One of the best things about getting new He-Man toys as a kid was the box art. The toys were of course amazing and fun, but personally I spent almost as much time staring at the boxes as playing with the toys. I remember being pretty heartbroken when my mother made me throw away my Castle Grayskull and Battle Ram boxes. She saw them as clutter, but for me they were almost stories in and of themselves. You could see whole adventures unfolding in a single painted scene.
Unfortunately, good photographs or scans of the original art are not
available for every piece. If you happen to have a nicer images than I
do (higher resolution, better composition, etc), please do feel free to
share, and I’ll make an update! For pictures of the packaging itself, a
neutral (white or black) background is preferred. High resolution scans
of the artwork, where it appears without logos, would be ideal. Bottom
line – if you have better images than I do, please share them!
One final note: I’m defining box art as the front-facing painted
artwork that appeared on boxed Masters of the Universe toys. The
illustrations on blister card packaging, then, are outside the scope of
this series.
Part One: 1982
Name: Battle Cat Year: 1982 Artist: Rudy Obrero Description: He-Man sits astride an unhelmeted Battle Cat, with his axe and shield at the ready. Castle Grayskull looms in the background, partially shrouded in mist.
Name: Battle Ram Year: 1982 Artist: Rudy Obrero Description: Due to the folded shape of the box, this piece of artwork is in two sections. In the top two thirds of the artwork, He-Man flies the front half of the Battle Ram (Sky Sled) against enemies on similar flying vehicles, while a battle rages below. Several back halves of Battle Rams are launching missiles. Skeletor, Beast Man, Stratos, Man-at-Arms and Teela are seen, along side a warrior with a horned helmet, and Castle Grayskull in the background. The bottom section of the artwork features He-Man navigating rocky terrain in the complete Battle Ram, as several evil Sky Sleds attack him from the air.
Name: Castle Grayskull Year: 1982 Artist: Rudy Obrero Description: Skeletor stands ready just inside Castle Grayskull, while He-Man, Teela, Man-At-Arms, Beast Man, Stratos and Zodac prepare to attack. Several Jet Sled-like vehicles fly overhead.
Name: He-Man and Battle Cat Year: 1982 Artist: Rudy Obrero Description: In a misty, rocky wasteland, He-Man rides Battle Cat into battle, accompanied by Man-At-Arms. Skeletor and Beast Man ride their own Battle Cats into Battle, accompanied by Mer-Man.
Image source: He-Man.orgImage source: He-Man.orgImage source: He-Man.orgArtwork with added logos (just for fun)Image source: He-Man.org
Name: He-Man and Wind Raider Year: 1982 Artist: Rudy Obrero Description: In a misty, rocky wasteland, He-Man pilots the Wind Raider against Skeletor, Beast Man, a mysterious warrior in red, and shrouded hordes of barbarian warriors. In the background, laser fire erupts from Castle Grayskull.
Name: Wind Raider Year: 1982 Artist: Rudy Obrero Description: Due to the folded shape of the box, this piece of artwork is in two sections. In the top half or so, He-Man uses the Wind Raider’s anchor to destroy a section of Castle Grayskull, while unknown enemies piloting their own Wind Raiders attack him. In the lower section of the artwork, the Wind Raider has landed, and He-Man and Teela battle against Skeletor, Beast Man, Stratos and hordes of unknown enemies.
The end of the year seems to be a traditional time for top 10 and top 25 lists. It seems like an American ritual to tabulate lists of the most popular things we did, said, ate or watched over the course of one trip around the sun.
I didn’t do this for 2015 (it would have seemed somewhat meaningless, as I didn’t start this blog until August of that year), so I thought I’d formulate the top 20 articles I’ve written to date (by number of views).
I’ll post them in ascending order of popularity. Try, if you can, to imagine this list read by David Letterman:
And that’s the list! Thanks everyone for reading and commenting. I appreciate all the kind support and encouragement from all the readers, and for all those who have contributed to my blog with information, images, and corrections. Special thanks to Mark, Rebecca, Ted, Rudy and Martin for taking the time to let me interview them. Here’s hoping for a great 2017.
