copyright registered
10/10/1985: Sy-Klone copyright registered
10/10/1985: Thunder Punch He-Man copyright registered
10/11/1985: Hurricane Hordak patent filed
10/16/1985: Modulok copyright registered
10/17/1985: Secrets of Grayskull Preliminary Story Background (Eternia/King Hiss/etc.)
11/04/1985: Medusa-Man (Snake Face) concept, by David Wolfram
11/06/1985: Snake Men first use in commerce
11/06/1985: Snout Spout first use in commerce
11/06/1985: Multi-Bot first use in commerce
11/06/1985: Horde Trooper first use in commerce
11/06/1985: Mantisaur first use in commerce
11/12/1985: Horde Trooper trademarked
11/12/1985: Mantisaur trademarked
11/12/1985: Multi-Bot trademarked
11/12/1985: Snake Men trademarked
11/12/1985: Snout Spout trademarked
11/12/1985: Leech copyright registered
11/21/1985: Tyrantisaurus concept, by David Wolfram
11/22/1985: Blasterhawk first use in commerce
11/25/1985: Laser Bolt copyright registered
11/25/1985: Hordak copyright registered
11/25/1985: Fright Zone copyright registered
11/26/1985: Crack-Pot (Blast Attak) concept, by Richard Lepik
12/06/1985: Streak concept, by Alan Tyler
12/09/1985: Rio Blast first use in commerce
12/09/1985: Extendar first use in commerce
12/12/1985: Blasterhawk trademarked
12/16/1985: Evil Giant (Megator) concept, by Alan Tyler
1985: “The Slime Pit” finished painting, by William George
1985: Hurricane Hordak pencils, by William George
1985: Flying Fists He-Man pencils, by William George

