Heroic Warriors

Teela’s Charger

Written by Adam McCombs

Name: Charger
Faction: Heroic Warriors
Approximate US release date: Not released

In some of the earliest media produced for Masters of the Universe, Teela is often depicted riding a golden horse or unicorn. The animal is never given a name, but is referred to as a “unicorn charger.” Fans have taken to calling the steed Charger for that reason.

Charger’s origins may lie in a January 1, 1981 “He-Man Vehicles & Accessories” idea disclosure form filed by Roger Sweet. In the form, Roger writes:

The Barbie horse, fixed or poseable legs, can be adapted to He-Man by changed color and added parts of armor, etc to make a horse vehicle.

In fact, there was a Barbie horse named Dallas, released in 1980 or 1981, that bears close resemblance to Charger as depicted in the first series of mini comics.

Several Masters of the Universe toys were reused from previous Mattel toylines, including Battle Cat, Panthor, Zoar and Screeech. Charger was never released in the vintage MOTU toyline, but I think he/she would have fit right in.

A concept drawing of a unicorn with a female rider was published in Tomart’s Action Figure Digest issue 90. The artwork is cropped, and we’re not given any information on the artist or the date. It’s possible that this is related to Teela and Charger, but it very well could be an unrelated concept (possibly for She-Ra, from the boys’ toys design team, before it was taken over by the girls’ toys group):

Image courtesy of Jukka Issakainen

Charger appears as a unicorn in the first comic, He-Man and the Power Sword, illustrated by Alfredo Alcala. The mini comic was shipped with the first wave of 1982 figures, and was probably in production in late 1981:

There is a similar scene on the cover of the Masters of the Universe Friends and Foes coloring book (cover by Fred Carillo), published in 1984:

Image source: He-Man.org

Charger appears as an ordinary horse in subsequent mini comics released in 1982, including Battle in the Clouds and The Vengeance of Skeletor. My speculation is that it would have been expensive to add a horn to the Dallas buck, so the concept was simplified to require no additional tooling. Of course it’s possible that this is just a fluke and not a planned change to the design of Charger.

Charger appears a few more times in various forms. One of the most interesting is the Grenadier “Raid of He-Man” paint and play minifigures set. The set includes Teela seated on Charger (as a unicorn), along with Skeletor, He-Man, Ram Man, Stratos, Man-At-Arms, Zodac and the Castle Grayskull weapons rack (images via He-Man.org)

Something that looks like it might be Charger appears in a 1983 MOTU puzzle, illustrated by R.L. Allen:

Charger appears in the 1983 Ladybird story, A Trap For He-Man, as well as in the 1984 story, Castle Grayskull Under Attack (images via He-Man.org):

Charger makes an appearance in issue 43 of the Italian Piú comic book series:

Image via He-Man.org; scanned and edited by MotuFlashes and Tommy.

Charger also shows up in various sticker and coloring books released throughout the first few years of the toyline (hat tip to He-Man.org user Whiplash7):

Finally, Charger (this time with a white coat) makes an appearance in the 1984 German audio story, Höhle des Schreckens (thanks to the anonymous commenter below for the tip):

Image source: He-Man.org

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History

Masters of the Universe Timeline (1971-1987)

Written by Adam McCombs

In my continuing quest to understand the history of the vintage Masters of the Universe toyline, I’ve put together the following timeline. It’s generally focused on toy design, drawing dates from concept artwork, internal Mattel documents, patent filings, trademark filings, and even the Masters of the Universe Bible. My goal here is to give readers a sense of how the He-Man toyline developed and evolved. I’ve also included a few dates gleaned from the CPI (Conan Properties International) vs Mattel court cases. I believe this will help put to bed the idea that He-Man started out as a Conan figure. While He-Man was certainly influenced by Conan as depicted by Frank Frazetta, the He-Man project predates Mattel’s work on the Conan property by some time.

I drew on a number of different sources in compiling this information. Those sources include:

This is by no means an exhaustive timeline. I included only those pieces of information that were dated in some way. That includes information from court cases that was assigned an approximate date, like an early 1981 date for Tony Guerrero’s He-Man prototype. That also means that undated material like Mark Taylor’s Demo Man concept or Roger Sweet’s Mekaneck concept are not included in the timeline. I could of course infer dates for this kind of material, but I wanted to avoid guessing and stick to known facts.

I also have stayed away from dates tied to media not directly related to toy production. There are many specific dates available for individual episodes of the Filmation He-Man cartoon, for instance, but that is really outside of the parameters of this particular project.

I have only included a few images of concept designs here – some of them appear in earlier posts in this blog, and almost all of them appear in the sources I drew from. Unfortunately it would not be practical to try to include all of them in this post.

Finally, I’ve included some names that were listed in the Masters of the Universe Bible. The Bible itself is dated December 1, 1982, which gives us an early (if not exact) date for at least the conceptual existence of characters like Orko (or Gorpo, as he was first named) and Jitsu (or Chopper).

Update: on December 28, 2022, I updated this post with additional dates from previous research. That includes “first use in commerce” dates from the US Trademark office, which they say means:

“A date of first use in commerce is the date when (1) the goods were first sold or transported, or the services were first rendered, under the mark in a type of commerce that may be lawfully regulated by the U.S. Congress (such as interstate commerce or commerce between the United States and a foreign country), and (2) such use was bona fide and in the ordinary course of trade.”

Update 2: On January 1, 2023 I added first newspaper ad appearance dates from this article.

Update 3 (May 26, 2023): I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

This supports the data that I’ve been finding that all points to a May 1982 release date for the Masters of the Universe toyline.

Update 4 (Jan 24, 2025): I’m adding some color/shading coding to the list. In hindsight I think “first use in commerce” dates that were filed are somewhat vague and arbitrary. The most meaningful dates are concept art dates, certain key document and event dates, and the earliest newspaper ad dates. Most important dates will be bolded, least important dates in gray, and everything else in regular text. Oh, and I’ll color the dates related to the Conan license in blue, to easily distinguish them from the He-Man material.

