For kids who grew up on Saturday morning cartoons, toy commercials were a reason to stay glued to the old Curtis-Mathes.
We had this exact model growing up.
The first four years of Masters of the Universe commercials were thematically unified by the underlying cave man chant in the background of almost all of them – “He-Man, He-Man!”
The commercials don’t typically come to us date stamped, so the year of release has to be inferred from the products featured. There are also, no doubt, commercials that were produced which have not yet surfaced.
One of the most fascinating commercials is this “lost” Masters of the Universe Commercial produced by Filmation, before they produced the weekly cartoon. It contains a mixture of animation and live actors, and features He-Man, Teela, Man-At-Arms, Skeletor, Beast Man, Mer-Man, Castle Grayskull, and Battle Ram. Unlike the Filmation cartoon, the animation here is quite detailed and true to the design of the toys. In the case of Teela, her animated design looks pretty close to the prototype Teela, especially in regards to her spear and shield.
Interestingly, the above sequence where Teela throws her spear to keep He-Man from falling through the trap door is repeated in the 1983 DC Comics story, “Within These Walls… Armageddon!”
The first conventional, live action He-Man commercial introduces us to He-Man and Skeletor, who are fighting over the power of Castle Grayskull. Castle Grayskull here (and in the other commercials released in 1982) is not exactly a prototype, but it is hand-painted with a much nicer than typical application of greens and blacks. This version also appeared in early catalogs and print ads:
The next live action commercial released in 1982 features He-Man fighting against Beast Man. This time the focus is more on the Castle and its interior than the characters:
Update: recently the Battle Ram and Wind Raider commercial has surfaced on Youtube, so I’m sharing it below. Thanks to Andrea P. for the nudge!
I’m not entirely sure that the last commercial (below) was released in 1982. I’ve seen it included with in a series of commercial labeled 1982. Based on that I will include it here, with an asterisk. Faker is generally included in the 1983 wave of figures, but there is some indication he may have come out late in 1982.
The He-Man vs Faker commercial is a little unique in that it includes a bit of a backstory for Faker. “Skeletor” tells the audience that he created an evil doppelganger of He-Man to destroy the real He-Man. The actors reference the “He-Man” chant, although it doesn’t actually appear in this commercial:
If I had to guess an order to these commercials, I would say that He-Man vs Skeletor (live action) came first. He-Man vs Beast Man was probably second. The animated commercial was likely third (based on its inclusion of additional characters that were developed after He-Man, Skeletor and Beast Man) and the Faker commercial was almost certainly done last.
Masters of the Universe toys were produced under license by various international toy manufacturers in the 1980s. One of those manufacturers was Top Toys, based out of Argentina.
In addition to manufacturing Masters of the Universe toys (including the famous “Kamo Khan”), Top Toys produced some high quality television commercials for the MOTU product line. Here are the five that have surfaced so far, which heavily feature He-Man, Mer-Man, Skeletor, Zoar, Battle Ram, Panthor, Man-E-Faces, Clawful, Spikor, Sy-Klone, Land Shark, Battle Bones, Snout Spout and others.
Special thanks to Andy W. for pointing out the “Top Toys He-Man Offer” video to me, and to “Anonymous” (in the comments below) for sharing the last two videos.
The prototype Castle Grayskull was not something that most fans had ever seen until relatively recently. Certainly as kids we were oblivious to its existence. It did, however, make its way into story books, mini comics, games, and cross sell artwork. Many of us wondered why the castle in the early mini comics looked so different from the one in our collections.
“I [sculpted the castle] because Tony [Guerrero] was busy with the figures and the other sculptors kept making it too architectural. I wanted it to the castle to be organic, coming to life to tell its story. I made a wood armature and sculpted it in green clay. Ted [Mayer] helped with the plaster mold and vacuum forming, Rebecca did the labels… The imaginative user applied labels themselves to offset the lack of interior walls.”
The exterior of the prototype Castle Grayskull was similar in many respects to the final toy, but there were many notable differences as well.
Prototype exteriorPrototype exterior Front-facing view of another copy of the early prototype. Jawbridge closed. Image via Andy Youssi. Prototype castle, facing the front of both halves. Image via Andy Youssi. Mass-produced toy exterior
There are several details on the prototype exterior that are missing or altered in the final toy that I’d like to draw your attention to:
Pawn-like design on top of the helmet
Ledge
Ghoulish, rounded teeth and small jaw bridge
Laser turret made from Micronauts Hornetroid parts
Extended tower
Deeper rock base
No handle over the battlements
Extended tower roof
Deeper recess with hidden door
Play mat (image via The Power and the Honor Foundation)
“Evil” side flag with skull face. Image via Andy Youssi.
“Good” side flag with He-Man axe. Image via Andy Youssi.
Many of these design elements found their way into the Castle as depicted in Golden Books, mini comics, DC Comics, and other sources, as well both versions of the cross sell artwork.
Cross Sell artwork by Alfredo Alcala, based very closely on the original prototype; appeared on the backs of the first four mini comicsCross Sell artwork by Alfredo Alcala, in black and whiteCross Sell artwork that appeared on the back of MOTU packaging. It is based closely on the prototype castle, but omits the “pawn” and adds a handle on the side
Below: He-Man and the Power Sword, illustrated by Alfredo Alcala. In all of Alcala’s early artwork, Castle exteriors are almost 100% faithful to the prototype design. In a couple of panels, however, the ledge is omitted:
Below: King of Castle Grayskull, illustrated by Alfredo Alcala. Notice that Skeletor opens the jaw bridge through a lock located to the right of the entrance. I’m not sure if this was a feature Mattel intended to add – I don’t see any indication of it in the prototype. In the final toy, the lock was located on the jaw bridge itself.
