Evil Warriors

Webstor: Evil master of escape (1984)

webstor-graphic

Written by Adam McCombs

Name: Webstor
Faction: Evil Warriors
Approximate US release date: September 9, 1984

Webstor, not to be confused with 1980s TV character Webster, was a figure I never had as a kid, but always coveted. His looks weren’t as striking to me as characters like Clawful or Whiplash, but his action feature was endlessly fascinating.

Webstor, or Black Widow as he was originally known, first appears in writing in the December 1982 Masters of the Universe Bible by Michael Halperin:

BLACK WIDOW* – as his name suggests, this creepy individual has no scruples whatever. His chief asset is the ability to spin a strong web line in order to climb, snare and imprison those against whom he seeks revenge.

Update: Rebecca Salari Taylor recently shared some early concept art by Mark Taylor. The artwork below was created around the time Mark was working on concepts for both He-Man and Conan. If you look closely at the head/face, all the design details for Webstor are there, minus his additional eyes. The coloring is, of course, quite different, and this character doesn’t have a spider theme. The artwork appears to be undated, but this would have been done early in 1981. According to Mark’s wife Rebecca, this was originally a private sketch by Mark, which he later proposed as a henchman for Skeletor. I would not consider this a concept Webstor. This was instead a different character whose face was seemingly “recycled” by Roger Sweet and used for Webstor. Ted Mayer recalls seeing Roger tracing some of Mark Taylor’s artwork, and this may have been one of those cases.

Image source: Rebecca Salari Taylor

It seems possible that Roger Sweet used the face/head from Mark’s drawing, and repurposed it for Webstor. Combining the head from Mark’s green henchman and the body from Mark’s Skeletor design, Roger added new armor and modified the color scheme to help set the character apart. Conceptually though they are two different characters.

Head comparison. Note similar eyes, nose, mouth, teeth, head shape, head spikes, and both lacking any visible ears.

According to The Power and Honor Foundation Catalog, Roger intended for the figure’s differential pulley system to run through the body of the figure itself. To save costs (and perhaps because a grappling hook from a figure’s head doesn’t make a great deal of sense), engineers moved the mechanism to the back of Webstor’s armor.

Roger’s Webstor drawing, a mashup of existing designs. Image source: The Power and the Honor Foundation

Other than the engineering change, the above concept is remarkably close to the look of the final figure. One difference that stands out is the flares over the shoulders on his armor, which did not make it into the final toy. The concept drawing lacks ears (as does Mark Taylor’s drawing). Some elf-like pointed ears were added to the final toy. Webstor’s hook is also quite different from the concept – Mattel ended up reusing the grappling hook from the Big Jim Pirate Boat instead:

Webstor doesn’t look particularly spider-like to me, other than the fact that he has four eyes and a black widow marking on his armor. Aside from those details, he could pass for some kind of blue orc, which makes sense considering the origins of his face design.

A hand-painted final prototype of the figure appears in a 1984 Mattel Germany catalog. For some reason they have him holding Trap Jaw’s blaster attachment:

Image courtesy of Olmo

We can also see a hand-painted version of the figure on the cardboard cutout below, which came from a promotional display. In this version he appears to be holding the version of the Castle Grayskull rifle that came with specially marked Man-E-Faces figures:

Aside from the reused grappling hook, Webstor was also given another recycled accessory – the rifle from the Castle Grayskull weapons rack. In most cases this was molded in orange plastic, but first release rare examples came with a blue rifle. Both versions appear in early catalog photos as well.

Update: according to Springor Spanior, who had a blue gun version since childhood, the blue gun is marked with a “3,” while his orange gun is marked with a “4.” However, I should note that my orange Webstor gun is also marked as “3.”

Webstor’s cross sell art depicts him with the orange gun:

Image courtesy of Axel Giménez
Blue gun (reproduction)
Orange gun

Image source: LCG Auctions
Scan by KMKA

Webstor’s action feature allowed him to “climb” his own string when you pulled it from the bottom. Due to the complexity of the internal pulley system, it is pretty common to find examples where the string has gotten tangled internally. That was the case with my figure, but I was able to get mine working again using He-Bro’s method.

Aside from his single carded release, Webstor was released in the following gift sets:

  • Battle Armor Skeletor/Webstor/Mer-Man
  • Battle Armor Skeletor/Webstor/Stinkor
  • Webstor/Whiplash/Stinkor
  • Webstor/Battle Armor Skeletor

The scene on the back of Webstor’s card was illustrated by Errol McCarthy, who for some reason omitted the black widow symbol on Webstor’s chest. Errol would go on to portray the character in several other illustrations for use by licensees, as well as in the 1987 Style Guide.

1987 Style Guide

The style guide described Webstor like this:

This beast is inordinately strong, and is closely allied with Skeletor. He is probably one of the cleverest Evil Warriors outside of Skeletor, and that is how he gained the evil leader’s trust. His hook and winch allow him to climb and crawl in spaces where other warriors couldn’t go.

Webstor first appears in the excellent Clash of Arms mini comic, alongside a cavalcade of villains like Clawful, Whiplash, and Jitsu. However, Webstor is taken out of the fight early with a vicious kick from Stridor.


Webstor also appears in Eye of the Storm, which came packed with Snout Spout. In the story he aids Skeletor in a plot to cause chaotic storms all across Eternia.

Webstor teams up with frequent collaborator Kobra Khan in the mini comic, Rock People to the Rescue (hat tip to Øyvind Johannes Meisfjord):

Webstor appears sporadically in the UK comics as well. This page comes from issue 21 in The Perfect Trap:

Webstor also appears in the Golden Books stories, Power From the Sky and The Rock Warriors. In the latter he helps create a diversion for Skeletor, and in the former he helps his evil compatriots climb a cliff face as they journey to launch an assault on the palace of Eternia:

From The Rock Warriors, illustrated by Fred Carillo.
From Power From the Sky, Illustrated by Fred Carillo
From Power From the Sky, Illustrated by Fred Carillo

Webstor was portrayed as one of Skeletor’s more intelligent minions in the Filmation cartoon. His design was generally consistent with the overall look of the toy, albeit with a few simplified details. The two most notable appearances, for me at least, were in “The Cat and the Spider” and “Disappearing Dragons”.

In “The Cat and the Spider” Webstor comes up against Kittrina, a member of the cat folk. This is Webstor’s debut episode and he’s on screen for a good chunk of the running time. He also flies a strange-looking version of the Wind Raider that has spider legs attached to the sides:


In “Disappearing Dragons,” Webstor teams up with Kobra Khan as they aid Skeletor in kidnapping Eternia’s dragons. They battle against another pair of characters that frequently work together – Buzz-Off and Mekaneck.


Webstor also made several appearances in poster artwork by William George and Earl Norem:

Artwork by Earl Norem
Artwork by William George
Artwork by William George
Artwork by Earl Norem

Webstor In Action

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Heroic Warriors

Teela’s Charger

Written by Adam McCombs

Name: Charger
Faction: Heroic Warriors
Approximate US release date: Not released

In some of the earliest media produced for Masters of the Universe, Teela is often depicted riding a golden horse or unicorn. The animal is never given a name, but is referred to as a “unicorn charger.” Fans have taken to calling the steed Charger for that reason.