1971

“King of Styx” – illustration for a short story by Mark Taylor. Some elements later reused for Skeletor. Image courtesy of Rebecca Salari Taylor
  • 1971: “The King of Styx” concept, by Mark Taylor

1979

Torak, by Mark Taylor – 1979. Image source: The Power and the Honor Foundation
  • 1979: First Castle Grayskull sketch, by Mark Taylor
  • 1979: Torak (precursor to He-Man) sketch, by Mark Taylor
  • 08/15/1979: Category Management Teams memo

1980

December 1980: Roger Sweet’s “He-Man” trio; the barbarian figure was based on designs by Mark Taylor. Image via the Power and the Honor Foundation.
  • 05/22/1980: Fantasy Make Believe idea disclosure form
  • 06/11/1980: Male Action Figure attributes list
  • 09/08/1980: Figure Attributes list
  • 09/21/1980: Space/Monster/Fantasy Figures budgeted hours form
  • 11/03/1980: Megaton Man project request form
  • 11/??/1980: Work started on “He-Man trio”, Roger Sweet; Barbarian He-Man based on illustration by Mark Taylor (late November)
  • 12/??/1980: He-Man trio presented at Mattel Product Conference (mid-December)
  • 12/30/1980: He-Man Characters & Accessories idea disclosure form
  • ??/??/1980: Early Conan-related design by Mark Taylor, pre-CPI agreement

1981

Tony Guerrero’s early 1981 He-Man prototype. Image source: Tomart’s Action Figure Digest.
  • ??/??/1981: Bird Man (Stratos) concept, by Mark Taylor
  • ??/??/1981: Mer-Man concept, by Mark Taylor
  • ??/??/1981: Castle Grayskull concept, by Mark Taylor
  • ??/??/1981: Battle Cat concept, by Mark Taylor
  • ??/??/1981: Sensor (Zodac) concept, by Mark Taylor
  • ??/??/1981: Battle Tester/Combat Trainer concept, by Mark Taylor
  • ??/??/1981: Heroic Figure (He-Man) concept, by Mark Taylor
  • ??/??/1981: Heroic Figure (He-Man) battles plant monster concept, by Mark Taylor
  • 01/06/1981: He-Man Vehicles and Accessories idea disclosure form (modular vehicles)
  • 01/23/1981: Drawing by Colin Bailey depicting Mark Taylor working on He-Man project
  • 03/30/1981: De-Man (Skeletor) concept, by Mark Taylor
  • 04/01/1981: Man-At-Arms concept, by Mark Taylor
  • 04/02/1981: Tree Man (Beast Man) concept, by Mark Taylor
  • 04/06/1981: He-Man (tan boots) concept, by Mark Taylor
  • 04/07/1981: Battle Ram (tank treads version) concept, by Ted Mayer
  • 04/27/1981: Revised Battle Ram concept art drawings, by Ted Mayer
  • 05/03/1981: He-Man (red/yellow boots) concept, by Mark Taylor
  • 05/20/1981: Skull Castle (Castle Grayskull) Weapons Rack & Weapons by Mark Taylor
  • 05/28/1981: Female Warrior (Teela) concept, by Mark Taylor
  • 05/28/1981: Battle Ram control drawing, by Ted Mayer
  • 06/03/1981: Sorceress concept, by Mark Taylor
  • 06/05/1981: Battle Chariot concept, by Ted Mayer
  • 07/??/1981: He-Man designed by this month, per CPI vs Mattel lawsuit
  • 07/09/1981: Draft Skeletor toy head design document
  • 07/14/1981: Memorandum discussing Mattel’s presentation of He-Man to Toys ‘R’ Us
  • 08/10/1981: Attak Trak mechanism patent filed (non-Mattel)
  • 09/16/1981: Mer-Man sword design concept, by Mark Taylor
  • 09/30/1981: “Proprietary Line Concepts” document (Megaton Man, Kid Gallant, Robin & The Space Hoods, Monster Fantasy/He-Man)
  • 11/28/1981: King of Castle Grayskull published per copyright records
  • 11/28/1981: He-Man and the Power Sword published per copyright records
  • 11/28/1981: The Vengeance of Skeletor published per copyright records
  • 12/08/1981: Filmation animated commercial retakes shot
  • 12/14/1981: He-Man trademarked
  • 12/14/1981: Teela trademarked
  • 12/14/1981: Man-At-Arms trademarked
  • 12/14/1981: Stratos trademarked
  • 12/14/1981: Wind Raider trademarked
  • 12/14/1981: Battle Ram trademarked
  • 12/14/1981: Beast Man trademarked
  • 12/14/1981: Mer-Man trademarked
  • 12/14/1981: Zodac trademarked
  • 12/14/1981: Masters of the Universe trademarked
  • 12/21/1981: Battle Cat trademarked
  • 12/21/1981: Castle Grayskull Trap Door patent filed

