Artwork

Box Art From A-Z, Part One: 1982

One of the best things about getting new He-Man toys as a kid was the box art. The toys were of course amazing and fun, but personally I spent almost as much time staring at the boxes as playing with the toys. I remember being pretty heartbroken when my mother made me throw away my Castle Grayskull and Battle Ram boxes. She saw them as clutter, but for me they were almost stories in and of themselves. You could see whole adventures unfolding in a single painted scene.

Unfortunately, good photographs or scans of the original art are not available for every piece. If you happen to have a nicer images than I do (higher resolution, better composition, etc), please do feel free to share, and I’ll make an update! For pictures of the packaging itself, a neutral (white or black) background is preferred. High resolution scans of the artwork, where it appears without logos, would be ideal. Bottom line – if you have better images than I do, please share them!

One final note: I’m defining box art as the front-facing painted artwork that appeared on boxed Masters of the Universe toys. The illustrations on blister card packaging, then, are outside the scope of this series.

Part One: 1982

Name: Battle Cat
Year: 1982
Artist: Rudy Obrero
Description: He-Man sits astride an unhelmeted Battle Cat, with his axe and shield at the ready. Castle Grayskull looms in the background, partially shrouded in mist.

Name: Battle Ram
Year: 1982
Artist: Rudy Obrero
Description: Due to the folded shape of the box, this piece of artwork is in two sections. In the top two thirds of the artwork, He-Man flies the front half of the Battle Ram (Sky Sled) against enemies on similar flying vehicles, while a battle rages below. Several back halves of Battle Rams are launching missiles. Skeletor, Beast Man, Stratos, Man-at-Arms and Teela are seen, along side a warrior with a horned helmet, and Castle Grayskull in the background. The bottom section of the artwork features He-Man navigating rocky terrain in the complete Battle Ram, as several evil Sky Sleds attack him from the air.

battle-ram-high-resolution
Image source: MOTU Art

Name: Castle Grayskull
Year: 1982
Artist: Rudy Obrero
Description: Skeletor stands ready just inside Castle Grayskull, while He-Man, Teela, Man-At-Arms, Beast Man, Stratos and Zodac prepare to attack. Several Jet Sled-like vehicles fly overhead.


Name: He-Man and Battle Cat
Year: 1982
Artist: Rudy Obrero
Description: In a misty, rocky wasteland, He-Man rides Battle Cat into battle, accompanied by Man-At-Arms. Skeletor and Beast Man ride their own Battle Cats into Battle, accompanied by Mer-Man.


Name: He-Man and Wind Raider
Year: 1982
Artist: Rudy Obrero
Description: In a misty, rocky wasteland, He-Man pilots the Wind Raider against Skeletor, Beast Man, a mysterious warrior in red, and shrouded hordes of barbarian warriors. In the background, laser fire erupts from Castle Grayskull.


Name: Wind Raider
Year: 1982
Artist: Rudy Obrero
Description: Due to the folded shape of the box, this piece of artwork is in two sections. In the top half or so, He-Man uses the Wind Raider’s anchor to destroy a section of Castle Grayskull, while unknown enemies piloting their own Wind Raiders attack him. In the lower section of the artwork, the Wind Raider has landed, and He-Man and Teela battle against Skeletor, Beast Man, Stratos and hordes of unknown enemies.

Image source: Grayskull Museum

Articles in this series:

Evil Vehicles

Roton: Evil assault vehicle! (1984)

roton-graphic

Roton was a toy that, as a kid, I admired from afar, but was never able to own (at least until many years later). I remember very clearly going over to my friend Tyson’s house in first grade and being bowled over by his collection, which dwarfed mine. Among other things I got to see in person for the first time toys like Zodac, Stratos, and the amazing Roton.

roton-fr-catalog

Design & Development

December 1, 1982 marks the earliest known mention of Roton, where it appears in the Masters of the Universe Bible. It was originally conceived as a vehicle for the heroic warriors:

ROTON – when this vehicle’s in the fight, He-Man’s enemies scatter, literally. He-Man rides atop the round vehicle which has a swiftly moving buzzsaw sipping around its center. Instead of blades, the buzzsaw’s blunted, club-like appendages sweep away anything or anyone in the way.

In a way, conceptually the Roton seems to have been merged with another early idea, called the Tornado Traveler (also from the MOTU Bible):

“TORNADO TRAVELER* – a wild, whipping flying craft which only Skeletor can control through the skies of both Infinita and Eternia. Whenever it appears it’s preceded by a violent windstorm.”

While the Roton seems to have been originally intended as a ground assault vehicle, its spinning blades make it look like it could plausibly fly, and so it was often depicted that way.

A couple of early concept drawings related to the Roton appear in The Power and the Honor Foundation‘s Catalog Volume One. Both are illustrated by Ed Watts.