Charger’s origins may lie in a January 1, 1981 “He-Man Vehicles & Accessories” idea disclosure form filed by Roger Sweet. In the form, Roger writes:

The Barbie horse, fixed or poseable legs, can be adapted to He-Man by changed color and added parts of armor, etc to make a horse vehicle.

In fact, there was a Barbie horse named Dallas, released in 1980 or 1981, that bears close resemblance to Charger as depicted in the first series of mini comics.

Several Masters of the Universe toys were reused from previous Mattel toylines, including Battle Cat, Panthor, Zoar and Screeech. Charger was never released in the vintage MOTU toyline, but I think he/she would have fit right in.

A concept drawing of a unicorn with a female rider was published in Tomart’s Action Figure Digest issue 90. The artwork is cropped, and we’re not given any information on the artist or the date. It’s possible that this is related to Teela and Charger, but it very well could be an unrelated concept (possibly for She-Ra, from the boys’ toys design team, before it was taken over by the girls’ toys group):

Image courtesy of Jukka Issakainen

Charger appears as a unicorn in the first comic, He-Man and the Power Sword, illustrated by Alfredo Alcala. The mini comic was shipped with the first wave of 1982 figures, and was probably in production in late 1981:

There is a similar scene on the cover of the Masters of the Universe Friends and Foes coloring book (cover by Fred Carillo), published in 1984:

Image source: He-Man.org

Charger appears as an ordinary horse in subsequent mini comics released in 1982, including Battle in the Clouds and The Vengeance of Skeletor. My speculation is that it would have been expensive to add a horn to the Dallas buck, so the concept was simplified to require no additional tooling. Of course it’s possible that this is just a fluke and not a planned change to the design of Charger.

Charger appears a few more times in various forms. One of the most interesting is the Grenadier “Raid of He-Man” paint and play minifigures set. The set includes Teela seated on Charger (as a unicorn), along with Skeletor, He-Man, Ram Man, Stratos, Man-At-Arms, Zodac and the Castle Grayskull weapons rack (images via He-Man.org)

Something that looks like it might be Charger appears in a 1983 MOTU puzzle, illustrated by R.L. Allen:

Charger appears in the 1983 Ladybird story, A Trap For He-Man, as well as in the 1984 story, Castle Grayskull Under Attack (images via He-Man.org):

Charger makes an appearance in issue 43 of the Italian Piú comic book series:

Image via He-Man.org; scanned and edited by MotuFlashes and Tommy.

Charger also shows up in various sticker and coloring books released throughout the first few years of the toyline (hat tip to He-Man.org user Whiplash7):

Finally, Charger (this time with a white coat) makes an appearance in the 1984 German audio story, Höhle des Schreckens (thanks to the anonymous commenter below for the tip):

Image source: He-Man.org

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History

Masters of the Universe Timeline (1971-1987)

Written by Adam McCombs

In my continuing quest to understand the history of the vintage Masters of the Universe toyline, I’ve put together the following timeline. It’s generally focused on toy design, drawing dates from concept artwork, internal Mattel documents, patent filings, trademark filings, and even the Masters of the Universe Bible. My goal here is to give readers a sense of how the He-Man toyline developed and evolved. I’ve also included a few dates gleaned from the CPI (Conan Properties International) vs Mattel court cases. I believe this will help put to bed the idea that He-Man started out as a Conan figure. While He-Man was certainly influenced by Conan as depicted by Frank Frazetta, the He-Man project predates Mattel’s work on the Conan property by some time.

I drew on a number of different sources in compiling this information. Those sources include:

This is by no means an exhaustive timeline. I included only those pieces of information that were dated in some way. That includes information from court cases that was assigned an approximate date, like an early 1981 date for Tony Guerrero’s He-Man prototype. That also means that undated material like Mark Taylor’s Demo Man concept or Roger Sweet’s Mekaneck concept are not included in the timeline. I could of course infer dates for this kind of material, but I wanted to avoid guessing and stick to known facts.

I also have stayed away from dates tied to media not directly related to toy production. There are many specific dates available for individual episodes of the Filmation He-Man cartoon, for instance, but that is really outside of the parameters of this particular project.

I have only included a few images of concept designs here – some of them appear in earlier posts in this blog, and almost all of them appear in the sources I drew from. Unfortunately it would not be practical to try to include all of them in this post.

Finally, I’ve included some names that were listed in the Masters of the Universe Bible. The Bible itself is dated December 1, 1982, which gives us an early (if not exact) date for at least the conceptual existence of characters like Orko (or Gorpo, as he was first named) and Jitsu (or Chopper).

Update: on December 28, 2022, I updated this post with additional dates from previous research. That includes “first use in commerce” dates from the US Trademark office, which they say means:

“A date of first use in commerce is the date when (1) the goods were first sold or transported, or the services were first rendered, under the mark in a type of commerce that may be lawfully regulated by the U.S. Congress (such as interstate commerce or commerce between the United States and a foreign country), and (2) such use was bona fide and in the ordinary course of trade.”

Update 2: On January 1, 2023 I added first newspaper ad appearance dates from this article.

Update 3 (May 26, 2023): I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

This supports the data that I’ve been finding that all points to a May 1982 release date for the Masters of the Universe toyline.

Update 4 (Jan 24, 2025): I’m adding some color/shading coding to the list. In hindsight I think “first use in commerce” dates that were filed are somewhat vague and arbitrary. The most meaningful dates are concept art dates, certain key document and event dates, and the earliest newspaper ad dates. Most important dates will be bolded, least important dates in gray, and everything else in regular text. Oh, and I’ll color the dates related to the Conan license in blue, to easily distinguish them from the He-Man material.

1971

“King of Styx” – illustration for a short story by Mark Taylor. Some elements later reused for Skeletor. Image courtesy of Rebecca Salari Taylor
  • 1971: “The King of Styx” concept, by Mark Taylor

1979

Torak, by Mark Taylor – 1979. Image source: The Power and the Honor Foundation
  • 1979: First Castle Grayskull sketch, by Mark Taylor
  • 1979: Torak (precursor to He-Man) sketch, by Mark Taylor
  • 08/15/1979: Category Management Teams memo

1980

December 1980: Roger Sweet’s “He-Man” trio; the barbarian figure was based on designs by Mark Taylor. Image via the Power and the Honor Foundation.
  • 05/22/1980: Fantasy Make Believe idea disclosure form
  • 06/11/1980: Male Action Figure attributes list
  • 09/08/1980: Figure Attributes list
  • 09/21/1980: Space/Monster/Fantasy Figures budgeted hours form
  • 11/03/1980: Megaton Man project request form
  • 11/??/1980: Work started on “He-Man trio”, Roger Sweet; Barbarian He-Man based on illustration by Mark Taylor (late November)
  • 12/??/1980: He-Man trio presented at Mattel Product Conference (mid-December)
  • 12/30/1980: He-Man Characters & Accessories idea disclosure form