The Art of He-Man and the Masters of the Universe (published by Dark Horse, April 28, 2015) is a celebration of He-Man from his earliest known concept drawings in 1979 to his latest 2015 evolution in modern comics and toys (images below courtesy of Jukka Issakainen).
Limited Edition printing of The Art of He-Man, with Castle Grayskull slipcover and exclusive artwork by Gerald Parel.
The focus of the book is primarily on artwork, although there is some time spent on toys. In many ways the Dark Horse book seems to take some cues from Mattel’s 2009 book, The Art of Masters of the Universe (a San Diego Comic Con exclusive). The 2009 book took a broad approach to the subject, starting with early concept artwork and moving on to cross sell artwork, box art, mini comics, the New Adventures of He-Man line, the 2002 He-Man line, the ongoing Masters of the Universe Classics adult collector line, and finishing up with some modern concept art for a potential rebooted line. The Dark Horse book follows the same general outline, but radically expands it with more than five times as much content.
The Art of He-Man was written by Tim and Steve Seeley and edited by Daniel Chabon and Ian Tucker, with contributions by Emiliano Santalucia, Joshua Van Pelt, James Eatock, Danielle Gelehrter, Val Staples, and others. Drawing on a wide variety of sources, from current and former insiders at Mattel to external collectors and experts, The Art of He-Man is able to delve deeper into the subject than the 2009 Mattel SDCC book, and expands the territory into areas like the 1983 Filmation cartoon and the 1987 live-action film.
By comparison, The Power and the Honor Foundation’s 2011 Catalog Volume One went into far greater depth on the subject of toy design, but stayed away from topics like packaging design, mini comics, and Filmation. Some of the artwork from both The Power and the Honor Foundation Catalog and the 2009 Mattel book made it into The Art of He-Man, but by no means all of it.
Early on, The Art of He-Man was slated to be much shorter, capping out at 168 pages by the beginning of chapter 10 (thanks to Jukka Issakainen for the image and the reminder):
After I believe some extensive contributions from The Power and the Honor Foundation and others, the page count was radically increased to about 320 pages total:
The Art of He-Man starts things off with some tantalizing internal memos, most of them directly or indirectly related to the creation of He-Man. One notable exception is the December 24, 1981 memo from Mark Ellis looking into the creation of a generic male action figure line for use in licensed properties. The He-Man line had already been largely created by then, and the memo seems to favor a smaller scale line of figures.
If you’re familiar with my blog, it might not surprise you that the first chapter of The Art of He-Man is my favorite, as it covers early concept designs by Mark Taylor, Ted Mayer and Colin Bailey, as well as the first He-Man prototype sculpted by Tony Guerrero. We also get to see a number of other concept drawings by Roger Sweet, Ed Watts, Mark Jones, James McElroy, David Wolfram and others. Quite a lot of the artwork in the sample below was contributed by The Power and the Honor Foundation:
About 40 pages in, the book switches gears to packaging artwork, including figure and vehicle cross sell artwork, some of it blown up gloriously large. It’s here where I get a little frustrated at the limitations of printed media, as many of these images are heavily cropped.
At about 50 pages in, the book changes focus to concept artwork for unproduced toys like He-Ro, Turbosaurus, Rotary Man, Rhino Man, Torton, and others. Some of my favorites here are the Ed Watts concepts, which were also contributed by The Power and the Honor Foundation. Watts created some really imaginative vehicle and vehicle/creature designs in full color illustrations with background scenery included.
Turbosaurus, by Ed Watts. An early incarnation of Gigantisaur. Originally via The Power and the Honor Foundation.
About 60 pages in the book begins to explore some of the painted packaging artwork that appeared on product boxes and cardbacks. We’re treated to a gorgeous, two-page spread of Rudy Obrero’s iconic Castle Grayskull illustration. We also see a great deal of artwork by prolific MOTU artists Errol McCarthy and William George. There is also the packaging illustration for Tyrantosaurus Rex artwork by Warren Hile, who painted several packaging illustrations near the tail end of the line.
