Heroic Warriors

Prince Adam: Heroic “Secret Identity” of He-Man (1984)

Of all of the He-Man toys I got when I was young, Prince Adam was perhaps the second-most disappointing to me at the time, next to Orko. Like many fans, I was introduced to He-Man through the first wave of toys and mini comics in 1982. While I loved the Filmation cartoon (which debuted in September of 1983), I never gelled with Prince Adam. To me he represented a softening of the brand to something silly instead of awesome. He-Man to me was about axe-wielding barbarian dudes fighting skeletons and monsters. Prince Adam seemed pretty tame, and as a boy in the 1980s, I just wasn’t having that pink vest and those lavender pants. I watched the cartoon religiously, but I was always wanting the episodes to get to the “good part” where the weak Prince Adam would be replaced by the hero, He-Man.

In any case, I received both Orko and Prince Adam as birthday presents in 1984. I wouldn’t have chosen either of them had I been consulted, but, on some level I was still happy to get anything He-Man related. I was also pleased to note that Prince Adam’s vest had been changed from pink to dark maroon.

The earliest incarnation of Prince Adam comes from Mark Taylor, who envisioned the character, according to The Power and the Honor Foundation catalog, as a “nobleman who would sometimes ally himself with He-Man and sometimes with Skeletor.” He was not He-Man’s secret identity then, but a separate character. As acknowledged in Taylor’s notes in the concept drawing below, he was a foppish looking character with a more slender build than typical He-Man figures. Note that he has the pageboy haircut that was used for both Adam and He-Man in the Filmation cartoon:

Artwork by Mark Taylor. Image source: The Art of He-Man/The Power and the Honor Foundation

It’s unclear exactly why Prince Adam was reenvisioned as He-Man’s secret identity, but the earliest known example of that is from the He-Man/Superman crossover comic released April 8th, 1982: From Eternia With Death! In his print debut, Adam bears little resemblance to what he would become later, although there are a few points in common. He has a cowardly pet tiger, Cringer, and a reputation for being irresponsible. Unlike the cartoon version, his irresponsibility includes carousing, drinking, and getting into bar brawls. He also seems to be incredibly strong already, as he manages to tie a barbell into a knot.

This version of Prince Adam, unlike Mark Taylor’s design, looks like He-Man in a different costume. In fact, his face and hair seem to have influenced Filmation’s depiction of He-Man and Adam. He wears a kind of long blue tunic with no sleeves, sometimes with a red vest over top, and light brown/tan boots. In order to transform into He-Man, he enters the “Cavern of Power” and is transformed by the Sorceress (who here looks like Teela with her red armor on – eventually Teela and this version of the Sorceress became the same character).

Update: From the letters section of the same issue, we get a little more background on how the comic came about:

Image Source: Dušan M.

So it appears that the storyline in these early DC Comics (and, presumably, the idea to make Prince Adam the alter ego of He-Man) came about as a result of discussions between Dave Manak, Paul Kupperberg and Mark Ellis (Ellis was Director of Marketing for male action toys at Mattel at the time). Hat tip to Dušan M., who pointed this out to me.

Mark Ellis explains the concept of power and empowerment here, which seems to be driving some of the changes to the He-Man story. He doesn’t take any credit himself for the Prince Adam as He-Man idea:

What became clear was that for a five-year-old, power was a central issue because seemingly they were always being bossed around.  Psychologically, they wanted to be the boss.  They wanted the power.  This then was manifested in the figure by making him “the strongest man in the universe.”  The idea is, if you are in charge of the most powerful man in the universe, then this feeds directly into the “why” of their play.  As the line developed, the phrase “I have the power” was born to emphasize that point…

We told DC about the research for the product line, the powers of each character, and the importance of power as a theme.  The fact of the matter was that we were toy people, not comic people.  All of the credit for the storylines in the comic goes to them.  We did do a series of TV commercials, which I thought hit the exact right notes. Although forgotten now, these commercials were instrumental in the initial success of the line. I would think they were inspirational for the guys doing the comic…

Others developed the Prince Adam/He-Man storyline. 