1982

Attak Trak concept drawing, by Ted Mayer – Mark 23, 1982. Image courtesy of Ted Mayer
  • ??/??/1982: Gargo/Gargoyle dragon concept, by Mark Taylor
  • ??/??/1982: Ram Man concept, by Mark Taylor
  • ??/??/1982: Man-E-Faces concept, by Mark Taylor
  • 01/15/1982: Castle Grayskull trademarked
  • 01/15/1982: Skeletor trademarked
  • 02/17/1982: Mattel introduces new “Masters of the Universe” toy line at Toy Fair
  • 03/01/1982: Rebate offer date in first mini comic (earliest purchase date)
  • 03/04/1982: Attak Trak control drawing, by Ted Mayer
  • 03/23/1982: Attak Trak concept, by Ted Mayer
  • 04/08/1982: DC Comics: From Eternia With Death! street date. Cover date: July 1982
  • 05/??/1982: Masters of the Universe toyline released this month, per Mattel EVP Joe Morrison
  • 05/13/1982: Earliest known newspaper ad for MOTU
  • 05/13/1982: First Skeletor newspaper ad
  • 05/13/1982: First Man-At-Arms newspaper ad
  • 05/13/1982: First He-Man newspaper ad
  • 05/13/1982: First Beast Man newspaper ad
  • 05/21/1982: Trap Jaw concept, by Colin Bailey
  • 06/03/1982: First Battle Ram newspaper ad
  • 06/03/1982: First Battle Cat newspaper ad
  • 06/03/1982: First Castle Grayskull newspaper ad (“Castle Grey Skull”)
  • 06/03/1982: First Stratos newspaper ad (pictured, not named)
  • 06/03/1982: First Zodac newspaper ad (pictured, not named)
  • 06/09/1982: First Teela newspaper ad
  • 06/18/1982: First Stratos newspaper ad (mentioned by name)
  • 07/??/1982: Wasp Man (Buzz-Off) concept, by Colin Bailey
  • 07/??/1982: Lizard Man (Whiplash) concept, by Colin Bailey
  • 07/22/1982: First Wind Raider newspaper ad
  • 08/08/1982: First Mer-Man newspaper ad (mentioned by name)
  • 08/08/1982: First Zodac newspaper ad (mentioned by name)
  • 08/26/1982: DC Comics Fate Is The Killer street date. Cover date: November 1982
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe Figures TV ads
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe Castle Grayskull TV ads
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe DC Comics scheduled run
  • 09/09/1982: DC Comics To Tempt the Gods street date. Cover date: December 1982.
  • 09/27/1982: Attak Trak trademarked
  • 09/27/1982: Man-E-Faces trademarked
  • 09/27/1982: Point Dread & The Talon Fighter trademarked
  • 09/27/1982: Ram Man trademarked
  • 09/27/1982: Trap Jaw trademarked
  • 09/27/1982: Zoar trademarked
  • 10/01/1982 – 12/21/1982: “Masters of the Universe Collection” TV ads
  • 10/05/1982: Sultra (Evil-Lyn) concept, by Colin Bailey
  • 10/14/1982: DC Comics The Key To Castle Grayskull street date. Cover date: January 1983
  • 10/19/1982: Black Widow (Webstor) concept art, by Roger Sweet
  • 10/25/1982: Castle Grayskull copyright registered
  • 10/26/1982: Teela copyright registered
  • 11/04/1982: Battle Ram copyright registered
  • 11/04/1982: Beast Man copyright registered
  • 11/04/1982: He-Man copyright registered
  • 11/04/1982: Man-At-Arms copyright registered
  • 11/04/1982: Mer-Man copyright registered
  • 11/04/1982: Skeletor copyright registered
  • 11/04/1982: Stratos copyright registered
  • 11/04/1982: Wind Raider copyright registered
  • 11/04/1982: Zodac copyright registered
  • 11/11/1982: DC Comics Within These Walls… Armageddon! street date. Cover date: February 1983
  • 12/01/1982: Masters of the Universe Bible created. First ever character/place mentions include: Marlena, Tri-Klops, Snake Mountain, Panthor, Gorpo, Delora, Ram Man, Spy Man, Bugoff (Buzz-Off), Tri-Trak, Roton, Faker, Black Widow (Webstor) Fang Man, Chopper (Jitsu) Tornado Traveler, War Sled (evil Battle Ram), Grinder vehicle
  • 12/07/1982: King of Castle Grayskull copyright registered
  • 12/08/1982: He-Man and the Power Sword copyright registered
  • 12/10/1982: Tri-Klops trademarked
  • 12/28/1982: The Vengeance of Skeletor copyright registered

1983

Dragon Walker concept by Ed Watts, 1983. Image source: The Power and the Honor Foundation.
  • 01/21/1983: Evil-Lyn trademarked
  • 01/21/1983: Heroic Warriors trademarked
  • 01/21/1983: Evil Warriors trademarked
  • 02/16/1983: Panthor trademarked
  • 02/16/1983: Screeech trademarked
  • 02/20/1983: First Man-E-Faces newspaper ad
  • 02/22/1983: Battle Cat copyright registered
  • 02/25/1983: Ram Man copyright registered
  • 02/25/1983: Man-E-Faces copyright registered
  • 03/28/1983: First “Buy 3 Get 1 Free” offer ad (Wun-Dar aka Savage He-Man aka Wonder Bread He-Man)
  • 04/04/1983: Attak Trak copyright registered
  • 04/04/1983: Faker copyright registered
  • 04/17/1983: First Faker newspaper ad
  • 05/11/1983: First Ram Man newspaper ad
  • 05/23/1983: Prince Adam trademarked
  • 05/25/1983: Faker trademarked
  • 05/25/1983: Point Dread trademarked
  • 05/25/1983: Talon Fighter trademarked
  • 06/21/1983: Evil-Lyn copyright registered
  • 06/30/1983: First Evil-Lyn newspaper ad
  • 06/30/1983: First Tri-Klops newspaper ad
  • 07/15/1983: First Attak Trak newspaper ad
  • 08/04/1983: First Talon Fighter newspaper ad
  • 08/15/1983: Snake Mountain trademarked
  • 08/22/1983: Battle For Eternia trademarked
  • 08/22/1983: Buzz-Off trademarked
  • 08/22/1983: Clawful trademarked
  • 08/22/1983: Fisto trademarked
  • 08/22/1983: Jitsu trademarked
  • 08/22/1983: Mekaneck trademarked
  • 08/22/1983: Road Ripper trademarked
  • 08/22/1983: Roton trademarked
  • 08/22/1983: Stridor trademarked
  • 08/22/1983: Whiplash trademarked
  • 08/28/1983: First Trap Jaw newspaper ad
  • 09/05/1983: Filmation He-Man cartoon debuts (UK)
  • 09/17/1983: Gyro (early Roton) concept, by Ed Watts
  • 09/19/1983: Filmation He-Man cartoon debuts (US) according to newspaper TV schedules
  • 09/19/1983: Spider Attack Vehicle (early Spydor) concept, by Ed Watts
  • 09/19/1983: Ball Buster (early Bashasaurus) concept, by Ed Watts
  • 09/21/1983: First Screeech newspaper ad (spelled “Screech”)
  • 09/22/1983: Zap ‘N’ Go vehicle concept, by Ted Mayer
  • 09/22/1983: First Panthor newspaper ad
  • 09/23/1983: First Zoar newspaper ad
  • 09/26/1983: Dungeon concept, by Ted Mayer
  • 09/29/1983: Vehicle Launcher (very early Road Ripper) concept, by Ted Mayer
  • 11/18/1983: Masters Playset (two towers) concept, by Ted Mayer
  • 12/05/1983: Early Fright Zone concept, by Ed Watts
  • 12/05/1983: Webstor trademarked
  • 12/08/1983: Dragon concept, by Ed Watts
  • 12/08/1983: Dragon concept (without helmet), by Ed Watts
  • 12/08/1983: Flying Fists He-Man/Battle Armor He-Man concept, by Ted Mayer
  • 12/14/1983: First Mekaneck newspaper ad
  • 12/28/1983: Trap Jaw copyright registered
  • 12/29/1983: Mekaneck patent filed
  • 12/29/1983: Battle Armor He-Man patent filed
  • 1983: Dragon Walker concept, by Ed Watts
  • 1983: Snake Mountain packaging sketch, by William George
  • 1983: Dragon Walker with Land Shark packaging sketch, by William George

