History

The Fighting Foe-Men

Written by Adam McCombs

One of several copies of The Fighting Foe-Men script
Early minicomic art by Alfredo Alcala, depicting Man-At-Arms with an early weapon from a previous piece of concept art. Image source: Power of Grayskull documentary. Image courtesy of Jukka Issakainen.

It’s fairly well known by now that early on, Masters of the Universe had a number of working names. One of them was Lords of Power, a topic I’ve covered previously. Another was The Fighting Foe-Men, which will be the topic of this article.

Former Masters of the Universe Classics brand manager Scott Neitlich shared a number of early MOTU documents his his retrospective video below on the rollout of the Classics toyline. I’d like to discuss those documents relevant to the Fighting Foe-Men idea:

Don Glut, under contract from Mattel, wrote a story treatment for the line, apparently with the idea of turning the treatment into the mini comic books to be included with the figures. The Fighting Foe-Men document includes many working figure titles and a few ideas I recognize from my interview with MOTU designer Mark Taylor, so Glut may have just taken whatever the Mattel team had at the time and expanded it out into a first attempt at a MOTU mythos:

“THE FIGHTING FOE-MEN”
(working title)
presentation by Donald F. Glut

SETTING

In the distant past, or possibly the distant future, a great global war broke out on the distant planet Eternia. The war was waged among the powerful scientists and sorcerers that ruled that planet. The energies unleashed during that war destroyed the two warring factions, and sent Eternia into a space/time warp, where it remains held in a timeless limbo.

Eternia is a rugged, primitive type world, inhabited by various warlike races. Occasionally other beings from distant worlds are cast into the time warp to take refuge on Eternia. The planet’s surface is a savage world of dense jungles, dark forests, active volcanoes, etc. The seas are turbulent and infested with bizarre formes of marine life. The skies are dominated by all manners of strange flying creatures. What little remains of Eternia’s past science has been channeled into various weapons of war — weapons appearing both primitive and yet strangely futuristic.

The idea of a post-apocalyptic Eternia is one of Mark’s ideas, so this may have been communicated to Glut.

Among the remnants of the pre-war days of Eternia is the ominous and awesome Castle Grayskull. The Castle is so ancient that none of Eternia’s inhabitants knows who (or what) built it. What is known is that the Castle is equipped with all manners of weapons, traps and devices. The place is a veritable fortress. Legend has it that the Castle harbors, in some secret place, the mysterious Power Gem — the product of both pre-war science and sorcery. The Power Gem will make its possessor all-powerful and the master of all Eternia. Naturally, then, Castle Grayskull and the Power Gem are coveted items and the reason for much conflict on Eternia.

I hadn’t seen this “Power Gem” concept before. Obviously it was dropped, and it was replaced by the Power Sword.

Skeletor talks about the Power Sword in He-Man and the Power Sword, written by Don Glut, illustrated by Alfredo Alcala

Don Glut, in a 2001 interview with Matt Jozwiak, said: “The Power Sword was a sort of homage to the various “Power Stone” stories in the 1940s Superman comic books.” The Power Gem must have been a variation on the Power Stone theme, and then it became the Power Sword.

Castle Grayskull concept, by Mark Taylor

HEROES

Among the various characters living on Eternia are four strange beings that we can consider heroes. They are:

He-Man — A native of Eternia, raised by his jungle-dwelling tribe. He is a mass of muscle, with incredible physical strength and a short-fuse-temper. His prowess got him awarded, by the tribe’s elders, a series of fantastic weapons and costumes which they had found in the ruins of a fortress once occupied by Eternia’s pre-war scientists. The costumes augment his strength, each one giving him a single new power — a forcefield, the increased strength of a Hercules, etc. He-Man loves his people, but he craves excitement and adventure, and so has set off on his own. He does not always fight fair and often resorts to underhanded methods to get the job done.

The costumes that give He-Man different abilities are familiar from the first minicomic (although in this case, the tribal elders give him these items, rather than the Sorceress), but the characterization of He-Man as someone who is a short-tempered lout who doesn’t fight fair is something that was obviously abandoned quickly.

He-Man concept art, by Mark Taylor
He-Man’s forcefield garment, as mentioned in the Glut’s Fighting Foe-Men treatment
Early minicomic art by Alfredo Alcala, depicting He-Man and the Sorceress with an early concept vehicle, the Battle Catapult. Image source: Power of Grayskull documentary. Image courtesy of Jukka Issakainen.
Battle Catapult concept by Mark Taylor
Early minicomic art by Alfredo Alcala, depicting He-Man and the Sorceress battling a monster. Image source: Power of Grayskull documentary. Image courtesy of Jukka Issakainen.

MAN-OF-ARMS (alternate names: Arms-Man, Knight-Man, War-Man) — A cold, calculating and totally confident Master of All Weapons. He was trained since childhood by his people in the arts of battle, and is master of such weapons as the laser-axe, the electro-sword and any others that come his way. Unlike He-Man, he is a planner and never plunges into battle without ample preparation. He has left his people to right wrongs wherever he finds them, but knows that, if necessary, he can summon his people to his side as an army.

This depiction of “Man-Of-Arms” (Man-At-Arms) seems pretty close to Mark Taylor’s own conception of the character, and seems at least compatible with his appearances in early minicomics. However, Man-At-Arm’s mission and motivation was given to He-Man in the published minicomics.

Early minicomic art by Alfredo Alcala, depicting Man-At-Arms in a concept vehicle design by Mark Taylor. Image source: Power of Grayskull documentary. Image courtesy of Jukka Issakainen.

Concept vehicle by Mark Taylor. Image source: The Power and the Honor Foundation

An early concept that became Man-At-Arms. From Mark Taylor Sketches Vol 1
Early “Man-Of-Arms” with laser-axe illustrated by Alfredo Alcala

WING-MAN (alternative name: Air-Man) — One of the last of a race of mountain-dwelling beings who have mastered the air. Wing-Man is a denizen of mountain peaks hidden high above Eternia’s clouds. He utilizes a flying craft equipped with various weapons resembling characters of flying creatures — a deafening bird’s cry siren, a hornet’s sting, etc. But he can fly without use of the craft, thanks to a set of foldable wings — including a set of bird’s wings, bat’s wings, insect’s wing, etc. He has a good sense of humor and is a natural practical joker, which makes him bearly [sic] tolerable to such brooding characters as He-Man.

Wing-Man or Stratos has quite an interesting characterization here, as a kind of Eternian practical joker. My guess is they dropped those details because he was just a supporting character. The part about his various sets of interchangeable wings was interesting. I’m not sure if that was ever in the works at Mattel or if that’s something Glut came up with on his own. I would guess it is the former, since a variety of costumes were offered for Mattel’s Big Jim and Barbie figures.

Stratos concept. Image courtesy of Rebecca Salari Taylor

MER-MAN (alternative name: Sea-Man) — The last survivor of an extraterrestrial race of water-dwellers. When his water-world was drawn into its sun by the force of gravity and evaporated, Mer-Man — a scaly humanoid with fishlike gills and fins — escaped to Eternia and took residence in its seas. There this intelligent being took command of the sea’s creatures. He can exist on land, where his strength, accustomed to the pressures of the sea’s depths, is increased — but extreme heat can dehydrate him, weakening and eventually killing him.

I had heard something like this characterization for Mer-Man before, but hadn’t seen evidence to support it until now. Mer-Man’s susceptibility to dehydration is familiar from the comics, but otherwise his backstory and heroic characterization is totally unlike anything seen in MOTU canon.

Mer-Man as a hero was also something that shows up in a figure sheet included in one of the extra scenes in the excellent Power of Grayskull documentary:

Image courtesy of Jukka Issakainen

Mer-Man getting dehydrated in the heat of Skeletor’s blade

Image source: The 2016 Mark Taylor B-Sheet Collection . Scan by Axel Gimenéz

VILLAINS

Each of the villains is out for his own gain, usually to obtain the Power Gem for himself, but they occasionally accept one of them as their leader — Beast-Man

BEAST-MAN — Another native of Eternia’s jungles whose tribe — or pack — has seemingly always been at war with their natural enemies, the human tribe of He-Man. Beast-Man has formidable strength, but it is his ferocity that makes him a natural leader. He has the agility of a gorilla. But when he dons his various costumes, he takes on the powers of other animals — the speed of a gazelle, the charging force of a rhino, etc. Beast-Man, though he despises He-Man’s tribe, yearns to take one or more of its females as a bride. He is totally evil and corrupt. His only redeeming quality is the “love” he bears for his own race, though it is actually more like instinct than any real emotion. His voice is gutteral, almost a growl.

This is a quite surprising casting of Beast Man as the primary enemy of He-Man. I had heard that this was once the case, but had never seen actual evidence until now and I had honestly dismissed the idea. In this treatment he is given parallel powers to He-Man, in that he gains different power from wearing different costumes.