As the DC series of comics progressed, Adam’s look underwent some subtle changes. In the November 1982 comic, Fate is the Killer, Adam has blue and yellow boots, a yellow belt, and yellow fringes around the arms of his blue vest. He still maintains the image an irresponsible carouser – here he is shown drinking with a woman on each arm:

Again Adam and Cringer transform into He-Man and Battle Cat when they enter the Cavern of Power.

We get a very similar sequence in the following issue, “To Tempt The Gods” (December, 1982). Adam has the same costume as before, and he again transforms into He-Man by entering the Cavern of Power:

That’s the last we see of Prince Adam in the first run of DC-produced Masters of the Universe comics.

Meanwhile, on December 1, 1982, Michael Halperin finished his Masters of the Universe Bible, which would influence the development of Filmation’s storyline as well as future minicomic canon.

In the Bible, we get our first example of Prince Adam changing into He-Man without any reference to DC’s Cavern of Power concept. Instead, he is lead into Castle Grayskull by Man-At-Arms, where the Sorceress (still described as holding a snake staff, like Teela) gives Adam the power sword, and he transforms into He-Man by shouting, “By the power of Grayskull!”

The Sorceress proceeded to tell Man-At-Arms and Adam a brief history of Eternia and how Grayskull came into existence. She withheld the story of the Council of Elders for that would be told in its time. Adam asked who this champion would be? Where did he come from? With that the Sorceress looked upon the prince with her stern, dark, wise eyes.

She told him there was one who could save Eternia and the universe. Perhaps, in time, he would also rule as the true Master of the Universe along with others of good heart and true.

Man-At-Arms at last broke his silence. He also wished to know where this champion lived and why hadn’t he come forth at once. To this the Sorceress answered:

“He is one among you. The last to be thought of and yet the first in many minds.”
She raised her serpent staff and out of the very air within the chamber a brilliant light gathered together into a magnificent sword which gleamed with the soul of a thousand fires.

“Behold the SWORD OF POWER created from the very heart of Castle Grayskull and imbued with the forces of the ancients who once dwelt bodily within its walls at a very different time. Take hold of the sword Man-At-Arms.”

The warrior-teacher reached out and grabbed the handle. A knot of pain raced from the weapon through his hand and into his arm. As quickly as he snatched the sword he let it go. Man-At-Arms had never experienced such excruciating anguish in his life and he had been through battle where swords and lasers and photons left scars as testimony to his bravery.

Adam watched in amazement. Never before had he seen his teacher flinch at anything. “The sword knows its master,” intoned the Sorceress. “Adam, take the sword!”

The prince backed off, shaking his head. If it could make Man-At-Arms wary he was no match for this dancing blade. The Sorceress voice poured forth like a trumpet. “Take the sword, Prince Adam!”

With a pounding heart Adam reached out a steady hand ready to retreat in a moment. He didn’t have to grasp the hilt for it floated gently into his palm. The grip felt as if it had been molded to his hand. It was light as a feather and seemed to shine brighter as he held it. Adam looked questioningly at the Sorceress. Man-At-Arms backed away from his young pupil as the guardian of Grayskull approached the prince.

“Hear me and hear me well,” she said, firmly. “The mastery of the Sword of Power is insignificant to the mastery of yourself and the conquest of evil which even now stands upon Eternia. You, Prince Adam, are heir to all Eternia’s wisdom and power, but it shall not come easily for you must earn it by your actions and your actions will be dictated by your heart and your head. You shall go forth and battle the power-mad Skeletor — that spawn of a base and vile world where treachery rules. You shall use your might to defeat his renegade companions who subject themselves to his will for the hope they may rule Eternia by his side.”

Standing straight and tall, Adam demanded to know how he, a mere mortal, could accomplish all the things desired by the Sorceress.

“Within you,” chanted the keeper of Grayskull, “is a soul of power and might and truth. The soul of one called HE-MAN.” Adam continued looking without comprehension upon this strange woman of miracles. “Raise the sword above your head, Prince Adam.” He lifted the blade toward the heavens. “Now call out ‘By the power of Grayskull!'”

Adam opened his mouth, but the words stuck in his throat. Man-At-Arms stepped to Adam’s side and prodded his student. Adam finally shouted the words. A blazing, brilliant, flaring burst of light illuminated the room. Man-At-Arms shielded his eyes from the incredible white blast of energy. The prince was obliterated from sight except for the Sword of Power which seemed suspended over the spot where Adam stood.