1984

Torton, by Ed Watts – February 9, 1984. Image source: The Power and the Honor Foundation
  • 01/10/1984: Dragon Walker patent filed
  • 01/13/1984: Tri-Klops copyright registered
  • 01/25/1984: First Road Ripper newspaper ad
  • 01/27/1984: Battle Armor trademarked
  • 01/27/1984: Kobra Khan trademarked
  • 01/27/1984: The Fright Zone trademarked
  • 02/09/1984: Torton concept, by Ed Watts
  • 02/16/1984: Road Ripper copyright registered
  • 03/11/1984: First Battle Armor He-Man newspaper ad
  • 03/11/1984: First Battle Armor Skeletor newspaper ad
  • 03/11/1984: First Roton newspaper ad
  • 03/22/1984: First Prince Adam newspaper ad
  • 03/22/1984: First Orko appearance in stores (costumed actor- unclear if that means toy was available)
  • 03/29/1984: Hordak concept, by Ted Mayer
  • 04/20/1984: Point Dread & Talon Fighter copyright registered
  • 04/20/1984: Roton copyright registered
  • 04/28/1984: First Buzz-Off newspaper ad
  • 04/28/1984: First Whiplash newspaper ad
  • 04/30/1984: Mekaneck copyright registered
  • 04/30/1984: Stridor copyright registered
  • 05/07/1984: Buzz-Off copyright registered
  • 05/07/1984: Whiplash copyright registered
  • 05/11/1984: First Dragon Walker newspaper ad
  • 05/15/1984: Battle Armor He-Man copyright registered
  • 06/01/1984: Horned helmet warrior woman concept, by Ted Mayer
  • 06/03/1984: TM action figure concept, by Ted Mayer
  • 06/03/1984: First Snake Mountain newspaper ad
  • 06/03/1984: First Stridor newspaper ad
  • 06/06/1984: Modular Man (Multi-Bot) concept, by Ted Mayer
  • 06/07/1984: Horde Octopus Woman (Octavia) concept, by Ted Mayer
  • 06/15/1984: Snout Spout concept, by Ted Mayer
  • 06/15/1984: Dragon Walker copyright registered
  • 06/18/1984: Walking skull vehicle concept, by Jim Keifer
  • 06/19/1984: Early Megator concept, by Ted Mayer
  • 07/06/1984: Chest cannon He-Man concept, by Ted Mayer
  • 07/06/1984: Multi-Bot concept, by Ted Mayer
  • 07/07/1984: Chest monster Skeletor concept, by Ted Mayer
  • 07/07/1984: Transparent Man (Roboto) concept, by Ted Mayer
  • 07/07/1984: Jester figure (Acrobad) concept, by Ted Mayer
  • 07/08/1984: Vulture figure concept, by Ted Mayer
  • 07/08/1984: Rotary Man (early Hurricane Hordak) concept, by Ted Mayer
  • 07/08/1984: Horde Mummy concept, by Ted Mayer
  • 07/08/1984: Stilt Stalkers concept, by Ted Mayer
  • 07/08/1984: Helicopter accessory and Claw Climbing accessory concepts,, by Ted Mayer
  • 07/08/1984: Jet Sled (close to final) concept, by Ted Mayer
  • 07/09/1984: Handsome and Basher concepts, by Ted Mayer
  • 07/10/1984: Megalaser concept, by Ted Mayer
  • 07/10/1984: Octavia (colored) concept, by Ted Mayer
  • 07/12/1984: Tung Lashor concept, by Ted Mayer
  • 07/13/1984: Snout Spout concept, by Ted Mayer
  • 07/13/1984: Masters Gigor concept, by Ed Watts
  • 07/13/1984: Fright Fighter Concept, by Ed Watts
  • 07/13/1984: Mantor (Mantisaur) concept, by Ed Watts
  • 07/13/1984: Battle For Eternia game concept, by Ed Watts
  • 07/13/1984: Attack Pose Panthor concept, by Ed Watts
  • 07/13/1984: Dart (Laser Bolt) concept, by Ed Watts
  • 07/13/1984: Ted Mayer unproduced concepts: Big Foot, Snowman, Green Witch, Archer Woman
  • 07/13/1984: Ed Watts unproduced concepts: Cyclo Marauder, War Wing, Monster Walker, Dungeon, Tyroar, Disc Blaster
  • 07/15/1984: Turbosaurus (early Gigantosaur) concept, by Ed Watts
  • 07/16/1984: Weapons Factory concept, by Jim Keifer
  • 07/22/1984: Land Shark & Battle Armor Skeletor packaging sketch, by William George
  • 08/03/1984: First Fisto newspaper ad
  • 09/09/1984: First Webstor newspaper ad
  • 09/10/1984: Grizzlor trademarked
  • 09/10/1984: Hordak trademarked
  • 09/10/1984: The Horde trademarked
  • 09/10/1984: Land Shark trademarked
  • 09/10/1984: Leech trademarked
  • 09/10/1984: Mantenna trademarked
  • 09/10/1984: Spikor trademarked
  • 09/10/1984: Spydor trademarked
  • 09/10/1984: Stinkor trademarked
  • 09/10/1984: Thunder Punch trademarked
  • 09/10/1984: Two Bad trademarked
  • 09/15/1984: Canyon Hopper concept, by Ed Watts
  • 09/18/1984: Motorized walking monster armor concept, by Ed Watts
  • 09/24/1984: Dragon Fly (Fright Fighter) concept, by Ed Watts
  • 09/27/1984: First Weapons Pak newspaper ad
  • 09/27/1984: First Clawful (misspelled “Clawfall”) newspaper ad
  • 09/29/1984: Transforming figure concept, by Ed Watts
  • 10/03/1984: Firepower Man (Rio Blast) concept, by Ed Watts
  • 10/12/1984: Clawful and Buzz-Off mentioned as popular toys in newspaper story
  • 10/24/1984: First Kobra Khan newspaper ad
  • 10/25/1984: First Orko newspaper ad (actual toy)
  • 11/13/1984: Land Shark patent filed
  • 11/18/1984: First Jitsu newspaper ad
  • 11/23/1984: Bashasaurus trademarked
  • 11/23/1984: Night Stalker trademarked
  • 11/23/1984: The Evil Horde trademarked
  • 11/29/1984: Battle Armor Skeletor copyright registered
  • 12/01/1984: Engine Man (Dragstor) concept, by Ed Watts
  • 12/14/1984: Battle Bones patent filed
  • 12/14/1984: Sy-Klone patent filed
  • 12/17/1984: Mantenna patent filed
  • 12/19/1984: Dragon Blaster trademarked
  • 12/19/1984: Modulok trademarked
  • 12/19/1984: Moss Man trademarked
  • 12/24/1984: Two Bad patent filed
  • 12/24/1984: Jitsu copyright registered
  • 12/24/1984: Kobra Khan copyright registered
  • 12/24/1984: Clawful copyright registered
  • 12/24/1984: Webstor copyright registered
  • 12/28/1984: Battle Bones trademarked
  • ??/??/1984: Mantisaur concept variations/for “New Ventures”
  • ??/??/1984: Battle Armor Skeletor & Panthor packaging sketch, by William George
  • ??/??/1984: Dragon Blaster Skeletor packaging sketch, by William George
  • ??/??/1984: Jaws I, Jaws III, various unproduced concept vehicles for “New Ventures”