Update: Andy Youssi, whose dad was a freelance artist from Mattel and who got a chance to see the early prototypes as a child, had this to say about Beast Man:

“One thing I do remember from when my dad was doing artwork and we had those prototypes is that he did originally get intel that Beast Man was the main villain, so that’s how I played with the figures at first. (I thought Skeletor was his lackey, and even had Beast Man hit him with a whip like Skelly was a slave.) We’ve searched for where we got that info, but can’t find anything . . . must have either been communicated to my Dad word of mouth from the Art Director, or some paperwork we no longer have.”

Beast Man and Mer-Man prototypes. Image via Andy Youssi

Early Mark Taylor Beast Man concept art

DE-MAN — A regular demon in the flesh. De-Man once inhabited an alien dimension resembling Dante’s version of Hell, but was thrown into Eternia’s dimension when the great war created a rift between the two dimensions. De-Man is possibly Beast-Man’s most dangerous ally. He has incredible powers and weapons, which can throw bolts of fire, electrical energy, cold. etc. He can control the very elements, bringing down a terrible storm from a cloudless sky, etc. He speaks in a raspy voice and is waiting for just the right opportunity to turn against Beast-Man and seize the Power Gem for himself. Then he will reopen the dimensional rift and bring more of his own race – to conquer eternia.

Some of De-Man’s (Skeletor’s) story here shows up in He-Man and the Power Sword (specifically the part about De-Man as a demon from another dimension). The control over the weather wasn’t really explored. De-Man’s obsession with the Power Gem became Skeletor’s obsession with the Power Sword.

Mark Taylor’s De-Man (Skeletor) concept art, published by Super7 and the Power and the Honor Foundation. Image courtesy of Axel Giménez.

Skeletor’s origin story

WOODS-MAN (alternate names: Tree-Man, Green-Man) — Another naturally-born Eternian. The master of the Forests and Jungles, Woods-Man has the power to control all plant life. Being a manlike plant himself, Woods-Man does not have the ability to speak — but he does have a telepathic ability to communicate with others of his kind or other plants. His secret ambition is to subjugate all animal life and make Eternia’s plants the rule or this planet.

I can’t confirm this either way, but Woods-Man may have been the Mark Taylor concept below:

From Mark Taylor Sketches Vol 2

KA-MAN (named for the crocodilian Caiman) — a humanoid reptile, not too smart, but incredible sinister and evil. Being reptilian, the scaly warrior is cold-blooded and susceptible to changes in temperature. When he speaks it is hardly more than a hiss. Like a lizard, he can scale walls, change his color to match his environment, look about in all directions with his globelike eyes, etc. His various costumes give him extra reptilian powers — the rattle and striking power of a snake, the fiery breath of a dragon, etc. Naturally his snakelike fangs are venomous. His small reptile’s brain affords him little thinking ability and makes him extremely susceptible to taking orders.

Ka-Man again has the concept of having various costumes that give him different powers. It’s hard to know for sure, but Ka-Man might be this Mark Taylor concept below. It’s certainly reptilian and has “globe-like” eyes. According to Mark’s wife Rebecca, this was originally a private sketch by Mark, which he later proposed as a henchman for Skeletor.

From Mark Taylor Sketches Vol 2

After the characters are set up, Glut lays out a story synopsis for the first comic book in the series, followed by a longer summary. He sets up the heroes as independent and squabbling warriors who must reluctantly form a team to stop the villains. He-Man’s arrogance at first prevents them from working together, after the forces of Beast-Man bring them to the brink of destruction, they must unite in order to survive. I’ll post the entire document at the end. I’ve made the text darker to make it easier to read, although the screen shots aren’t great as far as resolution goes. I’m also typing out the synopsis and summary, and I’ll add a few unrelated illustrations that happen to more or less align with the story. Teela appears in the story, but she is given no short bio, unlike the male characters. At this point she is just playing stereotypical “damsel in distress” role, which thankfully was not to be her real function in the the vast majority of stories.

HE-MAN
STORY SYNOPSIS

In the distant past, warring factions succeeded in destroying each other, sending the planet Eternia into a space/time warp. Filled with war-life races and tribes, only a few remains of the cities were left along with many bizarre forms of life.

He-Man (raised in the jungle, with massive muscles and power-giving costumes) is trying to begin a new life where he can seek and choose his own adventures.

He is interrupted by Wing-Man and told that lights have been seen in the Castle Grayskull (indeterminably old, uninhabited, holds secret “power gem”). He-Man journeys to Castle Grayskull to discover that Beast-Man has captured the beautiful Tee-la and taken her into the Castle. He hopes to make Tee-La his bride when he uncovers the power-gem and gains its supreme power.

He-Man recruits Mer-Man and Wing-Man to help recapture the castle. On the way he must defeat Man-of-Arms (later becomes an ally.)

Beast-Man, Ka-Man, Tree-Man and De-Man manage to overpower and capture the three attackers. The revived Man-of-Arms launches his own attack but is near defeat. When He-Man uses all his strength to break free himself and his companions, He-Man rushes to the defense of Man-of-Arms, and together they defeat Beast-Man and his evil gang. Beast-Man pleads for mercy, and He-Man releases him after he promises not to try to recapture the power-gem.

Tee-la is returned to her people and He-Man wonders if Beast-Man will keep his promise. (Probably not.)

SUMMARY OF 1st BOOK

In the woods of He-Man’s former tribe, a beautiful young woman named Tee-La is captured by Ka-Man. Her people come to her defense, but are suddenly confronted by Woods-Man and De-Man. Woods-Man commands the vines and plants to attack the tribe, while De-Man adds to the attack by firing his laser weapon. Ka-Man makes good his escape with Tee-La, with De-Man and Woods-Man following.

Elsewhere, He-Man is busy starting his new life away from his tribe. Putting on a costume that increases his strength, he starts building himself a dwelling by carving out huge slabs of rock from the mountainside and setting them into place.

He is interrupted by Wing-Man, who flaps overhead with his hawk-wings. Wing-Man says that lights have been observed in the windows of Castle Grayskull and he fears it may have been taken-over by evil beings seeking the legendary Power Gem. He wants He-Man to go with him to investigate. He-Man is angry for the interruption, saying he chooses his own adventures, and hurls a boulder at Wing-Man to drive him away.

At the castle, Beast-Man awaits the return of his three henchmen with their prize, the lovely Tee-La.

When she is brought to him, she panics and tries escaping the castle, only to fall victim to one of the castle’s numerous traps. Beast-Man says that soon he will have the Power Gem that will make him supremely powerful and the ruler of all Eternia — and that she will then become his bride. She cringes at the terrible thought.

Meanwhile, as He-Man finishes his rock dwelling, he sees stepping out of the jungle a number of his former tribesmen.

They related to him how Tee-La was captured and taken away to be given to the Beast-Man, He-Man’s natural (and worst) enemy. Now his attitude changes. Donning another costume, the one that gives him his forcefield, he gets into his chariot and starts rolling in the direction of the distant Castle Grayskull.

Wing-Man, in his flying craft, flies low over the castle when he is spotted by Beast-Man and his cohorts.

De-Man creates a storm and Wing-Man finds himself trying to dodge bolts of lightning. He dons his wings in time to “bail-out” before a bolt destroys his ship.

But as he saves himself, he is defeated by Ka-Man, whose dragon’s breath burns his wings to a cinder. He drops into the waiting arms of Beast-Man. Beast-Man says that Wing-Man’s presence has given him the idea of how to find the Power Gem… use a hero.

In the sea, Mer-Man notices the temperature of the water changing. It begins to bail and become intolerable. Surfacing, he discovers that it is the work of De-Man, who is using his demonic powers to create a heat-wave. Finding himself dehydrating, Mer-Man succumbs to the intense heat and becomes the prisoner of De-Man.

He-Man is still on his way in his chariot, rolling over the rugged terrain, when he is stopped by Man-of-Arms, who wishes to accompany him, having heard there are wrongs to be righted at Castle Grayskull. The arrogant, single-minded He-Man says he neither needs nor wants any help. Man-of-Arms takes his rejection as a personal insult and challenges him to battle, using on of his fantastic weapons. But the weapon cannot pierce He-Man’s forcefield and Man-of-Arms is easily defeated by He-Man’s strength. Man-of-Arms is left beaten and defeated, while He-Man continues on his way.

At the castle, Beast-Man — threatening Mer-Man with more heat, and with the deaths of his other two captives, Wing-Man and Tee-La — forces him to do his bidding. Beast-Man reveals an ancient scroll which states that the Power Gem might be located somewhere beneath water. There is a subterranean lake beneath the castle and that is where Beast-Man believes the Power Gem to be. Mer-Man swims to the bottom of the lake, finding a light in the murky depths. As he grasps the glowing stone, he fears that Eternia is now in the hands of its most evil inhabitant.