The light faded and when Man-At-Arms opened his eyes an awesome vision stood in place of the prince. A man, vaguely resembling Prince Adam, with mighty rippling muscles, taller by a head than the prince, with wild shoulder-length hair, piercing eyes, clad in a battle kilt, buckler shod with leather boots strapped about with supple metal bands and girded by a belt of many pockets. This was HE-MAN champion of Eternia, bearer of all Eternia’s virtue.

He-Man looked down and about himself in amazement. The Sorceress informed him that The Sword of Power had the ability to cut through almost anything on Eternia as well as ward off magic and sorcery. She held out a shield which almost vibrated with a life force of its own, the shield could repel both magic spells and weapons.

Adam using the power sword and the phrase “By the power of Grayskull” to transform into He-Man would become standard Masters of the Universe canon for the rest of the life of the vintage toyline, and beyond. The Filmation cartoon would add the phrase “I have the power!”, but other other stories after the MOTU Bible, but before the cartoon, would stick to the Halperin formula, more or less.

The 1983 Kid Stuff Masters of the Universe story record (written by John Braden) would have Prince Adam shout the phrase “By the power of Grayskull” twice in order to bring about the transformation:

Prince Adam: I am ready to do my duty to defend this planet. Skeletor will perish!
Then, in a booming voice that echoed off the Castle walls and out into the forest, Prince Adam shouted the magic words that would cause his amazing transformation.
Prince Adam: By the power of Castle Grayskull, by the power of Castle Grayskull!
The earth shook underfoot and black clouds swept across the Eternian sky, darkening the sun. Overhead, the heavens opened up and down through the inky clouds flashed a brilliant bolt of white light. In a split second it flashed on the very tip of the sword power like a bolt of lightning. A shower of blue sparks flew upward toward the heavens. Even the gods watched on in amazement as in a blinding moment the molecules of Prince Adam’s body danced and swirled in a kaleidoscopic pattern of energy and change. Moments later as the blue smoke cleared, Prince Adam was gone. In his place, muscles poised for action, stood He-Man.

In the 1983 Kid Stuff story, He-Man and Battle Cat, we see a Prince Adam with a red costume, with a general design reminiscent of some of his DC Comics looks. The story closely follows the ideas from the Halperin Bible.

Image source: He-Man.org

Filmation’s 1983 Series Guide, created before the studio finalized the looks of the characters for animation, seems to draw Prince Adam’s look from the From Eternia With Death comic, at least from the waist up. His boots are red and yellow, influenced by a prototype look for He-Man that also appears in the series guide:

In the Series Guide, Prince Adam is portrayed this way:

The carefree, happy-go-lucky Prince of Eternia, known to all on his home planet as a rousing free spirit who lives a fun-loving life to its fullest. The daily problems of the royal ship of state mean nothing to this charming rogue. He’s brash, bold and, to the chagrin of his parents, completely irresponsible. They hope he’ll grow out of it, but he seems to have developed a natural appetite for fun and amusement. From the royal court to the distant island states of Eternia, the escapades of Adam have become legend. He constantly lands himself in the most embarrassing predicaments. The people of Eternia are actually quite fond of the good-natured Prince and are amused by his antics. However, the King is not amused, particularly when he has had to send regiments of royal guards to retrive his errant heir!

On his many sojourns, Prince Adam’s over-enthusiastic behavior helps to hid his true goal-and his true identity. On the BATTLE RAM, he travels to the turbulent areas of Eternia – or, through Grayskull’s Space Portals, he travels to the warring planets of the Universe-as an ambassador of good cheer, but also as a powerful agent of justice – HE-MAN!

Where the turmoil is greatest, the Prince is mostly likely to find the evil MASTERS OF THE UNIVERSE upon such an encounter. Prince Adam sheds both his royal attire and his carefree manner. He strikes his sword against stone and “by the power of Grayskull” becomes…HE-MAN!

Note that in this guide, Adam strikes his sword against stone as part of his transformation sequence. This idea was never used in the cartoon.