1985

Eternia sketch, by Ted Mayer
  • 01/03/1985: Roboto patent filed
  • 01/03/1985: Thunder Punch He-Man patent filed
  • 01/04/1985: Bashasaurus patent filed
  • 01/13/1985: First Land Shark newspaper ad
  • 01/24/1985: First Moss Man newspaper ad
  • 01/24/1985: First Stinkor newspaper ad
  • 01/31/1985: Snake Mountain copyright registered
  • 02/05/1985: Wolf head Eternia concept, by Ted Mayer
  • 02/25/1985: Battle Bones copyright registered
  • 02/26/1985: Early Blast Attak concept, by Mark Jones
  • 02/28/1985: First Roboto newspaper ad
  • 02/28/1985: First Two Bad newspaper ad
  • 02/28/1985: “Tongue Lasher” (Tung Lashor) concept art by Martin Arriola and Pat Dunn
  • 03/04/1985: Pre-Production Early Rio Blast Guns Rough Pencil Concept by John Hollis
  • 03/14/1985: “Tongue Lasher” (Tung Lashor) illustration by John Hollis
  • 03/18/1985: “Tongue Lasher” (Tung Lashor)”Dragonfly Compound Bow” concept art by John Hollis
  • 03/29/1985: Seaman (Scubattack) concept, by Alan Tyler
  • 03/31/1985: First Bashasaurus newspaper ad
  • 03/31/1985: First Battle Bones newspaper ad
  • 04/05/1985: Fright Zone puppet tooling method patent filed
  • 04/18/1985: Heroic Giant (Tytus) concept, by Alan Tyler
  • 04/22/1985: Fisto copyright registered
  • 05/03/1985: Tung Lashor “Dragonfly Compound Bow” concept art by John Hollis
  • 05/22/1985: Land Shark copyright registered
  • 05/22/1985: Bashasaurus copyright registered
  • 05/22/1985: Roboto copyright registered
  • 05/22/1985: Two Bad copyright registered
  • 05/30/1985: First Spikor newspaper ad
  • 06/01/1985: First Spydor newspaper ad
  • 06/14/1985: First Night Stalker newspaper ad
  • 06/14/1985: Laser Bolt trademarked
  • 06/14/1985: Terror Claws trademarked
  • 06/15/1985: Gyrattacker concept, by Ted Mayer
  • 06/17/1985: Flying Fists trademarked
  • 06/17/1985: Rattlor trademarked
  • 06/17/1985: Rokkon trademarked
  • 06/17/1985: Stonedar trademarked
  • 06/17/1985: Sy-Klone trademarked
  • 06/17/1985: Tung Lashor trademarked
  • 06/19/1985: Eternia blueprint by John Hollis
  • 06/24/1985: Slime Pit trademarked
  • 07/08/1985: Spydor patent filed
  • 07/25/1985: Slasher/Punjab concept, by Roger Sweet
  • 08/08/1985: First Dragon Blaster Skeletor newspaper ad (implied)
  • 08/08/1985: First Hordak newspaper ad (costumed actor appearance)
  • 08/08/1985: First Thunder Punch He-Man newspaper ad
  • 08/20/1985: First Grizzlor newspaper ad
  • 08/20/1985: First Hordak newspaper ad (actual toy)
  • 08/20/1985: First Leech newspaper ad
  • 08/20/1985: First Mantenna newspaper ad
  • 08/25/1985: First Dragon Blaster Skeletor newspaper ad (explicitly shown)
  • 08/30/1985: First Sy-Klone newspaper ad
  • 09/04/1985: Triceratops (very early Bionatops) concept, by Mark Jones
  • 09/04/1985: Turbodactyl concept, by Mark Jones
  • 09/09/1985: Horde Slurb concept, by Mark Jones
  • 09/13/1985: Unproduced Alan Tyler concepts: Dragon Lord, Sorcerer, Steel Kill
  • 09/13/1985: Laser Bolt patent filed
  • 09/14/1985: First Fright Zone newspaper ad
  • 09/16/1985: Secrets of Grayskull “New Notes” document (Grayskull Tower/King Hiss/etc.)
  • 09/22/1985: Early Jet Sled concept, by Ted Mayer
  • 09/25/1985: Horde Trooper patent filed
  • 09/27/1985: King Hiss patent filed
  • 09/27/1985: Megalaser patent filed
  • 09/28/1985: First Modulok newspaper ad
  • 10/04/1985: Fright Zone patent filed
  • 10/10/1985: Grizzlor copyright registered
  • 10/10/1985: Mantenna copyright registered
  • 10/10/1985: Moss Man copyright registered
  • 10/10/1985: Spikor copyright registered
  • 10/10/1985: Spydor copyright registered
  • 10/10/1985: Sy-Klone copyright registered
  • 10/10/1985: Thunder Punch He-Man copyright registered
  • 10/11/1985: Hurricane Hordak patent filed
  • 10/16/1985: Modulok copyright registered
  • 10/17/1985: Secrets of Grayskull Preliminary Story Background (Eternia/King Hiss/etc.)
  • 11/04/1985: Medusa-Man (Snake Face) concept, by David Wolfram
  • 11/12/1985: Horde Trooper trademarked
  • 11/12/1985: Mantisaur trademarked
  • 11/12/1985: Multi-Bot trademarked
  • 11/12/1985: Snake Men trademarked
  • 11/12/1985: Snout Spout trademarked
  • 11/12/1985: Leech copyright registered
  • 11/21/1985: Tyrantisaurus concept, by David Wolfram
  • 11/25/1985: Laser Bolt copyright registered
  • 11/25/1985: Hordak copyright registered
  • 11/25/1985: Fright Zone copyright registered
  • 11/26/1985: Crack-Pot (Blast Attak) concept, by Richard Lepik
  • 12/06/1985: Streak concept, by Alan Tyler
  • 12/12/1985: Blasterhawk trademarked
  • 12/16/1985: Evil Giant (Megator) concept, by Alan Tyler
  • 1985: “The Slime Pit” finished painting, by William George
  • 1985: Hurricane Hordak pencils, by William George
  • 1985: Flying Fists He-Man pencils, by William George