He-Man, in his chariot, reaches the castle and challenges his enemy, Beast-Man.

Beast-Man appears atop the castle saying that he now can do anything. He holds up the glowing stone, but it does nothing. This is not the Power Gem! Laughing, He-Man launches his attack with his chariot’s weapons. But the angry Beast-Man commands his three cohorts to defend him. De-Man’s power cuts through He-Man’s forcefield, after which he is overpowered by the attacking Ka-Man and Woods-Man.

Now He-Man, Wing-Man and Mer-Man are all chained in the castle’s torture room. Wing-Man tells He-Man that they should have teamed up earlier. Seeing the captive Tee-La, He-Man believes, at last, that Wing-Man was right. He-Man struggles with all his might, but cannot break his bonds. Beast-Man laughs … when he is interrupted by a commotion from outside.

It is a revived Man-of-Arms, making his own attack — with his own array of fantastic weapons — on Castle Grayskull. Beast-Man orders his cohorts to repel the attack and make Man-of-Arms his prisoner, also. As this is done, He-Man continues to struggle with his bonds and finally — looking once more at Tee-La — musters the superhuman effort to break them. Then he frees the others.

Outside, Man-of-Arms is fighting valiantly like a true knight of old, but is rapidly falling to the overpowering opposing forces. As he is ready to suffer defeat, He-Man, Wing-Man and Mer-Man, acting as a team, rush to his defense. Mer-Man and Wing-Man attack De-Man, Ka-Man and Woods-Man, while He-Man goes after Beast-Man. While the heroes and villains pit power against power, He-Man and Beast-Man engage in a furious one-on-one battle, a fight which eventually takes them to the very top of the castle. Finally He-Man manages to raise Beast-Man over his head and threatens to dash him to the ground, when Beast-Man pleads for mercy. Being human and not a beast, He-Man succumbs, and lets Beast-Man go, on the condition that he promises that he and his allies will never return to seek the Power Gem or cause trouble. Beast-Man promises.

As He-Man, Tee-La and the other heroes watch the departing villains, and prepare to return the young woman to her people, Man-of-Arms wonders if Beast-Man will keep his promise. Probably not, says He-Man, but at least when that time comes the heroes will be ready for them. For He-Man has learned something this day — that sometimes it is good to have allies in battle (not always, but sometimes!). They make a good team, he says, and someday they might again band together for battle.

THE END

Included among the documents is what looks like feedback from Mattel for some changes to the story. Those changes include making Grayskull more mysterious and emphasizing that it holds the secrets of the universe. Mattel also wanted to make De-Man (Skeletor) the primary villain. He-Man was to be made more heroic and less arrogant and underhanded; he was also supposed to get along with the other heroes. In this feedback, Tee-La (Teela) was to be written out of this particular story. That last edit obviously didn’t take, as Teela features prominently in the minicomics written by Glut.

“Tee-La” attacks “Beastman” in the first MOTU minicomic, He-Man and the Power Sword

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Heroic Warriors, History

The Origin of He-Man’s Boot Dagger

Guest post by Jukka Issakainen

Recently the news broke that Mattel were making an exclusive He-Man & Prince Adam 2-pack for San Diego Comic-Con 2019.

“Pixel Dan” later managed to confirm that it will be a new toyline from Mattel for adult collectors, called Masters of the Universe Origins — with the Four Horsemen on duty to handle sculpting. They did not sculpt He-Man and Prince Adam, but will be taking care of the following figures. A retail release is expected during Fall 2020. At San Diego Comic-Con 2019, Mattel showcased other figures for the line, including Skeletor, Beast Man, Teela, Evil-Lyn and Man-At-Arms which are based on their original vintage action figures but with more articulation and some enhancements like a new face-sculpt for Evil-Lyn or the addition of a mustache for Man-At-Arms.


Early versions of the figures with a few differences from the final toys, such as the gold handle on the sword and the knife going all the way through the top of He-Man’s boot.

The idea with these new action figure designs and theme seems to hearken back to… well to the origins of the characters. With the exclusive packaged figures; this version of blue-vest savage Prince Adam design debuted in DC Comics special preview “Fate is the Killer” for Masters of the Universe (published August 5th, 1982) and the same design appeared in mini-series issue #1 “To Tempt the Gods” (released September 9th, 1982). His first appearance had a different look (from DC Comics presents #47 “From Eternia — With Death”.)

From Eternia – With Death, 1982. First appearance of Prince Adam. Written by Paul Kupperberg, pencils by Curt Swan
Fate is the Killer, 1982. Second appearance of Prince Adam. Written by Paul Kupperberg, art by Curt Swan/Dave Hunt
To Tempt the Gods, 1982. Third appearance of Prince Adam. Recolored by Jukka Issakainen. Written by Paul Kupperberg, pencils by George Tuska
Masks of Power, 1984. Written by Michael Halperin, artwork by Alfredo Alcala

The DC Mini-series design of blue-vest Prince Adam later appeared in Mattel’s minicomic wave 3 (1984). Accordingly the packaging art by Axel Giménez, Val Staples and Nate Baertsch for the 2019 exclusive was requested by Mattel to pay homage to style of the early minicomic art, and they did a great job emulating the spirit of Alfredo Alcala.

Another noteworthy thing with these figures is the addition of a boot-knife for He-Man.

The boot-knife has always been a fascinating accessory. As a weapon it’s easy to carry and can be very effective. Many illustrations with Tarzan have him using a knife, and as Conan the barbarian once said “Cimmerians generally prefer… the dagger.”

It’s no surprise Masters of the Universe has many influences from fantasy and barbarian settings, mixed with sci-fi elements.

In the early concept art by Mark Taylor, He-Man can be seen with the boot-knife.

Second color version of Mark Taylor’s He-Man concept, August 3, 1981. Image source: The Power and the Honor Foundation

Accordingly, Taylor recalled the boot knife’s inspiration:

“[Mark said] It’s a dagger. It came from our scuba diving days.”

Rebecca Salari Taylor

And that is an interesting tidbit about the boot-knife dagger. Big thanks to Rebecca and Mark for sharing this with me!

He-Man of course isn’t the only character in Mark Taylor’s B-sheet artworks to have a dagger in their boot. Man-At-Arms sports one too. Though the showcased MOTU Origins figure doesn’t seem to have one in his boot.

From the Mark Taylor Portfolio, published by Super7/The Power and the Honor Foundation

The dagger perhaps makes its most famous appearance in the very first minicomic “He-Man and the Powersword” (1982), written by Don Glut and illustrated by Alfredo Alcala. For fans this was the first place they remember seeing it and in a way feels ubiquitous to the early stories much like Teela’s Horse, where you could imagine it showing up in activity/coloring books and other early material. Curiously though the dagger does not appear in any other minicomic (that is to say, the small comics that came packed with the figures) after the first one.

In the minicomic pages He-Man, a warrior from a jungle tribe comes across the Sorceress who bestows him “the treasures I have guarded all these years” and we see an axe, a shield, the power harness and other items and vehicles which He-Man receives. The Sorceress described the items being invented before the Great Wars. Possibly the dagger came from that era. He is seen with the dagger in his boot in subsequent pages but sadly it is never mentioned in the text and we don’t see him use it.

The next time we would see the dagger, came in DC Comics Presents issue #47 “From Eternia — With Death!”  where He-Man meets Superman for the first time (released April 8th, 1982). The story is also the first time we see Prince Adam and after he goes into the Cave of Power and is transformed, the dagger appears in his boot. Sadly in this action adventure He-Man doesn’t use the dagger either, and out of 6 panels where it shows up, one time it switches to He-Man’s left boot, instead of the right one.

After that, DC Comics published a special preview “Fate is the Killer” for Masters of the Universe (published August 5th, 1982) inside over a dozen DC-titles. Here the dagger is present on the cover-art, but it’s nowhere to be found in the pages.

Following the schedule of DC Comics, the dagger had been phased out completely by the time DC Mini-series #1 was released (September 9th, 1982).

There is also an early copy ad where He-Man is illustrated with the dagger. The same image was re-used for Castle Grayskull instruction-sheet, but for that the dagger was removed.

Now it has been mentioned that the new Masters of the Universe Origins action figures will also come with minicomics. Hopefully in the case of He-Man, we get to see him feature his dagger in action.

Another instance where a knife from a boot was seen in action came with the 1987 Masters of the Universe motion picture.

1987 Masters of the Universe movie poster by Drew Struzan. Image source: The Art of He-Man

Early on He-Man spots a captured Gwildor by Skeletor’s Troops and intervenes the group. During the fight He-Man reaches to his right boot for a knife and throws it at one Trooper.

This was shown in the concept art for He-Man by Jean “Moebius” Giraud and William Stout.

The boot knife is a cool addition in the movie and hearkens back to the early minicomic roots of He-Man.

