It’s no surprise to anyone who follows this blog that I have a somewhat unhealthy obsession with the Battle Ram – the 1982 Masters of the Universe vehicle designed by Ted Mayer.
I’m just as obsessed with the early MOTU box art by Rudy Obrero, and for a long time I’ve been wanting to get a nice scan of his original artwork for the Battle Ram. There hasn’t been a really good, single composite scan of the full Battle Ram packaging that I know of, at least that anyone has shared publicly. In scanning the example from my collection, I understand why – it’s challenging to get all of the surfaces to lie completely flat, resulting in some areas that are less crisp than others. Adding to the difficulty is that every example has breaks in the artwork where the box bends upward about two-thirds of the way up. I did my best to digitally fix those breaks, but it was challenging to do in the areas that intersect with painted physical objects.
The result isn’t perfect, but it’s still nice to have the complete, high-resolution picture as painted by Rudy Obrero.
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Tomart’s Action Figure Digest #202 features one of several articles from the magazine dedicated to the vintage Masters of the Universe toyline. Almost all of the concept art in the article below comes from former Mattel designer Ted Mayer.
The author of the article (who is not named) gets the general thrust of the history of the toyline right for the most part, although there are several factual errors. For instance, the author identifies several variant He-Man and Skeletor designs made midway through the line as early concept versions of the original figures. They also conflate Ted Mayer’s green witch concept with Evil-Lyn (they’re unrelated) and seem to place Vulture Man before Screeech or Zoar (Vulture Man came after).
Still, it’s a fun article with lots of interesting concept art and prototypes. Selections from issues 89, 90 and 91 are available from both He-Man.org and Grayskull Museum (there is definitely some overlap between those articles and this one), but I’m not aware than anyone has shared scans from this particular issue before.
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One of the best things about getting new He-Man toys as a kid was the box art. The toys were of course amazing and fun, but personally I spent almost as much time staring at the boxes as playing with the toys. I remember being pretty heartbroken when my mother made me throw away my Castle Grayskull and Battle Ram boxes. She saw them as clutter, but for me they were almost stories in and of themselves. You could see whole adventures unfolding in a single painted scene.
Unfortunately, good photographs or scans of the original art are not
available for every piece. If you happen to have a nicer images than I
do (higher resolution, better composition, etc), please do feel free to
share, and I’ll make an update! For pictures of the packaging itself, a
neutral (white or black) background is preferred. High resolution scans
of the artwork, where it appears without logos, would be ideal. Bottom
line – if you have better images than I do, please share them!
One final note: I’m defining box art as the front-facing painted artwork that appeared on boxed Masters of the Universe toys. The illustrations on blister card packaging, then, are outside the scope of this series.
Part One: 1982
Name: Battle Cat Year: 1982 Artist: Rudy Obrero Description: He-Man sits astride an unhelmeted Battle Cat, with his axe and shield at the ready. Castle Grayskull looms in the background, partially shrouded in mist.
Name: Battle Ram Year: 1982 Artist: Rudy Obrero Description: Due to the folded shape of the box, this piece of artwork is in two sections. In the top two thirds of the artwork, He-Man flies the front half of the Battle Ram (Sky Sled) against enemies on similar flying vehicles, while a battle rages below. Several back halves of Battle Rams are launching missiles. Skeletor, Beast Man, Stratos, Man-at-Arms and Teela are seen, along side a warrior with a horned helmet, and Castle Grayskull in the background. The bottom section of the artwork features He-Man navigating rocky terrain in the complete Battle Ram, as several evil Sky Sleds attack him from the air.
Name: Castle Grayskull Year: 1982 Artist: Rudy Obrero Description: Skeletor stands ready just inside Castle Grayskull, while He-Man, Teela, Man-At-Arms, Beast Man, Stratos and Zodac prepare to attack. Several Jet Sled-like vehicles fly overhead.
Name: He-Man and Battle Cat Year: 1982 Artist: Rudy Obrero Description: In a misty, rocky wasteland, He-Man rides Battle Cat into battle, accompanied by Man-At-Arms. Skeletor and Beast Man ride their own Battle Cats into Battle, accompanied by Mer-Man.
Artwork with added logos (just for fun)
Name: He-Man and Wind Raider Year: 1982 Artist: Rudy Obrero Description: In a misty, rocky wasteland, He-Man pilots the Wind Raider against Skeletor, Beast Man, a mysterious warrior in red, and shrouded hordes of barbarian warriors. In the background, laser fire erupts from Castle Grayskull.
Name: Wind Raider Year: 1982 Artist: Rudy Obrero Description: Due to the folded shape of the box, this piece of artwork is in two sections. In the top half or so, He-Man uses the Wind Raider’s anchor to destroy a section of Castle Grayskull, while unknown enemies piloting their own Wind Raiders attack him. In the lower section of the artwork, the Wind Raider has landed, and He-Man and Teela battle against Skeletor, Beast Man, Stratos and hordes of unknown enemies.