Below: The Sword of Skeletor, illustrated by Fred Carillo:
Featuring the “pawn” design on top of Grayskull helmetTeeth are similar to the prototype, but cleaner looking. Like the Alcala depictions, the “lock” is located to the right of the jaw bridge
To Tempt The Gods, pencils by George Tuska, inks by Alfredo Alcala:
Castle features “pawn”, ghoulish teeth and extended turret.Castle features “pawn”, ledge, and ghoulish teeth
The Trap, illustrated by Dan Spiegle:
Somewhat ghoulish teeth, although cleaner looking than the prototype. Like the Alcala depictions, the lock is located to the right of the jaw bridge
Masters of the Universe Pop-Up game:
Ghoulish teeth, “pawn” design on helmet, extended turret; colors match the prototype as wellLedge is visible from this angle
From the 1984 UK Annual:
Features the Alfredo Alcala cross sell artworkFrom the 1983 Golden: Paint ‘N’ Marker Book. Image source: He-Man.orgArtwork by R.L. Allen, showing the ledge and “pawn” from the prototype castle. Unlike all other depictions I’ve seen, the ledge here looks very squared-off an architectural. From the 1985 UK MOTU Annual – image via He-Man.org
The interior of the prototype Castle was also different in many ways from the final toy:
Prototype interiorToy interior
There are various details on the prototype interior missing or altered in the final toy:
A kingly throne rather than the futuristic dentist’s chair on the final toy
Trap door – more rectangular with a different sticker design
Single rail ladder that hooked into the floor of the highest turret
Manacles with chains and a different dungeon grate design
A more three-dimensional combat trainer; a punching bag; the secret side door entrance, partially open (behind the combat trainer)
Mark Taylor concept art – via The Power and the Honor Foundation
Update: Interestingly the same prototype combat trainer was still a part of the updated Castle Grayskull set that was used in commercials:
Image via the Aquabats instagram account
Fun fact, the blonde kid in the foreground above is MC Bat Commander from the Aquabats!
Computer decals
Circular elevator with skull-themed back; additional weapons rack sticker
Red skull design at the top of the elevator
Bat-winged backpack
Torture rack
Laser turret – rear view
Elements from the interior of the prototype also found their way into mini comics and story books:
Below: He-Man and the Power Sword, illustrated by Alfredo Alcala
Teela on the torture rack
Below: King of Castle Grayskull, illustrated by Alfredo Alcala. There are many interior shots featuring the prototype throne, trap door, ladder, computer systems and laser turret:
Below: The Sword of Skeletor, illustrated by Fred Carillo, features several scenes depicting the prototype throne:
Below: The Trap, illustrated by Dan Spiegle, also features the prototype throne:
This is of course not exhaustive. I’m sure aspects of the prototype castle made it into other vintage Masters of the Universe media or collectibles.
While Mattel made several changes to the castle before its release in 1982, at least one bootleg manufacturer seemed to take inspiration directly from depictions of the prototype Castle Grayskull:
Skeletor’s most iconic weapon has always been his havoc staff, with its distinctive and menacing ram’s skull. The two are so interconnected as to be practically inseparable. Skeletor also carried his purple half of the power sword, and it made plenty of appearances in mini comics and story books.
There is however, another weapon that Skeletor carried in the 1982 mini comics (artwork by Alfredo Alcala, story by Don Glut). This was Skeletor’s energy blade (sometimes called lightning blade or lightning weapon). It was a fairly ordinary-looking short sword with a curved hilt that was capable of releasing searing blasts of energy, or even calling up magical images.
I always assumed that this particular sword’s design was an invention of artist Alfredo Alcala. But I recently noticed what appears to be the same sword showing up in early box art by Rudy Obrero. That lead me to believe that the energy blade may have originally come from Mattel*. I’d like to think there is a B-sheet lying around in a box somewhere with a drawing of this sword in it. Without definitive proof, of course, we can’t know for sure.
Here are some representative appearances of the energy blade in the 1982 mini comics. There is some variation with how it was drawn, even within the same comic:
Here are the appearances of the sword in Rudy Obrero’s packaging illustrations for the Battle Ram, He-Man/Wind Raider, Wind Raider, He-Man/Battle Cat, and Castle Grayskull boxes. Note that at times Beast Man carries the same sword:
Incidentally, a sword of the same design appears in Man-At-Arms’ hand in the 1983 comic book, The Power of Point Dread:
Artwork by Alfredo Alcala
He-Man holds a similar sword on the cover of the same booklet (hat tip to Jukka Issakainen):
Artwork by Alfredo Alcala
Somewhat similar swords appear in this 1982 advertisement for Faker:
Image source: Robert Schultz. Artwork by Alfredo Alcala
In one depiction of Mark Taylor’s Vikor character (who pre-dated He-Man), Vikor carries a sword similar to the energy blade:
Image source: The Power and the Honor Foundation/The Art of He-Man
*Update:
Øyvind Johannes Meisfjord pointed a fatal flaw in my reasoning. It seems that Alfredo Alcala drew a very similar looking sword that predated the He-Man property by several years:
1976 illustration of Conan by Alfredo Alcala
Furthermore, swords similar to those in the Rudy Obrero illustrations show up in artwork by Frank Frazetta and John Buscema throughout the 1960s and 1970s:
Given this evidence, it seems unlikely now that the common source for this design was Mattel (it’s possible, but I don’t think a strong case can be made for it). I have to conclude that Alfredo Alcala was drawing upon the fantasy concepts he’d been illustrating for years, and Rudy Obrero was drawing upon general sword and sorcery themes of the ’60s and ’70s. Given Mark Taylor’s Frazetta influences, he probably drew from the same general creative well for his Vikor sword.
Thanks to Øyvind for challenging my theory. I think it’s been successfully refuted!