Hope you enjoyed this look on He-Man’s boot dagger and its origins. My thanks to Adam for having me come up and write this guest post! Thanks also to James Eatock and Øyvind Johannes Meisfjord for help with some images. If you discover the boot dagger in other media, drop us a note!

History

Happy He-Man Day!

Written by Adam McCombs

Back in 1987, Tom Bradley, mayor of Los Angeles, declared April 28 to be Masters of the Universe Day, in celebration of the live MOTU Power Tour performance that was running at the time.

It continues to be commemorated by fans to to this day, but I would propose an additional day to celebrate the most powerful toyline in the universe: March 1.

From December 1981 to January 1982, Mattel filed trademarks for their completed Masters of the Universe toyline, in preparation for the big product launch. The line (largely designed by Mark Taylor, vehicles by Ted Mayer) was first shown to the public on February 17, 1982, at New York Toy Fair. I believe it was first made available in retail stores on March 1 of 1982. That’s based on a piece of evidence taken from the first MOTU minicomic, He-Man and the Power Sword.

Included near the back of the minicomic was a cash rebate offer. Parents who purchased two of the eight MOTU figures available that year could get a rebate of $1.25.

There was a purchase date restriction on the offer. Purchases had to be made between March 1, 1982 and January 31, 1983.

I believe the earlier date represents the earliest date that these toys would have been available in stores – shortly after they were unveiled at New York Toy Fair.  That would mean that March 1, 1982 was the day that children all over the country (and later, the world) were first introduced to the world of He-Man.

Since Masters of the Universe Day is already taken, I’d suggest we commemorate March 1 as He-Man Day.

Incidentally, in the animated He-Man episode, The Energy Beast, King Randor tries to create a He-Man Day, but He-Man is too modest at the time to accept it. I’d say after 36 years defending Eternia and Grayskull from the evil forces of Skeletor, he’s more than earned it.

Update:

Chema Villalba recently sent me another piece of evidence for a spring 1982 release of He-Man. In The Business of Children’s Entertainment (referencing 1982 promotional material) it is said that Mattel had introduced the Masters of the Universe line in the spring of that year:

Thanks to Chema for the reference!

Update 2: upon further research, the first time Masters of the Universe was in stores was probably May 13, 1982, or thereabouts (which still matches the Spring release schedule provided by Chema). That is the date of the earliest newspaper advertisement for MOTU toys that I have found.

One more thing – I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

Now, it’s possible some figures were released earlier. There has long been talk of early “Test Market” figures that were distributed in a small geographic area to test how well the figures would sell. Supposedly this information came from a source at Mattel, but I can’t confirm it. It’s possible that those Test Market figures predate the May release date, but so far I have no solid evidence for that, other than perhaps the previously-mentioned March 1 rebate date.

Further reading: MOTU Timeline | MOTU Advertising Timeline

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History

Masters of the Universe Timeline (1971-1987)

Written by Adam McCombs

In my continuing quest to understand the history of the vintage Masters of the Universe toyline, I’ve put together the following timeline. It’s generally focused on toy design, drawing dates from concept artwork, internal Mattel documents, patent filings, trademark filings, and even the Masters of the Universe Bible. My goal here is to give readers a sense of how the He-Man toyline developed and evolved. I’ve also included a few dates gleaned from the CPI (Conan Properties International) vs Mattel court cases. I believe this will help put to bed the idea that He-Man started out as a Conan figure. While He-Man was certainly influenced by Conan as depicted by Frank Frazetta, the He-Man project predates Mattel’s work on the Conan property by some time.

I drew on a number of different sources in compiling this information. Those sources include:

This is by no means an exhaustive timeline. I included only those pieces of information that were dated in some way. That includes information from court cases that was assigned an approximate date, like an early 1981 date for Tony Guerrero’s He-Man prototype. That also means that undated material like Mark Taylor’s Demo Man concept or Roger Sweet’s Mekaneck concept are not included in the timeline. I could of course infer dates for this kind of material, but I wanted to avoid guessing and stick to known facts.

I also have stayed away from dates tied to media not directly related to toy production. There are many specific dates available for individual episodes of the Filmation He-Man cartoon, for instance, but that is really outside of the parameters of this particular project.

I have only included a few images of concept designs here – some of them appear in earlier posts in this blog, and almost all of them appear in the sources I drew from. Unfortunately it would not be practical to try to include all of them in this post.

Finally, I’ve included some names that were listed in the Masters of the Universe Bible. The Bible itself is dated December 1, 1982, which gives us an early (if not exact) date for at least the conceptual existence of characters like Orko (or Gorpo, as he was first named) and Jitsu (or Chopper).

Update: on December 28, 2022, I updated this post with additional dates from previous research. That includes “first use in commerce” dates from the US Trademark office, which they say means:

“A date of first use in commerce is the date when (1) the goods were first sold or transported, or the services were first rendered, under the mark in a type of commerce that may be lawfully regulated by the U.S. Congress (such as interstate commerce or commerce between the United States and a foreign country), and (2) such use was bona fide and in the ordinary course of trade.”

Update 2: On January 1, 2023 I added first newspaper ad appearance dates from this article.

Update 3 (May 26, 2023): I recently noticed in a 2015 Slashfilm article about the MOTU toyline and movie, one of the people they interviewed was Joe Morrison, an EVP of Marketing at Mattel. Joe is quoted as saying:

When we got the go-ahead from management to do the original toy line, we put in an estimate of, like, $12 million in sales. Well, we didn’t even release the toy until May of that year and we wound up doing $32 million. These were significant numbers in 1982.

This supports the data that I’ve been finding that all points to a May 1982 release date for the Masters of the Universe toyline.

1971

“King of Styx” – illustration for a short story by Mark Taylor. Some elements later reused for Skeletor. Image courtesy of Rebecca Salari Taylor

1971: “The King of Styx” concept, by Mark Taylor

1979

Torak, by Mark Taylor – 1979. Image source: The Power and the Honor Foundation

1979: First Castle Grayskull sketch, by Mark Taylor
1979: Torak (very early He-Man) sketch, by Mark Taylor
08/15/1979: Category Management Teams memo

1980

December 1980: Roger Sweet’s “He-Man” trio; the barbarian figure was based on designs by Mark Taylor. Image via the Power and the Honor Foundation.

05/22/1980: Fantasy Make Believe idea disclosure form
06/11/1980: Male Action Figure attributes list
09/08/1980: Figure Attributes list
09/21/1980: Space/Monster/Fantasy Figures budgeted hours form
11/03/1980: Megaton Man project request form
11/??/1980: Work started on “He-Man trio”, Roger Sweet; Barbarian He-Man based on illustration by Mark Taylor (late November)
12/??/1980: He-Man trio presented at Mattel Product Conference (mid-December)
12/30/1980: He-Man Characters & Accessories idea disclosure form

1981

Tony Guerrero’s early 1981 He-Man prototype. Image source: Tomart’s Action Figure Digest.

1981: Bird Man (Stratos) concept, by Mark Taylor
1981: Mer-Man concept, by Mark Taylor
1981: Castle Grayskull concept, by Mark Taylor
1981: Battle Cat concept, by Mark Taylor
1981: Sensor (Zodac) concept, by Mark Taylor
1981: Battle Tester/Combat Trainer concept, by Mark Taylor
1981: Heroic Figure (He-Man) concept, by Mark Taylor
1981: Heroic Figure (He-Man) battles plant monster concept, by Mark Taylor
01/06/1981: He-Man Vehicles and Accessories idea disclosure form (modular vehicles)
01/23/1981: Drawing by Colin Bailey depicting Mark Taylor working on He-Man project
03/30/1981: De-Man (Skeletor) concept, by Mark Taylor
04/01/1981: Man-At-Arms concept, by Mark Taylor
04/02/1981: Tree Man (Beast Man) concept, by Mark Taylor
04/06/1981: He-Man (tan boots) concept, by Mark Taylor
04/07/1981: Battle Ram (tank treads version) concept, by Ted Mayer
04/24/1981: Memorandum urging negotiation for Conan license
04/27/1981: Revised Battle Ram concept art drawings, by Ted Mayer
05/03/1981: He-Man (red/yellow boots) concept, by Mark Taylor
05/05/1981: CPI draft licensing agreement sent
05/20/1981: Skull Castle (Castle Grayskull) Weapons Rack & Weapons by Mark Taylor
05/28/1981: Female Warrior (Teela) concept, by Mark Taylor
05/28/1981: Battle Ram control drawing, by Ted Mayer
06/03/1981: Sorceress concept, by Mark Taylor
06/05/1981: Battle Chariot concept, by Ted Mayer
07/??/1981: He-Man designed by this month, per CPI vs Mattel lawsuit
07/09/1981: Draft Skeletor toy head design document
07/14/1981: Memorandum discussing Mattel’s presentation of He-Man to Toys ‘R’ Us
07/23/1981: Tony Guerrero worked on Conan toys from this date until Sept 11, 1981
07/31/1981: CPI and Mattel entered license agreement to manufacture toys based on Conan movie
08/10/1981: Attak Trak mechanism patent filed (non-Mattel)
09/16/1981: Mer-Man sword design concept, by Mark Taylor
09/30/1981: “Proprietary Line Concepts” document (Megaton Man, Kid Gallant, Robin & The Space Hoods, Monster Fantasy/He-Man)
11/28/1981: King of Castle Grayskull published per copyright records
11/28/1981: He-Man and the Power Sword published per copyright records
11/28/1981: The Vengeance of Skeletor published per copyright records
12/08/1981: He-Man first use in commerce
12/08/1981: Battle Cat first use in commerce
12/08/1981: Battle Ram first use in commerce
12/08/1981: Beast Man first use in commerce
12/08/1981: Man-At-Arms first use in commerce
12/08/1981: Teela first use in commerce
12/08/1981: Mer-Man first use in commerce
12/08/1981: Stratos first use in commerce
12/08/1981: Wind Raider first use in commerce
12/08/1981: Zodac first use in commerce
12/08/1981: Masters of the Universe first use in commerce
12/08/1981: Filmation animated commercial retakes shot
12/14/1981: He-Man trademarked
12/14/1981: Teela trademarked
12/14/1981: Man-At-Arms trademarked
12/14/1981: Stratos trademarked
12/14/1981: Wind Raider trademarked
12/14/1981: Battle Ram trademarked
12/14/1981: Beast Man trademarked
12/14/1981: Mer-Man trademarked
12/14/1981: Zodac trademarked
12/14/1981: Masters of the Universe trademarked
12/21/1981: Battle Cat trademarked
12/21/1981: Castle Grayskull Trap Door patent filed
12/28/1981: Skeletor first use in commerce
12/28/1981: Castle Grayskull first use in commerce