The first is a Roger Sweet concept call the Gyro. This does not seem to be directly related to the Roton, as the drawing is dated September 17, 1983, and the Roton had its name set already in December of 1982 and the trademark filed on August 22, 1983. Still, the rotating blade concept is very similar.

gyro-ed-watts
Gyro, by Ed Watts. Image source: The Power and the Honor Foundation Catalog, Volume One

This undated drawing by Ed Watts shows a Roton that bears close resemblance to the final toy, with some key differences. The color scheme is red and white. The design around the sides is in keeping with the look of the final toy, except the decals are simple triangular shapes. The face on the front is quite different, as is the design of the seat back. All in all this version looks much less monstrous. I would guess that at this point it was still intended to be a heroic vehicle.

roton-2-ed-watts
Artwork by Ed Watts. Image via The Power and the Honor Foundation Catalog Volume One

However, up until this point in the line (1984), there hadn’t been a single vehicle produced that was specifically intended for the Evil Warriors. Perhaps with that in consideration, the design was changed to make it look more sinister:

roton-axel
Roton cross sell art. Image courtesy of Axel Giménez

The above cross sell art, which matches exactly the look of the final toy, shows what changes were made to make the Roton fit with Skeletor’s crew. The vehicle was now black, with red blades. The face on the front became much more monstrous, and organic-looking spiny plates were added to the back side of the vehicle. The shape of the twin guns on the front was also overhauled.

Packaging & Toy

William George did the packaging artwork for the Roton. In his illustration, the vehicle is cruising along the ground, as a lizard and a tiny demon-like creature look on. George often included little creatures like this in his artwork.

roton-box-front
roton-brb-scan
Image scanned by me, repaired by Retroist

The toy itself is relatively compact and simple. No batteries were required. You simply rolled it along the ground, and an internal set of gears would cause the buzz saw to rotate with a satisfying (or annoying, if you’re a parent) clicking sound. Of all the evil vehicles, this one seems to lend itself most to fleet-building. Like the Battle Ram, it works as a ground or air assault vehicle.

Model Kit & Artwork

Monogram produced a model kit version of the toy, as they did for the Attak Trak and Talon Fighter. In the case of those two vehicles, Monogram based the models on early prototypes or concept drawings of the toys. I wonder if that isn’t also the case with the Monogram Roton. It looks closer to the final toy than the to the Ed Watts concept art, but there are a few differences as well, the canopy being the most obvious one. Larry Elmore did the packaging artwork:

Curiously, the Roton doesn’t show up once in the mini comics, while the Land Shark (released a year later) shows up in multiple comics across multiple years.

Errol McCarthy illustrated this scene of Skeletor “mowing the grass” in the Roton. I believe this was intended for use on a T-shirt:

The Roton makes some prominent appearances in Golden Books stories, including Dangerous Games, The Rock Warriors, Secret of the Dragon’s Egg, and The Magic Mirror:

The vehicle also plays a supporting role in the Lady Bird story, He-Man and the Asteroid of Doom (images via He-Man.org):

The 1985 German Masters of the Universe Magazine is mostly filled with toy photography, but it does include a short comic story, and the Roton is a formidable presence:

The Roton appears in the background of a few different posters by Earl Norem and William George:

1984-crop
lake-of-mystery-norem-crop
norem-roboto-crop

Animation

2855614768_aef6eb084d_o

The Roton made several appearances in the Filmation He-Man cartoon, although it was never a regularly used vehicle. The Filmation design is simplified for ease of animation, and its buzz saw has longer (but fewer) blades, but otherwise it’s fairly true to the toy design:

roton-6
roton-5

Advertising Images

Of all the evil vehicles produced for the line, the Roton is my favorite. You just have to take one look at it and you immediately get what it’s about and you feel sorry for any heroic warriors who have to go up against it.

1985-german-motu-magazine
From the 1985 German MOTU Magazine. Image via He-Man.org
page_33
From the 1984 Mattel Dealer Catalog. Image via Orange Slime.
page_153
From the 1985 Mattel Dealer Catalog. Image via Orange Slime.
1

Roton in Action

Øyvind Meisfjord has kind contributed the following image and video of the Roton in action:

Artwork

Invented characters in Rudy Obero’s packaging artwork

Freelance illustrator Rudy Obrero left an indelible mark on the Masters of the Universe landscape. He was originally selected by Mattel designer Mark Taylor for his ability to produce artwork in the style of Frank Frazetta, a major early influence on the He-Man toyline. Rudy’s moody atmospheres have made him a fan favorite in a toyline that was blessed with many talented artists and designers.

Today I’d like to take a look at something we often don’t notice in this artwork – the background characters and vehicles that never existed as actual toys.

The artwork referenced in this post includes:

Battle Cat

The original Battle Cat artwork (the first piece painted by Rudy for the He-Man toyline) is pretty sparse. You have He-Man on Battle Cat, some rocks and Castle Grayskull in the background, and not much else.

However, if you look more closely at the Castle, you’ll notice a barbarian warrior manning the laser canon on the castle turret:

battle-cat-largest-original-copy
Notice that the laser canon on the castle is the prototype design rather than the final version.