1981

Tony Guerrero’s early 1981 He-Man prototype. Image source: Tomart’s Action Figure Digest.
  • ??/??/1981: Bird Man (Stratos) concept, by Mark Taylor
  • ??/??/1981: Mer-Man concept, by Mark Taylor
  • ??/??/1981: Castle Grayskull concept, by Mark Taylor
  • ??/??/1981: Battle Cat concept, by Mark Taylor
  • ??/??/1981: Sensor (Zodac) concept, by Mark Taylor
  • ??/??/1981: Battle Tester/Combat Trainer concept, by Mark Taylor
  • ??/??/1981: Heroic Figure (He-Man) concept, by Mark Taylor
  • ??/??/1981: Heroic Figure (He-Man) battles plant monster concept, by Mark Taylor
  • 01/06/1981: He-Man Vehicles and Accessories idea disclosure form (modular vehicles)
  • 01/23/1981: Drawing by Colin Bailey depicting Mark Taylor working on He-Man project
  • 03/30/1981: De-Man (Skeletor) concept, by Mark Taylor
  • 04/01/1981: Man-At-Arms concept, by Mark Taylor
  • 04/02/1981: Tree Man (Beast Man) concept, by Mark Taylor
  • 04/06/1981: He-Man (tan boots) concept, by Mark Taylor
  • 04/07/1981: Battle Ram (tank treads version) concept, by Ted Mayer
  • 04/27/1981: Revised Battle Ram concept art drawings, by Ted Mayer
  • 05/03/1981: He-Man (red/yellow boots) concept, by Mark Taylor
  • 05/20/1981: Skull Castle (Castle Grayskull) Weapons Rack & Weapons by Mark Taylor
  • 05/28/1981: Female Warrior (Teela) concept, by Mark Taylor
  • 05/28/1981: Battle Ram control drawing, by Ted Mayer
  • 06/03/1981: Sorceress concept, by Mark Taylor
  • 06/05/1981: Battle Chariot concept, by Ted Mayer
  • 07/??/1981: He-Man designed by this month, per CPI vs Mattel lawsuit
  • 07/09/1981: Draft Skeletor toy head design document
  • 07/14/1981: Memorandum discussing Mattel’s presentation of He-Man to Toys ‘R’ Us
  • 08/10/1981: Attak Trak mechanism patent filed (non-Mattel)
  • 09/16/1981: Mer-Man sword design concept, by Mark Taylor
  • 09/30/1981: “Proprietary Line Concepts” document (Megaton Man, Kid Gallant, Robin & The Space Hoods, Monster Fantasy/He-Man)
  • 11/28/1981: King of Castle Grayskull published per copyright records
  • 11/28/1981: He-Man and the Power Sword published per copyright records
  • 11/28/1981: The Vengeance of Skeletor published per copyright records
  • 12/08/1981: Filmation animated commercial retakes shot
  • 12/14/1981: He-Man trademarked
  • 12/14/1981: Teela trademarked
  • 12/14/1981: Man-At-Arms trademarked
  • 12/14/1981: Stratos trademarked
  • 12/14/1981: Wind Raider trademarked
  • 12/14/1981: Battle Ram trademarked
  • 12/14/1981: Beast Man trademarked
  • 12/14/1981: Mer-Man trademarked
  • 12/14/1981: Zodac trademarked
  • 12/14/1981: Masters of the Universe trademarked
  • 12/21/1981: Battle Cat trademarked
  • 12/21/1981: Castle Grayskull Trap Door patent filed

1982

Attak Trak concept drawing, by Ted Mayer – Mark 23, 1982. Image courtesy of Ted Mayer
  • ??/??/1982: Gargo/Gargoyle dragon concept, by Mark Taylor
  • ??/??/1982: Ram Man concept, by Mark Taylor
  • ??/??/1982: Man-E-Faces concept, by Mark Taylor
  • 01/15/1982: Castle Grayskull trademarked
  • 01/15/1982: Skeletor trademarked
  • 02/17/1982: Mattel introduces new “Masters of the Universe” toy line at Toy Fair
  • 03/01/1982: Rebate offer date in first mini comic (earliest purchase date)
  • 03/04/1982: Attak Trak control drawing, by Ted Mayer
  • 03/23/1982: Attak Trak concept, by Ted Mayer
  • 04/08/1982: DC Comics: From Eternia With Death! street date. Cover date: July 1982
  • 05/??/1982: Masters of the Universe toyline released this month, per Mattel EVP Joe Morrison
  • 05/13/1982: Earliest known newspaper ad for MOTU
  • 05/13/1982: First Skeletor newspaper ad
  • 05/13/1982: First Man-At-Arms newspaper ad
  • 05/13/1982: First He-Man newspaper ad
  • 05/13/1982: First Beast Man newspaper ad
  • 05/21/1982: Trap Jaw concept, by Colin Bailey
  • 06/03/1982: First Battle Ram newspaper ad
  • 06/03/1982: First Battle Cat newspaper ad
  • 06/03/1982: First Castle Grayskull newspaper ad (“Castle Grey Skull”)
  • 06/03/1982: First Stratos newspaper ad (pictured, not named)
  • 06/03/1982: First Zodac newspaper ad (pictured, not named)
  • 06/09/1982: First Teela newspaper ad
  • 06/18/1982: First Stratos newspaper ad (mentioned by name)
  • 07/??/1982: Wasp Man (Buzz-Off) concept, by Colin Bailey
  • 07/??/1982: Lizard Man (Whiplash) concept, by Colin Bailey
  • 07/22/1982: First Wind Raider newspaper ad
  • 08/08/1982: First Mer-Man newspaper ad (mentioned by name)
  • 08/08/1982: First Zodac newspaper ad (mentioned by name)
  • 08/26/1982: DC Comics Fate Is The Killer street date. Cover date: November 1982
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe Figures TV ads
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe Castle Grayskull TV ads
  • 09/xx/1982 – 12/xx/1982: Masters of the Universe DC Comics scheduled run
  • 09/27/1982: Attak Trak trademarked
  • 09/27/1982: Man-E-Faces trademarked
  • 09/27/1982: Point Dread & The Talon Fighter trademarked
  • 09/27/1982: Ram Man trademarked
  • 09/27/1982: Trap Jaw trademarked
  • 09/27/1982: Zoar trademarked
  • 10/01/1982 – 12/21/1982: “Masters of the Universe Collection” TV ads
  • 10/05/1982: Sultra (Evil-Lyn) concept, by Colin Bailey
  • 10/14/1982: DC Comics The Key To Castle Grayskull street date. Cover date: January 1983
  • 10/19/1982: Black Widow (Webstor) concept art, by Roger Sweet
  • 10/25/1982: Castle Grayskull copyright registered
  • 10/26/1982: Teela copyright registered
  • 11/04/1982: Battle Ram copyright registered
  • 11/04/1982: Beast Man copyright registered
  • 11/04/1982: He-Man copyright registered
  • 11/04/1982: Man-At-Arms copyright registered
  • 11/04/1982: Mer-Man copyright registered
  • 11/04/1982: Skeletor copyright registered
  • 11/04/1982: Stratos copyright registered
  • 11/04/1982: Wind Raider copyright registered
  • 11/04/1982: Zodac copyright registered
  • 11/11/1982: DC Comics Within These Walls… Armageddon! street date. Cover date: February 1983
  • 12/01/1982: Masters of the Universe Bible created. First ever character/place mentions include: Marlena, Tri-Klops, Snake Mountain, Panthor, Gorpo, Delora, Ram Man, Spy Man, Bugoff (Buzz-Off), Tri-Trak, Roton, Faker, Black Widow (Webstor) Fang Man, Chopper (Jitsu) Tornado Traveler, War Sled (evil Battle Ram), Grinder vehicle
  • 12/07/1982: King of Castle Grayskull copyright registered
  • 12/08/1982: He-Man and the Power Sword copyright registered
  • 12/10/1982: Tri-Klops trademarked
  • 12/28/1982: The Vengeance of Skeletor copyright registered