1982

Attak Trak concept drawing, by Ted Mayer – Mark 23, 1982. Image courtesy of Ted Mayer

1982: Gargo/Gargoyle dragon concept, by Mark Taylor
1982: Ram Man concept, by Mark Taylor
1982: Man-E-Faces concept, by Mark Taylor
01/??/1982: Mattel requests termination of Conan license agreement
01/15/1982: Castle Grayskull trademarked
01/15/1982: Skeletor trademarked
02/17/1982: Mattel introduces new “Masters of the Universe” toy line at Toy Fair
03/01/1982: Rebate offer date in first mini comic (earliest purchase date)
03/04/1982: Attak Trak control drawing, by Ted Mayer
03/23/1982: Attak Trak concept, by Ted Mayer
04/08/1982: DC Comics: From Eternia With Death! street date. Cover date: July 1982
05/??/1982: Masters of the Universe toyline released this month, per Mattel EVP Joe Morrison
05/13/1982: Earliest known newspaper ad for MOTU
05/13/1982: First Skeletor newspaper ad
05/13/1982: First Man-At-Arms newspaper ad
05/13/1982: First He-Man newspaper ad
05/13/1982: First Beast Man newspaper ad
05/21/1982: Trap Jaw concept, by Colin Bailey
06/03/1982: First Battle Ram newspaper ad
06/03/1982: First Battle Cat newspaper ad
06/03/1982: First Castle Grayskull newspaper ad (“Castle Grey Skull”)
06/03/1982: First Stratos newspaper ad (pictured, not named)
06/03/1982: First Zodac newspaper ad (pictured, not named)
06/09/1982: First Teela newspaper ad
06/18/1982: First Stratos newspaper ad (mentioned by name)
07/05/2022: CPI and Mattel entered into a termination agreement
07/??/1982: Wasp Man (Buzz-Off) concept, by Colin Bailey
07/??/1982: Lizard Man (Whiplash) concept, by Colin Bailey
07/22/1982: First Wind Raider newspaper ad
08/08/1982: First Mer-Man newspaper ad (mentioned by name)
08/08/1982: First Zodac newspaper ad (mentioned by name)
08/26/1982: DC Comics Fate Is The Killer street date. Cover date: November 1982
09/xx/1982 – 12/xx/1982: Masters of the Universe Figures TV ads
09/xx/1982 – 12/xx/1982: Masters of the Universe Castle Grayskull TV ads
09/xx/1982 – 12/xx/1982: Masters of the Universe DC Comics scheduled run
09/21/1982: Zoar first use in commerce
09/21/1982: Ram Man first use in commerce
09/21/1982: Man-E-Faces first use in commerce
09/21/1982: Trap Jaw first use in commerce
09/21/1982: Attak Trak first use in commerce
09/21/1982: Point Dread & Talon Fighter first use in commerce
09/27/1982: Attak Trak trademarked
09/27/1982: Man-E-Faces trademarked
09/27/1982: Point Dread & The Talon Fighter trademarked
09/27/1982: Ram Man trademarked
09/27/1982: Trap Jaw trademarked
09/27/1982: Zoar trademarked
10/01/1982 – 12/21/1982: “Masters of the Universe Collection” TV ads
10/05/1982: Sultra (Evil-Lyn) concept, by Colin Bailey
10/14/1982: DC Comics The Key To Castle Grayskull street date. Cover date: January 1983
10/19/1982: Black Widow (Webstor) concept art, by Roger Sweet
10/25/1982: Castle Grayskull copyright registered
10/26/1982: Teela copyright registered
11/04/1982: Battle Ram copyright registered
11/04/1982: Beast Man copyright registered
11/04/1982: He-Man copyright registered
11/04/1982: Man-At-Arms copyright registered
11/04/1982: Mer-Man copyright registered
11/04/1982: Skeletor copyright registered
11/04/1982: Stratos copyright registered
11/04/1982: Wind Raider copyright registered
11/04/1982: Zodac copyright registered
11/11/1982: DC Comics Within These Walls… Armageddon! street date. Cover date: February 1983
11/22/1982: Tri-Klops first use in commerce
12/01/1982: Masters of the Universe Bible created. First ever character/place mentions include: Marlena, Tri-Klops, Snake Mountain, Panthor, Gorpo, Delora, Ram Man, Spy Man, Bugoff (Buzz-Off), Tri-Trak, Roton, Faker, Black Widow (Webstor) Fang Man, Chopper (Jitsu) Tornado Traveler, War Sled (evil Battle Ram), Grinder vehicle
12/07/1982: King of Castle Grayskull copyright registered
12/08/1982: He-Man and the Power Sword copyright registered
12/10/1982: Tri-Klops trademarked
12/28/1982: The Vengeance of Skeletor copyright registered

1983

Dragon Walker concept by Ed Watts, 1983. Image source: The Power and the Honor Foundation.

01/11/1983: Evil-Lyn first use in commerce
01/21/1983: Evil-Lyn trademarked
01/21/1983: Heroic Warriors trademarked
01/21/1983: Evil Warriors trademarked
02/09/1983: Panthor first use in commerce
02/09/1983: Screeech first use in commerce
02/16/1983: Panthor trademarked
02/16/1983: Screeech trademarked
02/20/1983: First Man-E-Faces newspaper ad
02/22/1983: Battle Cat copyright registered
02/25/1983: Ram Man copyright registered
02/25/1983: Man-E-Faces copyright registered
03/15/1983: Faker first use in commerce
03/28/1983: First “Buy 3 Get 1 Free” offer ad (Wun-Dar aka Savage He-Man aka Wonder Bread He-Man)
04/04/1983: Attak Trak copyright registered
04/04/1983: Faker copyright registered
04/17/1983: First Faker newspaper ad
05/11/1983: First Ram Man newspaper ad
05/13/1983: Prince Adam first use in commerce
05/23/1983: Prince Adam trademarked
05/25/1983: Faker trademarked
05/25/1983: Point Dread trademarked
05/25/1983: Talon Fighter trademarked
06/21/1983: Evil-Lyn copyright registered
06/30/1983: First Evil-Lyn newspaper ad
06/30/1983: First Tri-Klops newspaper ad
07/15/1983: First Attak Trak newspaper ad
08/04/1983: First Talon Fighter newspaper ad
08/05/1983: Mekaneck first use in commerce
08/05/1983: Fisto first use in commerce
08/05/1983: Jitsu first use in commerce
08/05/1983: Whiplash first use in commerce
08/05/1983: Clawful first use in commerce
08/05/1983: Buzz-Off first use in commerce
08/05/1983: Roton first use in commerce
08/05/1983: Road Ripper first use in commerce
08/05/1983: Stridor first use in commerce
08/05/1983: Snake Mountain first use in commerce
08/05/1983: Battle For Eternia first use in commerce
08/15/1983: Snake Mountain trademarked
08/18/1983: Webstor first use in commerce
08/22/1983: Battle For Eternia trademarked
08/22/1983: Buzz-Off trademarked
08/22/1983: Clawful trademarked
08/22/1983: Fisto trademarked
08/22/1983: Jitsu trademarked
08/22/1983: Mekaneck trademarked
08/22/1983: Road Ripper trademarked
08/22/1983: Roton trademarked
08/22/1983: Stridor trademarked
08/22/1983: Whiplash trademarked
08/28/1983: First Trap Jaw newspaper ad
09/05/1983: Filmation He-Man cartoon debuts (UK)
09/17/1983: Gyro (early Roton) concept, by Ed Watts
09/19/1983: Filmation He-Man cartoon debuts (US)
09/19/1983: Spider Attack Vehicle (early Spydor) concept, by Ed Watts
09/19/1983: Ball Buster (early Bashasaurus) concept, by Ed Watts
09/21/1983: First Screeech newspaper ad (spelled “Screech”)
09/22/1983: Zap ‘N’ Go vehicle concept, by Ted Mayer
09/22/1983: First Panthor newspaper ad
09/23/1983: First Zoar newspaper ad
09/26/1983: Dungeon concept, by Ted Mayer
09/29/1983: Vehicle Launcher (very early Road Ripper) concept, by Ted Mayer
11/18/1983: Masters Playset (two towers) concept, by Ted Mayer
12/05/1983: Early Fright Zone concept, by Ed Watts
12/05/1983: Webstor trademarked
12/08/1983: Dragon concept, by Ed Watts
12/08/1983: Dragon concept (without helmet), by Ed Watts
12/08/1983: Flying Fists He-Man/Battle Armor He-Man concept, by Ted Mayer
12/14/1983: First Mekaneck newspaper ad
12/28/1983: Trap Jaw copyright registered
12/29/1983: Mekaneck patent filed
12/29/1983: Battle Armor He-Man patent filed
1983: Dragon Walker concept, by Ed Watts
1983: Snake Mountain packaging sketch, by William George
1983: Dragon Walker with Land Shark packaging sketch, by William George