1986

Rokkon/Stonedar patent illustration – filed January 14, 1986
  • 01/09/1986: Extendar trademarked
  • 01/09/1986: Rio Blast trademarked
  • 01/11/1986: First Laser Bolt Newspaper ad
  • 01/11/1986: First Slime Pit Newspaper ad
  • 01/14/1986: Rokkon/Stonedar patent filed
  • 01/15/1986: Triceratops (Bionotops) concept, by David Wolfram
  • 01/17/1986: John Hollis “Terror-Dactyl” (Turbodactyl) concept
  • 02/02/1986: First Rokkon newspaper ad
  • 02/02/1986: First Stonedar newspaper ad
  • 02/11/1986: Rokkon copyright registered
  • 02/11/1986: Stonedar copyright registered
  • 02/12/1986: First Flying Fists He-Man newspaper ad
  • 02/12/1986: First Terror Claws Skeletor newspaper ad
  • 02/21/1986: First King Hiss newspaper ad (figure coming in April)
  • 02/21/1986: First Rattlor newspaper ad (figure coming in April)
  • 02/21/1986: First Tung Lashor newspaper ad (figure coming in April)
  • 03/15/1986: Comet Warriors trademarked
  • 03/21/1986: Battle For Eternia (game) trademarked
  • 03/21/1986: Fright Fighter trademarked
  • 03/21/1985: John Hollis Rio Blast Fold Out Arm Blaster drawing
  • 03/21/1985: John Hollis Pre-Production Early Rio Blast Arm Blaster
  • 03/24/1986: Stilt Stalker trademarked
  • 04/16/1985: John Hollis Rio Blast Pre-Production Chest Gun Sketch
  • 04/18/1985: John Hollis Pre-Production Rio Blast Backpack Gun and Concept Sketches
  • 04/18/1985: John Hollis Rio Blast Backpack Gun control drawing
  • 04/23/1986: First Dragstor newspaper ad
  • 05/01/1986: First King Hiss newspaper ad (figure listed as available)
  • 05/03/1985: Mike McKittrick Pre-Production Eternia Playset Blueprint of Parts Layout
  • 05/10/1986: First Rattlor newspaper ad (figure listed as available)
  • 05/10/1986: First Tung Lashor newspaper ad (figure listed as available)
  • 05/11/1986: First Mantisaur newspaper ad
  • 05/12/1986: Flying Fists He-Man copyright registered
  • 05/12/1986: Rattlor copyright registered
  • 05/12/1986: Tung Lashor copyright registered
  • 05/12/1986: Mantisaur copyright registered
  • 05/13/1985: John Hollis Pre-Production Rio Blast Leg Control Drawing
  • 05/14/1986: The Multiples (heroic) concept, by James McElroy
  • 05/19/1986: Terror Claws Skeletor copyright registered
  • 05/28/1986: Snout Spout copyright registered
  • 05/28/1986: Dragstor copyright registered
  • 06/03/1986: First Blasterhawk newspaper ad
  • 06/09/1986: Tower Tools/Cliff Climber/Scubattack mechanism patent filed
  • 06/12/1985: John Hollis “Snake Tower” Eternia sketch
  • 06/14/1986: Sticky Minions concept, by James McElroy
  • 06/14/1986: Spider People Centiped concept, by James McElroy
  • 06/15/1986: The Multiples (evil) concept, by James McElroy
  • 06/16/1986: Recording Sound Playset concept, by James McElroy
  • 06/18/1986: Spider People Tarantula concept, by James McElroy
  • 06/19/1985: John Hollis Pre-Production Eternia Playset Near-Final Copy with Color Marker
  • 06/20/1986: The Lockers concept, by James McElroy
  • 06/20/1986: Skeletor Dragon Disguise concept, by James McElroy
  • 06/20/1986: The Slime Monster concept, by James McElroy
  • 06/20/1986: Gwildor concept, by Alan Tyler (based on movie designs)
  • 06/23/1986: Rotar/Twistoid patent filed
  • 06/23/1986: Eternia trademarked
  • 06/23/1986: Grayskull (He-Ro early name) trademarked (canceled)
  • 06/23/1986: Jet Sled trademarked
  • 06/23/1986: Monstroid trademarked
  • 06/23/1986: Buzz-Saw trademarked
  • 06/23/1986: Mosquitor trademarked
  • 06/23/1986: Sorceress trademarked
  • 06/23/1986: Meteorbs trademarked
  • 06/23/1986: Cometroid trademarked
  • 06/23/1986: Ty-Grrr trademarked
  • 06/23/1986: Astro Lion trademarked
  • 06/23/1986: Comet Cat trademarked
  • 06/23/1986: Tuskor trademarked
  • 06/23/1986: Dinosorb trademarked
  • 06/23/1986: Crocobite trademarked
  • 06/23/1986: Rhinorb trademarked
  • 06/23/1986: Orbear trademarked
  • 06/23/1986: Gore-Illa trademarked
  • 06/29/1986: The Optimagic concept, by James McElroy
  • 06/30/1986: The Voice concept, by James McElroy
  • 07/09/1986: Giant Foot Print Trap concept, by James McElroy
  • 07/09/1986: Net Trap concept, by James McElroy
  • 07/13/1986: Gyrattacker patent filed
  • 07/15/1985: John Hollis Pre-Production Eterna Playset Center Tower Gun Control Drawing
  • 07/18/1986: First Jet Sled newspaper ad
  • 07/18/1986: First Megalaser newspaper ad