1983

Dragon Walker concept by Ed Watts, 1983. Image source: The Power and the Honor Foundation.
  • 01/21/1983: Evil-Lyn trademarked
  • 01/21/1983: Heroic Warriors trademarked
  • 01/21/1983: Evil Warriors trademarked
  • 02/16/1983: Panthor trademarked
  • 02/16/1983: Screeech trademarked
  • 02/20/1983: First Man-E-Faces newspaper ad
  • 02/22/1983: Battle Cat copyright registered
  • 02/25/1983: Ram Man copyright registered
  • 02/25/1983: Man-E-Faces copyright registered
  • 03/28/1983: First “Buy 3 Get 1 Free” offer ad (Wun-Dar aka Savage He-Man aka Wonder Bread He-Man)
  • 04/04/1983: Attak Trak copyright registered
  • 04/04/1983: Faker copyright registered
  • 04/17/1983: First Faker newspaper ad
  • 05/11/1983: First Ram Man newspaper ad
  • 05/23/1983: Prince Adam trademarked
  • 05/25/1983: Faker trademarked
  • 05/25/1983: Point Dread trademarked
  • 05/25/1983: Talon Fighter trademarked
  • 06/21/1983: Evil-Lyn copyright registered
  • 06/30/1983: First Evil-Lyn newspaper ad
  • 06/30/1983: First Tri-Klops newspaper ad
  • 07/15/1983: First Attak Trak newspaper ad
  • 08/04/1983: First Talon Fighter newspaper ad
  • 08/15/1983: Snake Mountain trademarked
  • 08/22/1983: Battle For Eternia trademarked
  • 08/22/1983: Buzz-Off trademarked
  • 08/22/1983: Clawful trademarked
  • 08/22/1983: Fisto trademarked
  • 08/22/1983: Jitsu trademarked
  • 08/22/1983: Mekaneck trademarked
  • 08/22/1983: Road Ripper trademarked
  • 08/22/1983: Roton trademarked
  • 08/22/1983: Stridor trademarked
  • 08/22/1983: Whiplash trademarked
  • 08/28/1983: First Trap Jaw newspaper ad
  • 09/05/1983: Filmation He-Man cartoon debuts (UK)
  • 09/17/1983: Gyro (early Roton) concept, by Ed Watts
  • 09/19/1983: Filmation He-Man cartoon debuts (US) according to newspaper TV schedules
  • 09/19/1983: Spider Attack Vehicle (early Spydor) concept, by Ed Watts
  • 09/19/1983: Ball Buster (early Bashasaurus) concept, by Ed Watts
  • 09/21/1983: First Screeech newspaper ad (spelled “Screech”)
  • 09/22/1983: Zap ‘N’ Go vehicle concept, by Ted Mayer
  • 09/22/1983: First Panthor newspaper ad
  • 09/23/1983: First Zoar newspaper ad
  • 09/26/1983: Dungeon concept, by Ted Mayer
  • 09/29/1983: Vehicle Launcher (very early Road Ripper) concept, by Ted Mayer
  • 11/18/1983: Masters Playset (two towers) concept, by Ted Mayer
  • 12/05/1983: Early Fright Zone concept, by Ed Watts
  • 12/05/1983: Webstor trademarked
  • 12/08/1983: Dragon concept, by Ed Watts
  • 12/08/1983: Dragon concept (without helmet), by Ed Watts
  • 12/08/1983: Flying Fists He-Man/Battle Armor He-Man concept, by Ted Mayer
  • 12/14/1983: First Mekaneck newspaper ad
  • 12/28/1983: Trap Jaw copyright registered
  • 12/29/1983: Mekaneck patent filed
  • 12/29/1983: Battle Armor He-Man patent filed
  • 1983: Dragon Walker concept, by Ed Watts
  • 1983: Snake Mountain packaging sketch, by William George
  • 1983: Dragon Walker with Land Shark packaging sketch, by William George