1984

Torton, by Ed Watts – February 9, 1984. Image source: The Power and the Honor Foundation

01/06/1984: Kobra Khan first use in commerce
01/06/1984: Battle Armor first use in commerce
01/10/1984: Dragon Walker patent filed
01/13/1984: Tri-Klops copyright registered
01/25/1984: First Road Ripper newspaper ad
01/27/1984: Battle Armor trademarked
01/27/1984: Kobra Khan trademarked
01/27/1984: The Fright Zone trademarked
02/09/1984: Torton concept, by Ed Watts
02/16/1984: Road Ripper copyright registered
03/11/1984: First Battle Armor He-Man newspaper ad
03/11/1984: First Battle Armor Skeletor newspaper ad
03/11/1984: First Roton newspaper ad
03/22/1984: First Prince Adam newspaper ad
03/22/1984: First Orko appearance in stores (costumed actor- unclear if that means toy was available)
03/29/1984: Hordak concept, by Ted Mayer
04/20/1984: Point Dread & Talon Fighter copyright registered
04/20/1984: Roton copyright registered
04/28/1984: First Buzz-Off newspaper ad
04/28/1984: First Whiplash newspaper ad
04/30/1984: Mekaneck copyright registered
04/30/1984: Stridor copyright registered
05/07/1984: Buzz-Off copyright registered
05/07/1984: Whiplash copyright registered
05/11/1984: First Dragon Walker newspaper ad
05/15/1984: Battle Armor He-Man copyright registered
06/01/1984: Horned helmet warrior woman concept, by Ted Mayer
06/03/1984: TM action figure concept, by Ted Mayer
06/03/1984: First Snake Mountain newspaper ad
06/03/1984: First Stridor newspaper ad
06/06/1984: Modular Man (Multi-Bot) concept, by Ted Mayer
06/07/1984: Horde Octopus Woman (Octavia) concept, by Ted Mayer
06/15/1984: Snout Spout concept, by Ted Mayer
06/15/1984: Dragon Walker copyright registered
06/18/1984: Walking skull vehicle concept, by Jim Keifer
06/19/1984: Early Megator concept, by Ted Mayer
07/06/1984: Chest cannon He-Man concept, by Ted Mayer
07/06/1984: Multi-Bot concept, by Ted Mayer
07/07/1984: Chest monster Skeletor concept, by Ted Mayer
07/07/1984: Transparent Man (Roboto) concept, by Ted Mayer
07/07/1984: Jester figure (Acrobad) concept, by Ted Mayer
07/08/1984: Vulture figure concept, by Ted Mayer
07/08/1984: Rotary Man (early Hurricane Hordak) concept, by Ted Mayer
07/08/1984: Horde Mummy concept, by Ted Mayer
07/08/1984: Stilt Stalkers concept, by Ted Mayer
07/08/1984: Helicopter accessory and Claw Climbing accessory concepts,, by Ted Mayer
07/08/1984: Jet Sled (close to final) concept, by Ted Mayer
07/09/1984: Handsome and Basher concepts, by Ted Mayer
07/10/1984: Megalaser concept, by Ted Mayer
07/10/1984: Octavia (colored) concept, by Ted Mayer
07/12/1984: Tung Lashor concept, by Ted Mayer
07/13/1984: Snout Spout concept, by Ted Mayer
07/13/1984: Masters Gigor concept, by Ed Watts
07/13/1984: Fright Fighter Concept, by Ed Watts
07/13/1984: Mantor (Mantisaur) concept, by Ed Watts
07/13/1984: Battle For Eternia game concept, by Ed Watts
07/13/1984: Attack Pose Panthor concept, by Ed Watts
07/13/1984: Dart (Laser Bolt) concept, by Ed Watts
07/13/1984: Ted Mayer unproduced concepts: Big Foot, Snowman, Green Witch, Archer Woman
07/13/1984: Ed Watts unproduced concepts: Cyclo Marauder, War Wing, Monster Walker, Dungeon, Tyroar, Disc Blaster
07/15/1984: Turbosaurus (early Gigantosaur) concept, by Ed Watts
07/16/1984: Weapons Factory concept, by Jim Keifer
07/22/1984: Land Shark & Battle Armor Skeletor packaging sketch, by William George
08/03/1984: First Fisto newspaper ad
08/30/1984: Land Shark first use in commerce
08/30/1984: Stinkor first use in commerce
08/30/1984: Hordak first use in commerce
08/30/1984: Leech first use in commerce
08/30/1984: Mantenna first use in commerce
08/30/1984: Grizzlor first use in commerce
08/30/1984: Spikor first use in commerce
08/30/1984: Two Bad first use in commerce
08/30/1984: Spydor first use in commerce
08/30/1984: Fright Zone first use in commerce
08/30/1984: Thunder Punch He-Man first use in commerce
09/09/1984: First Webstor newspaper ad
09/10/1984: Grizzlor trademarked
09/10/1984: Hordak trademarked
09/10/1984: The Horde trademarked
09/10/1984: Land Shark trademarked
09/10/1984: Leech trademarked
09/10/1984: Mantenna trademarked
09/10/1984: Spikor trademarked
09/10/1984: Spydor trademarked
09/10/1984: Stinkor trademarked
09/10/1984: Thunder Punch trademarked
09/10/1984: Two Bad trademarked
09/15/1984: Canyon Hopper concept, by Ed Watts
09/18/1984: Motorized walking monster armor concept, by Ed Watts
09/24/1984: Dragon Fly (Fright Fighter) concept, by Ed Watts
09/27/1984: First Weapons Pak newspaper ad
09/27/1984: First Clawful (misspelled “Clawfall”) newspaper ad
09/29/1984: Transforming figure concept, by Ed Watts
10/03/1984: Firepower Man (Rio Blast) concept, by Ed Watts
10/12/1984: Clawful and Buzz-Off mentioned as popular toys in newspaper story
10/24/1984: First Kobra Khan newspaper ad
10/25/1984: First Orko newspaper ad (actual toy)
11/08/1984: Dragon Blaster Skeletor first use in commerce
11/08/1984: Modulok first use in commerce
11/08/1984: Battle Bones first use in commerce
11/08/1984: Night Stalker first use in commerce
11/08/1984: The Evil Horde first use in commerce
11/08/1984: Bashasaurus first use in commerce
11/13/1984: Land Shark patent filed
11/18/1984: First Jitsu newspaper ad
11/23/1984: Bashasaurus trademarked
11/23/1984: Night Stalker trademarked
11/23/1984: The Evil Horde trademarked
11/29/1984: Battle Armor Skeletor copyright registered
12/01/1984: Engine Man (Dragstor) concept, by Ed Watts
12/07/1984: Moss Man first use in commerce
12/11/1984: Conan Properties, Inc. v. Mattel Inc. lawsuit
12/14/1984: Battle Bones patent filed
12/14/1984: Sy-Klone patent filed
12/17/1984: Mantenna patent filed
12/19/1984: Dragon Blaster trademarked
12/19/1984: Modulok trademarked
12/19/1984: Moss Man trademarked
12/24/1984: Two Bad patent filed
12/24/1984: Jitsu copyright registered
12/24/1984: Kobra Khan copyright registered
12/24/1984: Clawful copyright registered
12/24/1984: Webstor copyright registered
12/28/1984: Battle Bones trademarked
1984: Mantisaur concept variations/for “New Ventures”
1984: Battle Armor Skeletor & Panthor packaging sketch, by William George
1984: Dragon Blaster Skeletor packaging sketch, by William George
1984: Jaws I, Jaws III, various unproduced concept vehicles for “New Ventures”