The Filmation He-Man cartoon debuted in the latter half of 1983, but even in the 1984 series of mini comics, Adam retained his mini comic look, with a blue and yellow vest and red boots:

From He-Man and the Insect People. Artwork by Alfredo Alcala, story by Michael Halperin

Filmation’s animated Prince Adam looked quite different than any version that had appeared previously. He was given a long-sleeved white undershirt with a pink vest, as well as lavender tights and purple boots. He was portrayed in the series as affecting the demeanor of a lazy Prince, but he was not given to womanizing or getting into drunken fights (Filmation president Lou Scheimer was highly concerned about instilling good values in children).

Prince Adam’s transformation into He-Man in the Filmation cartoon

As mentioned earlier, when Mattel released Prince Adam as a toy, they gave him a darker, maroon-colored  vest. They also gave him a maroon version of the power sword. Adam was the first toy in the MOTU series to come with cloth accessories – his vest and his elastic belt. The prototype version of Prince Adam is simply a hand-painted He-Man figure with the added cloth elements (images come from Grayskull Museum).

From some catalog images, it’s possible that Prince Adam was originally going to come with the standard gray power sword that came with He-Man:

The cross sell artwork used for Prince Adam matches the design of the final toy exactly:

Image courtesy of Axel Giménez
Image via He-Man.org

The transformation scene on the back of the card was done by Errol McCarthy, one of the most prolific artists who worked on the line:

Image source: The Power and the Honor Foundation

The produced figure looked like this:

The Taiwan release of Adam had a few different versions of the vest. The first release had separate shoulder pieces that were sewn on. The second was a single piece of fabric, with stitching along the shoulder line. The third was a single piece of fabric with no stitching at all (hat tip to Mantisaur82).

Update: recently, a picture was posted by the Instagram account “vintagetoys_de” showing what looks like sample Prince Adam cards together with second and first wave MOTU figures. The Prince Adam samples have no minicomic. Thanks to Tokyonever for bringing this to my attention.

Prince Adam coming out earlier than other third wave figures is also supported by Mattel’s trademark filings – Prince Adam was trademarked along with other late second wave figures, several months before the first third wave figures:

January 21, 1983 – Evil-Lyn trademarked
January 21, 1983 – Heroic Warriors trademarked
January 21, 1983 – Evil Warriors trademarked
February 16, 1983 – Panthor trademarked
February 16, 1983 – Screeech trademarked
May 23, 1983 – Prince Adam trademarked
May 25, 1983 – Faker trademarked
May 25, 1983 – Point Dread trademarked
May 25, 1983 – Talon Fighter trademarked
August 15, 1983 – Snake Mountain trademarked
August 22, 1983 – Battle For Eternia trademarked
August 22, 1983 – Buzz-Off trademarked
August 22, 1983 – Clawful trademarked
August 22, 1983 – Fisto trademarked
August 22, 1983 – Jitsu trademarked
August 22, 1983 – Mekaneck trademarked
August 22, 1983 – Road Ripper trademarked
August 22, 1983 – Roton trademarked
August 22, 1983 – Stridor trademarked
August 22, 1983 – Whiplash trademarked

Aside from his carded release, Prince Adam was also offered in a JCPenny two-pack along with Orko:

Prince Adam was trademarked on May 23, 1983, long before any other third wave character. It’s possible he might have made it into the second wave of MOTU figures, but was delayed due to the development of the character for the Filmation cartoon.

The Golden Books stories released from 1984 onward followed the Filmation look and characterization for Prince Adam. In Golden Books stories released prior to 1984, He-Man had no alter ego.

In Demons of the Deep, Adam is portrayed with short sleeves:

Image source: He-Man.org

Prince Adam makes a single appearance in the MOTU box art – on the 1987 Tower Tools packaging illustration by William George. Interestingly, he appears in the same scene with He-Man, which is like portraying Bruce Wayne and Batman together.

Prince Adam also makes an appearance in several posters by William George:

Some fans favor versions of the Masters of the Universe canon that omit Prince Adam, and others feel like he’s essential. I will say that the transformation sequence in the Filmation cartoon is iconic and thrilling (even if perhaps overused given that every episode started with it), and there is something to the idea of a weak character powering up to take down the villains (similar to DC Comics’ Shazam character).