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Name: Roton Faction: Evil Warriors Approximate US release date: March 11, 1984
Roton was a toy that, as a kid, I admired from afar, but was never able to own (at least until many years later). I remember very clearly going over to my friend Tyson’s house in first grade and being bowled over by his collection, which dwarfed mine. Among other things I got to see in person for the first time toys like Zodac, Stratos, and the amazing Roton.
Design & Development
December 1, 1982 marks the earliest known mention of Roton, where it appears in the Masters of the Universe Bible. It was originally conceived as a vehicle for the heroic warriors:
ROTON – when this vehicle’s in the fight, He-Man’s enemies scatter, literally. He-Man rides atop the round vehicle which has a swiftly moving buzzsaw sipping around its center. Instead of blades, the buzzsaw’s blunted, club-like appendages sweep away anything or anyone in the way.
In a way, conceptually the Roton seems to have been merged with another early idea, called the Tornado Traveler (also from the MOTU Bible):
“TORNADO TRAVELER* – a wild, whipping flying craft which only Skeletor can control through the skies of both Infinita and Eternia. Whenever it appears it’s preceded by a violent windstorm.”
While the Roton seems to have been originally intended as a ground assault vehicle, its spinning blades make it look like it could plausibly fly, and so it was often depicted that way.
A couple of early concept drawings related to the Roton appear in The Power and the Honor Foundation‘s Catalog Volume One. Both are illustrated by Ed Watts.
The first is a Roger Sweet concept call the Gyro. This does not seem to be directly related to the Roton, as the drawing is dated September 17, 1983, and the Roton had its name set already in December of 1982 and the trademark filed on August 22, 1983. Still, the rotating blade concept is very similar.
Gyro, by Ed Watts. Image source: The Power and the Honor Foundation Catalog, Volume One
This undated drawing by Ed Watts shows a Roton that bears close resemblance to the final toy, with some key differences. The color scheme is red and white. The design around the sides is in keeping with the look of the final toy, except the decals are simple triangular shapes. The face on the front is quite different, as is the design of the seat back. All in all this version looks much less monstrous. I would guess that at this point it was still intended to be a heroic vehicle.
Artwork by Ed Watts. Image via The Power and the Honor Foundation Catalog Volume One
However, up until this point in the line (1984), there hadn’t been a single vehicle produced that was specifically intended for the Evil Warriors. Perhaps with that in consideration, the design was changed to make it look more sinister:
Roton cross sell art. Image courtesy of Axel Giménez
The above cross sell art, which matches exactly the look of the final toy, shows what changes were made to make the Roton fit with Skeletor’s crew. The vehicle was now black, with red blades. The face on the front became much more monstrous, and organic-looking spiny plates were added to the back side of the vehicle. The shape of the twin guns on the front was also overhauled.
Packaging & Toy
William George did the packaging artwork for the Roton. In his illustration, the vehicle is cruising along the ground, as a lizard and a tiny demon-like creature look on. George often included little creatures like this in his artwork.
The toy itself is relatively compact and simple. No batteries were required. You simply rolled it along the ground, and an internal set of gears would cause the buzz saw to rotate with a satisfying (or annoying, if you’re a parent) clicking sound. Of all the evil vehicles, this one seems to lend itself most to fleet-building. Like the Battle Ram, it works as a ground or air assault vehicle.
Model Kit & Artwork
Monogram produced a model kit version of the toy, as they did for the Attak Trak and Talon Fighter. In the case of those two vehicles, Monogram based the models on early prototypes or concept drawings of the toys. I wonder if that isn’t also the case with the Monogram Roton. It looks closer to the final toy than the to the Ed Watts concept art, but there are a few differences as well, the canopy being the most obvious one. Larry Elmore did the packaging artwork:
Curiously, the Roton doesn’t show up once in the mini comics, while the Land Shark (released a year later) shows up in multiple comics across multiple years.
Errol McCarthy illustrated this scene of Skeletor “mowing the grass” in the Roton. I believe this was intended for use on a T-shirt:
The Roton makes some prominent appearances in Golden Books stories, including Dangerous Games, The Rock Warriors, Secret of the Dragon’s Egg, and The Magic Mirror:
The vehicle also plays a supporting role in the Lady Bird story, He-Man and the Asteroid of Doom (images via He-Man.org):
The 1985 German Masters of the Universe Magazine is mostly filled with toy photography, but it does include a short comic story, and the Roton is a formidable presence:
The Roton appears in the background of a few different posters by Earl Norem and William George:
1984 poster by William GeorgeFrom “Lake of Mystery” by Earl NoremPoster for MOTU Magazine by Earl Norem
Animation
The Roton made several appearances in the Filmation He-Man cartoon, although it was never a regularly used vehicle. The Filmation design is simplified for ease of animation, and its buzz saw has longer (but fewer) blades, but otherwise it’s fairly true to the toy design:
Advertising Images
Of all the evil vehicles produced for the line, the Roton is my favorite. You just have to take one look at it and you immediately get what it’s about and you feel sorry for any heroic warriors who have to go up against it.
From the 1984 Mattel Dealer Catalog. Image via Orange Slime.From the 1985 Mattel Dealer Catalog. Image via Orange Slime.
Roton in Action
Øyvind Meisfjord has kind contributed the following image and video of the Roton in action:
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