1985

Eternia sketch, by Ted Mayer

01/03/1985: Roboto patent filed
01/03/1985: Thunder Punch He-Man patent filed
01/04/1985: Bashasaurus patent filed
01/13/1985: First Land Shark newspaper ad
01/24/1985: First Moss Man newspaper ad
01/24/1985: First Stinkor newspaper ad
01/31/1985: Snake Mountain copyright registered
02/05/1985: Wolf head Eternia concept, by Ted Mayer
02/25/1985: Battle Bones copyright registered
02/26/1985: Early Blast Attak concept, by Mark Jones
02/28/1985: First Roboto newspaper ad
02/28/1985: First Two Bad newspaper ad
02/28/1985: “Tongue Lasher” (Tung Lashor) concept art by Martin Arriola and Pat Dunn
03/04/1985: Pre-Production Early Rio Blast Guns Rough Pencil Concept by John Hollis
03/14/1985: “Tongue Lasher” (Tung Lashor) illustration by John Hollis
03/18/1985: “Tongue Lasher” (Tung Lashor)”Dragonfly Compound Bow” concept art by John Hollis
03/29/1985: Seaman (Scubattack) concept, by Alan Tyler
03/31/1985: First Bashasaurus newspaper ad
03/31/1985: First Battle Bones newspaper ad
04/05/1985: Fright Zone puppet tooling method patent filed
04/18/1985: Heroic Giant (Tytus) concept, by Alan Tyler
04/22/1985: Fisto copyright registered
05/03/1985: Tung Lashor “Dragonfly Compound Bow” concept art by John Hollis
05/22/1985: Land Shark copyright registered
05/22/1985: Bashasaurus copyright registered
05/22/1985: Roboto copyright registered
05/22/1985: Two Bad copyright registered
05/30/1985: First Spikor newspaper ad
05/30/1985: Sy-Klone first use in commerce
05/30/1985: Flying Fists He-Man first use in commerce
05/30/1985: Terror Claws Skeletor first use in commerce
05/30/1985: Rokkon first use in commerce
05/30/1985: Stonedar first use in commerce
05/30/1985: Rattlor first use in commerce
05/30/1985: Tung Lashor first use in commerce
05/30/1985: Laser Bolt first use in commerce
06/01/1985: First Spydor newspaper ad
06/14/1985: First Night Stalker newspaper ad
06/14/1985: Laser Bolt trademarked
06/14/1985: Terror Claws trademarked
06/15/1985: Gyrattacker concept, by Ted Mayer
06/17/1985: Flying Fists trademarked
06/17/1985: Rattlor trademarked
06/17/1985: Rokkon trademarked
06/17/1985: Stonedar trademarked
06/17/1985: Sy-Klone trademarked
06/17/1985: Tung Lashor trademarked
06/19/1985: Eternia blueprint by John Hollis
06/24/1985: Slime Pit trademarked
07/08/1985: Spydor patent filed
07/25/1985: Slasher/Punjab concept, by Roger Sweet
08/08/1985: First Dragon Blaster Skeletor newspaper ad (implied)
08/08/1985: First Hordak Newspaper ad (costumed actor appearance)
08/08/1985: First Thunder Punch He-Man newspaper ad
08/20/1985: First Grizzlor newspaper ad
08/20/1985: First Hordak newspaper ad (actual toy)
08/20/1985: First Leech newspaper ad
08/20/1985: First Mantenna newspaper ad
08/25/1985: First Dragon Blaster Skeletor newspaper ad (explicitly shown)
08/30/1985: First Sy-Klone newspaper ad
09/04/1985: Triceratops (very early Bionatops) concept, by Mark Jones
09/04/1985: Turbodactyl concept, by Mark Jones
09/09/1985: Horde Slurb concept, by Mark Jones
09/13/1985: Unproduced Alan Tyler concepts: Dragon Lord, Sorcerer, Steel Kill
09/13/1985: Laser Bolt patent filed
09/14/1985: First Fright Zone newspaper ad
09/16/1985: Secrets of Grayskull “New Notes” document (Grayskull Tower/King Hiss/etc.)
09/22/1985: Early Jet Sled concept, by Ted Mayer
09/25/1985: Horde Trooper patent filed
09/27/1985: King Hiss patent filed
09/27/1985: Megalaser patent filed
09/28/1985: First Modulok newspaper ad
10/04/1985: Fright Zone patent filed
10/10/1985: Grizzlor copyright registered
10/10/1985: Mantenna copyright registered
10/10/1985: Moss Man copyright registered
10/10/1985: Spikor copyright registered
10/10/1985: Spydor copyright registered
10/10/1985: Sy-Klone copyright registered
10/10/1985: Thunder Punch He-Man copyright registered
10/11/1985: Hurricane Hordak patent filed
10/16/1985: Modulok copyright registered
10/17/1985: Secrets of Grayskull Preliminary Story Background (Eternia/King Hiss/etc.)
11/04/1985: Medusa-Man (Snake Face) concept, by David Wolfram
11/06/1985: Snake Men first use in commerce
11/06/1985: Snout Spout first use in commerce
11/06/1985: Multi-Bot first use in commerce
11/06/1985: Horde Trooper first use in commerce
11/06/1985: Mantisaur first use in commerce
11/12/1985: Horde Trooper trademarked
11/12/1985: Mantisaur trademarked
11/12/1985: Multi-Bot trademarked
11/12/1985: Snake Men trademarked
11/12/1985: Snout Spout trademarked
11/12/1985: Leech copyright registered
11/21/1985: Tyrantisaurus concept, by David Wolfram
11/22/1985: Blasterhawk first use in commerce
11/25/1985: Laser Bolt copyright registered
11/25/1985: Hordak copyright registered
11/25/1985: Fright Zone copyright registered
11/26/1985: Crack-Pot (Blast Attak) concept, by Richard Lepik
12/06/1985: Streak concept, by Alan Tyler
12/09/1985: Rio Blast first use in commerce
12/09/1985: Extendar first use in commerce
12/12/1985: Blasterhawk trademarked
12/16/1985: Evil Giant (Megator) concept, by Alan Tyler
1985: “The Slime Pit” finished painting, by William George
1985: Hurricane Hordak pencils, by William George
1985: Flying Fists He-Man pencils, by William George