On the other hand, it’s hard to root for Prince Adam. He’s the spoiled and wealthy heir to the throne of a vast kingdom. It’s like trying to root for the the popular jock who already has everything and gets the girl in the end. If there had to be an alter ego for He-Man, I would think that an underdog type character would have been more effective, and easier for fans to relate to than a prince.

Fans who don’t like Prince Adam tend to prefer what is called the “pre-Filmation” canon, although as we saw earlier in the article, Prince Adam is just as about as pre-Filmation as it gets. I think his portrayal in the Filmation cartoon is so ubiquitous that some fans tend to forget that he was a frequently-depicted character long before the debut of animated show.

Special thanks to Larry Hubbard, who provided the example Prince Adam figure photographed for this article.

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29 thoughts on “Prince Adam: Heroic “Secret Identity” of He-Man (1984)

  1. I came to He-man via the Cartoon first and then the mini comics , so Adam was just a natural part of the franchise for me. But saying that, I remember seeing the Prince Adam figure at a friends house and thinking ‘why is He -man wearing pink pants???’ memory is a bugger some times! also I recall this kid had KFC buckets full of Star Wars figures…..spoilt little sod!
    I think we all had at least one friend like that growing up ?

    Once again Mr BattleRam you have poured knowledge into my ears and left me nourished.


    1. Thanks for your thoughts Sir Shenanigans 🙂

      I had a friend like that as well. He was an only child and had just about every He-Man figure you could get in 1984.

      1. I think I was that kid. I started in Christmas of 1983 with Man-at-Arms, Skeletor and Castle Grayskull, and by the end of 1988 had almost everything released in the US for the line. 🙂 But then, I was a completist and tightly focused as well–I didn’t get more than a handful of Transformers until MotU was winding down, and never owned a single GI Joe or Thundercats figure.

        Side note for the trivia: Prince Adam, like Faker before him, got a tagline change in rerelease. In this case, the ‘rerelease’ was the 2000 Commemorative Editions 5-Pack, where it went from ‘Heroic “Secret Identity” of He-Man’ to ‘Heroic Prince of Eternia’.

        1. Yeah, I foolishly started asking for GI Joes starting in 1985, so that limited my He-Man collection somewhat.

          Interesting piece of trivia. I wonder if that was just an oversight/error, like “Evil Leader of the Evil Horde” on the Classics version of Hordak?

  2. One small note — DC owns Shazam, not Marvel. Prior to 2011 or 2012, the superhero was Captain Marvel and the wizard who granted him his powers was Shazam. It was finally changed to avoid confusion and to eliminate trademark difficulties with Marvel Comics, a totally separate company (who also has their own Captain Marvel character– the legal rights history of the name is its own saga).

  3. “Meanwhile, on December 1, 1982, Michael Halperin finished his Masters of the Universe Bible, which would influence the development of Filmation’s storyline as well as future minicomic canon.”

    Interestingly, the script for “Diamond ray of disappearance” was approved merely a day ago on November 30th, 1982.

    “In Demons of the Deep, Adam is portrayed with short sleeves:”

    Eeeehhh, I wouldn’t read too much into that. Chances are it’s a colourist having a brainfart. Like the one whose brainfarted work removed Adams tights from the Star Comics MOTU comics.

    “He’s the spoiled and wealthy heir to the throne of a vast kingdom.”

    That’s only an act, man. 😛
    Well, maybe not an act in some of the DC issues, but it IS an act on the show. 🙂

    1. Interesting thoughts, thank you! I hadn’t thought of looking at the timeline of Filmation scripts, but that’s a good idea too. I wonder when Halperin started working on his Bible.

    2. DC Comic #1 says it wasn’t an act at first, but a case of teenage rebellion or ‘acting out’ that then became an act to keep the secret identity.

      But some of the things discussed about how Prince Adam is ‘pre-Filmation’ is why I tend to define two levels of pre-Filmation continuity: the ‘Primitive’ canon of the Glut mini-storybooks and perhaps the first board game, and the ‘Transitional’ canon of the DC comics, the 83 mini-comics, and the Kid Stuff books and tapes. I don’t think you hit full-fledged Filmation canon until you get the combination of a single Power Sword, Prince Adam in pink, and Orko. 🙂

  4. As a huge nerd that likes to overthink things, the idea of Prince Adam needing to protect this secret identity doesn’t really make sense. Most secret identity heroes hide their identity to protect their loved ones or maintain some sense of a normal life. As already pointed out, Adam doesn’t have a normal life, and his royal family is always going to be a target anyway.