At around the 70 page mark, the book changes focus to the vintage mini comics. I would say that this section had been rendered mostly redundant by the Dark Horse He-Man and the Masters of the Universe Mini Comic Collection (more on that in a separate article), but this section does feature some lovely blown up pages, as well as an interview with writer Steven Grant and illustrator Larry Houston.
Speaking of interviews, The Art of He-Man is peppered with them. Interviewed subjects include:
David Wolfram
Dolph Lundgren
Earl Norem
Eric Treadaway
Erika Scheimer
Gabriel de la Torre
Gary Goddard
Joe Ferencz
Larry Houston
Paul Dini
The Power and the Honor Foundation
Rob David
Scott Neitlich
Steven Grant
Val Staples
William Stout
At the 85-page mark, the book switches focus to the subject of the Filmation He-Man series. It includes some lovely drawings from the early Filmation animated toy commercial, and development artwork and story boards for the actual series. One of my favorites is a page showing numerous early designs for Hordak. There is also included a replica animation cel and three printed backgrounds, so you can get a tangible lesson in the magic of traditional hand-drawn animation.
At 120 pages in, we turn to the subject of artwork from magazines, story books and posters. That means we’re treated to a number of large size images of artwork by the late, great Earl Norem, not to mention the fantastic William George.
Artwork by Earl Norem
Some 150 pages into the book, there is a smattering of miscellaneous subject matter, from the vintage DC comics, newspaper comic strips, Golden Books, coloring books, as well as some style guide and licensing artwork by Errol McCarthy.
At 175 pages, the book takes a very in-depth look at the 1987 Masters of the Universe motion picture, a topic not covered in the 2009 Mattel art book. This section is thick with interviews, draft scripts, and concept artwork by William Stout, Claudio Mazzoli and Ralph McQuarrie.
Ralph McQuarrie’s Man-At-Arms
The subject turns to the New Adventures of He-Man some 200 pages into the book. We get to take a peek at early attempts to relaunch He-Man as a G.I. Joe-like military hero, before designers eventually moved toward a science fiction look for the most powerful man in the universe.
New Adventures of He-Man concept, by Martin Arriola
At 219 pages we finally move on to the 21st century, with a look at the 2002 reboot of Masters of the Universe. I remember at the time I did encounter the Commemorative reissues of the vintage toys (I bought one of the five-packs immediately when I saw it at Toys ‘R’ Us), but I somehow missed the entire 2002 relaunch.
We get some great concept drawings from the Four Horsemen, including depictions of many new characters who never made it into the toyline or the cartoon series. This section also covers the Mike Young Productions cartoon, with some lovely background art, as well as an extensive look at artwork from the MVCreations comic book series. I do like the Four Horsemen’s original concept He-Man, but I’m not as fond of the anime look and oversized weapons that are peppered throughout the 2002 line. On the other hand, I absolutely adore the line’s vision for characters like Stinkor, Leech, Mer-Man and Webstor. I also find the stories in the 2002 cartoon series more compelling than the original Filmation series, although I prefer the look of the original cartoon.
Concept 2002 He-Man, by Four Horsemen Studios. Image via The Art of He-Man.
At about 250 pages in, we turn to the 2009 adult collector series, Masters of the Universe Classics. We to see some of the artwork that Rudy Obrero produced for the toyline (including his maps of Eternia and Etheria), as well as prototypes from Four Horsemen Studios. There are also maps, concept art, packaging artwork by Nate Baertsch and Axel Giménez. Tucked away in this section is also the original 1981 Wind Raider box art, which was used as a basis for the Masters of the Universe Classics version of the toy.
Classics “Alcala” style Skeletor and prototype Demo Man
The last 20 pages or so are a hodgepodge of subjects, from mobile games to social media, modern DC MOTU comics and far-out, exploratory artwork.