1986

Rokkon/Stonedar patent illustration – filed January 14, 1986

01/09/1986: Extendar trademarked
01/09/1986: Rio Blast trademarked
01/11/1986: First Laser Bolt Newspaper ad
01/11/1986: First Slime Pit Newspaper ad
01/14/1986: Rokkon/Stonedar patent filed
01/15/1985: Triceratops (Bionotops) concept, by David Wolfram
01/17/1986: John Hollis “Terror-Dactyl” (Turbodactyl) concept
02/02/1986: First Rokkon newspaper ad
02/02/1986: First Stonedar newspaper ad
02/11/1986: Rokkon copyright registered
02/11/1986: Stonedar copyright registered
02/12/1986: First Flying Fists He-Man newspaper ad
02/12/1986: First Terror Claws Skeletor newspaper ad
02/21/1986: First King Hiss newspaper ad (figure coming in April)
02/21/1986: First Rattlor newspaper ad (figure coming in April)
02/21/1986: First Tung Lashor newspaper ad (figure coming in April)
03/07/1986: Fright Fighter first use in commerce
03/07/1986: Stilt Stalkers first use in commerce
03/15/1986: Comet Warriors trademarked
03/21/1986: Battle For Eternia (game) trademarked
03/21/1986: Fright Fighter trademarked
03/21/1985: John Hollis Rio Blast Fold Out Arm Blaster drawing
03/21/1985: John Hollis Pre-Production Early Rio Blast Arm Blaster
03/24/1986: Stilt Stalker trademarked
04/07/1986: Eternia first use in commerce
04/07/1986: Jet Sled first use in commerce
04/16/1985: John Hollis Rio Blast Pre-Production Chest Gun Sketch
04/18/1985: John Hollis Pre-Production Rio Blast Backpack Gun and Concept Sketches
04/18/1985: John Hollis Rio Blast Backpack Gun control drawing
04/23/1986: First Dragstor newspaper ad
05/01/1986: First King Hiss newspaper ad (figure listed as available)
05/03/1985: Mike McKittrick Pre-Production Eternia Playset Blueprint of Parts Layout
05/10/1986: First Rattlor newspaper ad (figure listed as available)
05/10/1986: First Tung Lashor newspaper ad (figure listed as available)
05/11/1986: First Mantisaur newspaper ad
05/12/1986: Flying Fists He-Man copyright registered
05/12/1986: Rattlor copyright registered
05/12/1986: Tung Lashor copyright registered
05/12/1986: Mantisaur copyright registered
05/13/1985: John Hollis Pre-Production Rio Blast Leg Control Drawing
05/14/1986: The Multiples (heroic) concept, by James McElroy
05/16/1986: Monstroid first use in commerce
05/19/1986: Terror Claws Skeletor copyright registered
05/28/1986: Snout Spout copyright registered
05/28/1986: Dragstor copyright registered
06/03/1986: First Blasterhawk newspaper ad
06/05/1986: Sorceress first use in commerce
06/05/1986: Mosquitor first use in commerce
06/05/1986: Buzz-Saw Hordak first use in commerce
06/09/1986: Tower Tools/Cliff Climber/Scubattack mechanism patent filed
06/12/1985: John Hollis “Snake Tower” Eternia sketch
06/14/1986: Sticky Minions concept, by James McElroy
06/14/1986: Spider People Centiped concept, by James McElroy
06/15/1986: The Multiples (evil) concept, by James McElroy
06/16/1986: Recording Sound Playset concept, by James McElroy
06/18/1986: Spider People Tarantula concept, by James McElroy
06/19/1985: John Hollis Pre-Production Eternia Playset Near-Final Copy with Color Marker
06/20/1986: The Lockers concept, by James McElroy
06/20/1986: Skeletor Dragon Disguise concept, by James McElroy
06/20/1986: The Slime Monster concept, by James McElroy
06/20/1986: Gwildor concept, by Alan Tyler (based on movie designs)
06/23/1986: Rotar/Twistoid patent filed
06/23/1986: Eternia trademarked
06/23/1986: Grayskull (He-Ro early name) trademarked (canceled)
06/23/1986: Jet Sled trademarked
06/23/1986: Monstroid trademarked
06/23/1986: Buzz-Saw trademarked
06/23/1986: Mosquitor trademarked
06/23/1986: Sorceress trademarked
06/23/1986: Meteorbs trademarked
06/23/1986: Cometroid trademarked
06/23/1986: Ty-Grrr trademarked
06/23/1986: Astro Lion trademarked
06/23/1986: Comet Cat trademarked
06/23/1986: Tuskor trademarked
06/23/1986: Dinosorb trademarked
06/23/1986: Crocobite trademarked
06/23/1986: Rhinorb trademarked
06/23/1986: Orbear trademarked
06/23/1986: Gore-Illa trademarked
06/29/1986: The Optimagic concept, by James McElroy
06/30/1986: The Voice concept, by James McElroy
07/09/1986: Giant Foot Print Trap concept, by James McElroy
07/09/1986: Net Trap concept, by James McElroy
07/13/1986: Gyrattacker patent filed
07/15/1985: John Hollis Pre-Production Eterna Playset Center Tower Gun Control Drawing
07/18/1986: First Jet Sled newspaper ad
07/18/1986: First Megalaser newspaper ad
07/18/1986: First Stilt Stalkers newspaper ad
07/24/1984: Ed Watts Pre-Production Fright Fighter “Dragonfly” (Fright Fighter) Concept Photo
07/29/1985: John Hollis Pre-Production Eternia Playset Snake Tower Strut Concept Details
08/02/1985: John Hollis Pre-Production Eternia Playset Center Tower Strut Drawing
08/04/1985: John Hollis Pre-Production Eternia Playset Elevator Crank Control Drawing
08/05/1985: John Hollis Pre-Production Eternia Playset Elevator Lift Platform Blueprint
08/01/1986: King Hiss copyright registered
08/07/1986: Horde Trooper copyright registered
08/15/1985: John Hollis Pre-Production Eternia Playset Grappling Hook Control Drawing
08/18/1986: Slime Pit copyright registered
08/18/1986: Extendar copyright registered
08/22/1986: Rio Blast copyright registered
08/24/1986: First Snout Spout newspaper ad
09/10/1986: First Hurricane Hordak newspaper ad
09/16/1986: Blast Attak patent filed
09/17/1986: Tyrantisaurus Rex first use in commerce
09/17/1986: Bionatops first use in commerce
09/17/1986: Gigantisaur first use in commerce
09/22/1986: Bionotops trademarked
09/22/1986: Gigantisaur trademarked
09/22/1986: Powers of Grayskull trademarked
09/22/1986: Tyrantisaurus Rex trademarked
09/28/1986: First Fright Fighter newspaper ad
09/30/1986: Turbodactyl first use in commerce
09/30/1986: Blast-Attak first use in commerce
09/30/1986: Gwildor first use in commerce
09/30/1986: Rotar first use in commerce
09/30/1986: Twistoid first use in commerce
09/30/1986: Cliff Climber first use in commerce
09/30/1986: Scubattack first use in commerce
09/30/1986: Tytus first use in commerce
09/30/1986: Eldor first use in commerce
10/xx/1986: He-Man military pitch, by Stephen Lee
10/06/1986: Eldor trademarked
10/06/1986: Rotar trademarked
10/06/1986: Turbodactyl trademarked
10/06/1986: Twistoid trademarked
10/06/1986: Tytus trademarked
10/07/1986: Blast-Attak trademarked
10/07/1986: Gwildor trademarked
10/11/1986: First Meteorbs newspaper ad
10/11/1986: First Multi-Bot newspaper ad
10/14/1986: Cliff Climber trademarked
10/14/1986: Scubattack trademarked
10/23/1986: First Monstroid newspaper ad
10/28/1986: Mosquitor copyright registered
10/28/1986: Ninjor copyright registered
10/28/1986: Scare Glow copyright registered
10/28/1986: Sorceress copyright registered
10/28/1986: Sssqueeze copyright registered
11/05/1986: First Extendar newspaper ad
11/05/1986: First Rio Blast newspaper ad
11/08/1986: First Horde Trooper newspaper ad
11/10/1986: Blast-Attak copyright registered
11/17/1986: H.E./M.A.N. concept, by James McElroy
11/23/1986: First Eternia Playset newspaper ad
11/27/1986: First Beam Blaster & Artilleray newspaper ad
11/27/1986: First Mosquitor newspaper ad
11/27/1986: First Ninjor newspaper ad
11/27/1986: First Scare Glow newspaper ad
11/27/1986: First Snake Face newspaper ad
12/09/1986: First Clamp Champ newspaper ad
12/09/1986: First King Randor newspaper ad
12/09/1986: First Faker (reissue) newspaper ad