  • 07/18/1986: First Stilt Stalkers newspaper ad
  • 07/24/1984: Ed Watts Pre-Production Fright Fighter “Dragonfly” (Fright Fighter) Concept Photo
  • 07/29/1985: John Hollis Pre-Production Eternia Playset Snake Tower Strut Concept Details
  • 08/02/1985: John Hollis Pre-Production Eternia Playset Center Tower Strut Drawing
  • 08/04/1985: John Hollis Pre-Production Eternia Playset Elevator Crank Control Drawing
  • 08/05/1985: John Hollis Pre-Production Eternia Playset Elevator Lift Platform Blueprint
  • 08/01/1986: King Hiss copyright registered
  • 08/07/1986: Horde Trooper copyright registered
  • 08/15/1985: John Hollis Pre-Production Eternia Playset Grappling Hook Control Drawing
  • 08/18/1986: Slime Pit copyright registered
  • 08/18/1986: Extendar copyright registered
  • 08/22/1986: Rio Blast copyright registered
  • 08/24/1986: First Snout Spout newspaper ad
  • 09/10/1986: First Hurricane Hordak newspaper ad
  • 09/16/1986: Blast Attak patent filed
  • 09/22/1986: Bionotops trademarked
  • 09/22/1986: Gigantisaur trademarked
  • 09/22/1986: Powers of Grayskull trademarked
  • 09/22/1986: Tyrantisaurus Rex trademarked
  • 09/28/1986: First Fright Fighter newspaper ad
  • 10/xx/1986: He-Man military pitch, by Stephen Lee
  • 10/06/1986: Eldor trademarked
  • 10/06/1986: Rotar trademarked
  • 10/06/1986: Turbodactyl trademarked
  • 10/06/1986: Twistoid trademarked
  • 10/06/1986: Tytus trademarked
  • 10/07/1986: Blast-Attak trademarked
  • 10/07/1986: Gwildor trademarked
  • 10/11/1986: First Meteorbs newspaper ad
  • 10/11/1986: First Multi-Bot newspaper ad
  • 10/14/1986: Cliff Climber trademarked
  • 10/14/1986: Scubattack trademarked
  • 10/23/1986: First Monstroid newspaper ad
  • 10/28/1986: Mosquitor copyright registered
  • 10/28/1986: Ninjor copyright registered
  • 10/28/1986: Scare Glow copyright registered
  • 10/28/1986: Sorceress copyright registered
  • 10/28/1986: Sssqueeze copyright registered
  • 11/05/1986: First Extendar newspaper ad
  • 11/05/1986: First Rio Blast newspaper ad
  • 11/08/1986: First Horde Trooper newspaper ad
  • 11/10/1986: Blast-Attak copyright registered
  • 11/17/1986: H.E./M.A.N. concept, by James McElroy
  • 11/23/1986: First Eternia Playset newspaper ad
  • 11/27/1986: First Beam Blaster & Artilleray newspaper ad
  • 11/27/1986: First Mosquitor newspaper ad
  • 11/27/1986: First Ninjor newspaper ad
  • 11/27/1986: First Scare Glow newspaper ad
  • 11/27/1986: First Snake Face newspaper ad
  • 12/09/1986: First Clamp Champ newspaper ad
  • 12/09/1986: First King Randor newspaper ad
  • 12/09/1986: First Faker (reissue) newspaper ad

1987

Megator concept, by Mark Jones, based on Mark Taylor’s Demo-Man concept – 1987. Image source: The Art of He-Man/The Power and the Honor Foundation
  • 01/21/1987: The Evil Horde Slime copyright registered
  • 01/28/1987: Snake Face copyright registered
  • 02/02/1987: Artilleray copyright registered
  • 02/02/1987: Beam Blaster copyright registered
  • 02/02/1987: Blasterhawk copyright registered
  • 03/14/1987: First Tyrantisaurus Rex newspaper ad
  • 03/21/1987: First Blast Attak newspaper ad
  • 03/21/1987: First Sorceress newspaper ad
  • 03/21/1987: First Sssqueeze newspaper ad
  • 04/04/1987: First Bionatops newspaper ad
  • 04/04/1987: First Turbodactyl newspaper ad
  • 04/27/1987: Saurod trademarked
  • 04/27/1987: Megator trademarked
  • 04/28/1987: Bionatops copyright registered
  • 04/28/1987: Turbodactyl copyright registered
  • 05/18/1987: Laser Power He-Man concept art, by David Wolfram, based on design by Martin Arriola
  • 06/22/1987: Regular Bio-Mechazoid Skeletor (early Laser Light) concept, by David Wolfram
  • 07/22/1987: Battle Base concept for live action TV show, by Dave McElroy
  • 08/08/1987: First Blade newspaper ad
  • 08/08/1987: First Gwildor newspaper ad
  • 08/08/1987: First Saurod newspaper ad
  • 08/18/1987: Bio-Mechazoid Skeletor (revised Laser Light) concept, by David Wolfram
  • 10/05/1987: Live action TV show vehicle concepts, by Dave McElroy
  • 10/06/1987: Live action “Harm Arm” TV show vehicle concept, by Dave McElroy
  • 11/11/1987: First Buzz-Saw Hordak newspaper ad
  • 11/11/1987: First Rotar newspaper ad
  • 11/11/1987: First Twistoid newspaper ad
  • ??/??/1987: Megator concept/based on Mark Taylor’s Demo-Man, colored by Mark Jones

Thanks to Shawn for pointing me towards the CPI vs Mattel material.