1984

Torton, by Ed Watts – February 9, 1984. Image source: The Power and the Honor Foundation
  • 01/10/1984: Dragon Walker patent filed
  • 01/13/1984: Tri-Klops copyright registered
  • 01/25/1984: First Road Ripper newspaper ad
  • 01/27/1984: Battle Armor trademarked
  • 01/27/1984: Kobra Khan trademarked
  • 01/27/1984: The Fright Zone trademarked
  • 02/09/1984: Torton concept, by Ed Watts
  • 02/16/1984: Road Ripper copyright registered
  • 03/11/1984: First Battle Armor He-Man newspaper ad
  • 03/11/1984: First Battle Armor Skeletor newspaper ad
  • 03/11/1984: First Roton newspaper ad
  • 03/22/1984: First Prince Adam newspaper ad
  • 03/22/1984: First Orko appearance in stores (costumed actor- unclear if that means toy was available)
  • 03/29/1984: Hordak concept, by Ted Mayer
  • 04/20/1984: Point Dread & Talon Fighter copyright registered
  • 04/20/1984: Roton copyright registered
  • 04/28/1984: First Buzz-Off newspaper ad
  • 04/28/1984: First Whiplash newspaper ad
  • 04/30/1984: Mekaneck copyright registered
  • 04/30/1984: Stridor copyright registered
  • 05/07/1984: Buzz-Off copyright registered
  • 05/07/1984: Whiplash copyright registered
  • 05/11/1984: First Dragon Walker newspaper ad
  • 05/15/1984: Battle Armor He-Man copyright registered
  • 06/01/1984: Horned helmet warrior woman concept, by Ted Mayer
  • 06/03/1984: TM action figure concept, by Ted Mayer
  • 06/03/1984: First Snake Mountain newspaper ad
  • 06/03/1984: First Stridor newspaper ad
  • 06/06/1984: Modular Man (Multi-Bot) concept, by Ted Mayer
  • 06/07/1984: Horde Octopus Woman (Octavia) concept, by Ted Mayer
  • 06/15/1984: Snout Spout concept, by Ted Mayer
  • 06/15/1984: Dragon Walker copyright registered
  • 06/18/1984: Walking skull vehicle concept, by Jim Keifer
  • 06/19/1984: Early Megator concept, by Ted Mayer
  • 07/06/1984: Chest cannon He-Man concept, by Ted Mayer
  • 07/06/1984: Multi-Bot concept, by Ted Mayer
  • 07/07/1984: Chest monster Skeletor concept, by Ted Mayer
  • 07/07/1984: Transparent Man (Roboto) concept, by Ted Mayer
  • 07/07/1984: Jester figure (Acrobad) concept, by Ted Mayer
  • 07/08/1984: Vulture figure concept, by Ted Mayer
  • 07/08/1984: Rotary Man (early Hurricane Hordak) concept, by Ted Mayer
  • 07/08/1984: Horde Mummy concept, by Ted Mayer
  • 07/08/1984: Stilt Stalkers concept, by Ted Mayer
  • 07/08/1984: Helicopter accessory and Claw Climbing accessory concepts,, by Ted Mayer
  • 07/08/1984: Jet Sled (close to final) concept, by Ted Mayer
  • 07/09/1984: Handsome and Basher concepts, by Ted Mayer
  • 07/10/1984: Megalaser concept, by Ted Mayer
  • 07/10/1984: Octavia (colored) concept, by Ted Mayer
  • 07/12/1984: Tung Lashor concept, by Ted Mayer
  • 07/13/1984: Snout Spout concept, by Ted Mayer
  • 07/13/1984: Masters Gigor concept, by Ed Watts
  • 07/13/1984: Fright Fighter Concept, by Ed Watts
  • 07/13/1984: Mantor (Mantisaur) concept, by Ed Watts
  • 07/13/1984: Battle For Eternia game concept, by Ed Watts
  • 07/13/1984: Attack Pose Panthor concept, by Ed Watts
  • 07/13/1984: Dart (Laser Bolt) concept, by Ed Watts
  • 07/13/1984: Ted Mayer unproduced concepts: Big Foot, Snowman, Green Witch, Archer Woman
  • 07/13/1984: Ed Watts unproduced concepts: Cyclo Marauder, War Wing, Monster Walker, Dungeon, Tyroar, Disc Blaster
  • 07/15/1984: Turbosaurus (early Gigantosaur) concept, by Ed Watts
  • 07/16/1984: Weapons Factory concept, by Jim Keifer
  • 07/22/1984: Land Shark & Battle Armor Skeletor packaging sketch, by William George
  • 08/03/1984: First Fisto newspaper ad
  • 09/09/1984: First Webstor newspaper ad
  • 09/10/1984: Grizzlor trademarked
  • 09/10/1984: Hordak trademarked
  • 09/10/1984: The Horde trademarked
  • 09/10/1984: Land Shark trademarked
  • 09/10/1984: Leech trademarked
  • 09/10/1984: Mantenna trademarked
  • 09/10/1984: Spikor trademarked
  • 09/10/1984: Spydor trademarked
  • 09/10/1984: Stinkor trademarked
  • 09/10/1984: Thunder Punch trademarked
  • 09/10/1984: Two Bad trademarked
  • 09/15/1984: Canyon Hopper concept, by Ed Watts
  • 09/18/1984: Motorized walking monster armor concept, by Ed Watts
  • 09/24/1984: Dragon Fly (Fright Fighter) concept, by Ed Watts
  • 09/27/1984: First Weapons Pak newspaper ad
  • 09/27/1984: First Clawful (misspelled “Clawfall”) newspaper ad
  • 09/29/1984: Transforming figure concept, by Ed Watts
  • 10/03/1984: Firepower Man (Rio Blast) concept, by Ed Watts
  • 10/12/1984: Clawful and Buzz-Off mentioned as popular toys in newspaper story
  • 10/24/1984: First Kobra Khan newspaper ad
  • 10/25/1984: First Orko newspaper ad (actual toy)
  • 11/13/1984: Land Shark patent filed
  • 11/18/1984: First Jitsu newspaper ad
  • 11/23/1984: Bashasaurus trademarked
  • 11/23/1984: Night Stalker trademarked
  • 11/23/1984: The Evil Horde trademarked
  • 11/29/1984: Battle Armor Skeletor copyright registered
  • 12/01/1984: Engine Man (Dragstor) concept, by Ed Watts
  • 12/14/1984: Battle Bones patent filed
  • 12/14/1984: Sy-Klone patent filed
  • 12/17/1984: Mantenna patent filed
  • 12/19/1984: Dragon Blaster trademarked
  • 12/19/1984: Modulok trademarked
  • 12/19/1984: Moss Man trademarked
  • 12/24/1984: Two Bad patent filed
  • 12/24/1984: Jitsu copyright registered
  • 12/24/1984: Kobra Khan copyright registered
  • 12/24/1984: Clawful copyright registered
  • 12/24/1984: Webstor copyright registered
  • 12/28/1984: Battle Bones trademarked
  • ??/??/1984: Mantisaur concept variations/for “New Ventures”
  • ??/??/1984: Battle Armor Skeletor & Panthor packaging sketch, by William George
  • ??/??/1984: Dragon Blaster Skeletor packaging sketch, by William George
  • ??/??/1984: Jaws I, Jaws III, various unproduced concept vehicles for “New Ventures”