In the background, to the left of Battle Cat’s helmet, you can also see a couple of shadowy figures:

In the original charcoal drawing (a piece owned Eamon O’Donoghue, who graciously shared a picture of it), you can also see there were going to be a few more background characters in the illustration, but they were dropped in the final oil painting. Like many of Rudy’s background characters, they look like barbarian warriors straight from a Frank Frazetta painting.

Image source: Vaults of Grayskull
There are two warriors on the turret in this version.

Castle Grayskull

Rudy’s Castle Grayskull artwork has nearly a complete line-up of all the 1982 action figures, with the exception of Mer-Man. But there are also two shadowy figures in the background, behind Beast Man.

Rudy also includes a small fleet of flying Sky Sled-like vehicles. They are v-shaped and each appears to have a single pilot.

Battle Ram

Rudy’s Battle Ram illustration features a barbarian warrior with a Viking helmet, and the suggestion of at least a couple of figures on the turrets of Castle Grayskull.

It also features six of the V-shaped Sky Sled-like vehicles that appeared in the Castle Grayskull painting, each with its own pilot. Some of them are shown in side profile here. The basic design seems to be the front half of the Battle Ram without the griffin figure head, and extended, swept-back wings.

Wind Raider

Rudy Obrero’s Wind Raider illustration features about a dozen warriors at ground level, most in silhouette. One of them, however, is a blue-skinned warrior with red armor and helmet. Update: this may in fact be Stratos. Thanks to Øyvind M. for pointing this out!

The artwork also features three Wind Raiders, each with an unknown pilot, mounting an attack on He-Man, who mounted his own attack against Castle Grayskull.

He-Man and Wind Raider

The illustration for the He-Man/Wind Raider gift set shows the clearest example of an invented character. I used to think this was an off-model version of Zodac, but Rudy has said he hadn’t seen Zodac when he did the painting (indicating this was done before Castle Grayskull). Dubbed the “Warrior in Red” by fans, he is just that. His costume looks a bit like He-Man’s, but recolored. He seems to have some kind of red and gray helmet on, but it’s hard to make out any details.

Behind Skeletor, Beast Man, and the Warrior in Red is a small army of shadowy figures. Presumably they’re aligned with Skeletor.

Special thanks to Shawn, who gave me the idea for this post.

Commercials, Videos

1982 US He-Man Commercials

For kids who grew up on Saturday morning cartoons, toy commercials were a reason to stay glued to the old Curtis-Mathes.

Curitis mathes
We had this exact model growing up.

The first four years of Masters of the Universe commercials were thematically unified by the underlying cave man chant in the background of almost all of them – “He-Man, He-Man!”

The commercials don’t typically come to us date stamped, so the year of release has to be inferred from the products featured. There are also, no doubt, commercials that were produced which have not yet surfaced.

One of the most fascinating commercials is this “lost” Masters of the Universe  Commercial produced by Filmation, before they produced the weekly cartoon. It contains a mixture of animation and live actors, and features He-Man, Teela, Man-At-Arms, Skeletor, Beast Man, Mer-Man, Castle Grayskull, and Battle Ram. Unlike the Filmation cartoon, the animation here is quite detailed and true to the design of the toys. In the case of Teela, her animated design looks pretty close to the prototype Teela, especially in regards to her spear and shield.

Interestingly, the above sequence where Teela throws her spear to keep He-Man from falling through the trap door is repeated in the 1983 DC Comics story, “Within These Walls… Armageddon!”

24 - Copy
25 - Copy

The first conventional, live action He-Man commercial introduces us to He-Man and Skeletor, who are fighting over the power of Castle Grayskull. Castle Grayskull here (and in the other commercials released in 1982) is not exactly a prototype, but it is hand-painted with a much nicer than typical application of greens and blacks. This version also appeared in early catalogs and print ads:

The next live action commercial released in 1982 features He-Man fighting against Beast Man. This time the focus is more on the Castle and its interior than the characters:

Update: recently the Battle Ram and Wind Raider commercial has surfaced on Youtube, so I’m sharing it below. Thanks to Andrea P. for the nudge!

I’m not entirely sure that the last commercial (below) was released in 1982. I’ve seen it included with in a series of commercial labeled 1982. Based on that I will include it here, with an asterisk. Faker is generally included in the 1983 wave of figures, but there is some indication he may have come out late in 1982.

The He-Man vs Faker commercial is a little unique in that it includes a bit of a backstory for Faker. “Skeletor” tells the audience that he created an evil doppelganger of He-Man to destroy  the real He-Man. The actors reference the “He-Man” chant, although it doesn’t actually appear in this commercial:

If I had to guess an order to these commercials, I would say that He-Man vs Skeletor (live action) came first. He-Man vs Beast Man was probably second. The animated commercial was likely third (based on its inclusion of additional characters that were developed after He-Man, Skeletor and Beast Man) and the Faker commercial was almost certainly done last.