“Death of Mark Taylor From Night Visitation.” Artwork by Colin Bailey, January 23, 1981. Given to Mark when he was working on his “dark project” (He-Man). Image courtesy of Rebecca Salari Taylor.

Other timelines:

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Artwork

Invented characters in Rudy Obero’s packaging artwork

Written by Adam McCombs

Freelance illustrator Rudy Obrero left an indelible mark on the Masters of the Universe landscape. He was originally selected by Mattel designer Mark Taylor for his ability to produce artwork in the style of Frank Frazetta, a major early influence on the He-Man toyline. Rudy’s moody atmospheres have made him a fan favorite in a toyline that was blessed with many talented artists and designers.

Today I’d like to take a look at something we often don’t notice in this artwork – the background characters and vehicles that never existed as actual toys.

The artwork referenced in this post includes:

Battle Cat

The original Battle Cat artwork (the first piece painted by Rudy for the He-Man toyline) is pretty sparse. You have He-Man on Battle Cat, some rocks and Castle Grayskull in the background, and not much else.

However, if you look more closely at the Castle, you’ll notice a barbarian warrior manning the laser canon on the castle turret:

In the background, to the left of Battle Cat’s helmet, you can also see a couple of shadowy figures:

In the original charcoal drawing (a piece owned Eamon O’Donoghue, who graciously shared a picture of it), you can also see there were going to be a few more background characters in the illustration, but they were dropped in the final oil painting. Like many of Rudy’s background characters, they look like barbarian warriors straight from a Frank Frazetta painting.

Image source: Vaults of Grayskull

There are two warriors on the turret in this version.

Castle Grayskull

Rudy’s Castle Grayskull artwork has nearly a complete line-up of all the 1982 action figures, with the exception of Mer-Man. But there are also two shadowy figures in the background, behind Beast Man.

Rudy also includes a small fleet of flying Sky Sled-like vehicles. They are v-shaped and each appears to have a single pilot.

Battle Ram

Rudy’s Battle Ram illustration features a barbarian warrior with a Viking helmet, and the suggestion of at least a couple of figures on the turrets of Castle Grayskull.

It also features six of the V-shaped Sky Sled-like vehicles that appeared in the Castle Grayskull painting, each with its own pilot. Some of them are shown in side profile here. The basic design seems to be the front half of the Battle Ram without the griffin figure head, and extended, swept-back wings.

Wind Raider

Rudy Obrero’s Wind Raider illustration features about a dozen warriors at ground level, most in silhouette. One of them, however, is a blue-skinned warrior with red armor and helmet. Update: this may in fact be Stratos. Thanks to Øyvind M. for pointing this out!

The artwork also features three Wind Raiders, each with an unknown pilot, mounting an attack on He-Man, who mounted his own attack against Castle Grayskull.

He-Man and Wind Raider

The illustration for the He-Man/Wind Raider gift set shows the clearest example of an invented character. I used to think this was an off-model version of Zodac, but Rudy has said he hadn’t seen Zodac when he did the painting (indicating this was done before Castle Grayskull). Dubbed the “Warrior in Red” by fans, he is just that. His costume looks a bit like He-Man’s, but recolored. He seems to have some kind of red and gray helmet on, but it’s hard to make out any details.

Behind Skeletor, Beast Man, and the Warrior in Red is a small army of shadowy figures. Presumably they’re aligned with Skeletor.

Special thanks to Shawn, who gave me the idea for this post.

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Stickers

Rice Krispies He-Man Puffy Stickers Promotion (1984)

Written by Adam McCombs

The only non-toy He-Man related items I tried to collect as a kid were the puffy stickers offered inside specially marked boxes of Kellogg’s Rice Krispies cereal in 1984. As any blind box toy collector can tell you, collecting stickers like this was as exciting as it was frustrating. You will inevitably get multiples of anything you’re trying collect (I got several copies of Evil-Lyn, as I recall, but alas, no Skeletor). And of course, I could only cajole my mother into buying so many boxes of Rice Krispies.

The stickers came in waxy envelopes, with a coupon for 20 cents off of a variety of “Kellogg’s talking Krispies” cereals. Incidentally, the coupons are still good, as there is no expiration date. But 20 cents was a better deal in 1984 dollars.

kelloggs-collection

ba-he-man

ba-skeletor-best

teela

evil-lyn

orko-best

coupon

I think was really sold me on these as a kid (aside from the He-Man characters) was the facts that the stickers were plastic and puffy. That gave them a sense of permanence that typical paper stickers lacked.

The artwork comes from a couple of different sources. The Teela sticker is directly based on Teela’s cross sell art, albeit with more vivid colors:

Evil-Lyn’s sticker is also based on her cross sell artwork, although they’ve modified the position of her left arm, and given her a blue version of Teela’s shield. Her coloring also seems influenced by Filmation’s version of the character:

Battle Armor He-Man, Battle Armor Skeletor, and Orko do not seem to be based at all off the cross sell artwork. Stylistically they somewhat recall Errol McCarthy’s extensive body of Masters of the Universe illustrations. I have not found any examples of his artwork that are compositionally identical to either He-Man or Skeletor as they appear here. However, Errol did a version of Orko that may have influenced the design of the puffy sticker:

Note that Orko’s hat is off model on the sticker – it’s colored yellow rather than orange. I suspect the reason for that was to save on the number of colors being printed per sticker. The same shade of yellow is used in Orko’s bursts of magic.

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