1985

Eternia sketch, by Ted Mayer
  • 01/03/1985: Roboto patent filed
  • 01/03/1985: Thunder Punch He-Man patent filed
  • 01/04/1985: Bashasaurus patent filed
  • 01/13/1985: First Land Shark newspaper ad
  • 01/24/1985: First Moss Man newspaper ad
  • 01/24/1985: First Stinkor newspaper ad
  • 01/31/1985: Snake Mountain copyright registered
  • 02/05/1985: Wolf head Eternia concept, by Ted Mayer
  • 02/25/1985: Battle Bones copyright registered
  • 02/26/1985: Early Blast Attak concept, by Mark Jones
  • 02/28/1985: First Roboto newspaper ad
  • 02/28/1985: First Two Bad newspaper ad
  • 02/28/1985: “Tongue Lasher” (Tung Lashor) concept art by Martin Arriola and Pat Dunn
  • 03/04/1985: Pre-Production Early Rio Blast Guns Rough Pencil Concept by John Hollis
  • 03/14/1985: “Tongue Lasher” (Tung Lashor) illustration by John Hollis
  • 03/18/1985: “Tongue Lasher” (Tung Lashor)”Dragonfly Compound Bow” concept art by John Hollis
  • 03/29/1985: Seaman (Scubattack) concept, by Alan Tyler
  • 03/31/1985: First Bashasaurus newspaper ad
  • 03/31/1985: First Battle Bones newspaper ad
  • 04/05/1985: Fright Zone puppet tooling method patent filed
  • 04/18/1985: Heroic Giant (Tytus) concept, by Alan Tyler
  • 04/22/1985: Fisto copyright registered
  • 05/03/1985: Tung Lashor “Dragonfly Compound Bow” concept art by John Hollis
  • 05/22/1985: Land Shark copyright registered
  • 05/22/1985: Bashasaurus copyright registered
  • 05/22/1985: Roboto copyright registered
  • 05/22/1985: Two Bad copyright registered
  • 05/30/1985: First Spikor newspaper ad
  • 06/01/1985: First Spydor newspaper ad
  • 06/14/1985: First Night Stalker newspaper ad
  • 06/14/1985: Laser Bolt trademarked
  • 06/14/1985: Terror Claws trademarked
  • 06/15/1985: Gyrattacker concept, by Ted Mayer
  • 06/17/1985: Flying Fists trademarked
  • 06/17/1985: Rattlor trademarked
  • 06/17/1985: Rokkon trademarked
  • 06/17/1985: Stonedar trademarked
  • 06/17/1985: Sy-Klone trademarked
  • 06/17/1985: Tung Lashor trademarked
  • 06/19/1985: Eternia blueprint by John Hollis
  • 06/24/1985: Slime Pit trademarked
  • 07/08/1985: Spydor patent filed
  • 07/25/1985: Slasher/Punjab concept, by Roger Sweet
  • 08/08/1985: First Dragon Blaster Skeletor newspaper ad (implied)
  • 08/08/1985: First Hordak newspaper ad (costumed actor appearance)
  • 08/08/1985: First Thunder Punch He-Man newspaper ad
  • 08/20/1985: First Grizzlor newspaper ad
  • 08/20/1985: First Hordak newspaper ad (actual toy)
  • 08/20/1985: First Leech newspaper ad
  • 08/20/1985: First Mantenna newspaper ad
  • 08/25/1985: First Dragon Blaster Skeletor newspaper ad (explicitly shown)
  • 08/30/1985: First Sy-Klone newspaper ad
  • 09/04/1985: Triceratops (very early Bionatops) concept, by Mark Jones
  • 09/04/1985: Turbodactyl concept, by Mark Jones
  • 09/09/1985: Horde Slurb concept, by Mark Jones
  • 09/13/1985: Unproduced Alan Tyler concepts: Dragon Lord, Sorcerer, Steel Kill
  • 09/13/1985: Laser Bolt patent filed
  • 09/14/1985: First Fright Zone newspaper ad
  • 09/16/1985: Secrets of Grayskull “New Notes” document (Grayskull Tower/King Hiss/etc.)
  • 09/22/1985: Early Jet Sled concept, by Ted Mayer
  • 09/25/1985: Horde Trooper patent filed
  • 09/27/1985: King Hiss patent filed
  • 09/27/1985: Megalaser patent filed
  • 09/28/1985: First Modulok newspaper ad
  • 10/04/1985: Fright Zone patent filed
  • 10/10/1985: Grizzlor copyright registered
  • 10/10/1985: Mantenna copyright registered
  • 10/10/1985: Moss Man copyright registered
  • 10/10/1985: Spikor copyright registered
  • 10/10/1985: Spydor copyright registered
  • 10/10/1985: Sy-Klone copyright registered
  • 10/10/1985: Thunder Punch He-Man copyright registered
  • 10/11/1985: Hurricane Hordak patent filed
  • 10/16/1985: Modulok copyright registered
  • 10/17/1985: Secrets of Grayskull Preliminary Story Background (Eternia/King Hiss/etc.)
  • 11/04/1985: Medusa-Man (Snake Face) concept, by David Wolfram
  • 11/12/1985: Horde Trooper trademarked
  • 11/12/1985: Mantisaur trademarked
  • 11/12/1985: Multi-Bot trademarked
  • 11/12/1985: Snake Men trademarked
  • 11/12/1985: Snout Spout trademarked
  • 11/12/1985: Leech copyright registered
  • 11/21/1985: Tyrantisaurus concept, by David Wolfram
  • 11/25/1985: Laser Bolt copyright registered
  • 11/25/1985: Hordak copyright registered
  • 11/25/1985: Fright Zone copyright registered
  • 11/26/1985: Crack-Pot (Blast Attak) concept, by Richard Lepik
  • 12/06/1985: Streak concept, by Alan Tyler
  • 12/12/1985: Blasterhawk trademarked
  • 12/16/1985: Evil Giant (Megator) concept, by Alan Tyler
  • 1985: “The Slime Pit” finished painting, by William George
  • 1985: Hurricane Hordak pencils, by William George
  • 1985: Flying Fists He-Man pencils, by William George