1987

Megator concept, by Mark Jones, based on Mark Taylor’s Demo-Man concept – 1987. Image source: The Art of He-Man/The Power and the Honor Foundation

01/21/1987: The Evil Horde Slime copyright registered
01/28/1987: Snake Face copyright registered
02/02/1987: Artilleray copyright registered
02/02/1987: Beam Blaster copyright registered
02/02/1987: Blasterhawk copyright registered
03/14/1987: First Tyrantisaurus Rex newspaper ad
03/21/1987: First Blast Attak newspaper ad
03/21/1987: First Sorceress newspaper ad
03/21/1987: First Sssqueeze newspaper ad
04/04/1987: First Bionatops newspaper ad
04/04/1987: First Turbodactyl newspaper ad
04/15/1987: Saurod first use in commerce
04/15/1987: Megator first use in commerce
04/27/1987: Saurod trademarked
04/27/1987: Megator trademarked
04/28/1987: Bionatops copyright registered
04/28/1987: Turbodactyl copyright registered
05/18/1987: Laser Power He-Man concept art, by David Wolfram, based on design by Martin Arriola
06/22/1987: Regular Bio-Mechazoid Skeletor (early Laser Light) concept, by David Wolfram
08/08/1987: First Blade newspaper ad
08/08/1987: First Gwildor newspaper ad
08/08/1987: First Saurod newspaper ad
08/18/1987: Bio-Mechazoid Skeletor (revised Laser Light) concept, by David Wolfram
11/11/1987: First Buzz-Saw Hordak newspaper ad
11/11/1987: First Rotar newspaper ad
11/11/1987: First Twistoid newspaper ad
1987: Megator concept/based on Mark Taylor’s Demo-Man, colored by Mark Jones

Thanks to Shawn for pointing me towards the CPI vs Mattel material.