1986

Rokkon/Stonedar patent illustration – filed January 14, 1986

01/09/1986: Extendar trademarked
01/09/1986: Rio Blast trademarked
01/11/1986: First Laser Bolt Newspaper ad
01/11/1986: First Slime Pit Newspaper ad
01/14/1986: Rokkon/Stonedar patent filed
01/15/1985: Triceratops (Bionotops) concept, by David Wolfram
01/17/1986: John Hollis “Terror-Dactyl” (Turbodactyl) concept
02/02/1986: First Rokkon newspaper ad
02/02/1986: First Stonedar newspaper ad
02/11/1986: Rokkon copyright registered
02/11/1986: Stonedar copyright registered
02/12/1986: First Flying Fists He-Man newspaper ad
02/12/1986: First Terror Claws Skeletor newspaper ad
02/21/1986: First King Hiss newspaper ad (figure coming in April)
02/21/1986: First Rattlor newspaper ad (figure coming in April)
02/21/1986: First Tung Lashor newspaper ad (figure coming in April)
03/07/1986: Fright Fighter first use in commerce
03/07/1986: Stilt Stalkers first use in commerce
03/15/1986: Comet Warriors trademarked
03/21/1986: Battle For Eternia (game) trademarked
03/21/1986: Fright Fighter trademarked
03/21/1985: John Hollis Rio Blast Fold Out Arm Blaster drawing
03/21/1985: John Hollis Pre-Production Early Rio Blast Arm Blaster
03/24/1986: Stilt Stalker trademarked
04/07/1986: Eternia first use in commerce
04/07/1986: Jet Sled first use in commerce
04/16/1985: John Hollis Rio Blast Pre-Production Chest Gun Sketch
04/18/1985: John Hollis Pre-Production Rio Blast Backpack Gun and Concept Sketches
04/18/1985: John Hollis Rio Blast Backpack Gun control drawing
04/23/1986: First Dragstor newspaper ad
05/01/1986: First King Hiss newspaper ad (figure listed as available)
05/03/1985: Mike McKittrick Pre-Production Eternia Playset Blueprint of Parts Layout
05/10/1986: First Rattlor newspaper ad (figure listed as available)
05/10/1986: First Tung Lashor newspaper ad (figure listed as available)
05/11/1986: First Mantisaur newspaper ad
05/12/1986: Flying Fists He-Man copyright registered
05/12/1986: Rattlor copyright registered
05/12/1986: Tung Lashor copyright registered
05/12/1986: Mantisaur copyright registered
05/13/1985: John Hollis Pre-Production Rio Blast Leg Control Drawing
05/14/1986: The Multiples (heroic) concept, by James McElroy
05/16/1986: Monstroid first use in commerce
05/19/1986: Terror Claws Skeletor copyright registered
05/28/1986: Snout Spout copyright registered
05/28/1986: Dragstor copyright registered
06/03/1986: First Blasterhawk newspaper ad
06/05/1986: Sorceress first use in commerce
06/05/1986: Mosquitor first use in commerce
06/05/1986: Buzz-Saw Hordak first use in commerce
06/09/1986: Tower Tools/Cliff Climber/Scubattack mechanism patent filed
06/12/1985: John Hollis “Snake Tower” Eternia sketch
06/14/1986: Sticky Minions concept, by James McElroy
06/14/1986: Spider People Centiped concept, by James McElroy
06/15/1986: The Multiples (evil) concept, by James McElroy
06/16/1986: Recording Sound Playset concept, by James McElroy
06/18/1986: Spider People Tarantula concept, by James McElroy
06/19/1985: John Hollis Pre-Production Eternia Playset Near-Final Copy with Color Marker
06/20/1986: The Lockers concept, by James McElroy
06/20/1986: Skeletor Dragon Disguise concept, by James McElroy
06/20/1986: The Slime Monster concept, by James McElroy
06/20/1986: Gwildor concept, by Alan Tyler (based on movie designs)
06/23/1986: Rotar/Twistoid patent filed
06/23/1986: Eternia trademarked
06/23/1986: Grayskull (He-Ro early name) trademarked (canceled)
06/23/1986: Jet Sled trademarked
06/23/1986: Monstroid trademarked
06/23/1986: Buzz-Saw trademarked
06/23/1986: Mosquitor trademarked
06/23/1986: Sorceress trademarked
06/23/1986: Meteorbs trademarked
06/23/1986: Cometroid trademarked
06/23/1986: Ty-Grrr trademarked
06/23/1986: Astro Lion trademarked
06/23/1986: Comet Cat trademarked
06/23/1986: Tuskor trademarked
06/23/1986: Dinosorb trademarked
06/23/1986: Crocobite trademarked
06/23/1986: Rhinorb trademarked
06/23/1986: Orbear trademarked
06/23/1986: Gore-Illa trademarked
06/29/1986: The Optimagic concept, by James McElroy
06/30/1986: The Voice concept, by James McElroy
07/09/1986: Giant Foot Print Trap concept, by James McElroy
07/09/1986: Net Trap concept, by James McElroy
07/13/1986: Gyrattacker patent filed
07/15/1985: John Hollis Pre-Production Eterna Playset Center Tower Gun Control Drawing
07/18/1986: First Jet Sled newspaper ad
07/18/1986: First Megalaser newspaper ad
07/18/1986: First Stilt Stalkers newspaper ad
07/24/1984: Ed Watts Pre-Production Fright Fighter “Dragonfly” (Fright Fighter) Concept Photo
07/29/1985: John Hollis Pre-Production Eternia Playset Snake Tower Strut Concept Details
08/02/1985: John Hollis Pre-Production Eternia Playset Center Tower Strut Drawing
08/04/1985: John Hollis Pre-Production Eternia Playset Elevator Crank Control Drawing
08/05/1985: John Hollis Pre-Production Eternia Playset Elevator Lift Platform Blueprint
08/01/1986: King Hiss copyright registered
08/07/1986: Horde Trooper copyright registered
08/15/1985: John Hollis Pre-Production Eternia Playset Grappling Hook Control Drawing
08/18/1986: Slime Pit copyright registered
08/18/1986: Extendar copyright registered
08/22/1986: Rio Blast copyright registered
08/24/1986: First Snout Spout newspaper ad
09/10/1986: First Hurricane Hordak newspaper ad
09/16/1986: Blast Attak patent filed
09/17/1986: Tyrantisaurus Rex first use in commerce
09/17/1986: Bionatops first use in commerce
09/17/1986: Gigantisaur first use in commerce
09/22/1986: Bionotops trademarked
09/22/1986: Gigantisaur trademarked
09/22/1986: Powers of Grayskull trademarked
09/22/1986: Tyrantisaurus Rex trademarked
09/28/1986: First Fright Fighter newspaper ad
09/30/1986: Turbodactyl first use in commerce
09/30/1986: Blast-Attak first use in commerce
09/30/1986: Gwildor first use in commerce
09/30/1986: Rotar first use in commerce
09/30/1986: Twistoid first use in commerce
09/30/1986: Cliff Climber first use in commerce
09/30/1986: Scubattack first use in commerce
09/30/1986: Tytus first use in commerce
09/30/1986: Eldor first use in commerce
10/xx/1986: He-Man military pitch, by Stephen Lee
10/06/1986: Eldor trademarked
10/06/1986: Rotar trademarked
10/06/1986: Turbodactyl trademarked
10/06/1986: Twistoid trademarked
10/06/1986: Tytus trademarked
10/07/1986: Blast-Attak trademarked
10/07/1986: Gwildor trademarked
10/11/1986: First Meteorbs newspaper ad
10/11/1986: First Multi-Bot newspaper ad
10/14/1986: Cliff Climber trademarked
10/14/1986: Scubattack trademarked
10/23/1986: First Monstroid newspaper ad
10/28/1986: Mosquitor copyright registered
10/28/1986: Ninjor copyright registered
10/28/1986: Scare Glow copyright registered
10/28/1986: Sorceress copyright registered
10/28/1986: Sssqueeze copyright registered
11/05/1986: First Extendar newspaper ad
11/05/1986: First Rio Blast newspaper ad
11/08/1986: First Horde Trooper newspaper ad
11/10/1986: Blast-Attak copyright registered
11/17/1986: H.E./M.A.N. concept, by James McElroy
11/23/1986: First Eternia Playset newspaper ad
11/27/1986: First Beam Blaster & Artilleray newspaper ad
11/27/1986: First Mosquitor newspaper ad
11/27/1986: First Ninjor newspaper ad
11/27/1986: First Scare Glow newspaper ad
11/27/1986: First Snake Face newspaper ad
12/09/1986: First Clamp Champ newspaper ad
12/09/1986: First King Randor newspaper ad
12/09/1986: First Faker (reissue) newspaper ad

1987

Megator concept, by Mark Jones, based on Mark Taylor’s Demo-Man concept – 1987. Image source: The Art of He-Man/The Power and the Honor Foundation

01/21/1987: The Evil Horde Slime copyright registered
01/28/1987: Snake Face copyright registered
02/02/1987: Artilleray copyright registered
02/02/1987: Beam Blaster copyright registered
02/02/1987: Blasterhawk copyright registered
03/14/1987: First Tyrantisaurus Rex newspaper ad
03/21/1987: First Blast Attak newspaper ad
03/21/1987: First Sorceress newspaper ad
03/21/1987: First Sssqueeze newspaper ad
04/04/1987: First Bionatops newspaper ad
04/04/1987: First Turbodactyl newspaper ad
04/15/1987: Saurod first use in commerce
04/15/1987: Megator first use in commerce
04/27/1987: Saurod trademarked
04/27/1987: Megator trademarked
04/28/1987: Bionatops copyright registered
04/28/1987: Turbodactyl copyright registered
05/18/1987: Laser Power He-Man concept art, by David Wolfram, based on design by Martin Arriola
06/22/1987: Regular Bio-Mechazoid Skeletor (early Laser Light) concept, by David Wolfram
08/08/1987: First Blade newspaper ad
08/08/1987: First Gwildor newspaper ad
08/08/1987: First Saurod newspaper ad
08/18/1987: Bio-Mechazoid Skeletor (revised Laser Light) concept, by David Wolfram
11/11/1987: First Buzz-Saw Hordak newspaper ad
11/11/1987: First Rotar newspaper ad
11/11/1987: First Twistoid newspaper ad
1987: Megator concept/based on Mark Taylor’s Demo-Man, colored by Mark Jones

Thanks to Shawn for pointing me towards the CPI vs Mattel material.

“Death of Mark Taylor From Night Visitation.” Artwork by Colin Bailey, January 23, 1981. Given to Mark when he was working on his “dark project” (He-Man). Image courtesy of Rebecca Salari Taylor.

Other timelines:

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