1986

Rokkon/Stonedar patent illustration – filed January 14, 1986
  • 01/09/1986: Extendar trademarked
  • 01/09/1986: Rio Blast trademarked
  • 01/11/1986: First Laser Bolt Newspaper ad
  • 01/11/1986: First Slime Pit Newspaper ad
  • 01/14/1986: Rokkon/Stonedar patent filed
  • 01/15/1986: Triceratops (Bionotops) concept, by David Wolfram
  • 01/17/1986: John Hollis “Terror-Dactyl” (Turbodactyl) concept
  • 02/02/1986: First Rokkon newspaper ad
  • 02/02/1986: First Stonedar newspaper ad
  • 02/11/1986: Rokkon copyright registered
  • 02/11/1986: Stonedar copyright registered
  • 02/12/1986: First Flying Fists He-Man newspaper ad
  • 02/12/1986: First Terror Claws Skeletor newspaper ad
  • 02/21/1986: First King Hiss newspaper ad (figure coming in April)
  • 02/21/1986: First Rattlor newspaper ad (figure coming in April)
  • 02/21/1986: First Tung Lashor newspaper ad (figure coming in April)
  • 03/15/1986: Comet Warriors trademarked
  • 03/21/1986: Battle For Eternia (game) trademarked
  • 03/21/1986: Fright Fighter trademarked
  • 03/21/1985: John Hollis Rio Blast Fold Out Arm Blaster drawing
  • 03/21/1985: John Hollis Pre-Production Early Rio Blast Arm Blaster
  • 03/24/1986: Stilt Stalker trademarked
  • 04/16/1985: John Hollis Rio Blast Pre-Production Chest Gun Sketch
  • 04/18/1985: John Hollis Pre-Production Rio Blast Backpack Gun and Concept Sketches
  • 04/18/1985: John Hollis Rio Blast Backpack Gun control drawing
  • 04/23/1986: First Dragstor newspaper ad
  • 05/01/1986: First King Hiss newspaper ad (figure listed as available)
  • 05/03/1985: Mike McKittrick Pre-Production Eternia Playset Blueprint of Parts Layout
  • 05/10/1986: First Rattlor newspaper ad (figure listed as available)
  • 05/10/1986: First Tung Lashor newspaper ad (figure listed as available)
  • 05/11/1986: First Mantisaur newspaper ad
  • 05/12/1986: Flying Fists He-Man copyright registered
  • 05/12/1986: Rattlor copyright registered
  • 05/12/1986: Tung Lashor copyright registered
  • 05/12/1986: Mantisaur copyright registered
  • 05/13/1985: John Hollis Pre-Production Rio Blast Leg Control Drawing
  • 05/14/1986: The Multiples (heroic) concept, by James McElroy
  • 05/19/1986: Terror Claws Skeletor copyright registered
  • 05/28/1986: Snout Spout copyright registered
  • 05/28/1986: Dragstor copyright registered
  • 06/03/1986: First Blasterhawk newspaper ad
  • 06/09/1986: Tower Tools/Cliff Climber/Scubattack mechanism patent filed
  • 06/12/1985: John Hollis “Snake Tower” Eternia sketch
  • 06/14/1986: Sticky Minions concept, by James McElroy
  • 06/14/1986: Spider People Centiped concept, by James McElroy
  • 06/15/1986: The Multiples (evil) concept, by James McElroy
  • 06/16/1986: Recording Sound Playset concept, by James McElroy
  • 06/18/1986: Spider People Tarantula concept, by James McElroy
  • 06/19/1985: John Hollis Pre-Production Eternia Playset Near-Final Copy with Color Marker
  • 06/20/1986: The Lockers concept, by James McElroy
  • 06/20/1986: Skeletor Dragon Disguise concept, by James McElroy
  • 06/20/1986: The Slime Monster concept, by James McElroy
  • 06/20/1986: Gwildor concept, by Alan Tyler (based on movie designs)
  • 06/23/1986: Rotar/Twistoid patent filed
  • 06/23/1986: Eternia trademarked
  • 06/23/1986: Grayskull (He-Ro early name) trademarked (canceled)
  • 06/23/1986: Jet Sled trademarked
  • 06/23/1986: Monstroid trademarked
  • 06/23/1986: Buzz-Saw trademarked
  • 06/23/1986: Mosquitor trademarked
  • 06/23/1986: Sorceress trademarked
  • 06/23/1986: Meteorbs trademarked
  • 06/23/1986: Cometroid trademarked
  • 06/23/1986: Ty-Grrr trademarked
  • 06/23/1986: Astro Lion trademarked
  • 06/23/1986: Comet Cat trademarked
  • 06/23/1986: Tuskor trademarked
  • 06/23/1986: Dinosorb trademarked
  • 06/23/1986: Crocobite trademarked
  • 06/23/1986: Rhinorb trademarked
  • 06/23/1986: Orbear trademarked
  • 06/23/1986: Gore-Illa trademarked
  • 06/29/1986: The Optimagic concept, by James McElroy
  • 06/30/1986: The Voice concept, by James McElroy
  • 07/09/1986: Giant Foot Print Trap concept, by James McElroy
  • 07/09/1986: Net Trap concept, by James McElroy
  • 07/13/1986: Gyrattacker patent filed
  • 07/15/1985: John Hollis Pre-Production Eterna Playset Center Tower Gun Control Drawing
  • 07/18/1986: First Jet Sled newspaper ad
  • 07/18/1986: First Megalaser newspaper ad
  • 07/18/1986: First Stilt Stalkers newspaper ad
  • 07/24/1984: Ed Watts Pre-Production Fright Fighter “Dragonfly” (Fright Fighter) Concept Photo
  • 07/29/1985: John Hollis Pre-Production Eternia Playset Snake Tower Strut Concept Details
  • 08/02/1985: John Hollis Pre-Production Eternia Playset Center Tower Strut Drawing
  • 08/04/1985: John Hollis Pre-Production Eternia Playset Elevator Crank Control Drawing
  • 08/05/1985: John Hollis Pre-Production Eternia Playset Elevator Lift Platform Blueprint
  • 08/01/1986: King Hiss copyright registered
  • 08/07/1986: Horde Trooper copyright registered
  • 08/15/1985: John Hollis Pre-Production Eternia Playset Grappling Hook Control Drawing
  • 08/18/1986: Slime Pit copyright registered
  • 08/18/1986: Extendar copyright registered
  • 08/22/1986: Rio Blast copyright registered
  • 08/24/1986: First Snout Spout newspaper ad
  • 09/10/1986: First Hurricane Hordak newspaper ad
  • 09/16/1986: Blast Attak patent filed
  • 09/22/1986: Bionotops trademarked
  • 09/22/1986: Gigantisaur trademarked
  • 09/22/1986: Powers of Grayskull trademarked
  • 09/22/1986: Tyrantisaurus Rex trademarked
  • 09/28/1986: First Fright Fighter newspaper ad
  • 10/xx/1986: He-Man military pitch, by Stephen Lee
  • 10/06/1986: Eldor trademarked
  • 10/06/1986: Rotar trademarked
  • 10/06/1986: Turbodactyl trademarked
  • 10/06/1986: Twistoid trademarked
  • 10/06/1986: Tytus trademarked
  • 10/07/1986: Blast-Attak trademarked
  • 10/07/1986: Gwildor trademarked
  • 10/11/1986: First Meteorbs newspaper ad
  • 10/11/1986: First Multi-Bot newspaper ad
  • 10/14/1986: Cliff Climber trademarked
  • 10/14/1986: Scubattack trademarked
  • 10/23/1986: First Monstroid newspaper ad
  • 10/28/1986: Mosquitor copyright registered
  • 10/28/1986: Ninjor copyright registered
  • 10/28/1986: Scare Glow copyright registered
  • 10/28/1986: Sorceress copyright registered
  • 10/28/1986: Sssqueeze copyright registered
  • 11/05/1986: First Extendar newspaper ad
  • 11/05/1986: First Rio Blast newspaper ad
  • 11/08/1986: First Horde Trooper newspaper ad
  • 11/10/1986: Blast-Attak copyright registered
  • 11/17/1986: H.E./M.A.N. concept, by James McElroy
  • 11/23/1986: First Eternia Playset newspaper ad
  • 11/27/1986: First Beam Blaster & Artilleray newspaper ad
  • 11/27/1986: First Mosquitor newspaper ad
  • 11/27/1986: First Ninjor newspaper ad
  • 11/27/1986: First Scare Glow newspaper ad
  • 11/27/1986: First Snake Face newspaper ad
  • 12/09/1986: First Clamp Champ newspaper ad
  • 12/09/1986: First King Randor newspaper ad
  • 12/09/1986: First Faker (reissue) newspaper ad

1987

Megator concept, by Mark Jones, based on Mark Taylor’s Demo-Man concept – 1987. Image source: The Art of He-Man/The Power and the Honor Foundation
  • 01/21/1987: The Evil Horde Slime copyright registered
  • 01/28/1987: Snake Face copyright registered
  • 02/02/1987: Artilleray copyright registered
  • 02/02/1987: Beam Blaster copyright registered
  • 02/02/1987: Blasterhawk copyright registered
  • 03/14/1987: First Tyrantisaurus Rex newspaper ad
  • 03/21/1987: First Blast Attak newspaper ad
  • 03/21/1987: First Sorceress newspaper ad
  • 03/21/1987: First Sssqueeze newspaper ad
  • 04/04/1987: First Bionatops newspaper ad
  • 04/04/1987: First Turbodactyl newspaper ad
  • 04/27/1987: Saurod trademarked
  • 04/27/1987: Megator trademarked
  • 04/28/1987: Bionatops copyright registered
  • 04/28/1987: Turbodactyl copyright registered
  • 05/18/1987: Laser Power He-Man concept art, by David Wolfram, based on design by Martin Arriola
  • 06/22/1987: Regular Bio-Mechazoid Skeletor (early Laser Light) concept, by David Wolfram
  • 07/22/1987: Battle Base concept for live action TV show, by Dave McElroy
  • 08/08/1987: First Blade newspaper ad
  • 08/08/1987: First Gwildor newspaper ad
  • 08/08/1987: First Saurod newspaper ad
  • 08/18/1987: Bio-Mechazoid Skeletor (revised Laser Light) concept, by David Wolfram
  • 10/05/1987: Live action TV show vehicle concepts, by Dave McElroy
  • 10/06/1987: Live action “Harm Arm” TV show vehicle concept, by Dave McElroy
  • 11/11/1987: First Buzz-Saw Hordak newspaper ad
  • 11/11/1987: First Rotar newspaper ad
  • 11/11/1987: First Twistoid newspaper ad
  • ??/??/1987: Megator concept/based on Mark Taylor’s Demo-Man, colored by Mark Jones

Thanks to Shawn for pointing me towards the CPI vs Mattel material.