    1. Agreed, Christoph. The trope was adopted from the comic books, but given that the royal family are already targeted by Skeletor, the secret makes no sense.

      1. An Evil Warrior would just stab Prince Adam to kill He-Man.
        Adam can’t remain in He-Man’s form.
        Makes perfect sense.

        Unusual for your entry to be so biased against a character.

  5. Prince Adam was a favorite character of mine, but I can see why others wouldn’t feel the same way (the bit at the end about that was great!). That said, I love everything about this article and I’m so glad I ran across it on Twitter by chance. 😀 Thanks for including all those visual examples of the comics, especially the ones that predate the cartoon!

  6. “Prince Adam was perhaps the second-most disappointing to me at the time” > Totally can understand that. I felt the same way. 🙂 But actually I had to get Adam (actually I traded him for something I cannot remember any more) because I was so much into the Filmation transformation scene (and still am) that I had the get this figure only to recreate that moment with my vintage figures (switching the lights on and off rapidly would create some kind of lighting-transformaton effect *LOL*)

  7. Great work, great read! Did anyone see the latest King Arthur movie?.. I thing He-man has ‘borrowed’ the principle of a power/transformation by a magical sword.

  8. I liked that Adam wasn’t another weak dork like Clark Kent or Peter Parker nor a full out millionaire Playboy like Tony Stark or Bruce Wayne.
    He still was generally likeable he just didn’t was a bit lazy still, an act usually.

    It was cool seeing the history.

    I think the reason for the secret identity might have been so he could keep his sword out of harm’s way more easily. Had anyone known that sword was the only way He-Man would save the day or Cringer was the only way Battle Cat would show up, they’d have been targeted differently.

  9. In the Book “Lou Scheimer: Creating the Filmation Generation” Scheimer says he and Filmation created Adam and added him to Halperin’s text called MOTU Bible. Its on pages 200 &201. What do you think about it ?

    1. Hi Alexander, that’s really interesting, thanks for sharing! The Halperin Bible was finished in December of 1982. It seems like the first appearance of Adam came about 6 months earlier in the first DC Comics issue. But, that doesn’t mean Scheimer/Filmation didn’t put something into the Halperin Bible about Adam – he’s not a womanizer in the MOTU Bible (IIRC). His personality is closer to how he appeared in the cartoon.

      Another point – Orko was created by Filmation, and the figure is stamped “Copyright Filmation” on the bottom. But the Adam figure has the usual Mattel copyright.