The Art of He-Man and the Masters of the Universe is practically mandatory reading for any serious He-Man fan, but I there’s I think it’s broad enough to appeal even to non-collectors who merely remember He-Man with fondness.
Several sections of the book have since been expanded into separate Dark Horse books, or else are in the works:
He-Man and the Masters of the Universe Mini Comic Collection
He-Man and She-Ra – A Complete Guide to the Classic Animated Adventures
He-Man and the Masters of the Universe – The Newspaper Comic Strips (Available February 14, 2017)
He-Man and the Masters of the Universe – A Character Guide and World Compendium (May 16, 2017)
I hope that at some point we’ll see the subjects of vintage toy concept artwork and packaging artwork get the same treatment. The two topics could easily fill a couple of large volumes, and would be, in my opinion, required reading.
Modulok illustration for Masters of the Universe Classics, by Axel Giménez
Freelance illustrator Rudy Obrero left an indelible mark on the Masters of the Universe landscape. He was originally selected by Mattel designer Mark Taylor for his ability to produce artwork in the style of Frank Frazetta, a major early influence on the He-Man toyline. Rudy’s moody atmospheres have made him a fan favorite in a toyline that was blessed with many talented artists and designers.
Today I’d like to take a look at something we often don’t notice in this artwork – the background characters and vehicles that never existed as actual toys.
The artwork referenced in this post includes:
Battle Cat
The original Battle Cat artwork (the first piece painted by Rudy for the He-Man toyline) is pretty sparse. You have He-Man on Battle Cat, some rocks and Castle Grayskull in the background, and not much else.
However, if you look more closely at the Castle, you’ll notice a barbarian warrior manning the laser canon on the castle turret:
Notice that the laser canon on the castle is the prototype design rather than the final version.
In the background, to the left of Battle Cat’s helmet, you can also see a couple of shadowy figures:
In the original charcoal drawing (a piece owned Eamon O’Donoghue, who graciously shared a picture of it), you can also see there were going to be a few more background characters in the illustration, but they were dropped in the final oil painting. Like many of Rudy’s background characters, they look like barbarian warriors straight from a Frank Frazetta painting.
Image source: Vaults of GrayskullThere are two warriors on the turret in this version.
Castle Grayskull
Rudy’s Castle Grayskull artwork has nearly a complete line-up of all the 1982 action figures, with the exception of Mer-Man. But there are also two shadowy figures in the background, behind Beast Man.
Rudy also includes a small fleet of flying Sky Sled-like vehicles. They are v-shaped and each appears to have a single pilot.
Battle Ram
Rudy’s Battle Ram illustration features a barbarian warrior with a Viking helmet, and the suggestion of at least a couple of figures on the turrets of Castle Grayskull.
It also features six of the V-shaped Sky Sled-like vehicles that appeared in the Castle Grayskull painting, each with its own pilot. Some of them are shown in side profile here. The basic design seems to be the front half of the Battle Ram without the griffin figure head, and extended, swept-back wings.
Wind Raider
Rudy Obrero’s Wind Raider illustration features about a dozen warriors at ground level, most in silhouette. One of them, however, is a blue-skinned warrior with red armor and helmet. Update: this may in fact be Stratos. Thanks to Øyvind M. for pointing this out!
The artwork also features three Wind Raiders, each with an unknown pilot, mounting an attack on He-Man, who mounted his own attack against Castle Grayskull.
He-Man and Wind Raider
The illustration for the He-Man/Wind Raider gift set shows the clearest example of an invented character. I used to think this was an off-model version of Zodac, but Rudy has said he hadn’t seen Zodac when he did the painting (indicating this was done before Castle Grayskull). Dubbed the “Warrior in Red” by fans, he is just that. His costume looks a bit like He-Man’s, but recolored. He seems to have some kind of red and gray helmet on, but it’s hard to make out any details.
Behind Skeletor, Beast Man, and the Warrior in Red is a small army of shadowy figures. Presumably they’re aligned with Skeletor.
Special thanks to Shawn, who gave me the idea for this post.