“Death of Mark Taylor From Night Visitation.” Artwork by Colin Bailey, January 23, 1981. Given to Mark when he was working on his “dark project” (He-Man). Image courtesy of Rebecca Salari Taylor.

Other timelines:

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Heroic Warriors

Mekaneck: Heroic human periscope! (1984)

Written by Adam McCombs

Name: Mekaneck
Faction: Heroic Warriors
Approximate US release date: December 14, 1983

Mekaneck is one of those figures that I never owned as a kid and had limited exposure to in general. I remember seeing him only once in the wild – when visiting some distant relatives for the first time. I remember their son showing me his He-Man collection, which included Mekaneck and Buzz-Off (the first time I had seen either figure in person).

My exposure to him as a character otherwise was mostly punctuated by his appearance in the Filmation cartoon episode, “Disappearing Dragons”, and his inclusion in the He-Man and the Insect People mini comic that came with my Prince Adam figure. More on those later.

In online interactions I see a lot of people claiming that Mekaneck is a second wave figure, released in 1983 along with Tri-Klops, Man-E-Faces, etc. I don’t think that’s true, for several reasons:

  • Mekaneck is stamped 1983 on his back. The year on the back of MOTU figures is almost always the year before the figure was released, when it was in development. 1982 figures are stamped 1981, 1983 figures are stamped 1982, and 1984 figures are stamped 1983:
  • Mekaneck features snap-together clamshell armor. No other 1983 figure has that kind of armor, but many of the 1984 figures have it
  • Mekaneck does not show up in the 1983 Mattel Dealer Catalog. He does show up in the 1984 Mattel Dealer Catalog.
  • Mattel filed a trademark on Mekaneck’s name on August 22, 1983. They filed trademarks on the same day for other 1984 figures and toys like Clawful, Buzz-Off, Fisto, Jitsu, and Roton.
  • Mekaneck’s cross sell art does not appear on the back of 1983 packaging
  • Mekaneck does not appear in the mini comics until 1984 (not conclusive evidence, as the same is true of Evil-Lyn).

There are a couple of evidences that indicate that Mekaneck may have come very early in 1984 – one is that he appears in the 1983 Mattel Licensing Kit, along with Orko, Sorceress and Dragon Walker. This seems to indicate that Mattel was ready to promote him as a figure before many others in the 1984 line. Additionally, while Mekaneck first appears in the 1984 Mattel Dealer Catalog, he is not marked as “New for ’84” as all the other figures were (thanks to Matthew Martin for first pointing that out to me).

Update: Contrary to my earlier arguments, Mekaneck was actually released as early as Christmas 1983, from the Mattel Fall Promotion mini catalog below.

In searching through newspaper archives, the earliest Mekaneck ad I was able to find dates to December 14, 1983 (in the image below). It turns out that Mekaneck isn’t the only figure released just before the year/wave it officially belongs to – 1987 figures like King Randor, Ninjor and Clamp Champ were available as early as December 1986.

I still think it’s sensible to group figures according to yearly waves as defined by Mattel’s official dealer catalogs. So I would consider Mekaneck to be a part of the third wave, even if he came out a little earlier than the other figures.

Mekaneck’s early working name was Spy Man. The late 1982 Michael Halperin Bible describes him this way:

“SPY MAN – an able fighter, he has the ability to literally periscope his neck above obstacles in order to survey the landscape. This trait comes in handy when he’s with He-Man and they have to know the enemy’s location.”

In this concept illustration by Roger Sweet, Mekaneck has a red shirt, yellow boots and armor, a relatively simple armor design (like the final design, it covers the figure’s mouth when his neck is not extended), and a helmet design that looks a bit like it was cobbled together from a traffic cone and some ski goggles:

Image from The Power and the Honor Foundation Catalog. Concept art by Roger Sweet.

Mekaneck’s periscoping neck worked by twisting his waist. The mechanism was designed by Tony Rhodes for Mattel, and a patent was filed for it on December 29, 1983. You can locate the patent images for him on this page.

The cross sell art used for Mekaneck shows a more or less finalized version of the figure, with the exception of his extended neck, which is red:

Image courtesy of Axel Giménez

He features a quite angular, almost Devo-esque helmet and goggles and  fairly bulky and angular armor that obscures the character’s mouth when his head is in its lowest position. As in Roger Sweet’s concept art, Mekaneck reuses He-Man body, but has a unique head, armor and weapon.

The final club design is quite ornate and, again, angular. It’s a strange weapon choice for such a futuristic-looking character, although one could imagine that some of the geometric shapes on the sides of the club are actually buttons that activate hidden functions.

You can see the hand-painted final prototype in this image from the German Mattel 1984 catalog (image courtesy of Olmo):

He has a superhero-esque color scheme, which represented something of a departure for the MOTU toy line, stylistically. As mentioned earlier in the cross sell art, Mekaneck’s mechanical neck is red, but it was colored silver in the final toy.

The exposed area on Mekaneck’s face, in my opinion, very much resembles He-Man’s face. I suspect that whoever sculpted the head used a He-Man head as a base, and added the mechanical elements over top.

The illustration on the back of the card, as with many others, was done by Errol McCarthy:

Errol produced several illustrations featuring or including Mekaneck:

Mekaneck was also available in several gift sets, including a three-pack with Moss Man and Buzz-Off, a two-pack with Roboto, and another two-pack with Ram Man:

On the instructions on the back of the three-pack, Mekaneck is depicted with quite a different color scheme (Beedo Sookcool in the comments pointed out that the color scheme corresponds pretty closely to Roger Sweet’s original concept art):

In the Filmation episode, “Search for a Son,” Mekaneck’s neck is badly injured in a storm, and Man-At-Arms finds him and gives him a bionic neck. I suppose that’s as good an origin story as any for a character with such an unusual super power, although if I were Mekaneck I’d be questioning whether Man-At-Arms had ever heard of a simple neck brace.

In various stories over the years, Mekaneck was frequently paired up with Buzz-Off. That’s true of the Filmation “Disappearing Dragons” episode (one of my all time favorites), and it’s also true of Mekaneck’s appearances in the mini comic He-Man and the Insect People.

In He-Man and the Insect People, Mekaneck uses his neck to propel his head into enemies rather than as a means to spy on them:

Mekaneck uses his head as intended in The Obelisk:

Mekaneck also appears alongside Man-E-Faces and Ram Man in the 1985 mini comic, Skeletor’s Dragon.

In at least one German comic book and catalog, Mekaneck is described as an astronaut, which seems to track with his general appearance. Check out Jukka Issakainen’s video on the subject to learn more!

Mekaneck makes an appearance in the Golden Books story, Maze of Doom. Strangely, he seems to have his helmet on backwards in this panel:

In box art, Mekaneck appears most notably in the illustration for Night Stalker (1985):

He also appears as one of many characters in posters by William George:

He appears in the following line art used for black and white newspaper and flier advertisements:

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