“Death of Mark Taylor From Night Visitation.” Artwork by Colin Bailey, January 23, 1981. Given to Mark when he was working on his “dark project” (He-Man). Image courtesy of Rebecca Salari Taylor.

Other timelines:

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Artwork

Invented characters in Rudy Obero’s packaging artwork

Written by Adam McCombs

Freelance illustrator Rudy Obrero left an indelible mark on the Masters of the Universe landscape. He was originally selected by Mattel designer Mark Taylor for his ability to produce artwork in the style of Frank Frazetta, a major early influence on the He-Man toyline. Rudy’s moody atmospheres have made him a fan favorite in a toyline that was blessed with many talented artists and designers.

Today I’d like to take a look at something we often don’t notice in this artwork – the background characters and vehicles that never existed as actual toys.

The artwork referenced in this post includes:

Battle Cat

The original Battle Cat artwork (the first piece painted by Rudy for the He-Man toyline) is pretty sparse. You have He-Man on Battle Cat, some rocks and Castle Grayskull in the background, and not much else.

However, if you look more closely at the Castle, you’ll notice a barbarian warrior manning the laser canon on the castle turret:

In the background, to the left of Battle Cat’s helmet, you can also see a couple of shadowy figures:

In the original charcoal drawing (a piece owned Eamon O’Donoghue, who graciously shared a picture of it), you can also see there were going to be a few more background characters in the illustration, but they were dropped in the final oil painting. Like many of Rudy’s background characters, they look like barbarian warriors straight from a Frank Frazetta painting.

Image source: Vaults of Grayskull

There are two warriors on the turret in this version.

Castle Grayskull

Rudy’s Castle Grayskull artwork has nearly a complete line-up of all the 1982 action figures, with the exception of Mer-Man. But there are also two shadowy figures in the background, behind Beast Man.

Rudy also includes a small fleet of flying Sky Sled-like vehicles. They are v-shaped and each appears to have a single pilot.

Battle Ram

Rudy’s Battle Ram illustration features a barbarian warrior with a Viking helmet, and the suggestion of at least a couple of figures on the turrets of Castle Grayskull.

It also features six of the V-shaped Sky Sled-like vehicles that appeared in the Castle Grayskull painting, each with its own pilot. Some of them are shown in side profile here. The basic design seems to be the front half of the Battle Ram without the griffin figure head, and extended, swept-back wings.

Wind Raider

Rudy Obrero’s Wind Raider illustration features about a dozen warriors at ground level, most in silhouette. One of them, however, is a blue-skinned warrior with red armor and helmet. Update: this may in fact be Stratos. Thanks to Ă˜yvind M. for pointing this out!

The artwork also features three Wind Raiders, each with an unknown pilot, mounting an attack on He-Man, who mounted his own attack against Castle Grayskull.

He-Man and Wind Raider

The illustration for the He-Man/Wind Raider gift set shows the clearest example of an invented character. I used to think this was an off-model version of Zodac, but Rudy has said he hadn’t seen Zodac when he did the painting (indicating this was done before Castle Grayskull). Dubbed the “Warrior in Red” by fans, he is just that. His costume looks a bit like He-Man’s, but recolored. He seems to have some kind of red and gray helmet on, but it’s hard to make out any details.

Behind Skeletor, Beast Man, and the Warrior in Red is a small army of shadowy figures. Presumably they’re aligned with Skeletor.

Special thanks to Shawn, who gave me the idea for this post.

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