      1. Hi! Thanks for the answer! Orko’s copyright is a very interesting moment. I think its because orko is a full-creation of Filmation and Adam is a result of collective work / decision.
        Scheimer said about it:
        “In addition to the mini-comics that came packaged with the toys—which started out as illustrated books packed in with the first set of toys in 1981—DC had licensed Masters of the Universe for some comics. They did a crossover with Superman in July 1982’s DC Comics Presents #47, then an insert comic in November’s #51. Because comics were usually published three months before their cover date, that means that the first DC stuff started appearing on newsstands around April 8,1982. DC also did a three-part miniseries cover-dated December 1982-February 1983, so it actually finished up before 1982 was done, and about the time we publicly announced the new series. All those comics were developed by writer Paul Kupperberg and editor Dave Manak, with Mattel’s Mark Ellis. DC also produced the mini-comics that came with the 1982 toys, which were written by Gary Cohn.
        The reason I make an important point of those dales and credits is that there is a Masters of the Universe bible online that was written by Michael Halperin in December 1982, which has a lot of the concepts that were used in the show, but which we wrere already developing for the series be
        fore that. For instance, we made He-Man a completely separate identity from Prince Adam. We had a lot of experience with superheroes with dual identities. It became kind of like Captain Marvel in Shazam! One character is the kid, and one is Captain Marvel. It was also important to me to have a superhero who had the ability to be hurt because it showed kids that things can hurt them. If you shot Superman while he was dressed up like Clark Kent, the bullet didn’t hurt him, but if you hit He-Man while he was Prince Adam, he was in bad shape.
        I wanted to do Prince Adam as a normal human being who was flawed, had sensitivities as to whether he was capable of doing stuff, and wondered if his father really respected him. We did his cat, Cringer, as if he was afraid of everything, as children sometimes are. Children make mistakes, and children wonder about whether their family appreciates them. To keep Prince Adam from being a boob was difficult. We wanted enough to happen up front so that you could appreciate what he does, so he doesn’t bail to He-Man until things are really nasty. Adding some doubt and flaws to the character really humanized him, and I think made him more relatable to those kids who were watching.
        The transformation was another of our creations. Mattel had done this one commercial for the toys, and there was a little boy in the commercial who was talking to his dad about the toys, and said, “Now, I have the power.” It was just a throwaway line. Mattel, I don’t think, understood what they really said there. But when I listened to it, I said, “Gee, that kid really has power now, because he controls this toy, and the toy has all this strength; it’s like Billy Batson becoming Captain Marvel.” And that’s how the Prince Adam transformation came about, with him saying “I have the power!” and lightning coming down and hitting his sword to transform him and Cringer into He-Man and Battle Cat.
        Anyhow, I think we worked with Halperin for a while, and so did Mattel, but he was writing things that were appropriate for the toy, not necessarily the cartoon. He had never worked in animation before. We wrote the bible we ended up using, although it certainly incorporated parts of Michael’s stuff, and things that we had jointly developed. I think it was Art Nadel and some of our writers who wrote the one we used at the start. A lot of the staff producers and writers and artists went down to the Mattel offices on Hawthorne to see the toy fine and development materials, to get inspiration.”

        After R.Sweet’s words about he-man’s creation i dont know how to take this information, maybe Lou just tried to pull the blanket over to his side. But he gives the impression of an honest, good and open person, and it seems to me that these words can be trusted.

        1. Alexander, thanks so much for sharing this. It sounds like I need to read this book! I’ll take some time to digest this information. I love that it sounds like “I have the power” came out of a “throwaway line” from the first toy commercial! 🙂

  10. no offense to Mr. Scheimer or anything but I find in a lot of these cases, more then one person can claim to be the one that created the character and be right. or at least, right in memory and in some details.

    While I am not claiming this to be the REAL truth but this is a case which is likely and ones like this have happened in the past:
    – Guy 1 came up with the idea of ‘Adam’, a dandy nobleman who could be friend or foe based on his own ‘greed’ or personal interest.
    – Guy 2 decides that It would work better as an ally, comes up with him being the Prince of the kingdom.
    – Guy 3 decides to use the old idea of being the new ‘previous life’ of He-man. At first, he-man was just a savage given the powers, now he is a nobleman given the powers

    each guy came up with the Character of ‘Adam’. Is the character itself just the design? just the idea? or more?
    In comic books, often they say a character as created by some people but a lot of the time the character isn’t that simple.. Lets, for example, take Batman. When first created by ‘Bob Kane and Bill Finger’, most of the characters defining traits were stolen. Bill Finger took the first story quite completely from a ‘Shadow’ story. The main definer traits of the character at the time were equality ‘stolen’ from other sources at the time.. his origin came later saying about the death of his parents and was stolen from The phantom. His refusal to use guns was added by an editor at the time. Most of what is seen as his defining traits these days (the Dark Knight, the Grim Avenger etc) date to the late 60s and 70s.. that’s at least 30 years after he was created. The character of Batman that we know today shares little with the original.

    people ‘talk’ about how He-man was heavily based on Conan.. but Conan was heavily based (in fact, his second story was a rewrite of the earlier story) Kull of Atlantis (also by Howard).

    But even this is heavily taken from old Norse, which is from greek stories. He-man’s origin can directly be traced to Ancient Greek stories. So don’t people like Homer have some credit in the creation of He-man? and there fore, in the creation of Adam?.. it’s very very complex issue.. and people don’t remember every thing of there lives.. Most people have dreams that they’ll create the next big thing, be is a toy range, comic character, a child, anything. They don’t remember everything perfectly as a ‘history worthy moment’ … well, apart from people like Robert Shields but even then.. not every moment.

  11. In Italy, in the latest magazine to dedicated to Mattel toys there was a short story with Adam as main character. In this story Evil-Lyn casted a curse on He-Man to made him amnesiac and unable to fight: being the same person, the curse affected Adam. Even after Orko managed to get him transformed in He-Man, he was confused and ineffective, being defeated by Evil-Lyn and Webstor. Re-transformed into Adam, he went back into action to save two girls from Webstor and being still amnesiac he also forgot his doubts and insecurities: because of that he fought very well, defeating single handly both Evil-Lyn and Webstor.
    It was a little interesting story (plus, Adam had enough to be considered a walking joke and was about to announce his secret identity when the curse striked) and in my opinion it would have made a great mini-comic for the toy.
    I don’t have a scanner, so I took a picture of a page (the quality suck, I apologize for that)


  12. Whilst I liked Prince Adam as a character in the Filmation series, and of course the transformation sequence is one of the most iconic things about the franchise, I’m very much in the “no Prince Adam” fan camp. As I’ve said countless times now, my main MOTU love is those first two waves, and Prince Adam kinda changed the whole dynamic of that original set-up. Although I dearly love the Filmation series on it’s (many) own merits, Prince Adam as well as several other elements did rather water down the setting and make it much more younger-child-friendly that I liked.

    The Instagram photo with the seemingly early Prince Adam sample in the line-up is interesting in a couple of minor ways. It’s hard to see on the low res photo, but as well as having no mini-comic, it looks like the first has no tag line (“Heroic Secret Identity of He-Man”) under the character’s name. Also, hard to make out, but possibly no sword packed in with him.
    All or most of the figures seem to be packaged with second wave mini-comics (my own original He-Man and Skeletor came packaged with “The Magic Stealer!” and “The Power of Point Dread” respectively, so it’s not at all uncommon)… it’s hard to make out, but there seems to be some first wave mini-comics in there too, behind the second Mer Man and the third Teela, for example, I thought was ‘He-Man and the Power Sword’ but may be wrong… either way, no idea what the nearly all black mini-comic behind Zodac is! I’ve got a complete set of the original minis, but nothing for that era seems to fit – maybe it was just a mock-up one not intended for use? I did think it was maybe ‘Temple of Darkness’, but that would be an extremely early appearance for if it is!
    As with my previously mentioned original He-Man and Skeletor, which were early second wave sorta-re-releases, they don’t have “The Original” bursts on the box; as I recall even in when the third wave was on the shelves, this wasn’t yet always common.
    Interestingly, all of the first two wave characters are there… except Tri-Klops. I know there are numerous variations of his face mold (my original childhood one has the ugliest, blockiest one!), I wonder if he was in the process of having his face mold refined at the time of this photo? As it’s just mock-ups though, don’t know why they wouldn’t just use him anyway, and he wasn’t exactly dropped from the line.
    Trap Jaw comes with his “free glow in the dark ring” burst, and Man-E-Faces the “bonus weapons” burst. I’ve been squinting and trying to make out which colour combination Stratos is in. I THINK it’s blue jetpack version… but it’s impossible to tell!

    Finding that Adam seems to have been ready for release quite so early – well ahead of the third wave is kinda interesting. I know that several second wave-ish figures came later (I seem to recall Evil Lyn being such a case), but not Adam. Maybe Mattel knew that young fans of the Filmation series might be after one of the central characters and so rushed him through a bit? (And indeed no sign of Mekaneck, for many years incorrectly stated in many sources to be a second wave release but long since disproven).

    When I collected the entire line second hand, I did become aware of the considerable variations on the figure’s jacket, regarding the shoulder pieces. It was amusing how so many of the belts had perished (or been lost) over the years, and seeing the many home-made replacement belts as I bought examples of the figure! 🙂

    Oh and in that other early sample scan with the grey sword… maybe he had been considered to come with the grey sword originally, or they might have just grabbed the weapon in it’s previous colour for the photo (certainly was the case for some other figures, such as Whiplash’s lance and Fisto’s sword on occasion). The belt though, is noticeably different – the black (thread?) goes through the middle of the yellow buckle/emblem, and the whole belt material seems to be thinner and different.

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